GRAPHIC STANDARDS LOGO i.e. COMPANY EMBLEM The logo, i.e. the company emblem of the University of Turku, has to be included in all the materials of each unit. The winged torch symbol is 40% black and the University of Turku name logo is black. • • • • • • The logo is used primarily as grey and black on white background. you can only use the logo in the form that it is in the original file: you cannot space, thin, bold or process it in any way. You cannot use just the winged torch instead of the logo. If possible, place the logo in the upper left-hand corner in the university materials. Respect the space around the logo! The logo always needs space around it to calm its environment. Don’t add other elements to the immediate vicinity of the logo. Faculty information or the unit name cannot be added to the context of the logo. The faculty name is clearest when included in contact information, heading or subheadings etc. You can download the logo from the website: www.utu.fi/logo or from the intranet: intranet.utu.fi/ilme Logo of the University of Turku (emblem) Winged torch (symbol) Name (name logo) Winged torch The winged torch symbol, designed by artist Eric O. W. Ehrström, represents the task and objectives of the University of Turku. The feathers symbolise the versatility of the university’s branches of science as well as the geographical orientation from national to international. The flames of the torch represent passion for knowledge and the depth and extent of science. THE USE OF THE LOGO Minimum Width The minimum width of the logo is 30 mm. Space Around the Logo The space that is left around the logo has to be at least as wide as the hight of the name logo on each side. X X X } X X X X X The Negative Logo The negative version of the logo is used only when the logo is placed on a dark background. Using the Logo on a Photo or a Coloured Background There should be enough contrast between the logo and the background. If the photo is colourful or dark, fade the top corner of the photo with image processing tools. X TYPOGRAPHY If Whitney and Minion Pro are not available, use these fonts, for example, in Word and Powerpoint documents : Using the established typographies along with the university logo and colours is essential in creating a consistent visual identity. The primary typography for printed materials in the University of Turku is Whitney Condensed typeface. ARIAL NARROW Headings, short bodies of text WHITNEY CONDENSED MINION PRO A clear, versatile and recognisable typeface. Use the Light font in the main headings and the Bold font in sub-headings. The Book font is suitable for short bodies of texts, information boxes and graphs. The Book font is used in headings only when the text is placed on a dark background (speech balloons). Whitney typeface is not used in long bodies of texts. The Minion Pro typeface fonts are easy and pleasant to read. Minion Pro is always used in long bodies of texts. The typeface can occasionally be used in the headings and pull quotes, but the main typeface for headings in the university publications is always Whitney (Condensed Light). WHITNEY CONDENSED LIGHT - MAIN HEADINGS abcdefghijklmnopqrstuvwxyzåäö ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ 1234567890 MINION PRO REGULAR - BODY TEXT abcdefghijklmnopqrstuvwxyzåäö ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ 1234567890 WHITNEY CONDENSED BOLD - SUB-HEADINGS abcdefghijklmnopqrstuvwxyzåäö ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ 1234567890 WHITNEY CONDENSED BOOK - ON COLOURED BACKGROUNDS AND IN SHORT INFOS abcdefghijklmnopqrstuvwxyzåäö ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ 1234567890 MINION PRO SEMIBOLD - HIGHLIGHTING abcdefghijklmnopqrstuvwxyzåäö ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ 1234567890 Dax font is used on the University of Turku web pages. ARIAL NARROW REGULAR abcdefghijklmnopqrstuvwxyzåäö ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ 1234567890 ARIAL NARROW BOLD abcdefghijklmnopqrstuvwxyzåäö ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ 1234567890 TIMES long bodies of text, bold for highlighting. TIMES REGULAR abcdefghijklmnopqrstuvwxyzåäö ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ 1234567890 TIMES BOLD abcdefghijklmnopqrstuvwxyzåäö ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ 1234567890 COLOUR PALETTE FACULTY COLOURS Each faculty has their own identifying colour. IDENTIFYING COLOURS and HIGHLIGHTERS Grey The grey of the logo (40% black) is the identifying colour of the university. Aqua In addition to the identifying