Andrew R. Kirk Financial Services Marketing Writing Sample

Andrew R. Kirk
Financial Services Marketing
Writing Sample
Note: The commercial use of the following writing sample is reserved for the sole use of its owner. Text was developed
based on research gathered from management meetings, internal company experience, and basic frameworks from previous
literature, as well as public domain financial, accounting, and tax industry information. Writing section titles, service section
service titles, and some presentation structure was previously developed by the company or decided upon by management
when commissioned to write the literature. Other than above inputs, the following writing sample was independently
written, and all text used in the project's original presentation written by other parties has been removed.
Introduction
“Specializing in strategic Accounting & Audit and Tax Advisory services
for foreign-invested enterprises in China”
***** is an international advisory firm which offers a wide range of targeted accounting, tax, and strategic services to
foreign-invested enterprises entering or already operating in the Chinese market. ***** employs more than thirty multilingual
professionals in their Beijing, Shanghai, and Guangzhou offices. Our multicultural managers with rich professional
experience in China are recognized for their delivery of high value-added services for our foreign clients' accounting, tax, and
operational systems in China.
With technical, up to date accounting and tax expertise, daily hands-on, active account and tax management, and in-depth
understanding of Chinese regulatory frameworks and market opportunities, *****'s thorough, integrated consulting services
can offer specialized, tailor-made solutions to meet our foreign clients' accounting, tax, and operational needs in China. Our
dedicated, flexible staff seeks to bring insight, increased visibility, and control and ultimately greater stability and structure to
the operations, accounting, and tax systems of our foreign clients within the complex and often uncertain business
environment in China.
About
“...rich business experience...and daily managing of accounts gives
our company up to date technical and strategic... expertise that cannot be matched”
***** specializes in accounting, audit and tax consulting, utilizing its know-how and market awareness for the benefit of
our foreign clients in China. Our international mid-sized firm with offices in several major Chinese cities have the resources
and market presence of a large multinational consulting firm, with the targeted, technical expertise and close, personalized
understanding of our foreign clients' business and accounts of in-house financial services.
Adopting a practical and sectored approach, the firm aims to meet the accounting and tax reporting needs of multinational
and small or medium-sized foreign-invested enterprises in China. To achieve growth and increased operations in the
Chinese market, foreign enterprises must operate within an increasingly complex and often uncertain business and
regulatory framework. Within this environment, large, reputable international law firms and consulting agencies often fall
short when it comes to initial implementation of accounting and tax systems for effective, sustainable operations in the
Chinese market.
*****'s rich business experience in China along with its' daily managing of foreign enterprise operating and tax accounts
gives our company up to date technical and strategic accounting and tax expertise for foreign enterprises operating in China
that cannot be matched. ***** can quickly and effectively implement specialized, concrete solutions for our foreign clients'
accounting and tax systems in China. With our experienced and multilingual staff, ***** ensures close, technical support
and targeted expertise in specialized sectors to give our foreign clients the resources they need to gain insight, transparency,
and control to grow profitable operations in China. *****'s effective and identifiable services provide the structure and
stability our foreign clients need within the ever changing, complex, and often uncertain business and regulatory
environment in China.
Values
“...committed to individual integrity...company goals and ethics”
*****’s team of consultants adheres to a strong set of moral values and business ethics that are essential to the continuity of
the firm and our client relationships in China. Our team's shared values and mutual respect is key to the success of the firm
and our foreign clients.
Integrity & Independence
Each of *****'s employees is committed to individual integrity as well as to company goals and ethics. Our staff is sensitive
to our clients' privacy and individual needs and concerns in order to smoothly carry out our their goals.
Flexibility
Aware of the obstacles that come with doing business in China, ***** takes pride in the ability to adapt to ever changing
client needs and business and regulatory environments. ***** provides flexible and integrated solutions to meet our foreign
clients' unique business objectives while maintaining an up to date expertise and understanding of accounting and tax
regulations in China.
Continuity
***** focuses on building long-term relationships with our clients founded on cooperation and trust in order to guarantee a
sustainable presence and growth in the Chinese market through reactivity and adapted solutions.
