Samsung and Retail
Transform the shopping experience with
Samsung’s innovative Retail Offerings
Samsung Electronics Australia Pty Ltd ABN 63 002 915 648 (“Samsung”)
3
Industry trends and challenges
Transform the in-store shopping experience with the
latest digital technology
Retailers are adopting quick response (QR) codes, electronic
coupons, participating in social media, developing loyalty
programs and enhancing the in-store experience.
Today’s digitally empowered consumers are increasingly
using smartphones, tablets and computers through their
purchasing process. They’re reading reviews, participating
in discussion groups and forums and checking social media
to research products and services.
These information-driven consumers now consider online stores and
storefront establishments as parts of one cohesive shopping process.
The convenience of virtual shopping and the tactile practicality of
physical stores, where consumers can touch products firsthand,
give them the best of both worlds.
However, today’s consumers are more demanding than ever and
retailers are seeking new ways to lure them into their shops, keep
them interested and entice them to buy.
Build brand loyalty with a seamless, interactive
shopping experience
The key is to blend online and in-store shopping strengths, giving the
consumer an interactive shopping experience that can help to build
brand relationships. The vast majority of consumers still prefer to make
their purchases in physical stores. Therefore, retailers can create value
for consumers through an enhanced in-store shopping experience,
as well as a cross-channel strategy, which includes consumer-centric
marketing and seamless operations pulling it all together.
Samsung can help retailers navigate this changing environment
with products and services that can help to:
• Capture consumer attention on a wide range of digital smart
displays and signage, delivering bright, high contrast images
• Easily update messages and promotions with software that gives
you the flexibility to quickly create, display and manage content
• Provide a secure, quick and convenient checkout system
using mPOS (Mobile Point of Sale) on Samsung tablets
and smartphones
Rapid advances in technology present challenges and opportunities
for retailers to embrace technology and accommodate the way
consumers are making their buying decisions.
Today’s digitally empowered consumers are seeking
a seamless shopping experience across the channels.
4
Invite shoppers into your store with interactive digital technology
Samsung capabilities in retail
Entice consumers with interactive tools that improve
their shopping experience
Samsung retail offerings provide retailers with an integrated
and interactive shopping experience for today’s demanding,
information-driven consumers. Shoppers can gather product
Elevate the retail shopping experience with Samsung
mobile devices and solutions
Samsung’s suite of high performance mobile devices offers a range
of smartphone and tablet form factors with user-friendly interfaces.
These devices can become digital catalogues, enabling shoppers to
flip through pages, zoom in on products, bookmark pages of interest
and find detailed product information.
information, browse product selections and make their final
purchases with great ease using various digital devices and solutions.
Samsung Mobile Devices
With Samsung tablets and smartphones, sales staff can quickly find
Capture consumers with engaging content on Samsung
product information, view inventory status, order stock and provide
SMART Signage.
customers with special promotions information.
Samsung SMART Signage appeals to on-the-go shoppers
by catching their attention and drawing them into the store.
The sleek look of the displays also boosts brand and creates
At distribution centres, mobile devices can provide staff with virtually
real-time access to inventory and delivery information and can
improve operational efficiencies.
a luxurious in-store ambience. Samsung offers a wide range
of digital signage that delivers bright, high-contrast images
Samsung Mobile Print
on screens that are designed for use indoors or out. With
High-performance printers, equipped with mobile print options, can
Samsung MagicInfo software solutions, businesses can easily
simplify processes and improve productivity in-store, at headquarters
create, display and manage content centrally.
and in the distribution centre.
®
Samsung SMART Signage includes:
• Single displays: Provide company news, product, service and
promotional information
• Video walls: Visually engaging, video walls project precise brand
images that grab viewer attention
• Interactive kiosks: Designed for use in-store or outdoors,
interactive kiosks facilitate greater customer interaction with
touchscreens and readability, even in bright sunlight. Consumers
can sign up for newsletters, order products and schedule services
5
Create a polished end-to-end solution to boost brand
loyalty and increase sales
Combining the latest digital signage and mobile devices, Samsung
provides an interactive and efficient process for shoppers and staff.