colour, you can use a light aqua highlighter. WHITE and BLACK White background dominates the look of the university. Black can be used for effect in small areas. In student marketing, black is used distinctively more than in other publications. Turku School of Economics Faculty of Social Sciences Faculty of Law Faculty of Humanities Faculty of Education Faculty of Medicine Faculty of Mathematics and Natural Sciences CMYK space for prints and COLOUR PALETTE RGB space for electronic materials Definitions for CMYK and RGB space AQUA Highlighter of the University of Turku GREY Identifying colour of the University of Turku ORANGE Turku School of Economics RED Faculty of Social Sciences PURPLE Faculty of Law DARK BLUE Faculty of Humanities BLUE Faculty of Education GREEN Faculty of Medicine LIGHT GREEN Faculty of Mathematics and Natural Sciences C60, M0, Y25, K0 C0, M0, Y0, K40 C0, M60, Y100, K0 C0, M100, Y80 K0 C40, M100, Y0, K0 C100, M80, Y0, K0 C100, M0, Y0, K0 C100, M0, Y100, K0 C55, M0, Y100, K0 R120, G200, B210 R190, G190, B190 R240, G125, B0 R200, G0, B65 R165, G0, B130 R20, G55, B165 R0, G165, B235 R20, G170, B60 R160, G215, B30 The Use of the Colours The faculty colours are always used in 100% of their definitions. They would lose their power and would not be recognised if used in lighter tones. If you need lighter tones, use grey or aqua. NOT LIKE THIS: LIKE THIS: ELEMENTS COLOUR BAND Download the elements from intranet.utu.fi/ilme or contact [email protected] The colour band is used as a graphic element in invitations, forms and business cards, for example. The colour band is placed at the bottom of the document or printed product and it is scaled to match the size of the page. For example, in an A4-sized document the height of the band is 3mm. TERVETULOA TAKAISIN KOTIyLIOpISTOLLESI! Turun yliopisto toivottaa kaikki kasvattinsa tervetulleiksi alumnitoiminnan pariin. Tuhannet yliopistostamme valmistuneet muodostavat asiantuntijaverkoston, joka tarjoaa sinulle kontakteja, tietoa, elämyksiä ja uusia ajatuksia. Haluamme rohkaista yliopiston kasvatteja elinikäiseen oppimiseen ja vuorovaikutukseen kotiyliopistonsa kanssa. Alumnien osaaminen ja asiantuntemus ovat arvokas voimavara myös yliopiston toiminnan kehittämisessä sekä opiskelijoiden tukemisessa. Alumniverkosto koostuu kaikenikäisistä asiantuntijoista, jotka edustavat monipuolisesti työelämän kaikkia sektoreita. Verkoston jäsenyys on maksuton. Alumniverkoston jäsenenä saat sähköpostitse ja postitse tietoa yliopiston kuulumisista, toiminnasta ja tutkimuksesta, kiinnostavista tapahtumista sekä koulutusmahdollisuuksista. Lisäksi saat myös yliopiston Auroralehden vuosikerran maksutta kotiisi postitettuna. Rekisteröidy alumniverkoston jäseneksi osoitteessa www.utu.fi/alumni. Osoitteesta löytyy myös lisätietoa alumnitoiminnasta ja siitä, miten alumnina voit olla mukana yliopiston toiminnassa. Samalla voit liittyä myös alumnien LinkedIn -ryhmään. Yhteistyöterveisin Kalervo Väänänen rehtori Turun yliopisto Avoid using the band with other graphic elements (bubbles, rectangles, speech balloons) Turun yliopisTo • universiTy of Turku fi - 20014 Turun yliopisto, finland • www.utu.fi puhelin / Telephone + 358 2 333 51 Word Documents and PowerPoint Templates In Word documents the band is placed above the contact information but not right on the upper edge of the paper. In PowerPoint templates, the band is placed at the bottom of the page. aterials, NOTE! ds” in printed m Remember”blee the whole band sidetch but do not stre the outermost colours nd te ways, just ex tting. eded for the cu ne is as much as ELEMENTS Build your future career with us BUBBLES You can use the bubble element to animate the look of your materials. You can use all the colours defined in the university colour palette. In faculty materials, you can use the faculty colour as the dominant colour. You can crop, rotate and place the bubble element in different ways. In faculty publications, the colouring can be changed so that the faculty colour is the most dominent. Build your future career with us over The bubbles are a versatile element (tables, info graphs etc). Build your future career with us 130 subjects nearly 70 fields of science Build your future career with us ELEMENTS Build your future career with us COLOUR RECTANGLES Build your future career with us The colour rectangles are used in national and international student marketing. The use of the rectangles makes the university’s student marketing materials uniform and recognisable. The rectangles are always the same width, but you can