E-Business 2008: Creating a future advantage The National B2B Centre Welcome to

www.nb2bc.co.uk
Supported by:
The National B2B Centre
Welcome to
E-Business 2008:
Creating a future advantage
www.nb2bc.co.uk
The National B2B Centre
We are here to…
“Provide expert, impartial e-business advice and support to growing
businesses to enable them to successfully adopt and exploit
technology, creating real business value from the Internet”
TODAY
© 2008 The National B2B Centre
ADOPT
ADAPT
EMBED
TOMORROW
www.nb2bc.co.uk
B2B Centre – E-Business Success Stories
Rainbow Signs & Safety
• Business started taking-off with
the smoking ban
• Needed to convert to full
eCommerce to take online
orders
• Website now provides a
platform to test new popularity
of new products
• B2B Centre has helped to focus
Rainbow Safety’s vision on what
the opportunities really are.
© 2008 The National B2B Centre
www.nb2bc.co.uk
National B2B Centre Facts & Figures
Founded in 2002 by WMG & DTI
100% focus on small and medium businesses
4,000+ membership in a peer-to-peer support network
17,000 unique visitors to our website per year
Hundreds of downloads of eBusiness tools and articles per
month
We are the only UK public sector organisation to have been
awarded “Premier Practice” status by the Institute of
Management Consultancy
© 2008 The National B2B Centre
www.nb2bc.co.uk
B2B Centre – E-Business Success Stories
Lasan Restaurant
• Looking for service innovation
• Happy to try out new
technology
• Understands that clients are
now comfortable using mobile
phones for transactions
• B2B Centre advice helped Lasan
to build an SMS menu and
ordering system for take-aways
and delivery orders
© 2008 The National B2B Centre
www.nb2bc.co.uk
The B2B Centre’s Key Themes
The National B2B Centre provides advice and
support across a range of eBusiness themes
E-Marketing
Supply Chain
E-Trading
Open Source Solutions
E-Collaboration
Mobile & Wireless Solutions
© 2008 The National B2B Centre
www.nb2bc.co.uk
B2B Centre – E-Business Success Stories
50Fifty Clothing
• Football-mad, multicultural
founder looking to counter
racism
• Developed a range of clothing
to make a “X Kultural”
statement
• Came to the B2B Centre for
advice on optimisation and
promotion
• Achieved a massive increase in
traffic and sales
© 2008 The National B2B Centre
www.nb2bc.co.uk
Our Partners
© 2008 The National B2B Centre
www.nb2bc.co.uk
B2B Centre – E-Business Success Stories
Penstamps
• Opportunity to market an
exclusive and innovative product
range
• eCommerce was a must to allow
clients to customise their
product choice and buy on-line
• Focus on site usability to make
it easy to order
• B2B Centre support to get the
site visible and achieve good
keyword ranking
© 2008 The National B2B Centre
www.nb2bc.co.uk
E-Business Tools on the B2B Centre Website
Use our range of tools to optimise your website,
help you collaborate with staff, clients and
suppliers, and assess your mobile readiness.
http://www.nb2bc.co.uk/toolboxes
© 2008 The National B2B Centre
www.nb2bc.co.uk
B2B Centre – E-Business Success Stories
Advance Track
Outsourcing
• Local accountant doing business
globally
• Created a web-based
collaboration tool to allow
accountants to work from
anywhere and let clients see
project progress online
• Advance Track is expanding
rapidly and selling services
around the world
© 2008 The National B2B Centre
www.nb2bc.co.uk
Business IT Guide – Partner Website
The Business IT Guide provides guides, articles
and tips to help small and medium sized
business use IT and Communications technology
more effectively.
http://www.businessitguide.com/self-help/home/
© 2008 The National B2B Centre
www.nb2bc.co.uk
B2B Centre – E-Business Success Stories
Juliette’s Interiors
• Started off on eBay. Needed
the flexibility and branding
potential of her own website
• Search Engine Optimisation
(SEO) has been key to success.
