kid kid 1 News Fashion Business Style The Trade Magazine for Children’s Fashion Lifestyle and Interiors Industry Baby Dior 2012 Media Information 2014 Rate Card No. 5 Effective 1st November 2013 kid News and Inspiration for Kids Fashion and Lifestyle Professionals Kidx is the new international trade information platform specifically devised for the children’s fashion, interiors and hardware sectors in Germany, Austria and Switzerland. It is published in German and English in Berlin and London, and distributed nationally and internationally. Kidx trade magazines are put together by insiders for insiders offering news, interviews, market analyses and features covering all aspects of the industry. Kidx’ remit is national and international. Editorial will focus on German, European, American and Asian markets. Online, offline and in print, Kidx offers unbiased and professional reading for the industry practitioner. 2 kid The Children’s Fashion and Lifestyle Market in Germany The German market is highly competitive Roughly 4,000 retailers, department stores, boutiques and mail order companies sell children’s fashion and interiors. Approx. 50% of total revenues is generated in independent, specialised children’s fashion shops. Despite a declining number of children the market was successful in 2009 with total revenues of €2.8bn. In 2010 revenues amounted to nearly €2.9bn. Changing consumption patterns and behaviours Declining birth rates, a growing number of single child families, an ever increasing range of products and new and expanding sales channels such as online shops are but a number of factors that change consumption habits of consumers. Retail challenges The kids fashion sector is extremely competitive, innovative and diverse. Small and medium-sized outlets dominate the sector. In order to successfully manage ever-changing market demands, retailers need well researched, reliable data and insight at their fingertips. The Kidx online and print platforms strive to provide a made to measure and independent service that meets these requirements 3 kid The Kidx Readership The Kidx Reader Kidx, the new trade magazine, is aimed at the decision makers in all sectors of the children’s fashion, hardware and interiors industries in the German speaking markets of Germany, Austria and Switzerland. The Kidx trade magazines are put together by insiders for insiders offering news, interviews, market analyses and features covering all aspects of the industry. Kidx’ remit is national and international. Editorial will focus on German, European, American and Asian markets and offer unbiased and professional reading for the industry practitioner. Distribution Kidx magazines will be distributed in the German-speaking markets, in Europe and overseas. The first issues of Kidx Trend will be offered for free to retailers in Germany, Austria and Switzerland. Kidx will be on sale at all major international trade fairs and available at all relevant order events. All current and future publications can be ordered online. 4 kid The New Business-to-Business Service Editorial contents Kidx is a business-to-business service tailored to the requirements of its readers. At its core is the presentation of national and international labels and their latest collections, interviews with manufacturers and designers, trend reports, market research and analyses and much more. Kidx Trend magazine, 2x p.a. Kidx Trend will always be published shortly before the major trade exhibitions in January/February and June/July. Packed with comprehensive and useful information Kidx Trend design is state of the art. Devised as an information tool and a source of inspiration for retailers and manufacturers it combines a lively mixture of market reports and trend features, analyses and expert advice. Kidx features innovative and evocative brands and products, as well as children’s clothing, apparel, furnishing and more. Kidx correspondents and writers research and investigate in Germany, Europe and further afield. Kidx aims to become a meeting point where retail readers meet designers, decision makers, artists and entrepreneurs who shape the industry through their creativity, originality and the trends they inspire. 5 kid The New Business-to-Business Service Little Kidx, 2x p.a. The baby and toddler sector (fashion, apparel, hardware, nutrition, care, interiors etc.) is big, extremely diverse and international. Companies produce a plethora of products. At the same time they are mired in intense and global competition and invest heavily in research and development. Product innovation goes hand in hand with increasing complexity of products such as electronic devices or car safety seats. Consumers expectations and price sensitivity grow equally strongly making this a cut throat industry. Little Kidx is at the centre of this and aims to follow and report on developments and dynamics. Therefore product news feature strongly as do articles on new trends, reviews and previews of trade fairs, industry events and company coverage. 