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“ People can learn to “do” tasks.
But you can’t teach people to care."
SUMMARY
I am a veteran designer for over 11 years. I started writing
HTML and building websites back in the early 2000’s. I
evolved right alongside web technology, and consider
myself a well rounded expert in web design and a fluent
collaborator within web development technologies. I
have a great deal of knowledge around framework,
responsive design, and WordPress development. I have spent my career building the user-facing aspects of
websites and apps, from the UX side that involves
research, information architecture, user stories and
narratives, flows and processes through wire framing,
interaction design, interface design, and visual design
and graphic art. I have spent many years as an individual
contributor, and my recent years as a leader and director
of projects and teams.
LAURA MARTINEZ
DIGITAL LEADER
CONTACT DETAILS
7313 N. 48th Dr. / Glendale, AZ
602-397-1502
[email protected]
www.darkclouddesign.com
www.linkedin.com/pub/lauramartinez/8/7a4/b05
www.behance.net/
dark_cloud_design
SOFTWARE, TOOLS, & TECHNOLOGY
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Photoshop
Illustrator
InDesign
Powerpoint
Responsive Design
Mobile / App Design
UI /UX Design
HTML5 / CSS3 / Prototyping
Conversational PHP, XHTML, Javascript
WordPress Design / Modification / Theming
SublimeText & Dreamweaver
Google Analytics / Reporting
SEO Knowledge, SEM & PPC Experience
Some Flash Experience
Project Management Software: Trello, Basecamp ect.
Agile & Scrum Experience
EDUCATION
Art Center Design School
Tucson, AZ 2003
AA Advertising Art
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LAURA MARTINEZ
DIGITAL LEADER
WORK HISTORY
Digital Design Manager
Senior digital design manager, leading user experience, interaction design, and
IDT911 usability across all web and mobile products. Advanced to be a key decision maker and
06/14 – Present
VP Interactive / Digital
Creative Director
manager on product strategy, and concepts. Leading website re-designs of several
corporate brands & meeting company vision of all things digital.
Overall responsibility for all production work completed by the design team and
providing the strategic direction and design for all web entities.
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Arrowhead
Advertising Design Leadership: Lead strategic thinking to ensure that simple and intuitive user
09/12 – 03/14 experiences are designed and adhered to; defined standards of usability and
accessibility. Engaged with product managers, design, and development leads to solve
user and business goals using the principles of user-centered design.
Major Projects: Responsive Wordpress Sites, Responsive Email Designs, Web Portals,
Microsites, Reporting Dashboards, Project Management Application.
Creative Director
Cyberactive
Marketing
03/12 – 09/12
Senior Designer
Sheknows.com
03/10 – 03/12
Senior Web Designer
Mission eCommerce
03/07 – 04/10
∗ Oversee every artistic aspect of the company brand and its visual identity
∗ Oversee creative projects & give direction to team members in a busy digital
environment
∗ Partner with back-end developers and programmers throughout the execution of the
creative design process
∗ Examine and understand the overall brand objectives, and develop and implement original
concepts and eﬀectively communicate ideas that support the vision of the brand
∗ Create designs, concepts and layouts based on knowledge of brand objectives, layout
principles, typography, color theory and other aesthetic design concepts
∗ Confer with management to determine and brainstorm design and creative concepts
∗ Design and execution of websites, digital ads, landing pages, email templates,
presentations and other web concepts for marketing initiatives
∗ Concept and creating intuitive, engaging, and brand-consistent web experiences,
staying current on evolving design and implementation practices
Responsible for working with Creative Director on a variety of projects including video, site
builds, animation, banners from concept to completion. Work with creative leads and project
managers to develop a wide variety of on-line, video and multimedia projects. Assist with
break-up and optimization of visual assets for final development. Creating comps based on
existing design direction and Integrating high quality animation for site builds, rollovers,
transitions, etc. for both Flash and video. Able to contribute well-developed ideas during
brainstorms and conceptual meetings and generate storyboards that outline animation and/
or motion graphics.
Worked as a eCommerce designer developing websites that maximize conversion rates and
promoted site visitors to “pull out their credit cards and buy”. Created websites, micro sites,
landing pages, ad creatives, and other materials that catered to the needs of the direct
response/eCommerce clients who sought to maximize their website revenue.
LAURA MARTINEZ
DIGITAL LEADER
COVER LETTER
I am an experience zealot that is constantly evangelizing the principles and ideals of design, putting
passion and creativity into everything I do. My goal is to make things that delight and give people
something that is useful. I have nearly 11 years of experience in advertising, branding, marketing
campaign strategy, and project management for the digital space. This experience allowed me to
creative direct, manage, design and build hundreds of digital sites over the years.
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As a senior level creative with a "hands on approach” I designed and directed digital marketing
strategies, client campaigns, websites, and new business development pitches. I have served as the
senior designer/director responsible for high level creation, digital strategy, development and marketing
campaigns.
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I wanted to quickly re-cap why I would be a great addition to your team. I am a digital veteran with
substantial design leadership history. I live and die with digital. I offer passionate creativity, analytic
problem solving and enthusiasm for building marketing strategy. Design for me is just a way of living,
like being a musician or professional athlete, it’s just what I do. It never gets old, it never gets boring. I
want to impact as much of the world as I can through creating meaningful experiences with analytic
results.
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Thank you for your consideration,
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Laura Martinez