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Did You Know???..…
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There are 28 million teenage girls & boys between the ages of 10
and 18 in the US today?
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4 million of these teens actively go for facials monthly and have to
use adult products on their skin because there’s barely a product
available for them made specifically for their young skin?
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The global skincare market is estimated at US$43 billion, showing
an annual growth of 8%?
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60% are female baby boomers (aka Moms!) driving this sector?
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Serious, natural skincare for tweens/teens is the new emerging
market, and is totally UNTAPPED!?
Introduction
True Girl skincare was launched in May 2011 when I was inspired by my
teenage daughter, Alexia, who was starting to have issues with her skin. I
felt there was a growing awareness and need for a basic – all natural –
‘starter’ range of skincare products aimed entirely at teenage girls skin.
“Being a Mom of 2 teenagers, I feel their pain when they have sudden
breakouts! As a teenager, you already have so many conflicting emotions
and have so much else to deal with, that the last thing you should have to
worry about is your skin. Your face, being the first aspect of you that
everyone sees, shouldn’t make you feel miserable but rather reflect your
glowing personality!”
Being at the forefront of skincare technology through Skin Nutrition for
almost 12 years, it became my goal to design a range of skincare products
that not only needed to be free of all nasty ingredients,
but gentle on the skin, as well as gentle with the environment.
Bio – True Momma
Hi, I’m Joanne Purvis, mom of two teenage kids, Darian (18) & Alexia (15).
With 12 years of ‘biotech’ anti-aging skincare experience under my belt, I
felt there was a massive need to introduce a skincare line, designed
specifically for young teenage skin.
With a history like mine, coupled with my 10 years of experience in Sales &
Marketing through a large pharmaceutical company, and the Coca Cola
Bottlers distribution network, I have the expertise to take True Girl to every
corner of the world. Recruited by SAB (South African Breweries) to secure,
implement and manage sales of 4 beverage brands through 6 Coca Cola
Bottlers, afforded me the opportunity to reach sales levels above and
beyond expectations. In addition to these accomplishments, I’ve held the
responsibility of leading a 50 strong sales team, business development,
operations management, production management and market strategy, all
the while conceptualizing, creating and designing successful product ranges
in the market today.
Core Philosophy
True Girl celebrates all that embodies the true all
American girl. Bold, friendly and outgoing, she is in
touch with the planet and careful what products
she uses on her skin. She does not have cash to
spend on high-end beauty products but wants to
start taking care of her skin responsibly with a
comprehensive range that is gentle yet effective for
teenage skin.
True Guy
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There is not one product in the market that is designed and marketed
for teenage boys.
We plan to introduce ‘True Guy’ which comprises 5 basic products:
Cleanser
SPF (Oil-free moisturizer)
Wipes
Zit Zapper
Shaving Gel
The message will be to keep the skin clean ergo avoid the breakouts.
As with the True Girl ‘doodles’ True Guy will be ‘grafitti’ artwork/logo.
This range can be sold into any of the True Girl retailers as well as into
all the sports stores and surf shops.
Pricing will also be under $20 per product.
The planet that we love
• True Girl love’s our Mother Earth and we’ve done
whatever we can to keep our carbon footprint to an
absolute minimum by ensuring sustainability through
100% recyclable packaging and components,
manufactured and sourced only in the USA.
• True Girl is manufactured in Southern California and
Head Office is based in Newport Beach, California.
True Girl Products
• Cleansing Wash (100ml)
• Toner Splash (125ml)
• Moisturizer Oil-Free (50ml)
• Bright Eyes (15ml)
• Zit Zapper (15ml)
• Wipe-Outs (30 wipes)
Coming soon…
• Sleepover Survival Kit
Mini’s of the core line, which will also
include a mascara, lip gloss and hair band
• Mask (50ml)
• Moisturizer SPF15
• Exfoliator (50ml)
• Night Treatment
The good stuff we love
• Cucumber Extract
• Verbena Officinalis Extract
• Allantoin
• Vitamin B Complex
• Aloe Vera Gel
• Hydrolyzed Rice Bran Protein
• Green Tea Leaf Extract
• Soybean Protein
• Grape Seed Extract
• Shea Butter
• Billberry Extract
• Jojoba Beads
• Milk Thistle Extract
• Powerful Antioxidants
• Maritime Pine Extract
• Green Packaging
• Gingko Biloba Extract
• Cruelty-Free
• Beta Glucan
• 100% Vegan
• Carapa Guaianensis Seed Oil
• No Dyes
No GMO’s Sulfate & Paraben Free
We do not use any methylparaben, propylparaben, or
sodium laurel/laureth sulfates and Phenoxyethanol in
our products.