Objectives
“...valuable technical market knowledge and ... the active engagement of our team”
“...greater insight, visibility, and control and ultimately greater profitability”
Expertise + Adaptability + Insight = Reactivity
With an experienced, competent, and knowledgeable staff along with a close, personalized understanding of our foreign
clients' business, ***** can easily alleviate present and future concerns your company may have while operating in China.
***** provides valuable technical market knowledge and ensures the active engagement of our team on all projects in the
best interest of our foreign clients in order to quickly and effectively respond to our clients' needs within China's changing
business environment.
Visibility + Control + Strategic Solutions = Profitability
At ***** we are ultimately focused on our clients' sustainable profitability. We value integrity and transparency in the
provision and reporting of our financial and tax services. By establishing and implementing efficient structures, reporting
and control tools, and strategic solutions, ***** will ensure greater insight, visibility, and control and ultimately greater
profitability for our foreign clients' businesses in China.
Services
“...provide risk analysis on strategic accounting and tax issues”
“...status selection and implementation, tax optimization, restructuring, declaration, liquidation...and liaison support”
Tax Advisory & Audit
To meet the demands of foreign-invested company leadership, home country tax regulations, and market pressures within
the complexities of the Chinese tax system may require that you seek professional advisory services. S. J. Grand provides a
number of strategic tax advisory services including status selection and implementation, tax optimization, restructuring,
declaration and liquidation. We also provide liaison support for working with local and national tax bureaus in cases such as
fraud investigation and litigation.
Corporate Tax Filing
All Limited Liabilities Companies and taxable representative offices must compute and file monthly and quarterly Income
Tax, VAT, Business Tax, and other tax reports. ***** offers sound outsourced solutions to allow our foreign clients to focus
on their core business activity and avoid potential losses due to tax mis-calculation or missed tax filing deadline penalties.
Negotiation with Local & National Tax Authorities
Foreign enterprises operating in China will often face tax issues that require explanation and possible negotiation with local
and national tax officers such as tax status change, temporary tax legislation non-compliance, and the creation of a new
taxable entity. ***** has both the knowledge and long-standing relationships with local and national tax authorities to
smoothly and sensitively handle these issues and avoid potential conflicts such as blacklisting.
Payroll Management
Company payroll is often a sensitive account within the internal operations of a business. We feel that separating these
processes from daily transactions by outsourcing these accounts and tax associations is a secure way to maintain
confidentiality within your firm. ***** consultants in coordination with client management will formulate and implement
salary payment, declaration, and basic tax optimization solutions and will prepare and complete salary sheets and monthly
tax filing.
.
Tax registration
***** is an active participant in our foreign clients' entrance into the Chinese market by overseeing important setup period
processes such as compulsory tax registration and tax status determination. This phase is crucial to the development and
sustainable operations of our clients' businesses in China.
Audit
In China’s increasingly demanding operational and regulatory environment, ***** provides financial and managerial
accounting, procedural and internal control, forensic, and due diligence-related audit services. An annual statutory audit is
required for all foreign invested enterprises and representative offices subject to taxes. In conjunction with local partner
firms, ***** can assist in delivering annual audit reports in compliance with Chinese administration regulations tailored to
meet our foreign clients' accounting oversight needs.
Other Risk Management Services
***** has unique expertise developing solutions to help our foreign clients manage their business risks. Not only do we
provide risk analysis on strategic accounting and tax issues such as limited reviews, tax situation assessments, and corporate
governance requirement compliance mentioned above, we also provide business risk services ranging from operations to
strategic issues such as implementing risk management solutions into business planning, providing risk assessments through
cost-benefit analysis on operations and investment opportunities, and creating risk implementation systems and processes.
M&A Due Diligence
Investors looking to enter the Chinese market may do so through the acquisition of a local company with strategic business
value. Such practice is becoming easier with recent and likely future privatizations of Chinese State Owned Enterprises.
*****'s analysis goes beyond standard asset and liabilities account reviews and seeks to evaluate real target company value
which can reveal potential weaknesses and less obvious opportunities key to effective acquisition negotiations. ***** offers
partial and holistic due diligence solutions throughout the various phases of our clients' M&A process.
Debt Restructuring & Recovery
***** advises on debt restructuring plans, debt recovery, and liquidation procedures including non-performing loans. We
evaluate cash flow limitations, accounts receivable, and other liabilities against market timing in order to establish optimal
restructuring and recovery agreements.
