SUPERDRY CASE STUDY SUPERDRY CASE STUDY Amplience enables SuperGroup eCommerce team to effectively deliver content to multiple, international websites while increasing conversion rates SuperGroup Plc, owner of the Superdry brand and one of the fastest growing international branded clothing companies, has significantly increased conversion across its websites following the deployment of Amplience. In addition Amplience has delivered significant time and efficiency savings to SuperGroup as it builds its international and mobile sites. SuperGroup’s Head of eCommerce, Chris Griffin commented: “Over the past 12 months we have doubled our international presence and now have 20 international websites all utilizing “Amplience enables us to create compelling, localised content quickly and cost-effectively, making it easy to update and manage multiple international sites with local currencies. “Ultimately, we’ve been able to create a far richer experience on-site, manage the cost of future growth and increase customer engagement” Chris Griffin, Head of eCommerce, at Superdry Amplience rich-media. When we designed our multi-site strategy, we knew that keeping things as simple as possible would be vital and Amplience has offered an outstanding solution in that respect. But it’s not just about efficiency. Amplience enables us to create compelling, localised content quickly and cost-effectively, making it easy to update and manage multiple international sites with local currencies. “Ultimately, we’ve been able to create a far richer experience on-site, manage the cost of future growth and increase customer engagement based on a unique and recognisable Superdry brand experience. “There is no doubt that this has largely been due to the excellent functionality of the platform and the experience of the Amplience team. Amplience has been deployed across all of our sites and will continue to play a key role in facilitating our continued growth.” www.amplience.com SUPERDRY CASE STUDY James Brooke, CEO at Amplience said: “Successful online retailers, such as SuperGroup, realise the importance of using engaging and inspiring content to maximise channel performance. However, cost-effectively creating and distributing content that shortens the customer journey and increases conversions, is increasingly challenging for brands with multiple international websites. This is where the Amplience platform plays an important part, with many customers seeing conversion uplift of 30% or more, whilst reducing rich-media content production and management costs by 70% or more.” Key Business Benefits 70% media production cost savings 30% conversions uplift Create localised content for international sites fast Brooke added: “We are excited to be involved in the next stage of growth for SuperGroup as it expands its international customer focus and look forward to delivering further incremental revenues through its online and mobile channels.” ABOUT AMPLIENCE Amplience enables global brands and retailers to engage more deeply with their customers through persuasive digital experiences that seamlessly combine content and commerce. AMPLIENCE SOLUTIONS INCLUDE: SHOPPABLE CONTENT VIDEO FOR ECOMMERCE Engage and inspire with rich shoppable content enhanced with interactive hotspots and live product data which allows customers to add products directly to basket. Amplience's Video for eCommerce helps marketing and commerce teams integrate product and lifestyle video at each stage of the customer journey to help drive engagement and increase conversions. PRODUCT CONTENT MANAGEMENT MIGRATION FROM ADOBE® SCENE 7® Automate product content production and create interactive merchandising experiences with advanced, mobile optimized zoom and 360-spin viewers. Deliver dynamically rendered images and videos from a single master asset. Amplience provides Scene 7® customers with a feature-comparable, cloud-based Dynamic Media solution. With many successful migrations, the Amplience team has proven the effectiveness of its migration methodology. SOCIAL & USER GENERATED CONTENT VENDOR COLLABORATION Simplify the integration of user generated content throughout the customer journey. Drive conversion and engagement by using social proof on product pages with images from Instagram. Connect partners, vendors and merchandisers by automating the renaming and redistribution of visual assets. Reduce manual efforts, eliminate human errors, and drive efficiency and creative productivity to new heights. WORKING WITH LEADING BRANDS: USA: +1 917 410 7189 UK: +44 207 426 9990 e: [email protected] www.amplience.com
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