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Goodwill Industries International, Inc.
Annual Report
Values
Respect
Stewardship
Ethics
Learning
Innovation
Vision
We at Goodwill Industries® believe that every
person has the opportunity to achieve his or her
fullest potential and participate in and contribute to
all aspects of life.
Mission
Goodwill® works to enhance the dignity and quality
of life of individuals and families by strengthening
communities, eliminating barriers to opportunity,
and helping people in need reach their full potential
through learning and the power of work.
FRIENDS OF GOODWILL,
As it has been for more than 110 years, Goodwill’s primary mission is to help
people reach their full potential through education, skills training and the
power of work. By that measure, 2013 was arguably our most successful year
to date. Put simply, Goodwill agencies throughout North America served,
placed and employed more people than ever before. I think Goodwill’s
founder, Rev. Edgar J. Helms, would be both pleased and amazed at the reach
of the organization he started more than a century ago in the South End of
Boston.
Helms’ vision was to help people from all walks of life reach their full
potential, and that vision continues to guide our efforts today. The past year
saw Goodwill expand its career services for veterans and military family
members, with a special commitment to help women veterans transition
into civilian life. Helms sought to bring the Goodwill message outside of
North America as well, and we continued on this road by expanding our
international presence, particularly in Asia and Latin America.
Goodwill has a long-standing history as a leader in environmental
stewardship as well. Among other efforts, Goodwill diverted more than
3 billion pounds of clothing and household goods from landfills last year
alone.
I could not be more proud of the work being done by the more than 122,000
people who work for Goodwill. Their hard work and dedication is reflected
in the achievements noted in this annual report. I invite you to learn more
about how Goodwill continues to fulfill the vision of its founder, building
stronger communities by helping people reach their full potential.
Sincerely,
JIM GIBBONS
President and CEO
Goodwill Industries International, Inc.
TOP 10 ACCOMPLISHMENTS OF 2013
1
GOODWILL SERVES, PLACES AND EMPLOYS MORE PEOPLE THAN
EVER BEFORE
Goodwill provided mission-based services to more than 9.8 million people
in 2013 — an increase of 3.1 million over 2012. In addition, Goodwill helped
nearly 262,000 people earn good jobs to support their families — nearly 21
percent more than in 2012 — and the total number of people employed by
Goodwill grew to more than 122,000. By leveraging their connections with
Goodwill, these people have the potential to earn $6.6 billion in salaries and
wages, and contribute to their communities as productive, tax-paying citizens.
2
DONATED GOODS RETAIL SAW STEADY GROWTH
Revenue from Goodwill’s donated goods retail operations experienced
continued growth, rising 7.3 percent to $3.79 billion and continuing an
upward trend. Goodwill operated more than 2,900 stores throughout the United
States and Canada in 2013, an increase of 132 stores over the previous year.
E-commerce revenues increased 13.5 percent, accounting for approximately
10.4 percent of all donated goods retail revenue. Goodwill put 83 percent of its
revenue directly into mission services to help more people gain and maintain
employment.
3
“DONATE STUFF. CREATE JOBS.” PSA CAMPAIGN LAUNCHES
Goodwill, in partnership with the Ad Council, launched a job training and
employment public service announcement (PSA) campaign to inspire
individuals to become job creators by donating their clothing and household
items to Goodwill. With a simple tagline — “Donate Stuff. Create Jobs.” — the
campaign provides a deeper understanding of the impact donations have on
people and local communities. Launched in September of 2013 as part of a
multi-year campaign, Goodwill received an initial $9.8 million in donated media
value before the year’s end.
The “New Day” spot in Goodwill’s PSA campaign features
a variety of inspiring scenes ­— someone who has just
landed a new job; someone who is gratified by preparing
a box of goods to donate; and someone who leaves the
house for a fulfilling first day at work — to demonstrate
how donations impact members of the community.
View the video at bit.ly/GWNewDay or visit
goodwill.org to locate your local Goodwill.
4
CAREER SERVICES FOR VETERANS AND MILITARY FAMILY
MEMBERS EXPAND
Goodwill expanded services for veterans and military families,
including job training, military skill translation, education, housing, financial
education and mental health support. In 2013, Goodwill agencies served
approximately 62,000 veterans and 10,000 military family members.
