Managing the Social Media Madness
… how we are continuing to innovate and stay relevant in an ever changing world
@ghouston & @leslie12002
FY13
Why Social?
Moved from “nice to have” to “must have”
Just as Internet Recruiting Became the Norm
Social Recruiter Is Becoming the Norm
Embrace or Be Left Behind
Research?
2013 Trends to Watch
Socialized our Career Sites
Added Videos from YouTube
Added Awards Bitly
Social Channel Widget
Added Social Components
to our Communications
Social Postings
Taleo
Recruiters Able to Socially Share Directly From Taleo
Applicants Able To Socially Share Roles
Social feeds on job site
Improved Candidate Experience With Status Visibility
LinkedIn
Company Announcements
Brad Smith LI Blog Posts
Critical Jobs
Events | Chats
Career Advice
New Employee
Announcements
Updated Career Page
Added Products Page to include
social components
Mini Social Bootcamps with
managers to improve LI profiles
CEO Participation On LinkedIn
Partnered with the Intuit Network to Help Promote Brad Smith Blog
Resulted in Spike In Company Followers
Facebook
Rebranded
Created more engaging posts
Hosted 7 Facebook Chats with Leaders
Twitter
Klout - 61
Daily Tweets
Created lists for recruiters to follow
Engaging content
New @IntuitStudents Account
YouTube
Capture | Socialize
Engaging Videos – Business Units | Intuit | Culture
Created Playlists
Include in Job Descriptions | Emails | Thank You Letters
Socialize Intuit Videos As Well
Slideshare.net
Added First Slideshare.net Video
Socialize Intuit Careers Presentations and Intuit Presentations
Showcase on LinkedIn in Recruiter Profiles
Added To http://jobs.intuit.com Site Under Career Advice
Yammer
Career Advice – Internal Mobility
Created Internal Social Channel
Encourage Internal Mobility
Invite New Yammer Participants to Group
Weekly Career Advice
Intuit Event Announcements
Internal Resume Workshops Promoted
Share Hot Jobs
Request Referrals
Pinterest
Culture | Attraction – Destination Strategy
Culture | Location | Community | General Interest Boards
Engaging Content
Recruiter Pinterest Accounts
Recruiters Promote Intuit on Individual Pinterest Accounts
Socializing Jobs
Promoting Communities of Interest
Share Responsibility for Intuit Careers Community Boards
Google+
Intuit Careers | Recruiter Accounts
Recruiter Accounts
Socializing Jobs | Events | Industry
Intuit Careers Coming Soon
Event | Hiring
Social Support
Bitly
Bundle Social Strategy
Added Google Analytics
Branded Bitlys
Creating Community Bitlys
Support Critical Campaigns (ATE – 15k views, IFS – 2300 views)
Social Management - Hootsuite
Ability to Manage Multiple Social Sites
Schedule Posts
Create and Follow Lists
Follow Keyword Streams
Follow Boolean Search Streams
Easy Follow and UnFollow
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Intuit Proprietary & Confidential
Social Management – Buffer App
Ability to post and schedule as you read articles
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Social Management – Google Reader
Automate The Way You Receive Information
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Created Partnerships - Internal
Positions Spotlighted Weekly On This Week At Intuit Video Series
Socializing Intuit Social Accounts
Intuit Culture
External Partnerships
Swoop Talent
Social Search and Social Sharing
GlassDoor
Branded Site
Ability to Respond
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Training
Social Media Bootcamp
Six Week Social Media Bootcamp for Recruiters
Mini Social Media Bootcamps for Managers | Teams
Helping Us Recruit The Best!
Measuring Success – Cool Stats
Intuit has over 37,200 followers on LinkedIn. More than 9,200 members actively engaged in
conversations in our Employee and Alumni groups.
Thousands of our Facebook fans have joined in on technology, career
advice, and university chats, or interacted with recruiters and employees.
SlideShare.net has generated more than
117,500
views for Intuit Careers!
Applicants learn about products, career advice, and social media.
90,300 have viewed Intuit Careers videos on YouTube sharing culture, jobs, events.
We have over
14,890 number of views on our popular Tax Advisor role in bitly
Pinterest is has over 4,000% growth this year and Intuit Careers is now active with
24 boards and 435 followers
These Top 5 Facebook Career Pages Get It – Recruiting Blogs | OnGig
Top 100 Companies Using Social Media to Recruit
Intuit Proprietary & Confidential
Measuring Our Success
Engineering, Marketing, IT, CCR,,
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Measure multiple social site visits leading up to apply
Intuit Proprietary & Confidential