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February 3-5, 2015
San Diego, CA
The Westin San Diego
DAY ONE | Tuesday, February 3, 2015
8:00
Registration & Morning Coffee | Location: Emerald Ballroom Foyer
8:45
Welcome & Opening Remarks | Location: Emerald Ballroom
Tom Ziangas, SVP Research, AMC Networks
Jess Aguirre, SVP Research & Media Planning, Crown Media Family Networks
9:00
OPENING KEYNOTE: Entertainment Media at the Tipping Point, Again | Location: Emerald Ballroom
Jeffrey Cole, Center for the Digital Future and Research Professor, USC Annenberg School for Communication
10:00
KEYNOTE PANEL: The Changing Face of America | Location: Emerald Ballroom
Michele Meyer, VP, Network Research, Univision
Julie Zwissler, SVP, Marketing and Partnerships, MNet America
Carol Cunningham, VP, Consumer Insights & Sales Strategy, BET Networks
Moderated by: Marilyn Stephens, Data Dissemination Specialist; Media Lead, US Census Bureau
10:45
Networking Break | Location: Emerald Ballroom Foyer
11:15
KEYNOTE: Hooked: How to Build Habit Forming Products | Location: Emerald Ballroom
Nir Eyal, NirAndFar.com and Author, Hooked: How to Build Habit-Forming Products
12:00
KEYNOTE PANEL: The State of the Industry: Deciphering the Future | Location: Emerald Ballroom
David Poltrack, Chief Research Officer, CBS Corporation
Howard Shimmel, Chief Research Officer, Turner Broadcasting
Liz Huszarik, EVP, Media Research and Insight, Warner Bros.
Justin Fromm, Head of Ad Sales Research, Hulu
Moderated by: Eric Solomon, SVP, Global Digital Audience Measurement, Nielsen
1:00
Lunch | Location: Crystal Ballroom
STRATEGY LABS
Each session is 40 minutes followed by 5 minutes to transition to the next session
Multi-Platform Research & Measurement
Location: Topaz Room
2:00
2:45
3:30
4:00
Data Fusion
Location: Diamond Room
Discovering White Space: How the Oprah This session will be presented by:
Winfrey Network Found Success on
Reality Mine
Saturday Nights
Debi Pomerantz, SVP of Research,
The Oprah Winfrey Network
Finding Funny: Our Journey to Uncover
What’s Really Behind Female Humor
Michael Desmarais, SVP, Brand & Consumer
Insights, Viacom
Deborah Tropp, President, Brand Strategist,
Audience Theory
Digital Future
Location: Opal Room
Smart Viewers with Smarter TVs
Beth Rockwood, SVP Market Resources
and Advertising Research,
Discovery Communications
Videobiquity™: Using Research to Tell
the Story of Multiplatform Behavior
Lisa Heimann, VP of Multiplatform
Research, ABC TV
Brian West, Director, Research
Multiplatform Measurement Strategy,
ABC TV
Networking Break | Location: Emerald Ballroom Foyer
The Roadmap to Audience Passion
Allison Deiboldt, VP, Bravo and Esquire Ad
Sales Research, NBCUniversal
Zach Schlessel, Director, Bravo and Oxygen
Research, NBCUniversal
From Binge to Nibble – Consuming TV
Today
Suzanne Sell, SVP Research, Starz
Craig Parks, SVP Digital & Live
Programming, Pivot
Keith Friedenberg, Partner & EVP Global
Insights Group, WME/IMG
Moderated by: Robert Miner, President,
Miner & Co. Studio
A Question of Influence: What Makes
Someone Watch a TV Show?
Gavin Bridge, VP TV Insights,
Ipsos MediaCT
Anjali Midha, Head of Global Media &
Agency Research, Twitter
February 3-5, 2015
San Diego, CA
The Westin San Diego
PEER TO PEER LEARNING: PROBLEM SOLVING FOR YOUR BUSINESS
In-Depth Roundtable Discussions | Location: Topaz Room
Table 1: Top 5 Predictions for Technology, Platforms and
Content
Jake Katz, VP, Audience Insights & Strategy, Revolt TV
Table 2: Challenges in Kids Media Measurement
Mark Loughney, VP Research, Turner Broadcasting
4:45
Table 3: Smart Viewers with Smarter TVs
Beth Rockwood, SVP Market Resources and Advertising Research,
Discovery Communications
Table 4: Inside the AA Millennial Mind
Carol Cunningham, VP, Consumer Insights & Sales Strategy, BET
Networks
Table 5: TV Ratings Declines: Fact or Fiction?
