Sunday, October 25—Thursday, October 29, 2015 Paradise Point Resort – San Diego, California Exhibitor & Sponsor Prospectus Overview This is the premier academic and experiential integrative health & medicine conference that you’ve known – taken to new heights. This year, the Academy of Integrative Health & Medicine (AIHM) and Scripps Conference Services & CME are coordinating again for the AIHM Annual Conference. Over 800 medical & health clinicians, researchers and academics are expected to gather for five days of lectures, panels, networking events, small group discussions, focused track sessions, evening events and experiential programs. 2015 Opportunities Approximately 40 exhibitor spots are available. Last year, the hall sold out weeks in advance. Responding to demand, there are 10 new sponsorship opportunities . Partnership is a mutual selection process. The AIHM Conference Committee is honored to partner with foundations, nonprofits, corporations and b-corporations that align with the Academy values. Benefits of exhibiting: • • • • • • Interact face-to-face with influential decision makers in the field of integrative medicine Build visibility for your company in a competitive marketplace Expand your prospects and strengthen existing customer relationships Introduce new products and services Generate new sales leads Give product demonstrations and distribute samples Highlights: • • 5 full days; 9 breakout sessions; ABOIM review course for MDs and DOs 67 expert speakers including: Mimi Guarneri, MD; Lise Alschuler, ND; Harriet Beinfield, LAc; Jeffrey Bland, PhD; Charlotte Brody, RN; Deepak Chopra, MD; Christine Goertz, DC, PhD; Efrem Korngold,OMD, LAc; Scott Haldeman, MD, PhD, DC; Ilarion (Larry) Merculieff; David Gruder, PhD; Joe Pizzorno, ND; Michael Pritchard; Dean Ornish, MD; Tieraona Low Dog, MD! • • • Stunning setting - sun, water & beautiful, healthy meals Strong sense of community among attendees, many of whom are active AIHM members Awards Ceremony and Gala People, Planet, Purpose Sunday, October 25 - Thursday, October 29, 2015 Exhibitor & Sponsor Prospectus | San Diego, CA | 2015 Target Audience This educational course is for healthcare professionals who are seeking to expand their clinical competencies and advance their mind-body-spirit approach to healing. The Academy provides an interdisciplinary space where practitioners from diverse settings can unite, learn and collaborate. Credits, including up to 40 AMA PRA Category 1TM CME, are available for many health care professionals including medical doctors, osteopathic doctors, naturopathic doctors, nurses, dieticians, acupuncturists, chiropractors, midwives, pharmacists, physician assistants and more. Attendee Demographics Annual Conference Attendance 2012 516 2013 533 2014 760 2015 OVER 800 EXPECTED Occupational Setting Primary Job Responsibility Geographic Breakdown 45% Private Practice 87% Direct patient care 7% South 37% Hospital/Clinic 5% Other 30% East 13% Other 4% Administration 42% West 3% Medical School 3% Teaching 15% Midwest 2% Corporate/ Industry 1% Research 6% Unknown 1% International 2013 & 2014 Please note – While past ABIHM/AIHM conferences have been 85-95% MDs and DOs, the AIHM is devoted to increasing professional diversity among attendees. Page 2 of 13 People, Planet, Purpose Sunday, October 25 - Thursday, October 29, 2015 Exhibitor & Sponsor Prospectus | San Diego, CA | 2015 Event Schedule INSTALLATION DISMANTLING Saturday, October 24, 2015 | Noon – 5 p.m. PST Thursday, October 29, 2015 | 4 – 6 p.m. PST EXHIBITS OPEN Please note these times are subject to change. Day 1: Sunday, October 25 Day 2: Monday, October 26 Day 3: Tuesday, October 27 Day 4: Wednesday, October 28 Day 5: Thursday, October 29 7:30 - 8:00 a.m. Breakfast & View Exhibits 7:30 - 8:00 a.m. Breakfast & View Exhibits 7:30 - 8:00 a.m. Breakfast & View Exhibits 7:30 - 8:00 a.m. Breakfast & View Exhibits 7:30 - 8:00 a.m. Breakfast & View Exhibits 10:15 - 10:45 a.m. Break & View Exhibits 10:00 - 10:30 a.m. Break & View Exhibits 10:00 - 10:30 a.m. Break & View Exhibits 10:45 - 11:15 a.m. Break & View Exhibits 9:30 - 10:00 a.m. Break & View Exhibits 12:15 - 2:15 p.m. Lunch* 11:30 - 1:30 p.m. Lunch* 12:30 - 2:30 p.m. Lunch* 12:15 - 2:15 p.m. Lunch* 12:15 - 2:00 p.m. Lunch* 4:30 - 5:00 p.m. Break & View Exhibits 4:00 - 4:30 