change the order of the colours and the length of the rectangles. You can crop, rotate and place the rectangle element in different ways. You can also change the length of the rectangles and the order of colours in the element. Generally, the rectangles should be pointing upwards from the sides. In faculty publications, the order of the colours can be changed so that the text is placed in the faculty colour. career with us Build your futureree and doctoral programmes in English studies, Non-degree You can also add a black, wider rectangle to the element, where you can place text. Build your ith us future career w ster’s degree studies, ma Non-degree and doctoral in programmes English In student marketing, the overall look of the materials is more daring and stronger: you can use more black and less grey and aqua. master’s deg career with us Build your futureree and doctoral programmes in English Non-degree r’s deg studies, maste PHOTOS Lorem ipsum solor sit amet The Baltic Sea Region Studies (BSRS) programme looks at European politics, history, and culture from a novel and fascinating The Photos of the University The university has a wide selection photos with student, research and campus themes. For the external partners of the university, there is a selection of photos at utu.fi/valokuvapankki that can be used. multi- and crossdisciplinary regional perspective. It offers a new kind of understanding of the post-enlargement EU based on the emergence of Baltic Sea Region as a platform of political, social, and cultural action and cooperation. Programme incorporates the perspectives of Contemporary History, International Relations, Human and Geography, Nationalism Studies and Cultural Studies. In a genuinely international classroom, students learn about the multifaceted history of the region, its vibrant political present, and discuss also the future challenges facing it. Equipped with in-depth knowledge about political, economic, and cultural developments on national, regional as well as global levels, BSRS graduates have been employed by a broad variety of academic, governmental, diplomatic and other institutions and organizations. Teaching and learning in the Baltic Sea Region Studies Master’s programme is based on regional approach that complements but also challenges the conventional national and international perspectives. Combining international relations, history, cultural studies, human geography and nationalism studies, it’s an inter- and cross-disciplinary endeavor that strives to create active and innovative environment for studying and learning. We are encouraging independent thinking, critical debate and intellectual creativity. The curriculum offers plenty of opportunities for communication among the students and between them and the teachers. Multinational and multicultural interaction that makes Baltic Sea Region Studies a truly unique academic experience! Using the Photos When you are using the photos, select one or a couple of high-quality photos and give them a lot of space in the layout. Several small photos can make the layout look confusing and disorderly. Carefully considered use of masked and black-and-white photos makes the look interesting and light. The layout, cropping and quality of the photos create an atmosphere – therefore you should choose the images carefully. You don’t have to illustrate the whole text, just choose a photo that fits the topic and is of high-quality. If you have only low-quality photos of the topic, give them a small role in the layout and allow more space for technically superior photos in the illustration. CONTACT INFORMATION Baltic Sea Region Studies Faculty of Humanities, University of Turku www.utu.fi Non-degree studies for exchange students The University of Turku is a popular destination among exchange students from all over the world. It offers more than 300 courses in English and several non-degree programmes taught in English. here. For me, this means the best quality At the University of Turku you will feel at home from the moment you arrive! personal study plan can be tailored according to your future ambitions – whether they are in business or research. The aim and ambition of the University of Turku is to provide students with a highstandard education, which encourages solving and thinking out-of-the-box. Your • • • • • • creative problem- High-quality academic education based on the latest research Excellent student support services and helpful staff Active Student Union organising events and offering counselling services Reasonably-priced student