COOP NORGE – EN E-HANDEL SOM
HANTERAR ALLA VÅRA KEDJOR
HVEM ER VI?
Johan Avensia
Jarle Coop
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Norwegian company
Founded 27. june 1906
Appox 35 000 employees in Norway (only)
1500 stores
Maintained by 102 cooperativ
Owned by 1,5 million members
Coops kjedekonsepter
1,5 mill members
eCommerce
102 Samvirkelag
OM AVENSIA
• Arbetar 100% fokuserat med e-handel och PIM.
• Rådgivning, design, implementation
• Kontor i Stockholm, Lund, Helsingborg, Oslo, Köpenhamn och Cebu
Filippinerna.
• EPiServer Global Partner, Inner Circle, Quicksilver
• Add-on partner med Avensia Storefront
THE DECISION IS «ECOMMERCE»
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Coop board decision in 2013
November 2013 - Internal project startup
March 2014 - Epi Server Partner Summit Oslo
April 2014 – Project contract Avensia - Coop
June 2015 - Soft Live, without eCommerce
August 2015 – full launch with eCommerce
October 2015 – Project success!!
KEEP THE OLD VS. START ALL OVER?
What we had
• Epi Server solution established in 2009/2008
• A feature-rich and complex solution
• Point-to-point integrations with backend solutions
The choice was simple; we implement a new solution based on
best-of-breed platforms and best practice implementation
(The choice was not obvious for everyone. Why replace something we have invested a lot in, and works
perfectly fine ???)
STRATEGISK VEIVALG
Singel kanal
• No involvement from physical stores
• Competitor to physically stores
Multikanal
• Support from the stores with customer contact and return
handling
• Kickback online sales
Omnikanal
• Store manager =
• Full responsibility for sales revenues and expenses.
• eCommerce Store Manager
THE MAJOR PROJECT CHALLENGE
Omnikanal
• Persons involved in project ca 200
• Systems involved = 12 (or more)
– Epi Server, InRiver, eSales, IdentityServer, BizTalk, CRM, ECC,
LCM, MDM, POS, Nets (PSP), AVS
THE MAJOR USER CHALLENGE
Omnikanal
How do we get the customer to understand that there are 2
chains online (and growing) and 56 online stores
Not 1-one Coop online store
Hehehe!
At least got the start
page this week…
UTMANINGAR
• Kombinera 9 kedjor på en site och skapa en bra upplevelse
för kunden.
• Hantera ett oerhört brett sortiment med produkter såsom
sport, byggmaterial, matvaror, hemelektronik, etc
• Lösa det ”glokala” problemet med bl.a. prissättning och
kampanjer.
• Scope för release 1
PROJEKTET
RESULTAT SOM UNDERSTÖDJER PERSONALISERING
Product
data
Content
data
Personalized
content
Behavioral
data
Click, search, add to cart, purchases, rating,
customer, market
RESULTATET
Order
Order
Kund
Varukorg
MDM
CRM
Kassasystem
Kassasystem
(9
kedjor)
(9 kedjor)
Klubb
Klubb
Varukorg
Profile Service
Kund
Identity Provider
Service
Digitala
kuponger
MOST IMPORTANT FROM THE TECHNICAL
PERSPECTIVE
• A partner in Avensia we trust
• A solution we can build on the next 5 years
• A module based platform which prolongs the life
span of the entire solution
• “A hard time” maintaining the solution
THE FUTURE
Threats
• Global competition
• Low price is the winner
• Assortment
Possibilities for Coop
• Content is still the King!
• Mobile Payment fingerprint & selfies
• Use of BigData
• mCommerce
• Local distribution from 1500 stores – Time to Customers
• Online shopping Food – Click and Get
Thanks!
Questions?