Benefits
realization in AU
CRM
Markus Texmo Finstad, Mai 2015
Veileder: Bjarne Rerup Schlichter
Department of Business Administration
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Tabell 1 - Stages and main activities of the benefits management process (side 116, Ward and Daniel, 2006)
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Tabell 1 - Stages and main activities of the benefits management process (side 116, Ward and Daniel, 2006)
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Nedleggelse av
eksisterende
systemer
Datamining
E-mail
manage
ment
Ta i bruk de nye
prosedyrene
Kravspesifkasjonen
Sikker drift
CRM system
Implementert
Event
manage
ment
Data
integrasjon
fra
relevante
databaser
Besparelser i
administrasjonen
Samle viten om
de eksterne
relasjoner
«Best practice»
for prosesser
definert
Koordinert tilgang til
erhvervssamarbeid
Øke
datainnsamling
Profesjonell
håndtering av
eksterne relasjoner
Brukere
utdannet
IS/IT
Enabler
Bruke data fra
andre
sammenhenger
Enabling
Changes
Business
Changes
Business
Benefits
Investment
Objectives
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