DIGITAL MEDIA ASIA 18-21 NOVEMBER 2014 r SINGAPORE D R I V I N G I N N O VAT I O N I N N E W S M E D I A DMA Hack (14-16 Nov) Conference (18-19 Nov) Executive Masterclass (20 Nov) Masterclasses (20-21 Nov) Hashtag: #DMAsg14 w w w. w a n - i f r a . o r g / d m a DRIVING INNOVATION IN NEWS MEDIA CONFERENCE DAY 1 18 NOVEMBER Moderator: Gregor Waller, Principal Associate Consultant, WAN-IFRA, Germany Working in a cross-platform newsroom - the Dagbladet way Hildegunn Soldal, Digital Editor, Dagbladet, Norway Reaching a younger audience and monetizing content via chat apps ,84WƂPQ&KTGEVQT/QDKNG Books, Philippine Daily Inquirer Conference Opening Live rap news by Vietnam News Agency Panel session: Speakers and Warren Fernandez, Editor, The Straits Times, Singapore (tbc) Session 1: Top 5 Digital Priorities for News Media Digital managers share their top 5 priorities for 2014 and beyond, and tell you about the number one issue that keeps them awake at night. Break-out session: From Print to Digital - How to Monetise Digital Content with Video Hosted by Brightcove Business strategy and vision from a leading Asian news publisher Julian Tan, Head of SPH Digital, Singapore Focussing on Big Data to become no.1 on target markets Pierre Flitsch, Head of Digital Performance Unit, Styria, Austria Session 2: Activating the DigitalFirst Newsroom Newsrooms must evolve from mere multimedia convergence to organisations that are able to answer the growing demand for digitalÖrst journalism. This session will explore new work×ows, tools and formats to produce relevant content for today’s users. Digital World Trends & What they mean to you Ben Shaw, Senior Digital Consultant, WAN-IFRA Harnessing a mobile-Ƃrst newsroom organisation Robb Montgomery, CEO, Montgomery Multimedia, USA The Homepage is not dead! Every page is a Homepage Grig Davidovitz, CEO, RGB Media, Israel Alice Ting, VP Licensing & Syndication, The New York Times Session 3: Advanced Content Monetisation Publishers tend to adopt different subscription and bundling models across their media portfolio. Making an increasingly sophisticated use of customer data and marketing, they are also packaging their content into a variety of attractive paid-for products. Pay-walls, subscription plans and bundling options for pricing optimisation Gregor Waller, Principal Consultant, WAN-IFRA Consulting, Germany Taking a digital news start-up international in an Asian context Joey Chung, Co-Founder/CEO, The News Lens, Taiwan Where consumers go, marketers go… Going mobile, going social Amit Garg, Business Head-Digital +PVGTPGV/QDKNG*6/GFKC Group, India From traditional TV to multi screen, app-based, premium and on-demand offering William Lee, Senior VP, Digital Business and Technology, MediaCorp, Singapore Panel session: Speakers and Matt Lindsay, President, Mather Economics Fabrizio Lo Cicero, VP Asia PaciÖc, News Republic, China Grig Davidovitz, CEO, RGB Media Inc, Israel Session 4: Driving Innovation in News Media Leading media companies from Asia PaciÖc and the Middle East compete every year in the Asian Digital Media Awards to grab the region’s highest professional recognition for their achievements in digital. This session will showcase inspiring short presentations and videos from the top winning projects. Best in Online Video, Reader Engagement and Mobile Services Best in News Website, Multimedia Campaign and Mobile Service Best in Tablet Publishing, Data Visualisation and Outstanding New Product 6 short case studies by the winners of the ADMA 2014. CONFERENCE DAY 2 19 NOVEMBER Moderator: Kalle Jungkvist, Senior Advisor, Schibsted, Sweden Breakfast session: A Future for News Media Revenue Learn how data collection, econometric analysis, and pricing strategy can maximize subscriber and advertiser revenue and how analysis of online customer behavior can support the evolving digital business model. Matt Lindsay, President, Mather Economics, USA Session 5: From Big Data to Smart Data If data is media’s new oil in terms of revenue potential, how can news organisations tap into it to make decisions that lead to more engaged audiences and renewed revenue streams? How can you build up an Hildegunn Soldal, Digital Editor, Dagbladet, Sweden Joey Chung, Co-Founder/ CEO, The News Lens, Taiwan 18-21 NOVEMBER 2014 r SINGAPORE #DMAsg14 r www.wan-ifra.org/dma advanced data analytics supply chain to support advertising sales, product development and marketing? The data driven newsroom Matthieu Llorens, CEO, AT Internet, France Audience is the new currency 5RGCMGTVQDGEQPƂTOGF Generating new revenues via digital brand extension products and services #NKEG6KPI82.KEGPUKPI5[PFKECVKQP The New York Times, USA Session 6: Challenges and Opportunities in Digital Advertising Digital ad revenue depends on deep insights into customer data and tracking users across multiple devices. New digital ad formats are offering real opportunities to content producers. But the competition is Öerce and users are increasingly protecting themselves against commercial use of their digital identity and mobile is driving a decline in cookies. Unlocking brand connections in the connected world Deepika Nikhilender, CEO - GEMS, /KPFUJCTG#UKC2CEKƂE5KPICRQTG David