•
Connecting People to Jobs through Vested in Veterans – In the first
year of a two-year initiative funded by the Bank of America Foundation,
four Goodwill agencies provided the Vested in Veterans program to
people in the communities they serve. As a result, more than 425
veterans and military family members received career and financial
planning services, gained new skills and credentials, and earned nextstep jobs in their careers.
•
Fulfilling Commitment to Serve Women Veterans – Goodwill is on
pace to exceed its goal of serving 3,000 women veterans in two years.
Goodwill announced the initiative in June 2013. In the first six months,
its member agencies served nearly 1,500 women veterans, hired 35, and
placed more than 250 in employment outside Goodwill.
•
Providing Targeted Job and Career Services with Hiring Our Heroes –
Goodwill joined the Hiring Our Heroes partnership to participate in
hiring fairs across the country, sharing information about workforce
development and veterans services, and employment opportunities.
Goodwill also provided employment workshops and information about
additional services. In 2013, Goodwill reached approximately 650
veterans through these hiring fairs.
•
Serving Veterans through Expanded Operation: GoodJobs Initiative – The Walmart Foundation granted $5 million to Goodwill to expand
Operation: GoodJobs, an initiative that equips military veterans with the
tools they need to earn employment and ensure long-term financial wellness for themselves and their families. Building upon effective practices
developed in a 2012 pilot program, Goodwill began scaling the program
to serve more than 4,000 veterans and military families over three years.
5
GOODWILL IMPROVES ENVIRONMENTAL IMPACT
Since its founding, Goodwill has been an environmental steward,
conserving resources, using those resources efficiently, and supporting positive impacts on the environment. Through its innovative
initiatives and social enterprise, Goodwill diverted more than 3 billion
pounds of clothing and household goods from landfills in 2013.
• The Dell Reconnect Program responsibly recycled more than 50
million pounds of computer electronics in 2013. Since its inception
in 2004, the partnership has recycled 374 million pounds; that’s
equal to more than 45 million Inspiron™ laptops – one for every
person in the states of California and Indiana combined. The Dell
Reconnect program now reaches more than 166 million people
throughout the United States and Canada.
• Keep America Beautiful and Goodwill piloted a donated goods
campaign on five university campuses to empower students to
donate responsibly and recognize their social impact. The 2013
results were dramatic: among schools with existing collection
programs, donations rose between 43 and 84 percent.
6
GOODWILL EXPANDS MISSION PROGRAMS
Goodwill administered $92.8 million in grants that helped
communities served by 115 Goodwill agencies in the United
States and Canada, and an affiliate in Brazil. Nearly 87 percent of funds
were sub-granted to local Goodwill agencies.
• Increasing Career Services for Women – Powered by a Walmart
Foundation investment of $7.7 million, the Beyond Jobs program
engages women to map career pathways that lead to economic
success. In 2013, 45 Goodwill agencies engaged more than 13,200
women with career and financial plans, and connected nearly 4,500
women with new or better employment opportunities, leading to
average hourly wages of more than $10.
• Enhancing Career Services for Immigrants and Hispanics – Thanks to
$1.1 million in private funding received in 2013, Goodwill provided
services to approximately 6,000 people of Hispanic descent. Of
those individuals served, 2,400 attended courses such as General
Education Development (GED) test preparation, English as a Second Language (ESL), computer skills, occupational training and job
readiness.
• Expanding Financial Wellness Services – In 2013, Goodwill joined
United Way, the National Disability Institute, and the Walmart Foundation
in operating and promoting MyFreeTaxes. Through the program, households with incomes of $58,000 or less had access to free state and federal
online tax filing. Participating Goodwill agencies coordinated with local
partners to promote Volunteer Income Tax Assistance (VITA) sites as well
as the MyFreeTaxes.com website. In 2013, MyFreeTaxes was used by 1.7
million taxpayers to access more than $2 billion in federal refunds, including $622 million in tax credits.
• Adding Career Services for Older Workers – Through the U.S.
Department of Labor Employment and Training Administration’s Senior
Community Service Employment Program (SCSEP), Goodwill is retraining
older workers and helping them re-enter the labor force. In 2013,
Goodwill provided paid training and job readiness coaching and support
services to nearly 2,000 people ages 55 and older with $11.7 million in
grant funding.
