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Media Kit 2014
Magazine
EDITOR’S NOTE
With its focus on entertainment, lifestyle and
sport Foxtel magazine is a fantastic way to connect
with over 824,000 Australians every day.
The new look Foxtel magazine is like no other in
the market. With more exclusive interviews with the
biggest names in the business, behind-the-scenes
insights, premium photo shoots, sparky journalism and
detailed daily listings, we’ve upped the ante and are
on a mission to become Australia’s number one.
But Foxtel magazine doesn’t just inform and entertain
– we’re part of people’s lives. Each issue sits on
coffee tables across the nation for 30-31 days, it has
cover lines that call out to each member of the family
and the content is guaranteed to intrigue, excite
and inspire everyone. Readers pick us up, put us
down and pick us up again. It makes for a unique
relationship between Foxtel magazine and our
hundreds of thousands of readers.
We know free time and money are precious. So we’ve
set out to help readers make the most of both.
Kara Byers
Editor, Foxtel magazine
FOXTEL & BAUER MEDIA
FOXTEL Magazine is an important part of
our communication strategy and we have
bold plans for growing the print magazine,
as well as moving into the digital arena.
That’s why, after an extensive tender
process, we have partnered with Bauer
Media to produce Foxtel magazine.
The international experience, success and
publishing leadership of Bauer Media Group
will help us achieve our goal of keeping our
customers informed and engaged with our
range of programming, new technology and
the constantly evolving ways to watch Foxtel
inside and outside the home. The new,
unified circulation makes the magazine
a powerhouse for advertisers.”
Brian Walsh
Executive Director of Television, Foxtel
THE PARTNERSHIP
Bauer Media
Inform, entertain and connect with clearly defined audiences.
Foxtel
Connected to more than 2.3 million Australian homes and
7.2 million viewers Australia wide.
Foxtel is Australia’s leading television subscription provider.
Foxtel magazine
Unique, informative and entertaining. Excite, delight and inspire
readers and drive sales for your brand.
HOW IT WORKS
Foxtel Magazine
Sent directly to households
who purchase the magazine.
One of the top 12 most read
magazines in Australia*.
Daily communication with customers,
kept in the home and consistently
referred to throughout the month.
*emma readership results October 2013
DEMO GRAPHIC
THE READER
53% Male
47% Female
26% Aged 14 -34
74% Aged 35 -65
$88,656 Average
household income
Source: emma readership results October 2013
THE READER
THE PROFILE
Lifestage
384,000 have children living at home
Relationship
63% are married or defacto
37% are single or no longer married
Home
70% are home owners or mortgagees
29% more likely than the population
to be a home owner
30% are tenants
Income & education
519,000 Foxtel readers say they feel
financially stable at the moment
45% (4 in 9 readers) have a degree or diploma
Socio economic
39% sit in A & B
42% sit C1 & C2
19% sit in DE
Household responsibilities
87% are the main grocery buyer
88% look after the telecommunications
84% look after the finances
84% pay the utilities
Source: emma readership results October 2013
FAST FACTS
THE MAG
Readership:
Foxtel customers
Market: Metropolitan,
rural & regional Australia
Circulation: 410,000*
Readership: 824,000**
Cover price: $3.50
*Publisher’s claim **emma readership results October 2013
EDITORIAL PILLARS
Editorial content
available for sponsorship
Entertainment
The latest movies, reality TV, comedies & dramas
Lifestyle
Home, renovating & food
Explore
Culture, documentaries & travel
Sports
Interviews, news & event diary
Celebrities
Access to the biggest stars
Kids and Family
Cartoons, movies & education
News
Current affairs & news stories
Music
Concerts, bands, interviews & festival coverage
OUR RATES
Size Casual Inside Front Cover $34,248
Double Page Spread $24,463 Outside Back Cover$19,312
Inside Back Cover $15,450
Full Page $12,875 Half Page
$8,755
TPV $5,253 x3 $34,000
$23,750 $19,070
$15,350
$12,489 $8,655
$5,100 x6 x12
$33,900 $33,550
$23,075 $21,400
$18,820 $18,570
$15,200 $14,750
$12,103 $11,201
$8,510$8,160
$4,950 $4,590
DAILY HIGHLIGHTS
Box Leaderboard
$3,510
$2,480
$3,350 $3,150
$2,330 $2,130
$3,610
$2,580
Loadings
Right Hand Page Opposite Contents
25%
Early Right Hand Page
20%
Opposite Section Opener
15%
Advertorial
20%
Insert rates
Weight of Insert
Rate per ‘000
0-5 grams
$90
6-10 grams
$100
11-15 grams
$105
16-20 grams
$120
21-25 grams
$130
26-30 grams
$140
Minimum insert run is 150,000. All inserts require weight and fulfilment approval.
Rates do not include GST.
OUR specs
Size (width x height in mm) (width x height in mm) (width x height in mm)
Type/Art INCL. Bleed Trim Size
Double Page Spread* 430 x 251 460 x 285 450 x 275
Full Page 205 x 251 235 x 285 225 x 275
1/3 Page Vertical
65 x 251 85 x 285 75 x 275
DAILY HIGHLIGHTS
Leaderboard LDB
21 x 212
Daily Highlights Box DHB
113 x55
*NB: Double Page Spreads are to be supplied as two separate full pages (specifications above). BAUER MEDIA will only accept
digital files supplied as PDFs and submitted via Quickcut. For more information regarding digital specifications and fees, please
refer to the website www.3dap.com.au. For more information regarding Quickcut, please call 1300 768 988.
deadlines
Issue On Sale Booking Deadline Material Deadline
JUN 2014 26 May 2014 10 Apr 2014 24 Apr 2014
JUL 2014 24 June 2014 13 May 2014 27 May 2014
AUG 2014 24 July 2014 11 June 2014 25 June 2014
SEP 2014 25 Aug 2014 10 July 2014 24 July 2014
OCT 2014
24 Sep 2014 12 Aug 2014 26 Aug 2014
NOV 2014 24 Oct 2014 11 Sep 2014 25 Sep 2014
DEC 2014 24 Nov 2014 14 Oct 2014 28 Oct 2014
JAN 2015
24 Dec 2014
11 Nov 2014
25 Nov 2014
FEB 2015
22 Jan 2015
8 Dec 2014
22 Dec 2014
MAR 2015
24 Feb 2015
13 Jan 2015
27 Jan 2015
APR 2015
24 Mar 2015
10 Feb 2015
24 Feb 2015
CONTACT US
CONTACTS
For more information, please contact:
National Sales Manager
Jayne Robertson
T: 02 9282 8019
E: [email protected]
NSW Sales Manager
Hayley Robertson
T: 02 9282 8214
E: [email protected]
Sales & Promotions Coordintaor
Lynn Mennah
T: 02 9282 8162
E: [email protected]