6 kid The New Business-to-Business Service International Specials, on demand The economies in Europe and elsewhere are experiencing a period of fundamental change. Kidx’ response is the launch of an industry first: the new and innovative Kidx International Special Series. The International Specials invite readers to look across the borders. It is the editorial team’s objective to report on what is happening globally, how small and larger markets in Europe and other continents experience these changes, and how local players respond. Well renowned local observers identify their main areas of activity and present these in concise and informative features providing fascinating and useful insights. How do they gauge the situation? Which are the most urgent tasks and which means do they employ? “Where are the opportunities today?” is the underlying question that Kidx correspondents aim to answer. Kidx online Kidx online is the place to find previous Kidx publications, to download or read them online. Editorial contents will be extended step by step: Up to date news, reports, interviews, product and brand presentations and blogs from all over the world. In-depth features invite the user to closely study the kids fashion and interiors industry and to actively engage with other users via blogs or comments. More detailed information and data, portraits and interviews, directories (Labels, producers, suppliers, agents, the national and international retail trade) surveys etc. will be made available to subscribers in a protected online area. 7 kid Services for Clients and Advertising Partners Kidx’ editorial coverage has a clearly defined focal point: the children’s fashion, interiors and hardware industry. All content and editorial services have been tailored to the needs and requirements of this target group. Whether print or online, Kidx platforms offer a wide array of specifically collated information reflecting the target group’s demands. This is the Kidx mission: to become a major reference point for all industry practitioners. The Kidx service to its clients and advertising partners Direct and regular access to our readers and users without any losses - a target group that has always been hard to contact. We will strive and do our utmost to assist and help our clients reach their communication objectives. The Kidx Universe with its print and online platforms mirrors the information requirements of the children’s textile and clothing industry. The Kidx readership will reflect the breadth and width of our editorial offering: You will meet decision makers and trendsetters of all industry sectors who you can address directly in a conducive environment. 8 kid 1/1 2/1 1/2 1/4 page page page page Special Positions Front inside cover Back inside cover Back outside cover Rate Card Kidx Trend Little Kidx, Kidx Specials 5,150.- 9,270.3,090.1,800.- 3,850.6,900.2,300.1,350.- 5,900.5,900.6,750.- 4,450.4,450.4,900.- *All in 4Colour, in Euro excl. of VAT (Value Added Tax) Discounts (applicable to all titles) As As As As from from from from 2 3 4 6 pages pages pages pages 10% 12.5% 15% 20% The Kidx Online rate card will be published in 2014 9 2/1 page 1/2 page 1/1 page 1/4 page kid Kidx Publication Dates KIDX Publication dates Date of Publication Advertising Copy Deadline Kidx Trend Summer 2014 Kidx Trend Winter 2014/15 Kidx Trend Summer 2015 26 June 2014 8 January 2015 25 June 2015 28 May 2014 5 December 2014 28 May 2015 Little Kidx Spring 2014 Little Kidx Autumn 2014 Little Kidx Spring 2015 21 March 2014 17 September 2014 20 March 2015 27 February 2014 28 August 2014 20 February 2015 Data delivery Ad format specifications / Delivery methods Format of magazines: A4 (Portrait) 210mm x 297mm 1/1 2/1 1/2 1/2 1/4 Full Page Double page spread Half page, vertical Half page, horizontal Quarter page Type Area (Width x Depth) Trim Size (Width x Depth) Bleed Size (Width x Depth) 188mm x 277mm 400mm x 277mm 93mm x 277mm 200mm x 136mm 92.5mm x 124mm 210mm x 297mm 420mm x 297mm 105mm x 297mm 210mm x 148mm 215mm x 303mm 426mm x 303mm 111mm x 303mm 216mm x 154mm Artwork: PDF, JPG, TIFF, PSD, or EPS in Photoshop Minimal Image Resolution: 300dpi Files up to 15 MB: [email protected] Files above 15 MB: Please contact [email protected] 10 kid 1. 2. 3. 4. 5. 6. 7. 8. 11 General Information All rates shown are exclusive of value added tax. All advertising space orders are subject to our General Terms and Conditions. Content and dates are subject to change. The advertiser guarantees that he has all rights to publish his advertising pages in all Kidx print publications. By submitting the artwork, the advertiser holds the publisher free of any liability as to, but not solely: Content rights of artists, models, photographers, locations, etc.. Advertising page data provided by the Advertiser according to the Publisher’s requirements will not be touched. Necessary corrections will only be applied on request of the Advertiser and charged at cost. The Publisher accepts no responsibility for content, design and possible transmission faults respectively faults of CD’s, DVD’s or other data carriers. Digital proofs may be provided on request at cost including a handling fee. Digital data will only be received according the Publisher’s terms and requirements. kid Publisher and Contact Details Publicom™ International PO Box 68537 GB – London SW15 9FF T: +44 (0)20 3092 8339 [email protected] www.kidxmagazine.com Your contacts Publisher / Advertising Sales International and Germany Dr. Sixt von Schultzendorff T: +44 (0)20 3092 8339 [email protected] Bank Details Publicom International Dr. S. von Schultzendorff Commerzbank IBAN: DE56 3804 0007 0303 8049 00 Barclays Bank IBAN: BG26 BARC 2072 1780 6940 45 BIC: COBADEFFXXX SWIFTBIC: BARCGB22 General Terms & Conditions No cancellation after signing of order. The order will be carried out according to the Publisher’s General Terms and Conditions. Payments Terms Payment within 30 days of date invoice. For payments received within 14 days as from date of invoice a discount of 2% applies. A discount of 3% applies to all advance payments. All prices exclusive of VAT. 12