BIG DATA VISION WORKSHOP Identify where and how to deploy big data analytics ESSENTIALS • Identify strategic business initiatives for big data analytics • Align business and IT around big data • • OVERVIEW Enterprises are struggling to manage the opportunities and challenges created by big data. Buried within these data sources are new insights about your customers, products, and operations that can drive revenue and profit growth, innovation, and productivity. However, identifying “how” and “where” big data can deliver the most value within your organization is challenging. Many businesses lack a strategy and in- Understand “art of the house expertise to build big data capabilities into their business. Businesses without possible” big data use cases these capabilities are missing out on groundbreaking opportunities to use structured Build analytic models and and unstructured data for initiatives such as improving customer experiences, results with sample data reaching new markets, streamlining operations, enhancing security, and developing • Prioritize big data opportunities • Gain strategic recommen- new products and services. SERVICE DESCRIPTION dations and a plan to implement a solution The EMC® Big Data Vision Workshop helps you define where and how big data and advanced analytics can transform your business—both from a business and IT perspective. This consulting engagement leverages group dynamics and envisioning exercises to identify and prioritize big data business opportunities, and provides a roadmap for executing on the vision. Research and Interviews Prior to the onsite workshop, EMC Consulting conducts research and interviews business and IT stakeholders to determine a targeted strategic business initiative (e.g., improve cross-sell effectiveness, reduce customer churn, improve customer satisfaction levels). We study the objectives, financial goals, and success metrics, challenges, KPIs, and progress-to-date. Finally, we identify the potential data sources relevant to the targeted business initiative that will be used to build analytic models. Data Exploration Next, we work with your IT team to acquire the sample sets (typically 5-6 gigabytes). EMC’s data science team prepares, enriches and explores the data sources to develop visualizations and build analytic models and mockups that will show the “art of the possible” in the envisioning exercises that follow. The model is typically built using a combination of R and Hadoop, to accelerate model development. This process may require iterations with the client IT team to acquire additional data. Workshop Execution The workshop day is used to brainstorm and prioritize business opportunities. Attendees include the business and IT leaders who were interviewed as part of the research. SERVICE OVERVIEW The agenda includes: • Big Data Overview. This section establishes a common foundation with respect to defining big data, and we present case studies that illustrate how other organizations are leveraging big data. • Envisioning Exercise. We review the envisioning model to help the business stakeholders visualize what is possible with available data sources and advanced analytics tools. We show how applying advanced analytics to the data can provide new business insights. The goal of the envisioning exercise is to help the participants imagine the types of business questions they can ask of the data. • Business Initiative Brainstorming. Here we use business valuation techniques to help the business stakeholders identify the types of questions that they would like answered with advanced analytics, and determine the decisions that they need to make with respect to the targeted business initiative. • Identifying Business Opportunities. Next we aggregate the business questions and actions into “themes” or business opportunities (e.g., revenue analysis, customer up-sell, customer churn, and branch performance analysis). • Prioritizing Business Opportunities. Finally, we guide the participants through a process where each opportunity is judged based upon its relative business value and implementation feasibility. Findings and Recommendations The final stage of the Big Data Vision Workshop is a presentation of the findings and recommendations to executive management. The findings and recommendations: • Confirm how a big data solution can advance the targeted business initiative • Specify next steps for implementation SUMMARY OF BENEFITS The Big Data Vision Workshop is a powerful and engaging process to help: • Drive business and IT alignment against a common set of business goals • Ensure organizational buy-in for big data analytics and the business problems being targeted • Provide a set of metrics against which a project’s success and progress can be measured • Reduce the likelihood of failure due to a lack of focus on meaningful business opportunities ABOUT EMC GLOBAL SERVICES EMC Global Services accelerates the software-defined enterprise through world-class technical expertise and service capabilities that deliver well-run hybrid clouds, big CONTACT US To learn more about how EMC products, services, and solutions can help solve your business and IT challenges, contact your local data solutions, empower ITaaS providers, and enable new digital-era applications. Our 16,000+ services experts worldwide, plus global network of partners, have the skills, knowledge, and experience organizations need to get the maximum value from their EMC technology investments—with an unending commitment to an exceptional total customer experience through service excellence. representative or authorized reseller— or visit us at www.emc.com. EMC2, EMC, and the EMC logo are trademarks or registered trademarks of EMC Corporation in the United States and other countries. © Copyright 2015 EMC Corporation. All rights reserved. Published in the USA. 2/15 Service Overview H8781.1 EMC believes the information in this document is accurate as of its publication date. The information is subject to change without notice.