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U-CrAc : User-driven Creative Academy !
Where students’
Hvor virksomheders
creativity meet the
udfordringer møder
industry’ challenges!
studerendes
kreativitet
Today’ program
09.00$$Welcome$to$U-CrAc$
09.45$$Break$
10.00$$User-driven$Innova;on$$
10.45$$Break&&
11.00$$Matching$expecta;ons$
11.30$$Group$division$$
12.00$$Get$together$&$group$work$with$break$$
(reading$and$preparing$mee;ng)$
13.00$$Info$for$organisa;ons$$
13.10$$Case$discussion$with$organisa;ons$$
15.00$$End$of$the$day
Joint forces
Innova,on
For&financial&support&we&thank:
Educa,ons
Research&
Educations 2014
• Industrial design (AAU)$
• Interactive digital medias (AAU)$
• Experiencedesign (AAU)
• Entrepreneurial Engineering (AAU)
• Nature- og culturecommunication (UCN)$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
Interdisciplinary..groups.of.around.6.students.
Teachers / Researchers
UCN:
AAU:
Maria Gudiksen
Louise Møller Nielsen
Katrine Gorm Hansen
Anete Strand
Poul Nordahl Andersen
Claus Rosenstand
Peter Vistisen
Søren Bolvig Poulsen
Ramesh Krishnasamy
Sune Gudiksen
Organisations
Lift Up
Bunker 43
Marselisborg Centeret
LandShape
Nymarksminde
Aalborg Kaserner / Militær politi
PowerHouse
Hjørring Kommune
Sintex
Kastbjerggaard
Program
U-CrAc 2015
WEEK 37
7
09:00 User-driven innovation
F
Søren Bolvig &
i
Claus Rosenstand
e
Matching of expectations
l
Louise Møller
d
frame with
w13:00 Case
company
o
r
Room 3.K.20, Mylius
Erichsensvej 131,
k
9000 Aalborg
WEEK 38
I
Prepare presentation &
discussion
d
e
a
13:00 12:30 Workshop with
t
company
i
Methods:
Design service cycles,
o
video snippets &
object theatre
n
Nordkraft, 11th floor
Prepare meeting
C
o
n
c13:00
Idea presentation for
companies
e
p
t
d
e
Nordkraft, 11th floor
v
10
11
Debrief with fellows
Object Theatre
Søren Bolvig &
Louise Møller
Anete Strand
Videosnippets
Sune Gudiksen
Prepare presentation
& discussion
Design Service Cycles Groupwork:
Søren Bolvig
Groupwork:
Prepare fieldwork
Fieldwork
Fieldwork
Festsalen, Mylius
Erichsensvej 131,
9000 Aalborg
Nordkraft, 11th floor
Kjellerups Torv 1
9210 Aalborg
15
Groupwork:
Groupwork:
Prepare presention &
discussion
Prepare presentation
& discussion
Nordkraft, 11th floor
Nordkraft, 11th
floor
16
17
Video sketching &
product formation
Video sketching as
prototyping
Debrief with fellows
Claus Rosenstand
Peter Vistisen
Groupwork:
18
Groupwork:
Video sketching
Video sketching
Design Fiction
Peter Vistisen
Groupwork:
Groupwork:
Groupwork:
Groupwork:
Brainstorming
Videosketching
Video sketching
Video sketching
Nordkraft, 11th floor
Nordkraft, 11th floor
Nordkraft, 11th floor
Nordkraft, 11th
floor
21
09:00 Groupwork:
9
Fieldwork
14
09:00 Groupwork:
WEEK 39
8
Of to the jungle
22
23
Concept communication
Debrief with fellows
Maria Gudiksen
Groupwork:
24
25
Groupwork:
Concept development
10:00
Concept presentation for companies
Concept development
Groupwork:
Concept development
Groupwork:
Groupwork:
Groupwork:
Concept development
Concept development
Concept development
Evaluation &
Goodbye
Nordkraft, 11th floor
11th floor Nordkraft,
Nordkraft, 11th floor
Nordkraft, 11th
floor
Progression
U-CrAc 2015
WEEK 37
7
09:00 User-driven innovation
F
Søren Bolvig &
i
Claus Rosenstand
e
Matching of expectations
l
Louise Møller
d
frame with
w13:00 Case
company
o
r
Room 3.K.20, Mylius
Erichsensvej 131,
k
9000 Aalborg
WEEK 38
I
d
Prepare presentation &
discussion
9
Fieldwork
Of to the jungle
10
11
Debrief with fellows
Object Theatre
Søren Bolvig &
Louise Møller
