MEDIA KIT Illustrations: Simone Gane 5РЕСПУБЛИКА (5REPUBLIС) is a Russian-language magazine is for those who really interesting in France. It covers travel, lifestyle, culture, language, people, food, wine and property for a growing readership of Russians who mad about France. A +++ CSP target is approached with a focus on quality, innovation and open horizons. 5РЕСПУБЛИКА (5REPUBLIС) Made by small talented team with a passion and knowledge of our subject. It’s beautifully presented, with stunning photography and design accompanying humorous, intelligent, diverse and unique editorial driven by expert and award-winning writers and journalists from around the world. A respected brand built on top-quality, relevant content for a specific audience. For advertisers 5РЕСПУБЛИКА (5REPUBLIС) is a platform to build your brand and attract very specific and difficult to achieve through the french mainstream media customers. Why 5РЕСПУБЛИКА (5REPUBLIС)? This is the first intellectual and high quality magazine oriented on Russians and Russian-speaking people in France. It exceeds the bimonthly circulation of 15,000 copies for the first year. Our approach 5Республика (5Republique) is a new sort of magazine – one that is adapting to the changing publishing world and doing things a little differently. Attract the attention of the Russian clientele? Increase knowlege of your brand for the most perspective public? With 5РЕСПУБЛИКА (5REPUBLIС), you can change the world by affecting the traveling people. Besides of pay distribution (MLP) and editorial subscription, some quantity of issues of 5РЕСПУБЛИКА (5REPUBLIС) are totaly free. It is distributed in the premium brands boutiques, luxury hotels and at the airport’s lounges (details – http://5respublika.com/magaz-anons). A model for efficient distribution and measurement that directly target our readers (we know where to find them!) It is true that 5РЕСПУБЛИКА (5REPUBLIС) wins 3-4 times the rate of resale than any other publication competitive. FACTS & FIGuRES RegulaR RubRics n n Exhibitions and Events n Announcements of concerts and DJ performances n n Сafés and restaurants reviews n Food and all about wine n Discover Paris (non-touristic guide to Paris) n Direction (where to go in France) n n Interview with celebrities n Fashion trends and style n n Cars and motos n Watches and beauty n n everything you want to know but don’t know where to find it n You're not interested in any? Tell us your wishes - we are open to dialogue. The main thing is to ensure that your topic has been of interest to our readers Excellent content and niche magazines are the future of publishing Annually more than 250 000 of 2.5 million Russian tourists Russian-speaking come to France residents lives in IDF only. Writers and painters, businessmen, young professionals and models from Russia, Ukraine and other parts of 82% prefer the Russian the former Soviet media Union. In 2013 Russian tourists spent more than € 573 million in stores in France*. In total, Russians spent last year in France€ 4,1 billions (including purchase of real estates) *According to Global Refund France ReadeR snapshot 75% stay in mid-range to luxury hotels 50% also like to rent privately owned houses, apartments, gîtes and B&Bs 43% are learning or intend to learn French 50% are interested in buying property in France 65% regularly eat out at French restaurants 70% regularly purchase French wine 68% enjoy French cinema *site subscribers survey 2013 ■ 54,7% – Male ■ 45,3% – Female *according to Yandex Global Research 45,3% age 54,7% 51,3% 21,5% 58% ■ 58% – High ■ 39% – Medium ■ 3% – Low 18-24 years 63% 31% ■ 63% – university graduate ■ 31% – vocational education ■ 6% – Secondary school 13,9% 10,7% 39% STATUS SEX INCOME education dEmOgraPhy 25-34 years 35-44 years 53% 45+ years 24% 19% ■ 53% – Menagers ■ 24% – Top-managers ■ 15% – Students ■ 8% – others our readers – modern, purposeful, formed, socially active and solvent people. Possess good sense of humour, have an eye on the recent trends in