accommodation available from the Student Village Foundation Wireless Internet access on campus and well-equipped computer labs Excellent libraries and collections www.utu.fi The University main campus is located in the active student city of Turku, close to the unique natural landscapes and archipelago of Southwest Finland. Turku is an active hub of business and education (pop. 200 000) and the European Capital of Culture 2011. The city offers a host of cultural and sports activities, as well as opportunities to relax on nature trails or by the seaside. www.turku.fi of education combined with the best The University of Turku collaborates with over 300 universities world-wide. If your home university has an exchange agreement with us, or is a member of one of our educational networks, you are welcome to apply for a place as an exchange student. quality of life!” For available programmes and courses, Finland is the exotic but safe choice for your studies application periods and requirements please see: www.utu.fi/exchange Finland’s national aim is to develop as a knowledge-based society, whose strengths rest on skills, knowledge and creativity. Finland has one of the world’s most advanced educational systems and offers a high standard of living and quality of life. International Master’s Degree Programmes Our International Master’s Degree Programmes, taught in English, will qualify you to face the challenges of the international labour market, as well as for a career in research. These two-year programmes are based on the University’s research strengths. An emphasis on nature differentiates Finland from other European countries. In Finland, the air is clean and groundwater can be drunk directly from the tap. Nature is an integral part of the Finnish way of life for a very simple reason: it is everywhere! FINLAND www.finland.fi RUSSIA www.research.fi/en www.studyinfinland.fi NORWAY SWEDEN Stockholm Oslo Finland is filled with contrasts: countryside and high tech, traditions and innovations, east and west, summer and winter, midnight sun and polar night… Turku Helsinki Tallinn St Petersburg Most of the programmes are free of charge to both Finnish and international students. However, some charge tuition fees from non-EU/EEA students. Application periods, requirements and possible tuition fees and grants vary by programme. For more information, please see: www.utu.fi/masters Copenhagen Amsterdam Berlin Doctoral training at the University of Turku Graduate School The University of Turku Graduate School offers both local and national Doctoral Programmes, covering all disciplines and doctoral candidates of the University. The aim is to provide systematic and high-quality doctoral training on academic topics, as well as on transferable skills and career planning. As a doctoral candidate, you will have one or two personal supervisors and the progress of your dissertation will be regularly followed. You can apply for fellowships to work full time on your doctoral thesis and professional development. For full-time doctoral candidates, the aim is to complete the doctoral degree in four years. Total student enrolment of over 21,000 – with 1,600 international students from over 90 different countries. If you need photos, contact [email protected]. Tel. +358 2 333 6671, [email protected] I decided to continue my doctoral studies The University of Turku is a leading Finnish research-led university with a broad range of academic fields. It hosts seven faculties and twelve special units. Mater of Arts in Baltic Sea Region Studies Duration 2 academic years (120 ECTS) Language of instruction: English Opportunity for a joint degree including an exchange period at the University of Latvia, University of Tartu (Estonia) or at the Vytautas Magnus University (Kaunas, Lithuania) For curriculum and application period, requirements please visit: balticstudies.utu.fi/master For all international Master’s Degree Programmes available at the University of Turku, please see: www.utu.fi/masters FI-20014 Turun yliopisto, FINLAND “After finishing my master’s thesis in Turku, Active student city of Turku welcomes culture and nature lovers You can change the shape of the photo in the student marketing materials. • • • • • • The University campus is by the river Aurajoki, close to the city centre. Everything in Turku is within easy reach by bus, bike or foot. For more information on the Graduate School and Doctoral Programmes, please see: www.utu.fi/graduate_school University of Turku Communications 4/2014 QUESTIONS? Contact us [email protected]