Anete Strand
Videosnippets
Sune Gudiksen
Prepare presentation
& discussion
Groupwork:
Groupwork:
Prepare presention &
discussion
Prepare presentation
& discussion
Nordkraft, 11th floor
Nordkraft, 11th
floor
Design Service Cycles Groupwork:
Søren Bolvig
Groupwork:
Prepare fieldwork
Fieldwork
Fieldwork
Festsalen, Mylius
Erichsensvej 131,
9000 Aalborg
14
09:00 Groupwork:
8
Nordkraft, 11th floor
Kjellerups Torv 1
9210 Aalborg
15
16
17
Video sketching &
product formation
Video sketching as
prototyping
Debrief with fellows
Claus Rosenstand
Peter Vistisen
Groupwork:
18
Groupwork:
Video sketching
Video sketching
Louise Møller
i
Claus Rosenstand
Videosnippets
e
Matching of expecta- Søren Bolvig
tions
l
Louise Møller
Groupwork:
Prepare fieldwork
d
frame with
Fieldwork
w13:00 Case
company
o
U-CrAc 2015
r
WEEK
37
8
Room 3.K.20,
Mylius7 Festsalen, Mylius
131,
Erichsensvej
131,
k 09:00 Erichsensvej
User-driven innovaOf
to the jungle
9000
9000 Aalborg
F
tion Aalborg
Søren
Bolvig &
Søren Bolvig &
Louise Møller
i
Claus Rosenstand
WEEK 38
14
15
Videosnippets
e 09:00 Matching
Groupwork:
VideoBolvig
sketching &
of expecta- Søren
Il
Prepare presentation & product formation
tions
discussion
Claus
Rosenstand
Louise
Møller
Groupwork:
d
Prepare fieldwork
d
e13:00 Case frame with
Fieldwork
Design Fiction
w
company
Peter Vistisen
a
o 13:00 12:30 Workshop with Groupwork:
company
Brainstorming
rt
Room 3.K.20, Mylius Festsalen, Mylius
ik
Methods:
Erichsensvej
131,
Erichsensvej 131,
DesignAalborg
service cycles, 9000 Aalborg
9000
o
video snippets &
object theatre
n
WEEK 38
14
15
Søren Bolvig &
Design Service Cycles Groupwork:
Sune Gudiksen
Prepare presentation
& discussion
Groupwork:
Groupwork:
Prepare presention &
discussion
Prepare presentation
& discussion
Progression
Nordkraft, 11th floor
09:00 Groupwork:
I
Prepare presentation &
discussion
d
WEEK 39
21
e09:00 Groupwork:
Prepare meeting
C
a
o13:00 12:30 Workshop with
t
company
n
i
c13:00 Methods:
Design
service cycles,
Idea presentation
for
o
video
snippets
&
companies
e
object
theatre
n
p
Nordkraft, 11th floor
t
d
WEEK 39
21
e09:00 Groupwork:
Prepare
meeting
Nordkraft,
11th floor
C
v
o
n
c13:00
Idea presentation for
companies
e
p
t
d
e
Nordkraft, 11th floor
v
Fieldwork
10
Nordkraft, 11th floor9 Nordkraft, 11th floor
Kjellerups Torv 1
Fieldwork
Object Theatre
9210 Aalborg
Anete Strand
16
Video sketching as
prototyping
Design Service Cycles Groupwork:
Sune Gudiksen
17 Prepare presentation
18
Debrief with fellows
Groupwork:
Peter Vistisen
Video sketching
Fieldwork
Groupwork:
Groupwork:
Prepare presention &
discussion
Prepare presentation
& discussion
Videosketching
Video sketching
Video sketching
Nordkraft, 11th floor
Kjellerups Torv 1
9210 Aalborg
Nordkraft, 11th floor
Nordkraft, 11th
floor
Groupwork:
Groupwork:
16
Groupwork:
17
Nordkraft, 11th floor
Video sketching as
prototyping
Nordkraft, 11th floor
Debrief with fellows
Claus Rosenstand
Peter Vistisen
Groupwork:
23 Video sketching
Debrief with fellows
Nordkraft, 11th
Groupwork:
floor
18
Video sketching
Progression
Concept communiDesign
cation Fiction
&
discussion
Groupwork:
Video sketching
Nordkraft, 11th floor
Video sketching &
product formation
22
Nordkraft, 11th 11
floor
Debrief
with fellows
24
25
Groupwork:
Concept development
Peter
Maria Vistisen
Gudiksen
Groupwork:
Groupwork:
Concept development
Groupwork:
Videosketching
Video sketching
Groupwork:
Groupwork:
Groupwork:
Concept development
Concept development
Concept development
Nordkraft, 11th floor
Nordkraft, 11th floor