music, fashion, cultures and aspire to correspond to spirit and interests of time. our audience is made up of, as marketing analysts speaks, «trendsetting metropolitans aged 25-40». An efficient and tailored distribution model that directly targets our Francophile readers distRibution (realising by MLP) WEB STATS: IN EXCESS OF visitors per 100 000 unique month (and growing); supported by significant Facebook, Twitter & Instagram followers ESTIMATED READERSHIP: 25 000 – 35 000 (and growing) ARounD FRAnCE: Bookstores, paper shops and tabac stores AIRPoRTS: CDG, orly, Biarritz, Lucciana, Hyeres (Toulon), Saint-Exupery (Lyon), Lylle Lesquin, nantes, Mauguyo (Montpellier), Merignac (Bordeaux), Blagnac (Toulouse), Marignane (Marseille), nice, Carcassone RAILWAY STATIonS: Paris, Lyon, Marseille, Bordeaux, Grenoble, nice, nantes, etc. CAR LIMouSInE SERvICE in Paris HoTELS (for free): Park Hyatt, The Peninsula, Fouqets, etc. (see the full list on the site) TARIFS & SPECS TARIFS (W/O VAT) First spread (double page) (+1 month online banner) Third cover (+1 month online banner) 2/1 douBlE PAGE TRIM AREA 390x235 мм* BLEED AREA 400x245 мм* 1/1 PAGE TRIM AREA 195x235 мм* BLEED AREA 201x245 мм* Back cover (+2 month online banner) Double page spread Single page face to Editorial Single page Double page x 1/2 1/2 page 2 x 1/2 HOR. 1/2 VERT. TRIM AREA 95x235 мм* TRIM AREA117x390 мм* BLEED AREA 135x400 мм* BLEED AREA 99x245 мм* € 3 900 € 3 190 € 4 150 € 3 600 € 2 600 € 2 570 € 2 600 € 1 500 Special projects: rubric’s sponsorship, poligraphic decisions (special positions, saches, inserts, gatefold) etc – upon request Agency discount 15% N Circulation - 15.000 per issue in 2015N N Minimum 96 pages per issue N N Publish 6 times per year N All ads in digital version of the magazine (for iPhone, iPad, PC version) is clickable - multimedia content (music and promotional videos) + 10% All advertisers have the opportunity to place a banner on the site for a special price (300x250) - € 100 / per month or on the main page (300x600) - € 210 / month deadlines issue Verification ad closing date visuals must be CMYK (never RGB, nor duotone, nor multichannel). All art must be at least 300 dpi. If you have a vector art it’s recommended that you deliver art at 600 dpi to prevent pixelation. The preferred format for final artwork is PDF. PDFs generated by Adobe Acrobat Distiller and not produced directly by an application or PDF writer. REMEMBER: Always keep important info like photo credits, etc. away from the bleed (not closer then 5 mm) or they might get chopped. Page-proof: QuarkXpress 8.0 or earler (Macintosh uniquement) Adobe InDesign 3,0 or earler All included files (vector, types) must be add separately Graphic files: TIFF, EPS Resolution 300 dpi Color model: CMYK Vector files: Adobe Illustrator CS or earler (EPS, AI) Color: CMYK All images used in vector files must be present separately. All fonts must be in outlines (Create outlines). ......................... Total color summ: For book 300% For cover 320% Files must be provided with the following types of colour proof: ISo Coated v.2 (ECI) March-April before 13 of february before 15 of february May-June before 15 of april before 17 of april July-August before 15 of june before 17 of june September-october before 14 of august before 17 of august Contact us november-December before 13 of october before 16 of october January–February 2016 before 3 of december before 6 of december Editorial office: 10 rue Louis Vicat, 75015 Paris, France E-mail: [email protected] Tel:+33.7.88.31.60.54 DISCOUNTS Multi-pages.......................................................10% 3 publications ................................................. 12% 6 publications ..................................................14% We offers an in-house design service. Please contact [email protected] for a quote. Advertising: Objectif Média / Alexandra Rancon Tel: +32 23 74 22 25 Gsm: +32 484 10 63 71 E-Mail: [email protected] www.objectif-media.com
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