Financial Strategy & Business Modeling
***** assists CFOs and other senior management to evaluate, develop, and restructure financing strategies, operational
processes, pricing, etc., to maximize fiscal efficiency and minimize risk exposure.
Corporate Finance
“...experience working on both sides of PE placement gives us a strong advantage”
Mergers & Acquisitions
***** assists companies in mergers, acquisitions, internal buyouts, and divestitures in China’s uniquely challenging
environment. Our services include identification of possible targets/partners, due diligence, deal structuring, negotiation
support, and transaction management.
Working Capital Optimization
***** assists companies in managing their cash in accounts receivable, inventories, and accounts payable and in managing
short-term debt and operational expenses through targeted revisions of internal procedures and practices on a success-fee
basis. We aim to optimize working capital and provide insight, visibility, and control to our foreign clients' operating
environment by improving cash flow, managing risk in their operations, and implementing solutions for optimal operating
liquidity. We help our clients implement successful working capital management systems throughout their business process
such as by developing supply chain process improvements, initiating strategic sourcing strategies, and establishing
performance improvement metrics. ***** feels working capital optimization is key for sustainable operations, growth, and
profitability for our foreign clients within the Chinese market.
Private Placement
***** works with companies in assessing financing alternatives to develop effective and sustainable capital raising plans
such as private placement and debt issuances. *****'s strategic market knowledge and strong presence in China's business
community help our foreign clients find off-shore and domestic private source investments.
Private Equity
***** also assists with Private Equity financing processes for effective capital raising. We help foreign-invested enterprises
restructure their Chinese operations in order to smoothly market and receive Private Equity investments. On the reverse
side, we help Private Equity firms identify potential investment targets. Once invested, based on our extensive experience
and close and active presence in their Chinese market, we help restructure their majority invested company to become a
more efficient, profitable enterprises. Our unique knowledge and experience working on both sides of Private Equity
placement gives us a strong advantage in this investment market.
Reengineering
S. J. Grand provides thorough and targeted process analysis, activity costing, and value-added measurement based on
market timing and company goals in order to optimize efficiency and effectiveness of our foreign clients' business process
in China.
Corporate Secretariat
“ ... tailored to meet the analysis and control needs of our foreign clients”
“ ...committed to maintain a current and thorough understanding of the Law”
Accountancy
The complexities and changing nature of accounting requirements in China can often lead to feelings of uncertainty and
anxiety for your business operations in this developing foreign market. ***** offers a wide range of accounting services for
foreign companies with operations in the Chinese market. Foreign enterprises can outsource accounting services to our staff
of qualified PRC CPAs such as financial accounting, bookkeeping, and payroll.
Bilingual Financial Statements
For our foreign clients' outsourced accounting services, ***** will prepare monthly bilingual financial reporting, including
financial statements, to facilitate convenient extraction and analysis by their companies' offshore financial departments.
Chart of Accounts & Accounting Policies
***** will assure the preparation of COA in accordance with local accounting standards. We also adapt our clients' COA to
be as compatible as possible to their activities and operations. As specified by PRC accounting regulations, every company
should maintain a sound financial accounting system which includes a written set of accounting policies respecting PRC
GAAP regulation. These policies serve as a foundation for our accounting services, and we are committed to maintain a
current and thorough understanding of the Law. We provide our customers with thorough financial reports including
standard financial statement presentations, accounting period updates, reporting of currency balances, and translation of
balances in foreign currencies.
Limited Review
It is often difficult for multinational company headquarters or offshore branches to have clear visibility on their Chinese
operations, especially if financed through non-traditional means such as joint ventures. In compliance with Chinese GAAP
and our clients' accounting standards, ***** offers tailor-made limited reviews to meet the analysis and control needs of our
foreign clients in China.
Partial or Full Outsourcing of Bookkeeping
In accordance with PRC GAAP, every company operating in China must maintain monthly bookkeeping reports. *****
guarantees timely and thorough preparation of bookkeeping in accordance with local requirements tailored to meet the
analysis and control needs of our foreign clients in China.
Other Corporate Secretariat Services
Incorporation & Shell Companies
***** offers integrated end-to-end incorporation services for offshore investment vehicles and PRC operating vehicles
including Internet-related services and made to measure Chinese shell companies.