• Expanding Services to Youth – In 2013, the U.S. Office of Juvenile
Justice and Delinquency Prevention awarded Goodwill Industries International $9 million to serve youth at risk of juvenile delinquency through
Goodwill GoodGuides®, a national youth mentoring program. This is the
third award from the U.S. Department of Justice, and will result in services for an additional 2,600 young people. In 2013, Goodwill served more
than 379,000 youth in communities throughout the United States.
• Partnering with Community Colleges to Equip People with
Credentials – Across the nation, Goodwill agencies partnered with
community colleges to increase access to education, job training and
employment services. In 2013, 72 Goodwill agencies partnered with 121
community colleges nationwide. In the same year, 29,000 people earned
additional credentials with Goodwill’s help, which means they could
collectively earn $15 billion more in their lifetimes.
7
GOODWILL’S VIRTUAL SERVICES GREW
Virtual career services make Goodwill training and career assistance available to
anyone with access to a computer or mobile device.
• Enhancing the Virtual Career Fair – Goodwill held its second annual Virtual Career
Fair and hosted online discussions focused on employment topics and tips for veterans
and military families, youth and women. The Virtual Career Fair connected nearly 2,100
people with employers such as Cintas, AT&T and Dell.
• Expanding Goodwill’s Social Network – GoodProspects®, Goodwill’s site dedicated
to empowering job seekers with the help of online mentors and peers, grew from
12,000 members to 20,000 in 2013. The site was also featured in Forbes Magazine in
2013 as “the organization’s first big response to the postdigital world, the more socially
networked world that consumers today occupy, both online and offline.”
• Providing More Job Services and Training Online – Goodwill Industries of Eastern
North Carolina (Durham) provided a broad array of education, career, life skills and
financial courses via GCFLearnFree.org and GCFaprendelibre.org, which were accessed
by more than 7.6 million people in 2013.
8
GOODWILL INCREASES PUBLIC PRESENCE
Goodwill continued to increase the reach of its message, inspiring donors and those
needing services alike. For the second consecutive year, Forbes Magazine named
Goodwill one of America’s 25 most inspiring companies. Additionally, Goodwill worked
in partnership with significant brands to share its message with the public and generate
donations to support the mission.
• The Mrs. Carter Show World Tour with Beyoncé – In partnership with Beyoncé,
Goodwill launched an integrated campaign to urge fans to donate to Goodwill.
Beyoncé delivered exceptional exposure, placing Goodwill in front of approximately
750,000 concert-goers and more than 52 million Facebook followers.
• Community Day with Levi Strauss & Co. – For a second year, Levi’s partnered with
Goodwill for its annual Community Day, during which more than 5,000 employees
across the United States and Canada partnered with more than 90 Goodwill agencies.
Skills-based volunteer projects created learning opportunities for Goodwill retail
employees, while onsite donation drives at Levi’s and Docker’s stores generated
enough goods to create 5,170 hours of job training for the people Goodwill serves.
• The Goodwill Sale with The Bon-Ton Stores, Inc. – During the spring
and fall Goodwill Sales, 270 Bon-Ton stores collected 5.6 million pounds of
donations worth approximately $18 million in revenue for the 60 Goodwill
agencies that participated. The program grew financially, with customers
giving $749,000 to Goodwill in addition to donated goods.
• Social Media and Website Trends Show Expansion – Goodwill
continued to provide better access to donors, shoppers and those
needing services through its online presence by completing a mobilefriendly website redesign. In the beginning of 2013, one in five users
of goodwill.org arrived on a mobile device. By the end of 2013, the
proportion of mobile users grew to one in three. The total number of
searches for Goodwill retail, donation and job centers reached nearly 5
million instances. Additionally, the Goodwill Locator was adapted as a
smartphone app called Goodwill Locations. It was downloaded more than
16,000 times in 2013.
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9
GOODWILL ADVOCATES FOR LEGISLATION ON CAPITOL HILL
Goodwill continued to inform and educate federal policymakers.
• Workforce Investment Act – Goodwill worked closely with key Senate staff and
other workforce system stakeholders to advance a bill that would reauthorize the
Workforce Investment Act, which shapes federal job-training programs.
