Egypt Tourism Investment Briefing 25 February 2015 Hosted By: www.arabianconference.com - www.africa-conference.com Egypt Tourism Investment Briefing Draft Agenda As an essential component of the Arabian Hotel Investment Conference (AHIC) 2015 and the Africa Hotel Investment Forum (AHIF) 2015, the inaugural Egypt Tourism Investment Briefing will be the premier feature which will draw top tier investors and financiers from the Middle East and Africa tourism sector. What is a Regional Briefing? Regional Briefings are invitation only events, designed to be high level forums where hotel investors, developers and financiers focused on a specific regional market can congregate. The event serves to provide insight for existing and potential investors and the opportunity to gain a deeper understanding of the needs of these markets in addition to providing market intelligence updates on the local hotel sector. Over the last two years Bench Events have run ‘Regional Brief- ings’ with great success in Saudi Arabia, Oman and Qatar each attracting industry leaders and a large number of attendees. Currently there are four additional briefings scheduled to take place in the lead up to the Arabian Hotel Investment Conference, including Oman and Qatar with another two planned for Saudi Arabia in both Riyadh and Jeddah. The structure is generally a morning of content specific to the local market followed by a networking lunch. Time Session 09:00 – 09:30 Welcome Address: Egypt returns to the investment spotlight in 2015 09:30 – 10:00 How the economy will shape new investments What is the macro-economic outlook for Egypt? How do economists see the economy performing over the next five to ten years? What will drive growth over the medium-tolong term? What’s the forecast for the recovery of the tourism sector specifically? 10:00 – 10:45 Renovation and reinvention What is the current state of the Egyptian hotel and resort industries? Looking at the hotel performance patterns over the years – what does the data tell us about growth opportunities? In looking at the previous 10 - 20 years what can be learnt about the outlook for the future? What is the story to be told around recovery? 10:45 – 11:15 Coffee 11:15 – 12:00 What is the government doing to support the recovery of the tourism sector and encourage new investment? In what tangible ways is the government supporting the growth of the tourism sector? What is the strategy to grow inbound tourism numbers over the next five years? How is the government supporting investment in the sector? 12:00 – 12:30 What are the current investment opportunities in Egypt and how does one capitalize on the upcoming growth cycle? What are the opportunities to invest in hospitality in Egypt? Speaking to investors who are active in the sector, what is their outlook and what is motivating them to invest? 12:30 – 13:00 How is Egypt’s resorts and second home market rapidly growing? How is the sector recovering compared to the previous year? How does the second home market offer excellent opportunities for investors to enter with a quality product? How is the sector reinventing itself? 13:00 – 13:30 The operator’s outlook and prospects of growth What are they seeing from their clients and hearing from owners? Where do they see the recovery coming from? What is their view on the next five to ten years? 13:30 – 14:30 Networking Lunch Who Will Attend? Invited guests will be top-tier investors with current and potential interest in Egyptian tourism assets. Sponsors of AHIC are also given the opportunity to invite hotel owners and investors with an interest in the market. www.arabianconference.com - www.africa-conference.com Invitations are extended only to senior executives who fit the profile of investor, developer, operator or financier. The result will be a high level networking opportunity for those with a serious focus on the Egyptian market. www.arabianconference.com - www.africa-conference.com Located only 15 minutes from Hurghada International Airport and 3 to 4 hours from major European cities, the mesmerizing resort city stands as one of the most dynamic seaside communities that hold the finest hotels and resorts in Egypt, from luxury boutique hotels to larger family hotels. This premier destination offers a wide selection of exciting activities and opulent resorts nestled in a pristine and a protected environment along the Sahl Hasheesh Bay. CAIRO Sinai Hurghada Sahl Hasheesh Red Sea SahlHasheesh.com sahlhasheesh @sahlhasheeshEG