How to best use Competitive Intelligence Integration, Visualization, Insights, Collaboration Presented by Ganesh Kanumalla Founder of the leading healthcare analytics firm IQ 20/20 Abstract The Problem: Competitive Intelligence information is available, but in pieces; In segregated data islands inside and outside your company; It comes in through different channels. It takes a lot of manual effort to synthesise it. It is not easy to visualize this integrated data. This makes it hard to get insights out of it all. And then how do you share these insights? How do you repeat this process for the next source of information? The Solution: This presentation, interspersed with LIVE DEMOS, outlines the simple and quick steps you can take to build a holistic C.I Portal that a) Streamlines the flow and integration of all these data islands, b) Provides a consistent set of Visualizations across them, c) Enables the sharing of insights across your organization based on Role and Need, and d) How to automate this entire process The benefits are huge: A holistic view of Competitive Intelligence; One-source to go to Information and Insights exchange Automation saves time and increases quality There is a clear evolution path Anyone interested in learning more about C.I. Data Integration, C.I. Dashboards, C.I. Visualization and how to execute a solution quickly and cost-effectively would benefit from this. Why do we need a holistic view of Competitive Intelligence Information? Data Islands Spreadsheets Emails Files Documents Databases Online/Web Drawbacks Lack of Integration No Collaboration Poor Visualization No sense of history Without the integration of data, you only get a Silo’ d view of each island, losing the bigger picture. Each of these islands is distributed to its audience typically through emails, files or multiple applications. Each island is visualized in its native form, typically as Text, making it inconsistent and hard to consume. The inability to view and understand change since each data deliverable is a separate unit. No Automation, resulting in Hours of manual, error prone conversion and distribution. Live Demo – 10 Minutes Challenges faced with C.I. Data Spreadsheets Emails Files Documents Databases Online/Web Desired State – A holistic view An Online Data Integration, Analytics and Visualization Portal IQ 20/20 or other Platform Business Users YOUR PRIVATE CI CLOUD Upload/Connect to Data Clinical Trials Weekly Other FDA Sites Monthly Access Data Integrate Data Create Insights Design Dashboards Share Intelligence Share Dashboards Ad-hoc Reporting IPD, Paragraph IV, Etc Weekly Collaborate Other CI Data Sources IMS, WK, Extracts, APIs, Web Services Iterate Live demo examples of a Competitive Intelligence Portal (15 Minutes) Data Visualization Data Integration Dashboards, Reporting, Analytics Understanding Change Role-based Access Insights, Sharing and Collaboration Automation Iteration Benefits A holistic view of Competitive Intelligence; Accessed through a single Portal; Visualized in a standard way; Automated, saving you time and errors A framework for easy addition of content Shared Insights Strategic Success Technology – What matters? Domain Expertise of the Partner Fast Iteration requires Easy Configuration Ability to integrate Structured & Unstructured data Visually Pleasing and Performs Well Self-Serve Ability Built-in Collaboration Capability Mobile Capability How do we get there? 1. Prioritization 2. Iteration 3. Consistency in Access and Presentation 4. Enable Sharing of content and insights 5. Automation Questions & Answers