• Annual Advocacy Event – During its annual advocacy event in May 2013, nearly
200 local Goodwill professionals and program participants, including 21 program
participants from 59 Goodwill agencies, conducted 272 meetings in Washington,
DC. Issues discussed included funding, Workforce Investment Act reauthorization,
and protecting work opportunities for people with disabilities.
10
INTERNATIONAL PRESENCE EXPANDS
In 2013, Goodwill continued to expand its international presence and reach
through new partnerships and organizational growth within its existing
network of 14 partners in countries around the world. In Latin America, Goodwill
supported its affiliated organizations in Brazil, Panama, Mexico, Uruguay, Costa Rica
and Venezuela. Goodwill also realized growth in Asia with its partners in South Korea,
Thailand, the Philippines and Taiwan.
• Goodwill Venezuela received funding from Venezuela Sin Límites Foundation to
develop a cloud-based program to match program participants’ abilities with
employers’ needs. This project, combined with four Partnership in Opportunities
for Employment through Technology in the Americas (POETA) centers, enabled
Goodwill Venezuela to serve more people across the country by taking advantage
of technology.
• The Asian Goodwill organizations came together for a summit, during which
representatives participated in Goodwill’s Social Enterprise Development Training,
a curriculum funded by the Caterpillar Foundation. To date, 50 Goodwill leaders
have been trained utilizing this curriculum. Goodwill Industries of Korea increased
its social enterprise revenues by 10 percent in 2013, enabling it to employ and serve
250 people with disabilities and other challenges to finding employment in its nine
stores.
WINNING THROUGH WORK
MEET THE 2013 GRADUATE AND ACHIEVER OF THE YEAR
For more than 110 years, Goodwill has been helping people find jobs,
support their families and feel the satisfaction that comes from working.
Goodwill empowers people through a variety of job training programs,
employment placement services and other community-based programs.
The 2013 Kenneth Shaw Graduate of the Year and the 2013 Achiever of the
Year are two shining examples of the millions of people who look to Goodwill for career services and related support.
2013 KENNETH SHAW GRADUATE OF THE YEAR
DEVIN WILLIAMS
Roanoke, VA
Devin Williams hopes he can help others who may have taken paths similar
to his. He started drinking and using drugs in high school, and by 2004, a
felony conviction landed him in prison. It was there he took personal responsibility for his actions.
Getting back on his feet included earning 63 college credits while still
in prison and saving money by cleaning prison restrooms for 27 cents an
hour. Upon his release from incarceration, Goodwill Industries of the Valleys
(Roanoke, VA) helped him access funds to continue his education and obtain
work experience that led to a full-time job.
Goodwill brokered a work-experience opportunity for him at the Western
Virginia Water Authority, where he was eventually hired. He has since earned
two promotions. Williams is now pursuing a bachelor’s degree in civil engineering with a focus on environmental science.
“I’ve achieved things that I know a lot of people doubted that I could do,”
he says. “I know [Goodwill] played a very big part in my success.”
View the video at bit.ly/GWWilliams to hear
more of his story.
2013 ACHIEVER OF THE YEAR
ROBBIE GREEN
Fort Worth, TX
Four years ago, Robbie Green was told that he would never drive, work or
live alone again. He didn’t listen. Instead, he redefined his place in the world.
Green had been getting a haircut when he became dizzy. When he stood
up, he fell and hit his head. He woke up in the hospital — paralyzed. The
nurses at the Veterans Administration (VA) helped him slowly recover some
movement in his legs.
While the physical recovery was daunting, he underestimated just how
difficult the mental recovery would be. The VA hospital referred Green to
Goodwill for job training. With training and support, he became proficient at
refurbishing computers donated to Goodwill, a job he holds today.
Green works at Goodwill three days a week. The other two days, he volunteers at the VA hospital, encouraging other veterans with disabilities and
giving them hope that they, too, can achieve their dreams.
“I have been given a second chance. I’m trying to correct things and I think
God put me here for a reason. I love life now,” he says.
I have been
given a
second chance.
View the video at bit.ly/GWGreen to hear
more of his story.