B2B Centre was there to help
• Turnover has quadrupled in little
more than a year
• As seen on “The Dragon’s Den”
© 2008 The National B2B Centre
www.nb2bc.co.uk
The National B2B Centre Today
Seminar programmes
E-Adoption
1:1
Support
Light
Touch
Training programmes
2004
100%
0%
2007
65%
35%
2010
20%
80%
Members’ network
E-Transformation
1:1
Support
Light
Touch
Online toolkits
2007
100%
0%
Business IT Guide partnership
2010
65%
35%
2013
20%
80%
e-Business showcasing
MSc research
Commissioned research
e-Business policy consultancy
© 2008 The National B2B Centre
Light touch support is a combination of:
• Online self-help tools for SMEs,
• Advice delivered through
“channels”
www.nb2bc.co.uk
B2B Centre – E-Business Success Stories
KSOL
• Creating learning opportunities
online
• Understands that children are
comfortable using computers
and allow them to learn at their
own pace
• Online tests help teachers
pinpoint areas child is failing
behind in and focus on those
areas
• Internet allowed the business
find success not only in the UK,
but globally
© 2008 The National B2B Centre
www.nb2bc.co.uk
Future Direction
www.nb2bc.co.uk
SME e-Business Centre of Excellence
Based in the International Digital Lab
Enhanced research programme
Developed channels for dissemination/delivery
•
•
SME channels – e.g. CIM SBG, AccountingWeb, …
Public Sector partners – Business Link, e-Skills, …
Expanded training programme, especially to support channels
Expanded online resources, especially toolkits
Enhanced members’ network, supported by online community
© 2008 The National B2B Centre
www.nb2bc.co.uk
B2B Centre – E-Business Success Stories
Inserts Direct
• Brand new business model
• Low volume orders, fast delivery
and credit card payments
• Threaded inserts and fixings for
the Aerospace and Electronics
markets
• Our assessment and
recommendations have been
used to help Inserts Direct
achieve Page 1 rankings for a
wide range of keywords.
© 2008 The National B2B Centre
B2B Centre in the International Digital Lab
The National B2B Centre is now located in the brand new
International Digital Lab, a multi-disciplinary research
centre.
Businesses wishing to engage in hi-tech R&D are being
encouraged to come and discover the potential for costeffective research at the Lab.
© 2007 WMG
Warwick Digital Lab
19
www.nb2bc.co.uk
B2B Centre – E-Business Success Stories
Defensive Driver Training
• Company provides training to
reduce accidents (and insurance
claims) for fleet operators
• Looking for a way to target
prospects and speed up the
sales cycle
• B2B Centre workshop
highlighted the potential for
using Pay Per Click (PPC)
• Massive reduction in marketing
expenditure but large increase
in turnover
© 2008 The National B2B Centre
www.nb2bc.co.uk
Want to be a B2B Centre Showcase?
The B2B Centre has a few spots available
to showcase West Midlands companies
Your business must be at least 18 months
old and located in an objective 2 area of
the region
You need to have used E-Business to
make a difference in your company.
New business or new markets
Innovation
Collaborative working
Improved processes
For more details go to the B2B Website
http://www.nb2bc.co.uk/become_a_showcase
© 2008 The National B2B Centre
Your company name here
www.nb2bc.co.uk
B2B Centre – E-Business Success Stories
DAW Consulting
• A business consultancy that
spotted the opportunity to
promote via the web early on
• Wanted more features and
more control
• The B2B Centre introduced
DAW to the Joomla open source
content management system
• Provides access to features such
as newsletters AND site content
is easily customisable
© 2008 The National B2B Centre
www.nb2bc.co.uk
Forthcoming B2B Centre Events
Data Security: Policies to
Passwords
Members Networking
Event
Thursday October 16th. IMC,
University of Warwick
Thursday October 23rdth. Aston
Science Park
If you think your data is safe...think
again!
One of the best networking
events in the Midlands. Be there
or be square!
Presentations and demonstrations
by experts from the University of
Worcester and the Digital Lab
eSecurity team.
Member presentations and
pitches, free buffet and lots of
new contacts and old
acquaintances
Sign up at http://www.nb2bc.co.uk/events
© 2008 The National B2B Centre
www.nb2bc.co.uk
Supported by:
The National B2B Centre
Enjoy The Day