Jeffs, Insights Head APAC, Yahoo! (tbc) Using social media engagement, crowdsourcing and big data to help clients with their digital campaigns Russ Shepherd, Chief Data Scientist, Rappler, Philippines Using scientiƂc pricing engine to maximise challenged advertising margins Arunabh Das Sharma, President, $GPPGVV%QNGOCP%Q.VF 6KOGU Group) their organisations. Distilling start-up and entrepreneurial spirits implies challenging traditional decision-making processes and embracing a more agile and responsive work culture. EXECUTIVE MASTERCLASS Partnerships with start-ups and research centres for placing innovation at the heart of media Kim Svendsen, Director, Stibo Accelerator, Denmark Content Monetisation Strategies During this executive masterclass, participants will go through an in-depth look of content strategies and discuss the business models that allow successful charging for the content online and on mobile. The workshop will discuss real experiences of what content a media house can charge for, pitfalls to avoid, and strategies for making the reader happy consuming paid content. Solutions and ideas from the DMA Hack 2014 Winners of DMA Hack 2014 Product Innovation: Rap News Le Quoc Minh, Editor in Chief, Vietnam News agency Session 8: Embracing the News Media’s Mobile Future Mobile is arguably the fastest growing channel for targeting consumers in nearly every product category. Tech giants, mobile operators and mobile-Örst companies are all trying to take a share of the news business. How to capture, engage, retain and monetise users in your own ecosystem? Embracing mobile strategies (CDTK\KQ.Q%KEGTQ82#UKC2CEKƂE News Republic, USA Lessons from mobile-only news ventures: a peep into Yahoo News Digest Marc Lourdes, Managing Editor (SEA), Yahoo! News Digest Make money on mobile and TV. Can we match the top players? Kalle Jungkvist, Senior Advisor, Schibsted, Sweden Panel session moderated by Jeremy Wagstaff, Chief Technology Correspondent, Asia, Thomson Reuters Session 7: Innovation: From Idea to Impact Media houses must lead change and foment decisive innovations within Julian Tan, Head of SPH Digital, Singapore Press Holdings Marc Lourdes, Managing Editor (SEA), Yahoo! News Digest Social Media Moderator: Asha Phillips, Founder, Verily, Singapore Pierre Flitsch, Head of Digital Performance Unit, Styria Media Group, Austria 20 NOVEMBER Executive Masterclass leader: Gregor Waller, Principal Associate Consultant, WAN-IFRA, Germany MASTERCLASSES DAY 3 20 NOVEMBER Every page is a Homepage Masterclass leader: Grig Davidovitz, CEO, RGB Media, Israel Unlock the Power of Mobile Storytelling Masterclass leader: Robb Montgomery, CEO, Montgomery Multimedia, Germany MASTERCLASSES DAY 4 21 NOVEMBER The Homepage: Creating an engaging cross-platform experience Masterclass leader: Grig Davidovitz, CEO, RGB Media, Israel Mastering the building blocks of mobile video Masterclass leader: Robb Montgomery, CEO, Montgomery Multimedia, Germany Robb Montgomery, CEO, Montgomery Multimedia, USA Amit Garg, Business Head-Digital (Internet & Mobile), HT Media Group, India DIGITAL MEDIA EXPO DIGITAL MEDIA ASIA HACK 2014 14-16 NOVEMBER Presented by SPH Digital, DMA.Hack aims to uncover tomorrow’s apps that will reinvent ways of discovering, telling, editing, producing and sharing content. It’s an initiative to support transformational ideas that drive media innovation. This year’s theme is Content Search & Discovery. The Digital Media Expo will be held in Orchard Ballroom, Level 3 of Orchard Hotel Singapore from 18-19 November. EVENT VENUE & HOTEL With tabletop displays, vendors of services and equipment will be able to highlight their offerings to the decision makers in the digital media space. ConÖrmed exhibitors include: - Atex - AT Internet - Brightcove - Cxense - Limelight - OneVision - ppi Media - Protec Media - WoodWing For more information on sponsorship and exhibiting opportunities, kindly contact [email protected] ASIAN DIGITAL MEDIA AWARDS COCKTAIL RECEPTION FOR MORE DETAILS WAN-IFRA Asia PaciƂc 25 International Business Park #04-110, German Centre Singapore 609916 Wilson Leong [email protected] Direct: +65 6562 8446 www.wan-ifra.org/dma SPONSORS Orchard Hotel Singapore 442 Orchard Road Singapore, 238879 Special room rate for DMA delegates starting from SGD 250++. Please download the hotel room booking form at www.wan-ifra.org/dma REGISTRATION FEES Conference fees (18-19 November) WAN-IFRA Member: SGD 1,500 Non-Member: SGD 1,980 OFFICIAL MEDIA PARTNERS Masterclass fees (20-21 November) Special rates for DMA conference delegates only: digital.gxpress.net NEWS PUBLISHING TECHNOLOGY Executive Masterclass WAN-IFRA Member: Non-Member: SGD 500 SGD 600 Digital Media Asia will be the host of the 5th Asian Digital Media Awards Cocktail Reception at Hard Rock Cafe on 18 November from 5 - 7pm. 1-day Masterclass WAN-IFRA Member: Non-Member: SGD 250 SGD 300 It will give a good opportunity for delegates to relax and network with peers and learn from the best in the industry in an informal atmosphere. 2-days Masterclass WAN-IFRA Member: Non-Member: SGD 500 SGD 600 Limited space available! RSVP at www.wan-ifra.org/dma Please register online at www.wan-ifra.org/dma SUPPORTING ORGANISATIONS