MIDDLE EAST EDITION THE MODERN VOICE OF CLASSIC ELEGANCE Media Information 2015 BRAND EXTENSIONS digest THE MAGAZINE The Middle East’s only publication dedicated to gentlemanly sophistication and style, The Rake aims to capture a code of classic men’s elegance, as inspired by icons like Cary Grant, and Gianni Agnelli, along with their contemporary counterparts MRS RAKE THE RAKE DIGEST A fabulous bi-annual publication for women of style and substance, Mrs Rake showcases insightful journalism alongside stunning photography. It targets women who want to look, think and dress according to in their own personal ethos Not just another website. The Rake Digest is a bi-weekly digital publication, dedicated to the renaissance in gentlemanly sophistication and style. It gives readers a chance to connect with the team on a more regularly basis. Back issues available from therakedigest.com WHAT’S INSIDE? ARBITER ATELIER ACADEMY THE RAKE REPORT PARTNERSHIPS The Rake targets the most affluent individuals in the luxury men’s market. Our reader uses this section to stay up-to-date with the fast-paced world of men’s fashion Be it from a reputable tailor of Savile Row or the handmade detailing on a bespoke pair of Berluti brogues, our reader knows what’s featured in this section is worth paying for A look back at the most rakish figures in history, topical stories of the time, and the traditions that continue to influence menswear’s biggest fashion houses The Rake Report celebrates a single fashion house, watch maker, car manufacturer and more. It includes sections on the brand’s illustrious history, season-specific news, interviews with CEOs and designers, alongside photography We offer the most innovative commercial partnerships in the luxury sector, letting advertisers interact with our audience in compelling and unique ways. Operations include launch events, sit-down dinners, and many more special operations ARTICLES INDULGE The Rake features men of note, be it a celebrity who defines The Rake’s ideals or the stories behind Saville Row’s finest This section is for luxury that is genuinely worth experiencing, including the finest restaurants, hotels and travel destinations “The Rake provides in-depth commentary on magnificent menswear, and many other elements of luxury living for a discerning gentleman” AUDIENCE BREAKDOWN UAE NATIONALS 12 % WESTERN EXPATS ARAB EXPATS 35 % 23 % ASIAN EXPATS 30 % SOCIAL MEDIA The Rake is active on all forms of social media, with particular interest in Instagram and YouTube. It is used to push launch events, fashion shows and products we love, as well as marketing the magazine and our clients. Video content includes behind-the-scenes photo shoots, event coverage, interviews and sophisticated how-to videos GENDER 80% 20% male female US$350,000 Reader’s average medium income per year DISTRIBUTION THE STATS Readership THE READERS Circulation 79% say price is secondary to what is deemed essential 85% will pay more for an unforgettable experience 15,500 12,000 RATE CARD prefer items that are exclusive, bespoke or one-of-a-kind 83% look for brands that appeal to their high-end lifestyle READER AGE 15 to 24 55+ 21 % 45 TO 54 29 % 8% 25 to 34 12 % 35 to 44 36 % FREQUENCY REPRODUCTION The Rake SIZE (W X H) BLEED SIZE TRIM SIZE FULL PAGE 211 X 281MM 205 X 275MM DPS 416 X 281MM 410 X 275MM MATERIAL ADVERTISING SPECIFICATIONS RATES 91% MATERIALS FOR AED FULL PAGE 36,720 DOUBLE-PAGE SPREAD 55,080 INSIDE FRONT COVER SPREAD 91,800 DOUBLE-PAGE SPREAD (1ST DPS) 80,784 DOUBLE-PAGE SPREAD (2ND DPS) 77,112 DOUBLE-PAGE SPREAD (3RD DPS) 73,400 DOUBLE-PAGE SPREAD (4TH DPS) 69,768 OPPOSITE CONTENTS PAGE 45,875 OPPOSITE EDITOR’S LETTER 44,064 INSIDE BACK COVER 51,408 OUTSIDE BACK COVER 82,620 Guaranteed positions depend upon availability of space and are subject to the following surcharges: fixed position, page facing credits and contents +15% Original artwork (fourcolour) to be in 300dpi high-resolution PDF files, accompanied by color proofs (6 issues) Feburary, April, June, August, October, December Mrs Rake (2 issues) March, October The Rake Report (TBC) Distributed with each copy of The Rake For advertising opportunities in print, online, social media and events, please contact the sales team CONTACT US Sandra Yeghiazarian Commercial Director [email protected] +971 (0) 4 444 3505 +971 (0) 50 933 4911 Thomas Shambler Editor-in-Chief thomas.shambler@ appgulf.com +971 (0) 4 444 3514 Andrew Wingrove Deputy Managing Director [email protected] +971 (0) 4 444 3198 Esther Quek Fashion Director [email protected] +971 (0) 4 444 3515
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