Social Media Marketing, Why You
Need It
Social media has emerged as a very productive marketing method for both
small businesses and large enterprises. It enables them to develop a
personal connection with their customers and get feedback from them
about their products. While there are some marketers that consider social
media marketing to be a waste of money, statistics show that it has the
potential of significantly increasing a website’s traffic and even sales. The
following are some of the reasons why social media marketing is important
for your business.
Brand Recognition
Social media offers you the chance to grow your brand. It increases your
visibility and let you reach a wider audience. People who aren’t familiar with
your business and aren’t likely to search for the keywords you are targeting
can learn about you via your social media pages. Aside from bringing in
new customers, social media marketing can make you more accessible for
existing clients too. However, do keep in mind that you need a good
marketing company to plan out your social media strategy.
Brand Loyalty
Social media marketing is heavily linked to brand loyalty as well. If you
constantly engage with your customers on social media then you can enjoy
more loyalty from them. Studies show that customers are more likely to be
loyal to brands that they follow on social media. So, if your business has a
social media presence and you have a well thought out social media
strategy in place then you will find your customers becoming more loyal to
your brand.
Higher Conversion Rate
Social media has a proven track record when it comes to conversion rates.
The reason for this is that people are more likely to do business with
companies which have been recommended by other people. Having a
good following on any social media platform gives potential customers the
confidence that other people like the company as well. This makes the
conversion process easier for them. If you want to increase your social
media following then it is wise to hire a social media consultant that can
come up with a solid social media strategy for you.
Customer Insights
You can learn a great deal about your target audience through social
media. Simply having a look at the comments that the people are leaving
on your social media posts can give them an indication of their thinking
about your products. Companies like Anchor Digital can help you in
gaining more customer insights from your social media channels.