Travelocity. COM
One of the greatest online travel agency of
the world.
Group member: Daisy(林珍綺)、 Lavender(林郁珊) 、 Pheobe(林雅雯) 、
Sharon(葉宜璇)、、
Tiffany (巫怡臻)
Service
 Experience Finder- specific
theme
Service
 Special Deals-Last Minutes Packages
Service
Customize
e-mail suggestion
On-line service
phone call
Information Technology applied
Web 2.0
Network effects from user
contributions are the key of market
dominance in the Web 2.0 era.
Information Technology applied
Global Distribution System (GDS)
 What is GDS (Global Distribution
System )?
 Travelocity is owned by Sabre.com
 Flights Reservation
 Flights Reservation
Select one of them
Information Technology applied
Travelocity Experience Finder
 Rely on Flash
 Choose a Destination → Choose a
Theme → Added to Whishlist
Potential users
Customers
Competitors
Partners
Travelocity. COM
Staff of Website
Other users
Potential users
Customers
 Business travelers
 Pleasure travelers
Potential users
Staff of Website
Technical support engineer
Consumer service
Sales
Software developer
Potential users
Partners
 Hotel
 Car rental service
 Airline company
 Cruise company
Potential users
Competitors
 Other online travel agency
 Traditional travel agency
 Personal travel adviser
Potential users
Other users
 Random users
 Other website designers
 Internet users
The Business Model of Travelocity
The Source of Money
1.
Commissions
Fees charged to consumers
2.
Advertising
Skills authorization
Sabre Holdings
Zuji.com
lastminute.com Core strategy
Travelocity
Business
Functional
holodayautos.c
Management
om
…
Partner Management
HRM
Marketing
Financial
…
Customer Service
Travelocity Canada
Travelocity Chile
Zuji Australia
Zuji Hong Kong
Last Minute Spain
…
Local Management
Thank you!!