Download Report

SEO Or SEM – What is Recommended?
SEM without SEO is like wearing one shoe. One can hobble along, but
it’s unlikely they will ever make great strides. Can a company benefit
using just SEO, yes, but it takes longer to attain their goals?
SEO stands for search engine optimization. Simply put it places your
site higher on the search results lists for Google. It also includes on and
off page activities, unlike SEM. It costs less and returns less on your
investments.
SEM is dependent on SEO as it is a marketing system that uses the
search optimization results to target the right audience for
advertisements and pay per click listings. It is credited with boosting
not only visitors but buyers to websites.
The most asked question is which one is better. SEO or SEM and SEO?
Thus far the reviews loudly echo the combination of organic (SEO) and
paid (SEM) research and marketing. The combination has been able to
maintain high ratings and increased sales through social media
marketing.
Risks
Paid research isn’t cheap and Google, as well as other search engines,
rely on companies bidding for the top slot on pay per click lists. That
can quickly add up to an outrageous amount of money when a
keyword or phrase becomes popular. Be sure your webmaster knows
the limits on spending. Companies can download a free SEO template
to assist with strategic planning and marketing ideas.
If the choice is one or the other, SEO offers a lot of services like
Cleaning and formatting URL pages, optimized blogs and keyword
integration into meta-descriptions and tag titles. SEO also includes an
off-page backlink leading others to your site.
The final decision may depend on how big your wallet is. Can your
financial situation withstand the cost of SEM? If not do your homework
with SEO, it may take longer, but in the end, the ROI may be higher.