The bad stuff we avoid
• Acrylamides
• Mineral Oils
• Alcohol denat (denatured alcohol)
• Phthalates
• Aluminum ingredients
• Parabens
• Benzyl alcohol
• PEG (Polyethylene Glycol)
• Bismuth Oxychloride
• Petrochemicals
• BHA and BHT
• Petrolatum
• Diethanolamine
• Phenoxyethanol
• Ethoxylates
• Silicone
• Formaldehyde
• Sodium Laurel/Laureth Sulfate
• Fragrance Glycol
• Synthetic Dyes
• MMP (Matrix Metalloproteinase)
• Talc TEA (Triethanolamine)
• Methylisothiazolinone
Pricing
Product
Cleansing Wash
Toner Splash
Moisturizer
Bright Eyes
Zit Zapper
Wipe-Outs
Exfoliator
Mask
Starter Kit 1
Starter Kit 2
Retail Price
$18.99
$17.99
$19.99
$14.99
$15.99
$13.99
$16.99
$16.99
$28.99
$29.99
Wholesale
$9.50
$9.00
$10.00
$8.00
$8.00
$7.00
$8.50
$8.50
$11.50
$13.50
Distributor
$4.65
$4.92
$5.48
$4.16
$3.70
$5.44
$3.69
$3.90
$18.40
$20.25
Product Description
Squeaky Clean – Tangerine Dream
Cleansing Wash
This tantalizingly tasty tangerine Cleansing Wash, will keep your beautiful skin squeaky
clean, fresh and glowing all day long without harsh ingredients that will dry it up! Its mild
anti-bacterial formula will reduce irritation. This Cleansing Wash infused with antioxidants
and fruit extracts improve moisture retention and skin’s hydration as well as elasticity.
Aloe Vera gel and our herbal complex, protects the skin against breakouts.
Naturally Clear – Pineapple Blast
Zit Zapper
True Girl Zit Zapper’s Pineapple extract will do exactly that. Zap that zit before it has a
chance to glow. Our unique natural formula helps dry up blemishes without damaging
your beautiful skin with harsh chemical ingredients.
Radiant – Green Mango
Mask
This True Girl Green Mango Mask will keep you free from congestion under the skin.
Kaolin clay and enzymatic Papaya and Pineapple extracts, gently dissolve dead skin cells
that block pores causing black heads and breakouts. Your skin will be left feeling fresh,
soft and luscious with a natural glow.
Brightening – Melon Crush
Exfoliator
This gentle, mild exfoliating scrub will remove dead skin cells, allowing your skin to
remain free from breakouts, keeping it looking clear and fresh
Fresh Glow – Tropical Punch
Homework
Moisturizer
Keep that gorgeous young skin hydrated with this deliciously juicy True Girl Tropical
Punch Moisturizer, its oil-free which means it prevents breakouts and reduces the
appearance of acne. Powerful antioxidants as well as anti-inflammatory properties
protect and soothe the skin throughout the day.
Zingy - Passion Fruit
Toner Splash
Passion Fruit Toner Splash gives your skin that invigorating superstar boost that
keeps it fresh and glowing. Cooling and soothing, it restores skin’s pH, vitamin B
complex and anti-inflammatory properties reduce the appearance of acne, and
powerful antioxidants protect the skin all day.
Cleansing – Pampering Pear
Wipe-Outs
These True Girl Pampering Pear Wipe-Outs will eliminate bacteria that stays on the
skin after all your vigorous sporting activities! Be sure to keep a few in your sports
bag, so you can keep that gorgeous skin of yours free from nasty breakouts.
Revitalizing – Fragrance Free
Bright Eyes
Banish puffiness and dark circles by applying powerful antioxidants that not only
soothe the eye area but also relieves irritation and keeps the skin moisturized.
Testimonials
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“True Girl really helped my skin with breakouts and blackheads! I love TG ” Sydney. I. 14
“As soon as I started taking care of my skin with True Girl products, I was amazed how all the bumps and small pimples cleared up, almost
overnight!” Lexi. V. 15
"I love True Girl! I can clean my face and avoid break outs without drying out my face or ruining my clothes!" Allie M. 14
"True Girl has everything teens need to look their best! I really like the cool colors, fresh scents, and clean feel after using the products."
Kirsten M. 16
"As a mom of two teenagers, I don’t want them to put harsh chemicals on their young skin. True Girl's products work to keep their skin
clear, without the drying, redness and other side effects of other teenage skincare lines with harsh chemicals. Highly recommend True
Girl to tweens and teens!" Doreen M.
I have been using True Girl for almost two years now. I used to be bad about cleaning my skin and would just use soap and water. My
skin is normal to oily and True Girl products have been great in giving me a beautiful complexion. I play a lot of sports and the daily
cleanser leaves my skin super clean and fresh. My favorite True Girl products are the Mask and the Zit Zapper, they are the best. Thank
you True Girl for making an awesome product especially for teens! Lily C, 15
I began using True Girl Products about a year ago. I am dark skinned and when my skin gets dry I get white patches. My mom gave me
the True Girl Moisturizer to try and it has really kept my skin nice and soft. I do a lot of sports from soccer, swim and cheer and I need to
keep my skin clean from all the sweating. True Girl has been great for me I love their Cleanser, Toner and Moisturizer. I also like the
cleansing wipes. I keep a bunch in my cheer bag and they do a great job of refreshing my skin after my practices. Miranda C, 13
I have been using True Girl products for a year now and my skin has never been clearer. I am so happy with the results! I almost never
break out any more and when I do, I just use the products and my skin is clear the next day. My skin is constantly very smooth and feels
amazing! Thank you True Girl for helping me have such great skin! Nicole G, 15
Homework
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http://www.truegirlskincare.com
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http://www.facebook.com/truegirlskincare
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http://www.youtube.com/watch?v=j35Er1RHbP4
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http://www.youtube.com/watch?v=3Sqn0g6rW6s
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http://www.skininc.com/spabusiness/trends/126517163.html?page=1
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http://www.cosmeticsdesign.com/Market-Trends/Tweens-and-teens-targeted-with-new-skin-care-line