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Hospitality Primer
Ted Watson
Director, Global Hospitality & Gaming Solutions
RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Fast and Fierce
30%
Formed 2004, Sunnyvale, CA
Status Publicly held (NYSE: RKUS)
70%
Market Cap ~$1+Billion
Founders Bill Kish and Victor Shtrom
CEO Selina Lo
Innovation Carrier Class” Smart Wi-Fi”
R&D Centers US, China, Taiwan, India, Israel
2013 Revenue $215M / 56% CAGR (2009-2013)
4Q13 revenue/net $64 million / $5 million
income
Customers 33,000+
Partners 9,000+
Employees 800+ in 34 countries
Patents 60 granted
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INTRO TO RUCKUS WIRELESS
Bill
Kish
Selina
Lo
Victor
Shtrom
Ruckus makes
initial public
offering
3
33000 Ruckus
customers
INTRO TO RUCKUS WIRELESS
Ruckus
selected for
major Wi-Fi
Public
network
upgrade
April, 2012
Selected by
Chongqing
Telecom for
citywide Wi-Fi
service
November, 2011
Tikona deploys
45,000th Ruckus
Mesh AP
in
world’s largest
Wi-Fi broadband
network
January 2011
FCS first
wireless IPTV
CPE
June 2010
2014
September, 2005
2004
Q4 2013
Ruckus
Wins CRNs
annual ARC
survey in SMB
Networking
category
Nov. 2012
5,000th
Ruckus
customer
KDDI
builds
world’s
largest
mobile
data
offload
network
with
Ruckus
Aug. 2013
July, 2011
Enters
enterprise and
carrier WLAN
markets
Q4 2010
Company
founded
January 2008
June 2004
A History of Proven Success
Time Warner
Cable selects
Ruckus for
nationwide
deployments
An Undeniable Global Trend
Environmental
Systems
Ultrabooks
Lighting
Projectors
A WORLD GOING WI-FI
Annual Unit Shipments
2.8B
Source: iSuppli
Wi-Fi devices
Tablets
Ethernet devices
Wi-Fi Powers the Post-PC Era
WHY WI-FI?
INTRO TO RUCKUS WIRELESS
1.1B
694M
2010
o
Mobile data plans drive user demand for Wi-Fi
No spectrum fees for Wi-Fi service providers
o
Delivers over 775MHz of free spectrum
o
Low cost/bit in wireless data capacity
o
4
874M
2016
Our Commitment to Hospitality & Gaming
Ruckus Enterprise Business
by Verticals
HSP
Revenue
Growth
Hospitality
HSP as % Ruckus
Enterprise
Business
5
RUCKUS PROPRIETARY AND CONFIDENTIAL

Over 10,000 properties deployed

Deploying over 40 hotels DAILY

Connecting millions of rooms

Preferred/Approved by ALL
major brands

Purpose-built hospitality program

Purpose-built hospitality products

Dedicated HSP PLMs, Engineering,
Phone and Field Support
VERY Active in Hospitality Vertical
The hospitality business model…

BRAND
Define Global Standards








Product
Integrators
Don’t’ Purchase
OWNERS
Decision Makers
Make Purchases
Own Various Properties
PROPERTY
Influencers
Look to Brand & Owners
HSP
Providers
Hotel Expectations – Global Brands
GLOBAL CONSISTENCY

Consistent Pricing
->
Global Pricing Expectations

Consistent Products
->
Dual-band (7982/7372/7055)

Consistent Service
->
Brand Standards (-65Ghz dual)

Consistent Costs
->
Monthly / room charges
Hospitality Best Practices vary by brand but very similar!!
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RUCKUS PROPRIETARY AND CONFIDENTIAL
Leading Hospitality brand approval list
Representing >30,000 properties globally.

