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Creative Specifications
iAd Workbench
October 2014
iAd Workbench
Creative Specifications
Contents
Page 3 Overview
Availability
Page 4 iAd App Network
Banner Assets
Creative Guidelines for Banners
Video Assets
Page 7 iTunes Radio
Slate Assets
Creative Guidelines for Slates
Audio Assets
Page 9 Additional Resources
For More Information
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iAd Workbench
Creative Specifications
Overview
These creative specifications are provided to guide you in the production of
banner, full-page, medium rectangle (MREC), and video ads to run on the iAd
App Network, and audio ads to run on iTunes Radio. Any files uploaded to iAd
Workbench must meet these specifications to ensure the best user
experience on Apple devices.
Availability
iAd Workbench is available to promote products in iOS apps and on iTunes
Radio in iAd-supported countries across the Americas, Europe, Asia, the Middle
East, Africa, and Australia.
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iAd Workbench
Creative Specifications
iAd App Network
With iAd Workbench, you can run banner, full-page, and MREC ads on the
iAd App Network. The ad can drive users to an App Store or iTunes Store
destination, website destination, video asset, or (for banner ads only)
expanded rich media experience created with iAd Producer. If you’re
promoting an iOS app, you can create a banner using built-in templates
in iAd Workbench, eliminating the need to upload assets..
Banner Assets
Portrait
Orientation
Landscape
Orientation
Max File
Size*
iPhone 4s and earlier
640 W x 100 H
iPod touch 4th generation pixels
and earlier
960 W x 64 H
pixels
350 KB
iPhone 5s
640 W x 100 H
iPhone 5c
pixels
iPhone 5
iPod touch 5th generation
1136 W x 64 H
pixels
350 KB
iPhone 6
750 W x 100 H
pixels
1334 W x 64 H
pixels
350 KB
iPhone 6 Plus
1242 W x 150H
pixels
2208 W x 96 H
pixels
350 KB
iPad Air
iPad (retina display)
iPad 2
iPad mini (retina display)
iPad mini
1536 W x 132 H
pixels
2048 W x 132 H
pixels
350 KB
Device
*Per file, at 72 DPI
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iAd Workbench
Creative Specifications
Full Page Assets
Portrait
Orientation
Landscape
Orientation
Max File
Size*
iPhone 4s and earlier
640 W x 960 H
iPod touch 4th generation pixels
and earlier
960 W x 640 H
pixels
350 KB
640 W x 1136 H
iPhone 5s, 5c, 5
iPod touch 5th generation pixels
1136 W x 640 H
pixels
350 KB
iPhone 6
750 W x 1334 H
pixels
1334 W x 750 H
pixels
350 KB
iPhone 6 Plus
1242 W x 2208 H
pixels
2208 W x 1242 H
pixels
350 KB
iPad Air
iPad (retina display)
iPad 2
iPad mini (retina display)
iPad mini
1536 W x 2048 H
pixels
2048 W x 1536 H
pixels
350 KB
Device
*Per file, at 72 DPI
MREC (Medium Rectangle) Assets
Portrait
Orientation
Landscape
Orientation
Max File
Size*
iPhone 4s and earlier
iPod touch 4th generation
and earlier
600 W x 500 H
pixels
600 W x 500 H
pixels
350 KB
iPhone 5s, 5c, 5,
iPhone 6
iPod touch 5th generation
600 W x 500 H
pixels
600 W x 500 H
pixels
350 KB
iPhone 6 Plus
600W x 750 H
pixels
600W x 750H
pixels
350 KB
iPad Air
iPad (retina display)
iPad 2
iPad mini (retina display)
iPad mini
1536 W x 2048 H
pixels
2048 W x 1536 H
pixels
350 KB
Device
*Per file, at 72 DPI
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iAd Workbench
Creative Specifications
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Creative Guidelines for Banners, Full Page, and MREC ads
•
Static JPEG, PNG, and GIF, and animated GIF files are accepted. Animations can
only loop three times, and can’t exceed 15 seconds.
•
Banner, full-page, and MREC creative must adhere to iAd’s Content Guidelines.