Nordkraft, 11th floor
Groupwork:
Groupwork:
Brainstorming
10:00
Groupwork:
Concept presentaVideo
sketching
tion for
companies
Concept development
22
23
Concept communication
Nordkraft, 11th floor
Debrief with fellows
11th floor Nordkraft,
Maria Gudiksen
Groupwork:
Groupwork:
Nordkraft, 11th
Evaluation
&
floor
Goodbye
24
Groupwork:
Concept
development
Nordkraft,
11th floor
25
Nordkraft, 11th
floor
10:00
Concept presentation for companies
Concept development
Concept development
Groupwork:
Groupwork:
Groupwork:
Concept development
Concept development
Concept development
Evaluation &
Goodbye
Nordkraft, 11th floor
11th floor Nordkraft,
Nordkraft, 11th floor
Nordkraft, 11th
floor
PÆDAGOGIKKENBAG
Paradoks:$De$studerende$starter$med$en$fase,$hvor$der$skal$reflekteres$over$
refleksion$over$beskrivelse$af$noget,$der$endnu$ikke$er$designet.
DOGMAS
Læringsværdi$ved$det$brugerdrevne!$
=$Læring$på$alle$læringsniveauer!
People$and$communica;on$$
above.processes$and$tools..
Reality$above$labs$
Interdisciplinarity$above$$specializa;on$
Change$course$according$new$insights$$
above$following$the$plan$
Apply$your$body$above$just$‘thinking’$
Videosketches$above.planned$storyboards$
U-CrAc : User-driven Creative Academy !
Where students’
Hvor virksomheders
creativity meet the
udfordringer møder
industry’ challenges!
Delighted to have you on board!
studerendes kreativitet
U-CrAc : User-driven Creative Academy !
User-driven innovation
Hvor virksomheders
udfordringer møder
studerendes kreativitet
User-driven
innovation
User-driven innovation
“While$a$new$idea$is$a$thought$about$something$new$or$unique,$
and$making$that$idea$real$is$an$inven;on,$$
innova6on.is.an.inven6on.that.has.a.socioeconomic.effect;.
innova&on'changes'the'way'people'live.”$
$
$
$
$
$
$
$
$
$(Chayutsahakij$&$Poggenpohl,$2002)
User-driven innovation
“Key$to$innova;ve$design$is$an$understanding$of$the$user.”$
$
$
$
$
$
$
$
$
$(Chayutsahakij$&$Poggenpohl,$2002)
User-driven innovation
“...social&innova,ons&spring&from&social&needs,$rather$that$from$
technology,$and$are$related$to$new$ways$of$social$interac;on,$
behaviour$and$func;on...$social$innova;ons$may$have$an&even&
higher&impact&than&scien,fic&or&technological&innova,on.”$
(Darsø,$2001)
$
$
$
$
$
$
$
$
$
User-driven innovation
Methodologies$within$social&science$have$proved$useful$and$
applicable$for$designers$-$especially$ethnography,$sociology,$and$
psychology.$Design&based$on$field$research$tends$to$foster&be@er&
solu,ons&to&design&problems$and$it$reduces$the$risk$of$the$
product$failing$on$the$market.$$
(Arnold$Wasserman,$2004)$
User-driven innovation
What&people&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&tells&about&different&needs:
User-driven innovation
What&people&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&tells&about&different&needs:
Liz&Sanders&2006
User-driven innovation
User&roles&
Creator&
MAKE
Improver/CoKcreator&
Evaluator&&
SAY
Informant&
Not&par,cipa,ng&
DO
&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&
Passive&&
Ac,ve& Dialogue& Ac,ve&
UserKdriven&
observa,on observa,on
involvement development
Ac,vi,es
Merit,&Søren&&&Nielsen,&Trine&(2006)&
User-driven innovation
“Much$work$of$the$designer$is$less$concerned$with$finding$a$
solu;on$to$a$specific$problem$than'with'defining'collec&vely''
what'is'the'relevant'problem'and'how'to'see'it.”$
$ $ $ $ $ $ $ $ $ $ $ $ (Lanzara,$1983)
User-driven innovation
User-driven innovation
Research
Synthesis
Analysis
Realisation
(Sanders,$2006)$
User-driven innovation
More & Buur 2005