GRØNN VERDISKAPING Adm. dir. Idar Kreutzer, Finans Norge Agderkonferansen 22. januar 2015 En global markedsplass i endring 2 Verdens ressursutnyttelse er ikke bærekraftig Vision 2050 ecological footprint against business-as-usual How many Earths do we use? 2.5 2.3 Earths (BAU) Numberof Earths 2 1.5 1.1 Earths (Vision2050 ) 1 Carbon footprint Cropland 0.5 Grazing land Forest land 0 Built-up land 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 Fishing ground Year Source: Global Footprint Network and WBCSD Vision 2050, 2010 3 Strategisk konsekvenser Fluctuating prices and availability of raw materials Rising cost of capital Business ”Those companies that wait to be forced into Increasing complexity of risk action or who see it solely in terms of reputation management or CSR, will do too little too late and may not even survive.” Evolving framework conditions Source: World Business Council for Sustainable Development, Vision 2050 4 Changing consumer behavior Paul Polman, CEO Unilever The pathway to Vision 2050 Energieffektivisering og fornybar Vision for 2050 Secure and sufficient supply of low-carbon A new energy mix to reduce CO2 emissions World abatement of energy-related CO2 emissions in the 450 scenario Turbulent teens Tilting and leveling the playing field for energy Transformation time Greenhouse gas emissions peak and decline 6 Kilde: International Energy Agency, World Energy Outlook 2009, © OECD/IEA 2009 Økt materialeffektivitet og gjenvinning Vision for 2050 Not a particle of waste Eliminating waste by closing the material loop An alternative material life cycle Manufacturer Turbulent teens Doing more with less Long use Transformation time Closing the loop Reuseof products Reuseof parts Closed loop materials recycling Open loop materials recycling User Landfill Kilde: WBCSD 7 Bærekraftige bygg og effektive prosesser Vision for 2050 Close to zero net energy buildings System integration is key to achieving energy efficiency in buildings Players and practices in the building market Turbulent teens Turning the market toward energy efficiency Transformation time Smarter buildings, wiser users 8 Kilde: WBCSD, Energy Efficiency in Buildings, 2008 Nye løsninger vil bli nødvendig for å møte vannetterspørselen Demand for water will outstrip supply – Action is needed to plug the gap Base-case demand, supply and corresponding gaps for certain regions Aggregate 2030 demand Aggregate gap 2030 supply Billion m 3 India 1,498 818 China Agriculture Industry São Paulo state 20 South Africa 18 0% 20% 40% 60% 80% 100% Municipal and domestic 0 100 200 300 400 500 600 700 800 Billion m 3 0 10 20 30 40 50 60 % of demand Source: McKinsey/Water Resources Group, Charting our water future, 2009 Bærekraftig verdiskaping Society Environment Sustainable value creation Economy 10 Eksempel: Innovativ teknologianvendelse Technology partnership Siemens - Statoil • Wind power • Subsea technology • Electrical engineering technology and energy efficiency measures 11 The Southern Coast of Norway NODE’s VISION: ”To help the oil and gas industry on the southern coast of Norway remain world-leading irrespective of competition”. “The cluster has redefined itself, moving from a volume-based cluster to a knowledge-based cluster.” Four learning areas are given priority: Mechatronics Robotics Logistics Management 12 Oljeservice – en betydelig vekstmotor Kilde: Rystad Energy/Regjeringen, 2012 13 Utfordringer i norsk økonomi • Oljeprisen er på et betraktelig lavere nivå • Oljeinvesteringene vil reduseres 14 Betydelig kronesvekkelse • Sterkere USD mot NOK demper noe av den negative effekten fra oljeprisfallet • Svak NOK bedrer Norges konkurranseevne og gir en positiv impuls til eksportsektoren 15 Energieffektivisering Materialeffektivitet Bærekreftige bygg Vann Anvende tilgjengelig teknologi og kompetanse til å møte nye behov 16 Investeringene i ”clean energy” de siste 10 årene 17 Transitioning from high to low carbon economy require significant investment In the next 15 years… 18 Source: Better growth, Better Climate – The New Climate Economy Report Næringslivets vinnere Næringslivets fremtidige vinnere er de som i strategien for sin kjernevirksomhet forener globale samfunnsog miljømessige utfordringer med egen lønnsom vekst From Challenge to Opportunities, WBCSD 19
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