GeneNews Adds Blood Test for Breast Cancer Prediction to Innovative Diagnostic Laboratory’s Offering Menu TORONTO, CANADA (October 14, 2014): GeneNews Limited (TSX:GEN) (“GeneNews” or the “Company”) today announced that it has in-licensed two biomarker assays - sphingotest® pro-NT and sphingotest® pro-ENK – that aid physicians in identifying those females at highest risk for breast cancer in the general population. Both tests were developed by sphingotec GmbH, a Germany-based company best known for discovery and development of biomarker assays, which has recently expanded in the U.S. GeneNews expects to add sphingotest® pro-NT to the menu of advanced cancer assays offered by its U.S. joint venture, Innovative Diagnostic Laboratory LLP ("IDL”) in early 2015. The Company is also evaluating the potential expansion of IDL’s testing menu in the area of breast cancer risk prediction through the addition of sphingotest® pro-ENK and other biomarker candidates. Breast cancer is the second leading cause of cancer death in U.S. women, exceeded only by lung cancer. The American Cancer Society estimates that approximately 232,670 new cases of invasive breast cancer will be diagnosed in women, and approximately 40,000 women will die from the disease, in 2014. Like with most cancers, early identification of high risk patients and intervention are the keys to improved clinical decision making. Most breast cancer cases are not due to genetic inheritance. Accordingly, it is important to take a “multi-view” approach to properly stratify women at the greatest risk. Unlike other blood tests on the market that look for genetic indicators for breast cancer, sphingotest® pro-NT is a simple blood test for the determination of proneurotensin (pro-NT). sphingotest® pro-NT detects the release of the satiety hormone neurotensin and is applicable to all female individuals, regardless of genetic predispositions. A study published in the peerreviewed Journal of the American Medical Association (“JAMA”) in October 2012 demonstrated that the determination of proneurotensin levels offered a substantial advantage in prediction of breast cancer (O. Melander et al, Plasma Pro-Neurotensin Independently Predicts Cardiometabolic Diseases, Breast Cancer, and Death In Women, Journal of the American Medical Association, Vol. 308, No. 14, pp. 1469- 1475). Alan S. Maisel, MD, a Professor of Medicine at University of California San Diego and Director, Coronary Care Unit and Heart Failure Program at the Veterans Affairs San Diego Healthcare System, commented, “It is exciting to see that inexpensive, blood-based protein biomarkers are now available for detecting women who are at high-risk for breast cancer, even when the family history is completely negative." Max S. Wicha, MD, a Distinguished Professor of Oncology and Director of the University of Michigan Comprehensive Care Center, said, “Breast cancer risk prediction is a major advancement for science because it’s one of the main ways we can detect and treat high risk individuals appropriately; this could be the future of lowering the incidence of breast cancer.” “We are excited to sign this agreement with GeneNews, especially during Breast Cancer Awareness Month,” commented Dr. Andreas Bergmann, Founder and Managing Director of sphingotec GmbH. “Our cooperation will allow sphingotec’s markers to be available to potentially millions of women in the U.S. It is our common goal to lower the incidence of breast cancer by providing breast cancer risk tests that are reliable, cost-effective and accessible for patients at risk for breast cancer.” GeneNews is committed to helping IDL become a leader in molecular diagnostics and personalized medicine, serving as a strong commercialization outlet for advanced cancer tests. Taking a multi-view approach to the diagnosis and treatment of cancer, IDL is working to assemble, through a combination of internal pipeline development, third-party licenses and potential acquisitions, a robust menu of novel, patent-protected cancer assays to be offered by it throughout the United States. “This is the third new, innovative advanced cancer assay added to our offering menu beyond ColonSentry®,” said GeneNews’ Executive Chairman, James R. Howard-Tripp. “We believe sphingotest® pro-NT represents a major step forward in breast cancer detection and management, and we are looking forward to making it available to U.S. physicians nationwide through IDL as soon as possible.” About Proneurotensin/Neurotensin Neurotensin is a satiety hormone, released in gastrointestinal tract. The major stimulus for neurotensin production is fat. Breast cancer cell growth is stimulated by neurotensin. Since neurotensin is a very unstable peptide, sphingotest® pro-NT uses the stable precursor hormone proneurotensin as a surrogate biomarker for neurotensin. High levels of proneurotensin correspond with a three-fold risk of developing breast cancer or a recurrence of breast cancer. Proneurotensin is the subject of several ongoing U.S.- and European-based studies. The goal of further investigations is the discovery of appropriate interventions (e.g. a low-fat diet) in females at high risk. About sphingotec GmbH The biotechnology company sphingotec GmbH, headquartered in Hennigsdorf, Germany, was founded in 2002. sphingotec GmbH aims to develop diagnostic methods for prediction, prevention, intervention strategies and early treatment of diseases in the fields of cancer, cardiovascular diseases and kidney function. Using biomarkers to indicate susceptibility for a specific disease provides individuals with knowledge that they are at risk. The biomarkers therefore create a starting point where intervention strategies can be employed as evidencebased recommendations on how to reduce risks are always an integral part of the complete concept. Further information can be found on our website www.sphingotec.de. About GeneNews GeneNews is a company focused on developing and commercializing proprietary molecular diagnostic tests for the early detection of diseases and personalized health management, with a primary focus on cancer-related indications. GeneNews' first product, ColonSentry®, is the world's first blood test to assess an individual's current risk for colorectal cancer. GeneNews’ common shares trade on the Toronto Stock Exchange under the symbol 'GEN'. More information on GeneNews and IDL, can be found at www.GeneNews.com and www.myinnovativelab.com. Forward-Looking Statements This press release contains forward-looking statements, which reflect the Company's current expectations regarding future events. The forward-looking statements involve risks and uncertainties. Actual events could differ materially from those projected herein. Investors should consult the Company's ongoing quarterly filings and annual reports for additional information on risks and uncertainties relating to these forward-looking statements. The reader is cautioned not to rely on these forward-looking statements. The Company disclaims any obligation to update these forward-looking statements. Company Contact: James R. Howard-Tripp Executive Chairman Office: (905) 739-2030 [email protected] Investor & Media Contact: Stephen Kilmer Kilmer Lucas Inc. Office: (212) 618-6347 Mobile: (905) 906-6908 [email protected]
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