1. automotive and vehicles
2. cars
3. car industry

Future comes as standard
The association for the mobility of tomorrow
1
Content
Future comes as standard 02
The Autoland of Ideas 04
A guarantor of jobs in industrialized Germany
05
Germany: the experts in exports
06
Aiming for zero: Increasingly safe
07
Aiming for zero emissions
08
The drive away from oil
09
Managing & Presiding Board
10
Organization
11
Directions
12
2
Future comes as standard
Germany is where the automobile was invented –
and this equally refers to the passenger car, the
truck, and the bus. And it is here that it is being
reinvented over and over again, with passion and
with the art of engineering. Making mobility even
safer, more efficient, more comfortable, and better
for the environment.
3
In so doing, the automotive industry plays an
important role in the prosperity and competitiveness
of our country. We in the VDA unite the strengths
of the industry and lend it a powerful voice, so that
together we can meet the mobility requirements
of tomorrow.
Unlike any other industrial product, the automobile
is the best expression of the art of German
engineering. Germany is where the automobile
was invented, and this is where it is constantly
being reinvented – with an annual 20 billion euros
spent on R&D, resulting in more than 3,650
patents each year. In the “Land of Ideas”, it is the
automotive sector that employs the most engineers.
We are renowned for our cars at home and abroad,
while our manufacturers and suppliers conduct
their business all over the globe. Our goal is simply
to build the world’s best automobiles. This aim
makes our industry especially aware of its
responsibility to employees, customers, and partners
worldwide, as well as to the environment and to
future generations.
Likewise, the VDA shares this awareness of social
responsibility. It forms the basis of our actions,
in expressing our common viewpoint, and in our
discussions with politicians and society.
The German automotive industry builds the most
efficient and safest vehicles in the world – a leading
position we intend to maintain and expand upon.
Our multipronged strategy is based on many
different solutions for making mobility even more
environmentally friendly, right up to emissionsfree mobility. And our safety strategy is to further
reduce the number of road accidents.
A total of more than 760,000 people work in the
German automotive industry, at large corporations
as well as at the SMEs that are typical of our
industry. It is the commitment and skills of these
workers that make us a leading industrialized
nation. And our famous German engineering will
ensure the country remains prosperous and the
industry competitive in years to come.
The mobility requirements of the future are as
varied as people themselves. Major trends include
urbanization, rising mobility in the rapidly growing
market economies, further increases in the flow of
goods, networking between modes of transport,
and new types of utilization – plus the need to make
mobility sustainable.
The VDA combines the strengths of the automotive
industry and consolidates the manufacturers of
passenger cars, trucks, vans and buses, the suppliers
of parts and accessories, as well as the makers of
trailers and bodies. This high degree of networking
reflects the strength of the German automotive
industry – a model that sets the standard for other
automotive nations.
Finally, the IAA (International Motor Show) attracts
the entire automotive world to Frankfurt. We are
service providers for our customers, and, working
together, we ensure the high quality of German
vehicles, develop standards, and conduct research.
This combined strength not only reinforces us
internally, but also in our dealings with the outside
world. Lending us a powerful voice, which is equally
important for our discussions with policy-makers
and society.
4
The Autoland of Ideas
R&D expenditure by industries
26 %
35 %
6%
9%
15 %
9%
Automotive industry
Engineering
Chemistry
Electrical industry
Pharmacy
Other industries
Source: Stifterverband für die Deutsche Wissenschaft 2013, VDA
Mobility forms the basis of our economy and
allows us to participate in society. To guarantee
mobility for future generations, the German
automotive industry is working with the single
raw material available in unlimited quantities:
innovation.
Germany is where the automobile was invented,
and it is here that it is continuously being
reinvented with ten patents registered each day.
The German automotive industry invests by far the
most in research and development, turning the
“Land of Ideas” into the “Autoland of Ideas”.
