B
&
d
a
re
r
e
t
t
Bu
Q
A
• What is the most exciting news at Bread & Butter in January 2013?
•
Q
A
Please describe the mix of exhibitor pro iles as well as
the typical visitor pro ile
•
with CEO and owner Karl-Heinz Müller,
Bread & Butter
Q
A
Q
A
What major events can the visitor look forward to at Bread & Butter?
•
Why should international buyers go to Berlin Fashion Week in January?
•
_20
11829_NU_NO3_PRE.indd 20
30/11/12 10.02
Artikel/article
Bread & Butter
Bread & Butter
21_
11829_NU_NO3_PRE.indd 21
30/11/12 10.02
11829_NU_NO3_PRE.indd 22
30/11/12 10.02
selected.com / Bread & Butter Berlin
Urban Superior, Hangar 6 - Position H6.2.1
11829_NU_NO3_PRE.indd 23
30/11/12 10.02
Artikel/article
Shine:
Denim is our ID
Shine er cool fashion jeanswear inspireret af amerikanske denimtraditioner for inet med et twist af dansk
industrielt design. På Bread & Butter har Shine
en iøjnefaldende stand bygget op af slidte blå
containerplader. Messens besøgende inder standen i Hangar 3.
Shine is cool fashion jeanswear inspired by the American denim traditions, re ined with a twist of Danish
industrial design. In Hangar 3 at
Bread & Butter, the brand has an
eye-catching stand built out of blue
used container side plates.
_24
11829_NU_NO3_PRE.indd 24
30/11/12 10.02
Shine is cool fashion jeans-wear inspired by the
American denim traditions, re ined with a twist of
Danish industrial design
By Helle Mathiesen
More info at www.shinejeans.com
Spectacular stand at
Bread & Butter
25_
11829_NU_NO3_PRE.indd 25
30/11/12 10.03
Artikel/article
ICHI til den sprudlende pige
for the sparkling type of girl
Whether the consumer’s desired style is edgy and graphical or softer,
poetic, and feminine, ICHI can deliver. Head of design, Nanett Schrøder
explains that the collection has become wider and now consists of more
styles than ever. Also, all the items can be mixed and matched for a sparkling, personal style.
Like a golden coin her personality has two sides. On one side, she
is energetic and self-con ident. This side means action. Getting
out there, pushing herself into it all, battling to make a difference.
Always the sparkling centre of attention.
But sometimes there is another side. It is feminine and dreamy,
deep and poetic. This side is also passionate. It includes deep affection for nature and a rare harmony with the world.
ICHI
_26
11829_NU_NO3_PRE.indd 26
30/11/12 10.03
fr
MEET US AT
BREAD & BUTTER, BERLIN
Stand H4.10.1
15-17 January 2013
CIFF COPENHAGEN
Stand E-006
31 January-3 February 2013
DK Company Vejle A/S N Edisonvej 4 N 7100 DK-Vejle N Tel. +45 63 15 85 15 N www.fransa.com
11829_NU_NO3_PRE.indd
fr13-main-autumn-BBB-NU-225x297
27
indd 1
28-11-2012
30/11/1213:19:37
10.03
Artikel/article
Succesmærket Ka e udvider og opgraderer
The success brand Ka e
expands and upgrades
The growth comet Kaffe expands with more collections per year, including two
completely new here-and-now lines. The main collections are expanded and
the selection of styles is changed so almost a third of the styles are taken to a
higher level of design and fabric quality. Also, more details have been added to
the styles. The brand presents its new Autumn ’13 collection on a new stand in
Hangar 3 at Bread & Butter.
By Helle Mathiesen
10-12 yearly collections
_28
11829_NU_NO3_PRE.indd 28
30/11/12 10.03
Ka e
11829_NU_NO3_PRE.indd 29
29_
30/11/12 10.03
Artikel/article
Blend He
is full of vigour
Blend He vil fortsat spille rollen som klassens
frække dreng med mode til crazy priser, men kollektionen udvides, så der også bliver plads til varer i
den design- og produktmæssigt lidt dyrere ende.
Blend He continues at high speed with fashion at
crazy prices, but the collection also expands to
include items of more exclusive design quality at
slightly higher prices.
www.blendcompany.com
www.fq1924.com
Blend She
New N.O.S.-program
Blend He
_30
11829_NU_NO3_PRE.indd 30
30/11/12 10.03
by
MEET US AT
BREAD & BUTTER, BERLIN
Stand H4.10.1
15.01. - 17.01.2013
CIFF COPENHAGEN
Stand E-006
31.01. - 03.02.2013
DK Company Vejle A/S N Edisonvej 4 N 7100 DK-Vejle
Tel. +45 76 35 35 35 N www.byoung.com
11829_NU_NO3_PRE.indd
by13-BB-ADS-225x297 indd 31
1
28-11-2012
30/11/1213:18:01
10.03
Artikel/article
Redgreen på skarp kurs
Redgreen sets sails for the urban, the maritime, and the industrial
Det maritime brand Redgreen har fået et designtwist mod det mere industrielle og urbane udtryk. Med billedet af den autentiske og industrielle havn som
pejlemærke er vejen mod fremtiden tegnet skarpt op.
The maritime brand Redgreen has made adjustments to the design and is now
headed in a more industrial and urban direction. The authentic and industrial
harbour is the reference point for the future of Redgreen.
By Helle Mathiesen
International touch
_32
11829_NU_NO3_PRE.indd 32
30/11/12 10.04
”Redgreen is a Nordic international menswear and womenswear brand with strong
maritime roots. We value authenticity and
quality in everything we do and in everyone we work with.
The best compliment is when our business
partners tell us they know we keep our
promises and see how we live our brand.
We design from the heart with the harbour
as our compass, guiding us into the future
without ever forgetting how we got there”
Søren Hanssen, CEO
Søren Hanssen, CEO, Nordic Philosophy
33_
11829_NU_NO3_PRE.indd 33
30/11/12 10.04
Artikel/article
SELECTED FEMME WINS
Drapers Fashion Award
Over 950 fashions retailers and brands attended the 2012
Drapers Fashion Awards at London's Grosvenor House Hotel
where the winners of a strong shortlist were announced in
November.
arup, Selected Femme
pers host – Gitte Ska
Lauren Laverne, Dra
Femme Sales Manag
ed
ect
ie Osborn, Sel
ns
atio
Brand Manager – Jul
Rel
lic
Pub
and
Head of Marketing
er, UK – Anneli Willis,
e London.
, DJ – Lucy Walsh, Pur
ller
We
h
Lea
,
UK
Bestseller
Photo: Drapers
_34
11829_NU_NO3_PRE.indd 34
30/11/12 10.04
About SELECTED FEMME/HOMME
SELECTED FEMME
SELECTED HOMME
Selected Femme/Homme, Autumn 13
The new collections from SELECTED
FEMME/HOMME for Fall 2013 will be
presented at Bread & Butter the 15th17th January in Urban Superior Hall,
Hangar 6, stand H6.2.1.
35_
11829_NU_NO3_PRE.indd 35
30/11/12 10.04