Consumers gain the information and find the products they desire
Consumers enjoy browsing in a pleasant shopping environment
and the staff efficiently process the sale. Robust infrastructures
that makes them feel special and where they can see and feel the
help ensure a seamless shopping experience every step of the
merchandise they have researched online. Samsung Retail Offerings
way. The result may well be a loyal, satisfied consumer and an
seamlessly merge the traditional benefits of stores with today’s
improved bottom line.
digital shopping experience to provide an end-to-end solution that
engages your customers.
Samsung can help today’s retailers by deploying global expertise
and end-to-end solutions that encompass the in-store experience,
simplify management and offer a robust infrastructure.
6
Partner with a global retail solutions provider to grow
your business
Quick-service restaurants
Three internationally recognised quick-service chains wanted to
display more appetising images of their food and improve menu
Samsung has successfully transformed the store environment
for a myriad of retailers across the globe. The following are
examples of the scope of Samsung’s expertise.
readability to enhance the customer experience. They chose
Apparel stores
A worldwide oil company wanted to enhance its brand awareness
A Taiwan clothing store chain wanted to grab the undivided
in Brazil and use its signage platform as a new revenue source
attention of shoppers and entice them into its stores. The company
for advertising. Using Samsung video walls, the company can
selected Samsung video walls, which provide the tools to create an
conveniently update gas prices and display content on all of its
immersive viewing experience. The video walls produce stunning,
signage, managing the content and scheduling centrally.
high-definition images. To further capture shopper attention, the
displays are arranged in various formats to create a more dynamic
layout. Samsung also provides simplified display management
solutions to deliver the content with ease.
Samsung SMART Signage for their menu boards.
Gas stations
Automotive dealerships
One of the largest automotive dealerships in Germany was
buried in paperwork. Now, thanks to Samsung state-of-the-art
multifunction printers, every time a document is scanned, it is
Shopping malls
automatically indexed and stored in a centralised database. The
In the centre of Budapest, a historic landmark was converted into a
documents can be retrieved from the database from virtually any
luxury state-of-the-art shopping centre. Samsung delivered a tailored,
location, easily and quickly.
modular air conditioning solution that rapidly cools and heats, often
at the same time, for the needs of each unique space.
7
Samsung Retail Offerings Portfolio
Devices
Samsung SMART Signage
Multifunction Printers
Attract consumers into store with crisp,
High-performance A4 and A3 printers
high-definition images and engaging
equipped with mobile printing functionality
interactive features.
and security features can bring productivity
Video Wall
Innovative visual display with slim bezel that
delivers an immersive viewing experience
through brilliant picture quality.
Interactive Kiosk
A visual solution built to meet the demands
to in-store operations, inventory
management and headquarter operations.
Tablets and Smartphones
Enable shoppers to browse digital
catalogues; assist staff to check product
information and inventory; and speed
up the payment process.
of harsh outdoor environments with a highbrightness touchscreen for interacting with
shoppers in-store and outdoors.
Solutions
MagicInfo
Mobile POS
Easy-to-use display solution that enables
A packaged payment solution including a
effortless content creation, display and
POS device, accessories and the mobile
management for seamlessly delivering
POS application to make the payment
timely and targeted messages.
operation process fast and smooth.
MagicInfo VideoWall
Mobile Print
The display solution for video walls that
BLI-evaluated solution that can enable
enables easy, seamless operation of all
inventory managers and in-store staff to
displays for a dynamic video wall display
scan and print using tablets or smartphones
that can impress the audience.
featuring a simple user interface.
*BLI: Buyers Laboratory Inc.
Infrastructure
System Air Conditioner
LED Lighting
Create a pleasant shopping environment
Samsung LED Lighting brings you the
with Samsung air conditioning systems.
expertise of a manufacturer that has invested
years into LED technology, as seen in our
smartphones, tablets and displays.
Whether decorative or functional, LED lighting
makes modern retailers shine.
What’s your new business experience?
A place where people are free
To be where they need to be
And technology is a joy to use
Enhancing lives and enabling business
Where people connect seamlessly
And collaboration and creativity abounds
Where customers enjoy rich and relevant experiences
And your business is transformed
To a future you’ve only imagined
Full of new possibilities
It’s the new business experience
samsung.com.au/business