p.m. Break & View Exhibits 4:30 - 5:00 p.m. Break & View Exhibits 4:30 - 5:00 p.m. Break & View Exhibits 12:15 - 2:00 p.m. * Lunch is not a designated time to view exhibits. However, exhibitors should expect flow through the exhibit hall. Past Exhibitors Ajinomoto North America American Board of Physician Specialists Arizona Center for Integrative Medicine Biomat Store,The BrainMaster Technologies, Inc. Cascades Clinical Systems Corp Comet Coaching Electromedical Products International, Inc. Global Advances in Health and Medicine HeartMath Itamar Medical Maharishi Ayurveda Natura Health Products Nature-Throid / RLC Labs Nordic Naturals Pacific Pearl La Jolla Pritikin ICR, LLC Psy-Tek, LLC Thorne Visual Outcomes Xymogen Allergy Research Group American Herbal Labs & Nano Vita Water Avazzia Bio-Tech Pharmacal, Inc. Cancer Center Treatment Centers of America Cell Science Systems Corp Designs for Health Fry Laboratories, LLC Great Plains Laboratory, Inc. Host Defense Organic Mushrooms La Joya Perfecta, Coast Rica Mentor Books Natural Partners, Inc. Neogenis Labs Nu Century Herbs, Inc. Parkway Clinical Laboratories Prothera, Inc. Pure Encapsulations Skinny and Company Towson Book Exchange Vital Nutrients ZYTO Technologies, Inc. Page 3 of 13 Almas Bio American Holistic Medical Assocation Begin Healing, Inc Boiron Cardio Group, The Cleveland HeartLab Inc. College Pharmacy Doctor’s Data Inc Genova Diagnostics, Inc. Healing Beyond Borders Integrative Medicine Consortium La Vita Compounding Pharmacy / AION Laboratories Metagenics Natura Health Products NES Health LLC Pharmax Protocol for Life Balance Samia Solutions Sleepimage Tx Options Women's International Pharmacy People, Planet, Purpose Sunday, October 25 - Thursday, October 29, 2015 Exhibitor & Sponsor Prospectus | San Diego, CA | 2015 About Scripps Health Scripps Health, a nonprofit health care system based in San Diego, California, includes more than 2,600 affiliated physicians and over 13,000 employees at five acute-care hospital campuses, home health care services and a network of clinics, physician offices and outpatient centers. Scripps is committed to contributing to the future of medicine through its clinical research trials, graduate medical education and continuing medical education programs. More information can be found at www.scripps.org. About the Academy of Integrative Health & Medicine (AIHM) The Academy of Integrative Health & Medicine (AIHM) is a global interdisciplinary organization of health professionals and citizens working to put health and care back into health care. Together, we offer: • Outstanding education (E-Learning, conferences, workshops) • Membership and a community of support • Trustworthy resources for the public that empower patients • Advanced training based on rigorous, peer-reviewed training standards (starting late 2015) • Advocacy supporting health professionals & patients by working to make high-quality care covered by insurance, protected by policy We are moving toward a new paradigm of health care for humanity and the planet. Please join us and become a member at: aihm.org/membership. Conference Venue Paradise Point Resort & Spa 1404 Vacation Road, San Diego, California 92109 Reservations: 888-344-2626 Hotel Direct: 858-274-4630 Web: www.paradisepoint.com • • • • 15 – 20 minutes from San Diego Airport Healing space in Mission Bay Minutes from downtown Organic, healthy meals with attendees, enjoyed overlooking the water Page 4 of 13 People, Planet, Purpose Sunday, October 25 - Thursday, October 29, 2015 Exhibitor & Sponsor Prospectus | San Diego, CA | 2015 Exhibit Opportunities REGULAR space…………..…………………………………………………………..................................... PREMIER space (100, 101, 112, 113, 114, 115, 116, 117, 120, 121, 122, 123, 124 and 125)......... $4,000 $5,000 Included with your exhibit space: • • • Materials: 6’ table in an 8x8 space (unless otherwise specified in exhibit hall map), table linens, carpet, two chairs & wastebasket Complimentary access for two (2) company representatives to exhibit and attend all conference activities (educational sessions and food & beverage functions) with reduced registration fees of $600 available for each additional representative (maximum of four (4) representatives allowed) CME Credit: Exhibitors wishing to receive CME credit must