Consumer Promotion – All Networks (RN/HN/RSG/Lotto Express)
Lotto 6/49 December 24th Super Draw
Promotional Dates: December 8 to December 24, 2014
TELL YOUR PLAYERS
On Wednesday, December 24, 2014, Lotto 6/49 will
be offering a total of 5 Guaranteed $1 Million Prize
Draws in addition to the Lotto 6/49 main jackpot.
MARKETING SUPPORT
December 8 to 24, 2014:
•
National TV campaign
WHAT CAN PLAYERS WIN?
•
Social media (Facebook)
Players will have the chance to win the main jackpot
plus 5 guaranteed $1 million prizes.
•
Press Release
The Super Draw date is Wed., December 24 2014.
December 21 to 24, 2014:
PROMOTION DETAILS
•
Regional TV campaign (in addition
to National)
•
Outdoor billboards & Mall signage
•
Tim Horton's TV in stores
•
Online banners
•
BCLC.com & PlayNow.com
SALES TIP
•
Radio spots
•
Last year, sales overall for the draw were up
+67%!
•
Newspaper
•
Mobile
•
Christmas Eve sales were up +257%.
•
•
There were 2 GPD winners from BC, Lori and
Vicente! They are featured on our 1st
Anniversary campaign.
PDU & Digital Signage (where
applicable)
After the Lotto 6/49 main draw on December 24,
2014 there will be five Guaranteed Prize Draws for
the chance to win a guaranteed $1 million. Match the
Guaranteed Prize Draw number exactly to one of the
Guaranteed Prize Draw numbers drawn on that day
to win. This is a national promotion and is available
where all Lotto 6/49 tickets are sold.
•
Since the game enhancement, Lotto 6/49 has
created 25* new Millionaires in BC! 6* jackpot
winners and 19* GPD winners.
•
“On Now” Top-of-Ticket messaging
Live Ticket Messaging
•
8 ½ x 11 Poster (RSG only)
•
Jackpot screen (Lotto Express only)
Creative not final
The Super Draw date is
Wednesday, December 24, 2014.
*Prize claims from September 15, 2013 to Sept 30, 2014
The Retailer Information Sheet is also available on the Retailer Hub www.bclcretailerhub.com
For more information, please contact your BCLC Territory Manager or Lottery Support Hotline at 1-800-667-1649
Consumer Promotion – All Networks (RN/HN/RSG/Lotto Express)
Lotto 6/49 December 24th Super Draw
Promotional Dates: December 8 to December 24, 2014
QUESTIONS & ANSWERS:
HOW DOES THIS NEW GUARANTEED PRIZE WORK?
On the Lotto 6/49 ticket, there is a section called “Guaranteed Prize” followed by a 10 digit number (an 8-digit number, followed
by a 2-digit number) (i.e. 12345678-01). The guaranteed $1 million prize is drawn separately from the main Lotto 6/49 draw.
On December 24, 2014 Lotto 6/49 Super Draw will be offering 5 guaranteed $1 million prize draws.
IF A PLAYER ONLY BUYS ONE LOTTO 6/49 TICKET, ARE THEY ELIGIBLE FOR ALL FIVE GUARANTEED $1 MILLION
PRIZE DRAWS?
Each individual Lotto 6/49 ticket purchased for the December 24, 2014 draw automatically qualifies a player into all 5
guaranteed $1 million prize draws in addition to the main jackpot.
WILL PLAYERS HAVE TO PAY MORE FOR THEIR LOTTO 6/49 TICKET?
Even with the addition of four additional guaranteed $1 million prize draws, the cost of an individual Lotto 6/49 selection remains
$3. This is just a special promotion for the holiday, this means the player has more chances to become a Millionaire!
WHAT ARE THE ODDS OF WINNING THE GUARANTEED PRIZE?
The odds for the guaranteed $1 million prize depend on the total number of selections sold across Canada. For example, if 10
million selections are sold, there will be 10 million entries for the guaranteed prize, which means the odds of winning would be 1
in 10 million for that draw.
The Retailer Information Sheet is also available on the Retailer Hub www.bclcretailerhub.com
For more information, please contact your BCLC Territory Manager or Lottery Support Hotline at 1-800-667-1649