Courtney Thomasma, VP, Research and Insights, BBC America
MASTER CLASS WORKSHOP: A Call to Action for Today’s Media
Researchers: Boost Your Skill Building and Professional
Development | Location: Opal Room
Facilitated by:
Tom Ziangas, SVP Research, AMC Networks
Jess Aguirre, SVP Research & Media Planning,
Crown Media Family Networks
Thought-leadership overview: Relevant and topical skills that need
to be mastered by today’s media research professionals
 Skill Building:

Moving from data dump to storytelling

How to negotiate with vendors
 Personal Development:

Building credibility as a research / ad sales manager

Peer to peer learning
Table 6: Learn Risk Taking & Decision Making through the
Game of Poker
Caper Berry, Professional Poker Player
6:00
Welcome Chairmen Reception | Location: Emerald Ballroom Foyer
Sponsored by AMC Networks & Crown Media Family Networks
DAY TWO | Wednesday, February 4, 2015
8:00
Registration & Morning Coffee | Location: Emerald Ballroom Foyer
8:45
Welcome & Key Learnings Capture | Location: Emerald Ballroom
Tom Ziangas, SVP Research, AMC Networks
Jess Aguirre, SVP Research & Media Planning, Crown Media Family Networks
9:00
OPENING KEYNOTE: | Location: Emerald Ballroom
Counter/Intuitive: Risk Taking and Decision Making in Poker, Business and Life
Caspar Berry, Risk Taking & Decision Making Expert and Professional Poker Player
10:00
KEYNOTE PANEL: Big Data Overload: Getting Creative with Data in the Digital World | Location: Emerald Ballroom
Sonali Son, Data Scientist, Amazon
Kern Schireson, EVP, Data Strategy & Consumer Intelligence, Viacom Media Networks
Mike Clarke, Brand and Measurement Lead, Google
Lyle Schwartz, Managing Partner Implementation Research & Marketplace Analysis, GroupM
Sandy Padula, VP, Market Research, TBS, TCM, TNT
Moderated by: Christie Kawada, EVP Product Management and Innovation, GfK MRI Audience Measurement & Insights
10:45
Networking Break | Location: Emerald Ballroom Foyer
11:15
KEYNOTE: How Does #SocialTV Drive Impact for Your Brand Partners | Location: Emerald Ballroom
Erika Faust, Client Service, Nielsen Social
11:45
Key Insights Capture Roundtable Discussion | Location: Emerald Ballroom
Facilitated by: Erika Faust, Client Service, Nielsen Social
12:00
KEYNOTE: Better Beginnings | Location: Emerald Ballroom
Shari Swan, CEO, Founder, Streative Branding
12:45
Lunch | Location: Crystal Ballroom
Sponsored By Nielsen & A&E Television Networks
February 3-5, 2015
San Diego, CA
The Westin San Diego
STRATEGY LABS
Each session is 40 minutes followed by 5 minutes to transition to the next session.
2:00
2:45
3:30
4:00
Cross-Platform Insights & Monetization
Location: Topaz Room
Hyper-Viewing & Behavior Trends
Location: Diamond Room
New Disruptors in Media
Location: Opal Room
Emotional Tonality and Ad Receptivity:
A Question of DNA?
Marcela Tabares, SVP Strategic Insights,
Revenue Research, A&E Networks
Mike Bloxham, VP, National Television and
Video, Frank N. Magid Associates
Insights Into The Effects of Internet
Technology and Video Platform
Proliferation on Viewing Behaviors
Richard Zackon, Facilitator, Council for
Research Excellence
David Tice, Senior Vice President, Media
and Entertainment, GfK Custom Research
Understanding Sharknado 2: The Even
More Social One
Ashlee Gouldstone, VP, Syfy/Chiller Sales
and Digital Research, NBCUniversal
Real Cross Platform at Scale: Tune-In &
Sales Impact
Jonathan Steuer, Chief Research Officer,
TiVo Research
Brian Katz, VP, Audience and Purchaser
Insights, TiVo Research
The New Living Room: What ESPN
Learned from the World Cup and
College Football Playoff
Kelly Johnson, Senior Director, Audio,
Integrated Media & Promo Research, ESPN
Stephanie DiVito, Senior. Director, Audience
Research, ESPN
Flora Kelly, Associate Director, Consumer
Insights, ESPN
The New Age in Mobile Music
Consumption
Radha Subramanyam, EVP, Sales and
Marketing Research, Clear Channel Media
+ Entertainment
Bruce Friend, President, Global Media &
Entertainment, Vision Critical
Networking Break | Location: Emerald Ballroom Foyer
Surviving the Cross-Platform Explosion:
Lessons From the Walking Dead
Melanie Schneider, VP Research,
AMC Networks
Jason Kramer, Managing Director, Vital
Findings
Consumer Behavior & Consumption
Across Media: The Digital State of Play
Tony Marlow, Head of Category Insights,
Yahoo!