Don’t use explicit language or content. Be mindful of case sensitivity when
featuring an Apple product by name (i.e. iPad, iPhone, iPod touch).
•
Use only App Store and iTunes badges provided by Apple. Don’t reference your
app’s rating or ranking in an ad.
•
Only iOS devices may be shown in an ad. Don’t obscure, crop, distort, or cut off
parts of Apple products.
•
Banner ads must include a destination. An iTunes destination requires an iTunes
Link. A web site destinations require a URL (mobile optimized site
recommended). A video destination requires that you upload a video file
following the Video Asset specifications outlined.
Consider the iAd frame dimensions when designing your banner, to ensure an optimal
visual experience. Reference the chart for dimensions by device.
X
Y
X
Y
Device
Portrait Orientation
Landscape Orientation
iPhone 6, 5, 5c, 5s
iPod touch 5th generation
X=27 pixels Y=100 pixels
X=17 pixels Y=55 pixels
iPhone 6 Plus
X=40 pixels Y=150 pixels
X=26 pixels Y=83 pixels
iPad 2,
iPad mini
X=14 pixels Y=48 pixels
X=14 pixels Y=48 pixels
iPad
iPad Air
iPad mini
X=28 pixels Y=96 pixels
X=28 pixels Y=96 pixels
Not Recommended
Recommended
Keep in mind that the bottom right corner of the banner is obscured by the iAd frame.
Make sure to design your banner such that no important content will be obscured.
iAd Workbench
Creative Specifications
Video Assets
With video transcoding built into iAd Workbench, you need to upload only a
single video file instead of separate files for each device and resolution. Your
file is automatically converted to the different sizes needed for the devices
selected for your campaign. File Type
File Size
Dimension
Video
.m4v
extension
Max of
20 MB
Minimum
of 560
pixels wide
.h264,
1000kbps,
15fps-30fps
Aspect Ratio
Audio
Video must be 15 - 30 seconds seconds long
4:3 or
16:9
AAC
128kbps
stereo
48kHz
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iAd Workbench
Creative Specifications
8
iTunes Radio
Audio ads are available to run on iTunes Radio. To create an audio ad, you
need to upload a slate image and audio file. The slate is an image-based
banner that will be displayed for the duration of the audio. If desired, the
slate, on tap or click, can drive the user to an App Store or iTunes Store or
website destination.
Slate Assets
Device
Dimension
Max File Size
iPhone 6
iPhone 5s
iPhone 5c
iPhone 5
iPhone 4s
iPod touch 5th generation and earlier
750 W x 750 H pixels
350 KB
iPhone 6 Plus
1242 W x 1242 H pixels
350 KB
iPad (retina display)
iPad 2
iPad Air
iPad mini iPad mini (retina display)
1400 W x 1400 H pixels
350 KB
Desktop
920 W x 920 H pixels
350 KB
Creative Guidelines for Slate Image
•
•
Slate images must adhere to iAd’s Content Guidelines.
•
Only iOS devices may be shown in an iAd. Do not obscure, crop, distort, or
cut off parts of Apple products.
•
Do not use explicit language or content. Be mindful of case sensitivity when
featuring an Apple product by name (i.e. iPad, iPhone, iPod touch).
•
An optional iTunes destination require an iTunes. An optional web site
destinations require a URL (mobile optimized site recommended).
Only use App Store and iTunes badges provided by Apple. Do not reference
your app’s rating or ranking in an iAd.
iAd Workbench
Creative Specifications
Audio Assets
Device
File Type
Duration
Bit Rate
All
.wav (uncompressed)
30 seconds max
128 kbps
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iAd Workbench
Creative Specifications
Additional Resources
On Developer.apple.com:
iAd Content Guidelines
App Store Marketing Guidelines
iAd Producer
On Apple.com/iad:
iAd Workbench
On Apple.com/legal:
Apple Trademark Use
For More Information
If you have questions after you have reviewed the information provided in
this document, contact iAd.
© 2014 Apple Inc. All rights reserved. Product and company names mentioned herein may be trademarks of their
respective companies. Product specifications are subject to change without notice. For Informational Purposes Only
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