GOODWILL INDUSTRIES INTERNATIONAL, INC. AND RELATED ENTITIES
CONSOLIDATED STATEMENTS OF FINANCIAL POSITION
As of December 31, 2013
(with comparative totals as of December 31, 2012)
TEMPORARILYPERMANENTLY
UNRESTRICTED RESTRICTEDRESTRICTED
2013
TOTAL
2012
TOTAL
ASSETS
Cash and cash equivalents
Investments
Accounts receivable
Pledges receivable
$3,317,299
9,046,717
$
—
$
11,382,713
—
1,289,410
$3,317,299
$1,938,299
21,718,84016,259,097
825,859
—
—
825,859
901,343
—
658,334
—
658,334
1,752,598
1,206,180
—
—
1,206,180
2,271,525
520,097
—
—
520,097
392,781
Notes receivable
2,487,500
—
—
2,487,500
—
Property and equipment
8,210,894
—
—
8,210,894
8,429,474
Grants receivable
Prepaid expenses and other assets
TOTAL ASSETS
$25,614,546
$12,041,047
$1,289,410
$38,945,003$31,945,117
LIABILITIES AND NET ASSETS
LIABILITIES
Accounts payable
$3,174,758 Accrued expenses
2,227,751
Deferred revenue
$
—
$
—
­ $3,174,758
$3,628,270
—
—
2,227,751
1,863,613
673,567
—
—
673,567
393,119
—
820,000
—
820,000
820,000
Notes payable
2,500,000
—
—
2,500,000
—
Bonds payable
1,500,000
—
—
1,500,000
1,600,000
72,176
—
—
72,176
109,635
TOTAL LIABILITIES
10,148,252­820,000
—
10,968,252
8,414,637
NET ASSETS
15,466,294
11,221,047­1,289,410
27,976,751
23,530,480
$38,945,003
$ 31,945,117
Rebates payable
Interest rate swap agreements
TOTAL LIABILITIES AND NET ASSETS
$25,614,546
$12,041,047
$1,289,410
Goodwill Industries International, Inc., (GII) was established in 1902 and incorporated in 1920 to improve the quality of
life of people with disabilities and other disadvantages such as welfare dependency, illiteracy or lack of work experience.
Each local Goodwill agency is a separate 501(c)(3) corporation. The Goodwill enterprise is composed of GII and members and
affiliates in the United States, Canada and 13 other countries worldwide. All Goodwill members and affiliates are independent,
community-based nonprofit corporations that provide career services, job training, placement, employment and supportive services
for people with disabilities and other disadvantages. Through a member agreement with the local agencies, GII represents the
broader enterprise before the federal government and national and international organizations. GII provides Goodwill agencies with
various services, including consulting for workforce development, retail, and commercial operations, financial and management
information, education and training, public relations, and legislative information.
CONSOLIDATED STATEMENTS OF ACTIVITIES AND CHANGES IN NET ASSETS
Year ended December 31, 2013
(with comparative totals for the year ended December 31, 2012)
TEMPORARILYPERMANENTLY
UNRESTRICTED RESTRICTEDRESTRICTED
2013
TOTAL
2012
TOTAL
REVENUE AND SUPPORT
Membership dues
$19,976,038
$
—
$
—
$19,976,038
$19,097,240
Federal awards
13,164,497
—
—
13,164,497
16,218,479
In-kind contributions
10,176,656
—
—
10,176,656
2,119,500
87,798 8,743,669 —
8,831,467 11,563,544
Contributions
2,789,527
—
—
2,789,527
2,738,776
Legacies and bequests
Program service fees
895,302
—
—
895,302
443,466
Rental
297,244
—
—
297,244297,239
Investment income
115,286
17,287
—
132,573
166,470
32,488
—
—
32,488
5,701
Other income
Net assets released from restriction
TOTAL REVENUE AND SUPPORT
47,534,836
5,785,266
53,320,102
8,760,956
—