complete the Registration Form in the conference brochure, indicate ‘Exhibitor’ under the payment section, and submit to Scripps. Please note that a post-conference evaluation will need to be submitted by the representative(s) to receive a certificate. Not included with your exhibit space: • • • Please contact Blaine Convention Services for: electricity, additional furniture or equipment rentals, labor for installing or dismantling your exhibit display Representatives beyond the four (4) company representatives Security: the exhibit area will not be locked each evening and no security guard will be present. Anything you leave in the exhibit area will be left at your own risk. Neither the Hotel nor Scripps will accept liability for any items in the exhibit area at any time Conference Contact Ms. Kristin Martinez Coordinator, Education Programs Scripps Conference Services & CME 11025 North Torrey Pines Rd, Suite 200 La Jolla, CA 92037 Email: [email protected] Web: www.scripps.org/conferenceservices Phone: 858-652-5483 Fax: 858-652-5565 Barbara Bakus, DO and Cheryl Mason, MD, 2013 Page 5 of 13 People, Planet, Purpose Sunday, October 25 - Thursday, October 29, 2015 Exhibitor & Sponsor Prospectus | San Diego, CA | 2015 Booth Availability Yellow Represents Premier Space 100 101 102 103 NeuroScience, Inc. 104 Boiron 105 106 107 108 109 110 111 Women’s International Pharmacy 112 113 114 115 116 117 118 119 120 New Voice - Smart Dots 121 122 123 124 125 126 127 128 129 130 131 The Biomat Store 132 Host Defense® Organic Mushrooms™ 133 134 135 Prothera, Inc. 136 PowerLung, Inc. 137 American Board of Integrative Medicine (ABOIM) 138 Biotics Research 139 Page 6 of 13 People, Planet, Purpose Sunday, October 25 - Thursday, October 29, 2015 Exhibitor & Sponsor Prospectus | San Diego, CA | 2015 Sponsor Opportunities Sponsorships are designed to help companies further engage, network and connect with attendees during the People, Planet, Purpose annual conference. This year, the AIHM and Scripps are offering new opportunity levels. We are excited to open doors and connections. Please note that all sponsorships are subject to review by the AIHM Conference Committee. Preference will be given to past exhibitors. Please review AIHM Values at www.aihm.org/about/academy-values . Tiered Package Options - At A Glance Diamond | $50,000 Platinum | $20,000 Gold | $15,000 Silver | $10,000 Event Options Self-Care Event | $6,500 Gala, Awards, Dinner | $6,000 Research Competition/Poster Presentations | $5,000 Beverage Stations (Break) | $1,000 each Charging Stations (Exclusive) | $12,000 each Food & Beverage Stations (Lunch) | $4,000 each Charging Stations (Individual) | $4,000 each Individualized Options Food & Beverage Stations (Breakfast) | $2,500 each Tote Bag Sponsor (Exclusive) | $8,000 DIAMOND $50,000 USD (2 Available) • • • • • • • • • • Premium Booth Space: 10 x 8 premium booth (based on availability) within the designated exhibition space Conference Passes: Four (4) additional full access passes to the Educational Session during AIHM Conference Gala Passes: One (1) Table - Eight (8) passes to the Thursday evening Gala where your company will be acknowledged as a sponsor Gala Sponsor: Your company's logo will be exclusively displayed at the Thursday evening Gala Meet and Greet: Your company employees can be the official greeters to the AIHM Gala on Thursday evening Self-Care Sponsored Event: First option to host at our Self-Care event on Tuesday evening – sponsorship rates apply and will require additional payment not included in package - see below for more details Sponsorship Item: Choose to be the sole sponsor of room key cards, charging stations or other opportunity (depending on available options), sponsorship rates apply and will require additional payment not included in package Online Visibility: Acknowledgement of your company's sponsorship, with your logo and a link to your website, will be displayed on the official AIHM website in our partners area as a corporate sponsor for one year Signage: Your company logo will be featured on sponsor appreciation signage located throughout the conference center Meet the AIHM Board: Two (2) tickets for private event for our Diamond, Platinum, Gold, and Silver Sponsors hosted by AIHM Board PLATINUM $20,000 USD (4 Available) • Booth Space: 10 x 8 