5
A guarantor of jobs in
industrialized Germany
Employment in manufacturing industry total and in automotive industry
in %
110
100
+4 %
90
80
70
-42 %
60
50
40
19
91 992 993 994 995 996 997 998 999 000 001 002 003 004 005 006 007 008 009 010 011 012 013
1
1
2
1
2
2
2
2
2
2
2
1
2
2
2
2
2
2
1
1
1
1
Employment in mining and manufacturing industry total
Share of Employment in automotive industry
Source: VDA
The power of innovation driving the German
automotive industry is not merely the result of the
efforts made by nearly 90,000 engineers employed
in Germany alone, but the combined effort of more
than 760,000 employees in total. In industrialized
Germany, the automotive industry can guarantee
jobs: while the number of those working in
manufacturing industries has fallen by 42 percent
since 1991, the number working in the automotive
industry has even risen by 4 percent over the same
period. And most of these 760,000 are employed
not at large corporations, but in SMEs as well as
family-run businesses within our industry.
6
Germany: the experts in exports
Export share by industries
export in millions of euros
Motor vehicles, trailers
and semitrailers
Machinery and
equipment n.e.c.
Chemicals and
chemical products
Computer, electronic
and optical products
Electrical equipment
Basic pharmaceutical
products and pharmaceutical
preparations
Basic metals
Other transport
equipment
Food products
0 10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170 180 190 200
Source: VDA
Together, the manufacturers and suppliers of parts
and accessories, as well as the makers of trailers
and bodies make Germany a leading export nation.
This is not only reflected in the global market share
of German brands amounting to 19 percent and of
80 percent in the premium segment. It is also
reflected in the fact that the art of German
engineering is an integral part of almost every
foreign marque, too.
This is not only good for the country’s export
figures; it also ensures the share of added value
in Germany’s industry: guaranteeing a stable
market economy.
7
Vision zero: Increasingly safe
Fatalities and injuries on Germany's roads
1993 to 2013
10,000
500,000
400,000
8,000
300,000
6,000
-66 %
200,000
4,000
100,000
2,000
0
Road traffic fatalities
Road traffic injuries
-26 %
0
1993
1995
1997
1999
2001
2003
2005
2007
2009
2011
2013
Injuries
Fatalities
Sources: Federal Ministry for Powered Vehicles, VDA
The automotive industry utilizes a large part of its
innovative power for continuously improving
safety, as well as further reducing emissions
and the consumption of our valuable resources.
This progress is not only found in the wording of
patent certificates, but is actually taking place on
our streets: since 1970 the number of accidents
and the number of those killed or injured in traffic
incidents has been constantly falling.
8
Aiming for zero emissions
Trend transport volume and CO2 emissions in Germany
in %
115
+13 %
110
105
100
95
90
-16 %
85
80
75
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
CO2 emissions
2009
2010
2011
Transport volume
Source: VDA
What is true of road safety is equally true of CO2
emissions on German roads, which have been
lowered (-16 percent) since 1999. Furthermore,
this technological feat is all the more impressive,
considering the fact that the amount of traffic has
increased by 13 percent over the same period.
Nonetheless, the long-term goal remains that of
zero emissions: vehicles that do not produce any
local exhaust or greenhouse-gas emissions.
9
The drive away from oil
The multipronged stategy of the German automotive industry
ng
enti
em
ppl
u
S
Rep
laci
ng
Flexfuel
Fuel strate
gy
Gas to Liquid
Hydrogen drive
Biofuel 1st gen
Gas
Sav
ing
Biomass to Liquid
trific
elec
PHEV
Lightweight construction
Rolling resistance
atio
the
n of
ertra
pow
in
FCEV
REEV
BEV
Downsizing and
supercharging
HEV
HEV = Hybrid Electric Vehicle
REEV = Range Extended Electric Vehicle
PHEV = Plug-in Hybrid Electric Vehicle
FCEV = Fuel Cell Electric Vehicle
BEV = Battery Electric Vehicle
Source: VDA
Environmental protection, as measured in terms
of CO2 emissions, represents a particular challenge.
On the path to the mobility of tomorrow, the German
automotive industry is pursuing a multipronged
strategy. This describes the relinquishing of oil
by reducing, replenishing, and finally completely
replacing oil as a source of energy. Enhanced
traffic efficiency by way of networking and novel
mobility concepts, such as car-sharing, both support
and develop the new possibilities available.