(5,785,266)
56,295,79252,650,415
—
2,975,690
—
–
—
56,295,79252,650,415
EXPENSES
PROGRAM SERVICES
Direct services
24,039,013
—
—
24,039,013
13,648,595
Sponsored programs and grants
18,439,932
—
—
18,439,932
22,791,216
Support services to membership
5,730,803
—
—
5,730,803
5,947,774
—
—
TOTAL PROGRAM SERVICES
48,209,748
48,209,74842,387,585
MANAGEMENT AND GENERAL SERVICES
General and administrative
3,514,703
—
—
3,514,703
4,098,640
804,775
—
—
804,775
508,916
TOTAL MANAGEMENT AND GENERAL 4,319,478
—
—
4,319,4784,607,556
TOTAL EXPENSES
—
—
52,529,22646,995,141
Resource development
52,529,226
CHANGE IN NET ASSETS
FROM OPERATIONS 790,876
2,975,690
—
3,766,566
5,655,274
70,663
54,501
456,397
395,617
NET GAINS ON INVESTMENTS
331,233
CHANGE IN ALLOWANCE FOR
DOUBTFUL ACCOUNTS RECEIVABLE
185,849
—
—185,849
UNREALIZED GAIN ON INTEREST
RATE SWAP AGREEMENT
37,459
—
— 37,4591,720
CHANGE IN NET ASSETS
NET ASSETS, BEGINNING OF YEAR
NET ASSETS, END OF YEAR
1,345,417
14,120,877
$15,466,294
3,046,353
8,174,694
$11,221,047
54,501
1,234,909
$1,289,410
—
4,446,2716,052,611
23,530,48017,477,869
$27,976,751
$23,530,480
BOARD OF DIRECTORS 2013–2014
CHAIR
PRESIDENT AND CEO
DR. A. GIDGET HOPF, CE
Goodwill Industries of the
Finger Lakes
Rochester, NY
JIM GIBBONS
Goodwill Industries
International, Inc.
Rockville, MD
VICE CHAIR
Larry D. Ishol
Deloitte, LLP
Arlington, VA
TREASURER
Michelle Belknap, CE
Easter Seals-Goodwill Northern
Rocky Mountains
Great Falls, MT
SECRETARY
Brenda Gumbs
Perfetti Van Melle USA, Inc.
Cincinnati, OH
BOARD MEMBERS
J. Carlos Artola
Indar Ventures, LLC
Melrose Park, IL
Phyllis Bandstra, CE
Goodwill Industries of the
Conemaugh Valley
Johnstown, PA
Tony Bell
County of Spartanburg, SC
Spartanburg, SC
Sue Bohaichuk
Alberta Urban Municipalities
Association
Alberta, Canada
Richard “Rich” Borer, CE
Easter Seals Goodwill Industries
Rehabilitation Center, Inc.
North Haven, CT
Phil Boyce
Boyce & Associates
Saratoga, CA
Diana L. Burley
The George Washington University
Ashburn, VA
Fred Shelfer, CE
Goodwill Industries-Big Bend, Inc.
Talahassee, FL
Kathy Crosby, CE
Goodwill Industries of Greater
Grand Rapids
Grandville, MI
Robert G. Smith, CE
Goodwill Industries of Lower South Carolina
North Charleston, SC
Larry DeJarnett
The Lamar Group
Palm Desert, CA
Dr. Jeffry Golden
Creve Coeur, MO
Karla Grazier, CE
Discover Goodwill of Southern
and Western Colorado
Colorado Springs, CO
Brian Itzkowitz, CE
Goodwill Industries of Arkansas
Little Rock, AR
Ronald Johnson
Tennebaum Institute of
Enterprise Transformation
Atlanta, GA
Michael W. Kempner
MWW Group
East Rutherford, NJ
Jim Martin, CE
Goodwill Industries of Lane and
South Coast Counties
Eugene, OR
Donna Miller
Grefe & Sidney, PLC
Des Moines, IA
Rob Morton
Secure Health Plans of Georgia, LLC
Macon, GA
Michelle Quintyn, CE
Goodwill Industries Ontario, Great Lakes
London, ON
Lorna Utley, CE
Goodwill Industries of Greater Detroit
Detroit, MI
Jeffrey A. Van Doren
Jeffrey Van Doren, PLLC
Salem, VA
John A. Wickland, III
Wickland Corporation
Sacramento, CA
Dr. Michael Wirth-Davis, CE
Goodwill/Easter Seals Minnesota
St. Paul, MN
EMERITUS DIRECTORS
Will A. Courtney
Courtney & Courtney Properties
Ft. Worth, TX
Evelyne Villines
Des Moines, IA
15810 Indianola Drive
Rockville, Maryland
USA 20855
www.goodwill.org