booth (based on availability) within the designated exhibition space • Conference Passes: Six (6) full access passes to the Educational Session during AIHM Conference • Online Visibility: Acknowledgement of your company's sponsorship, with your logo and a link to your website, will be displayed on the official AIHM website in our partners area as a corporate sponsor for one year • Second Right of Refusal on Sponsorship Item (after Diamond): Choose to be the sole sponsor of room key cards, charging stations or other opportunity (depending on available options), sponsorship rates apply and will require additional payment not included in package • Meet and Greet: Your company employees can be the official greeters to the AIHM Gala on Thursday evening • Signage: Your company logo will be featured on sponsor appreciation signage located throughout the conference center • Meet the AIHM Board: Two (2) tickets for private event from our Diamond, Platinum, Gold, and Silver Sponsors hosted by AIHM Board Page 7 of 13 People, Planet, Purpose Sunday, October 25 - Thursday, October 29, 2015 Exhibitor & Sponsor Prospectus | San Diego, CA | 2015 GOLD $15,000 USD (6 Available) • Booth Space: 10 x 8 corner booth (based on availability) within the designated exhibition space • Conference Passes: Four (4) full access passes to the Educational Session during AIHM Conference • Online Visibility: Acknowledgement of your company's sponsorship, with your logo and a link to your website, will be displayed on the official AIHM website in our partners area as a corporate sponsor for one year • Official Host of Conference Event: Welcome conference attendees to one of the evening events • Signage: Your company logo will be featured on sponsor appreciation signage located throughout the conference center • Meet the AIHM Board: Two (2) tickets for private event from our Diamond, Platinum, Gold, and Silver Sponsors hosted by AIHM Board SILVER $10,000 USD (Unlimited) • Booth Space: 10 x 8 booth (based on availability) within the designated exhibition space • Conference Passes: Two (2) full access passes to the Educational Session during AIHM Conference • Online Visibility: Acknowledgement of your company's sponsorship, with your logo and a link to your website, will be displayed on the official AIHM website in our partners area as a corporate sponsor for one year • Signage: Your company logo will be featured on sponsor appreciation signage located throughout the conference center Page 8 of 13 People, Planet, Purpose Sunday, October 25 - Thursday, October 29, 2015 Exhibitor & Sponsor Prospectus | San Diego, CA | 2015 Event Options—Additional Opportunities Self-Care - Main Event $6,500 This special is an evening of self-care with six coordinated events and a central outdoor reception on the second evening. Your sponsorship applies to the entire evening and one of the Self-Care stations. You will be responsible for designing a Self-Care room in coordination with AIHM for the event and hosting the room with up to four of your representatives. Your logo will be displayed outside to the Executive Suite where your event is hosted and on a poster as an evening sponsor in the Horseshoe area. AIHM Gala & Integrative Health & Medicine Awards Ceremony $6,000 each Research Competition/Poster Presentations (4 spaces) $5,000 each Food & Beverage Stations (Breakfast) $2,500 each Beverage Stations (Break) $1,000 each Food & Beverage Stations (Lunch) $4,000 each Tote Bag Sponsor (Exclusive) $8,000 Charging Stations (Exclusive Options) $4,000 each $12,000 exclusive option This is a major event with several award categories. The event happens on the final evening after the keynote speaker and will be highly publicized. Your logo will be on display on a banner in the main hall, visible during dinner, the ceremony, and the dance. Your logo will be printed on the back of the full color gala ticket. You will be provided with two tickets to the event. The reseach competition displays poster presentations of abstract submissions of original work in integrative health and medicine. A special evening reception will be made possible by your support. High attendance is expected from researchers, AIHM faculty, and conference participants. Prominent signs will announce your sponsorship at the event and be visible in the viewing room