10
Managing & Presiding Board
Matthias Wissmann (President)
VDA
Dr. Dieter Zetsche
(Vice President)
Ulrich Schöpker
(Vice President)
Arndt G. Kirchhoff
(Vice President)
Daimler AG
Schmitz Cargobull AG
Kirchhoff Automotive
GmbH & Co. KG
Bernhard Mattes
Dr. Daniel Böhmer
Elmar Degenhart
Ford-Werke GmbH
Franz Xaver Meiller
Fahrzeug-und Maschinenfabrik GmbH & Co. KG
Robert Bosch GmbH
Matthias Müller
Dr. Volkmar Denner
Dr. Ing. h.c. F. Porsche AG
Continental AG
Karl-Thomas Neumann
Jürgen Spier
Adam Opel AG
Spier GmbH & Co.
Fahrzeugwerk KG
Gertrud Moll-Möhrstedt
Akkumulatorenfabrik Moll
GmbH & Co. KG
Dr. Georg Pachta-Reyhofen
MAN SE
Dr. Stefan Sommer
Dr. Norbert Reithofer
ZF Friedrichshafen AG
Bayerische Motoren Werke AG
Dr. Stefan Wolf
Prof. Rupert Stadler
ElringKlinger AG
Audi AG
Prof. Dr. Martin Winterkorn
n.n.
Volkswagen AG
Quelle: VDA
11
Organization
Organization chart of the VDA
General meeting
Automobiles and respective engines
Trailers, bodies and containers
Parts and accessories
Manufacturer group I
Manufacturer group II
Manufacturer group III
Press
Executive committee /
Management board
President
Matthias Wissmann
Communications
Business unit
Klaus Bräunig
Dr. Kay Lindemann
Support of manufacturer group III
Support of manufacturer board II
Technology
Automotive supply industry
and medium-sized businesses
Commercial vehicles, trailers, bodies
and buses
Logistics
Aftermarket
Economic and climate protection policy
Environment policy and technical
environment protection
Exhibitions
Statistics, analyses, forecasts
Research Association for
Automotive Technology (FAT)
Taxes and customs duties
European policy and
VDA branch office in Brussels
Automotive Standards Committee
Law and insurances
Transport policy
Quality Management Center (QMC)
HR, finance, central services
Inhouse communication
Dr.-Ing. Ulrich Eichhorn
Historical vehicles
Quelle: VDA
12
Directions
Gendarmen
Markt
e de
de la
Loi
Aven
u
Rue
s Art
s
Berlin Office
Rue
Park van
Brussel
de la
Loi
de la
Scie
nce
N3
Rue
Paleiz
enple
in
ustri
Rue
rd
Mon
toye
r
Rue
de l‘I
nd
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de
du
d
ar
ev
ul
Bo
Bellia
e
Rége
nt
Com
m
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Rue
R20
loo
n
rô
uT
ed
d
ard
lev
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B
Rue
Ru
r
ate
uW
ou
Brussels Office
N4
Cha
usé
e de
Wav
re
du L
uxem
bou
rg
N23
Headquarters Berlin
Verband der Automobilindustrie e. V.
Behrenstraße 35
10117 Berlin
Phone +49 30 897842 - 0
Fax +49 30 897842 - 600
[email protected]
www.vda.de
Brussels Office
Verband der Automobilindustrie e. V.
Rue du Commerce 31
B-1000 Brussels
Phone +32 2 50460 - 67
Fax +32 2 50460 - 68
Moscow Office
OOO “VDA-QMC Rus”
Volokolamsk Shosse 73
RU-125424 Moscow Phone +7 495 363 43 53
[email protected]
www.ru.vda-qmc.de
Beijing Office
VDA QMC Quality Management Center (Beijing) Co, Ltd.
Office 1618
Landmark Tower 2
8 North Dong San Huan Road
CN-100004 Beijing
[email protected]
www.vdachina.com.cn