Marriott
o Mandarin Oriental o Accor

Hilton
o Four Seasons
o Scandic

Starwood
o FRHI
o Rio
o Mondrian
o Best Western
o Montage
o La Quinta

IHG

Wyndham
o Peninsula
o ESA

Carlson
o Shangri-la
o Omni

Delta
o Loews
o Hyatt

Carlson
o Kimpton

Kempinski
The Initial Opportunity…
…FOR MOST

Broadband
Internet
Access

RUCKUS PROPRIETARY AND CONFIDENTIAL

Product Sales

Internet Broadband Access

Monthly MSP fees
Conference Access


10
HSIA
Event MSP fees
FTG / VOD – Content

Free to Guest or / VOD

IP Network Access
Location Based Svcs
Additional Opportunities
HS2.0 – Loyalty (3GO)
Back-Office Svcs
In-Room Services

Increased Guest Satisfaction

Increased Revenue

Decreased Costs

Targeted Promotion

Loyalty & Subscriber Svcs
POE from IDF
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RUCKUS PROPRIETARY AND CONFIDENTIAL
Diverse Products for Hospitality
SPOT
LBS analytics, mapping, apps
Ruckus 7055
award-winning Wi-Fi Wall Switch
Hotspot 2.0
automates secure sign-on
Smart Meshing
where cabling not feasible
High Density
conference coverage
ZD and SCG-for-Hotels
on-prem or in-cloud WLAN controllers
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RUCKUS PROPRIETARY AND CONFIDENTIAL
The Fundamental Ruckus Difference
Adaptive
Antennas
BEAMFLEX

Beamflex antennas can form 100s-1000s unique
combinations

Self-learning Beamflex software selects best
performing combination per-packet, per-client

ChannelFly software selects best performing
channel with a predictive measurement algorithm

Uniquely effective for mitigating interference in
urban hotspots/hotzones

Higher throughput, ubiquitous high-quality
coverage, reliable, easier to install and maintain
Typical Wi-Fi compliants:
1.
Unstable connectivity
2.
Inconsistent performance
3.
Dead spots
4.
Poor throughput,
low client density
2.4 GHz 1–11
5 GHz 36–64 and 100–165
Smart
Channel Management
CHANNELFLY
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RUCKUS PROPRIETARY AND CONFIDENTIAL
BeamFlex Adaptive Polarization Diversity
Device
orientation
accounts for
up to 5x
performance
differential
Dual-Polarized BeamFlex Antennas
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RUCKUS PROPRIETARY AND CONFIDENTIAL

Better reception for weak and hard to “hear” devices

Better transmission to mobile devices
Hotspot 2.0 Automates Network Discovery & Selection
Home Authentication
(HLR, HSS, SMS)
U
Single SSID
SCG
1
2
HS2.0
capable
device
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3
Association and authentication
RUCKUS PROPRIETARY AND CONFIDENTIAL
HS2.0
capable
AP
RADIUS Proxy
Integrating Advanced Services (HS2.0 & LBS)
Analytics
Targeted promotion
Guest/VIP recognition,
keyless entry
Automatic check-in,
room automation
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RUCKUS PROPRIETARY AND CONFIDENTIAL
Convention
footfall
heat-map
Real-time tracking,
housekeeping
Property maps
and directions
Obstacles

Global Brand HSP Approvals

Complete Solution

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Guest Technical Support

Access Products (WiFi, Wired, Gateway, etc…)

Network Access (Internet Connectivity)
Hospitality Best Practices (per brand)

Designing the right network with the right products

Always Dual-Band Access Points

-65GHz on both 2.4Ghz & 5GHz
RUCKUS PROPRIETARY AND CONFIDENTIAL
Partnering with Ruckus in Hospitality & Gaming

Diverse Product Portfolio for HSP & Gaming
• In-room, indoor, outdoor & Cloud solutions

Vertical Specialization

Products, People, Process

Brand Approvals & Certifications

Service Enhancement
• 3G/4G Offload
• Loyalty Support
• Guest Satisfaction Improvements
• Back-office efficiencies
• Stale Inventory Turnover
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RUCKUS PROPRIETARY AND CONFIDENTIAL
Don’t just connect your guests
…Connect WITH your Guests!
THANK YOU!!!!
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RUCKUS PROPRIETARY AND CONFIDENTIAL