Sebastian Fernandez, Director, B2B
Insights, Yahoo, LA
What to Worry About! (and what you can
afford to ignore): The Most Important TV
Trends in 2014
Jon Giegengeck, Principal,
Hub Entertainment Research
PEER TO PEER LEARNING: PROBLEM SOLVING FOR YOUR BUSINESS
4:45
INTERACTIVE SESSION: Generation P (Power) | Location: Emerald Ballroom
Facilitated by:
Daniel Marcu, VP, Research & Insights, IFC
Participants:
Jim Bono, VP Research, Crown Media Family Networks
Theresa Pepe, VP Research Nickelodeon Group, Viacom
Courtney Thomasma, VP, Research and Insights, BBC America
James Fulton, Analyst, Research and Insights, IFC
Carol Hinnant, SVP Business Development, Rentrak
And YOU!
Cocktail Reception | Location: Emerald Ballroom Foyer
Sponsored by:
6:00
Join Vision Critical for cocktails, dessert, and fun surprises!
Sponsored by:
9:00
February 3-5, 2015
San Diego, CA
The Westin San Diego
DAY THREE | Thursday, February 5, 2015
8:30
Recovery Breakfast | Location: Emerald Ballroom Foyer
9:00
Chairman Day Two Recap | Location: Emerald Ballroom
Tom Ziangas, SVP Research, AMC Networks
Jess Aguirre, SVP Research & Media Planning, Crown Media Family Networks
9:15
KEYNOTE: Measure POI for Social Media Marketing | Location: Emerald Ballroom
B. Bonin Bough, VP, of Global Media and Consumer Engagement, Mondelēz International
10:00
FEATURED SESSION: Post-Disruption, The New, New Media Landscape: How To Do It | Location: Emerald Ballroom
Jake Katz, VP, Audience Insights & Strategy, Revolt TV
10:45
Networking Break | Location: Emerald Ballroom Foyer
STRATEGY LABS
Each session is 40 minutes followed by 5 minutes to transition to the next session
New Distribution Channels
Location: Topaz Room
11:00
11:45
12:30
Gen Next: Is TV the Second Screen?
Sarah Barasch, SVP, Research, Nickelodeon
Mark Loughney, VP Research,
Turner Broadcasting
Diana Polvere, VP Market Intelligence,
Sesame Workshop
Moderated by: Robert Miner, President,
Miner & Co. Studio
The Democracy of Downloading: What
Gamers Expect (and Want) from Digital
Distribution
Chris Rethore, GM, MarketCast
Allison Taylor, Senior Director, MarketCast
Viral Video Hits: The Why, The How
& What Established Networks Can Do
About It
Shari Cleary, VP Digital Research,
Viacom
Decoding the Entertainment Landscape
in Latin America Across Generations
Laura Berga, Director, Strategy & Programming
Analysis, HBO Latin America
Danielle Escasena, Research Manager,
HBO Latin America
Best Practices for TV Advertising in a
2-Screen Environment
Mark Loughney, VP Research,
Turner Broadcasting
The Future of Online Video
Measurement
Allison Stern, Co-Founder and VP,
Insights, Tubular Lab
Understanding Kids and Media Behavior
in a Multi-Screen World
Theresa Pepe, VP Research Nickelodeon
Group, Viacom
The New Habit of Always-On Shopping:
What it Means for Marketing
Christian Kiugel, VP, Consumer Analytics &
Research, AOL
Lunch | Location: Crystal Ballroom
CASE STUDY COMPETITION & AWARDS | Location: Emerald Ballroom Foyer
Facilitated by:
Tom Ziangas, SVP Research, AMC Networks
Jess Aguirre, SVP Research & Media Planning, Crown Media Family Networks
Digital Acculturation: Helping Brands
Engage New Canadians
Sebastian Fernandez, Director, B2B
Insights, Yahoo, LA
Olga Churkina-Voigt, VP Research,
Fresh Intelligence
3:15
3:30
Research & Content Creation
Location: Opal Room
Developing a Global Cross Channel
Measurement Plan
Vivian Takach, Senior Manager
Consumer Insights, Netflix
1:15
2:15
Generational Insights
Location: Diamond Room
Not So Fast: The Benefits of Fast Forward
Disabling
Duane Varan, CEO, MediaScience
Julya Fridman, VP, Business Development &
Distribution Analytics, A&E Networks
Chairmen Closing Remarks
Tom Ziangas, SVP Research, AMC Networks
Jess Aguirre, SVP Research & Media Planning, Crown Media Family Networks
End of Media Insights 2015
Longitudinal Ethnography of Media
Audiences
Richard Zackon, Facilitator, Council for
Research Excellence
David Tice, SVP, Media and Entertainment,
GfK Custom Research
February 3-5, 2015
San Diego, CA
The Westin San Diego