throughout the week. Acknowledgement of your support during the announcements of the winners is included. Recognition of your support will also be in related printed materials and on both AIHM and Scripps websites. Over 700 attendees and faculty will enjoy a delicious buffet - compliments of your generous support. AIHM conferences are known for incredible food. The chef plans an organic menu for our guests with special attention to local and sustainable resources. Past attendees often rave about the meals, which take place overlooking Mission Bay. Your company’s name will be strategically placed next to a breakfast stations in the exhibit hall as well as in the designated seating area. It's an opportunity to present yourself as attendees start their day. If you act quickly, you can secure multiple days. There are nine breaks during the conference. Your company’s name will be placed on tent cards on the refreshment tables. Over 700 attendees and faculty will enjoy a delicious buffet, compliments of your generous support. Your company’s name will be strategically placed next to next to the lunch stations, as well as in the designated lunch seating area such as the main deck, and at the entrance hall during the lunch session. Lunch is a central networking opportunity. All attendees will receive a tote, made from sustainable materials, for use throughout the week and to take home for future use. This opportunity includes an insert in each tote bag. The bag must have the name of the conference and AIHM logo on one side. The use of PDAs, tablets and smart phones is greater than ever requiring attendees to “power up” during the conference. Signage next to the charging stations will recognize your company’s support and encourage a visit to your booth. Four stations will be located in the conference reception and lobby area for attendee use. Page 9 of 13 People, Planet, Purpose Sunday, October 25 - Thursday, October 29, 2015 Exhibitor & Sponsor Prospectus | San Diego, CA | 2015 Additional Information Shipping Information Blaine Convention Services will be handling all shipping and exhibit details. Once you complete the Application to Exhibit and submit to Scripps Conference Services & CME your information will be sent to Blaine who will be in touch regarding shipping details. Payment/Confirmation/Space Assignments • All applications must be received by October 9, 2015. Upon receipt of the application, a confirmation email will be sent. • The exhibit cancellation deadline is October 9, 2015. Scripps will refund the exhibit fee, less a $500 processing fee. After October 20, 2015 no refunds will be granted. • Exhibit space must be occupied by 7:30 a.m. PST, October 25, 2015. Failure to meet this deadline will cause forfeiture of your space. Scripps may use or reassign the space without refund. Exhibitors who anticipate delays must notify Scripps. Application Review For an exhibit application to be accepted by Scripps and the AIHM, the products and services must be educational in nature and relate to the educational activity content. Scripps/AIHM reserves the right to accept or reject a potential exhibitor based on its assessment of whether the company/organization's products and/or services are relevant to the conference content. All exhibits will be reviewed by Scripps/AIHM. Housing Please make your own hotel reservations and request the Scripps Conference Reduced Rate, which varies depending on room selection from $192 - $399 per night. A block of rooms will be held for the conference until Friday, October 2, 2015 or until the room block fills, whichever comes first. After this date, reservations will be accepted on as space and rate available basis only. Please note: rooms will book out weeks in advance. CME Guidelines & Scripps Policies In compliance with the ACCME Standards for Commercial Support, arrangements for commercial exhibits or advertisements cannot influence planning or interfere with the presentation, nor can they be a condition of the provision of commercial support for CME activities. • Exhibit and other promotional fees shall be separate and distinct from educational grants/commercial support. • All exhibitors must be in a room or area separate from the education and the exhibits must not interfere or in any way compete with the learning experience prior to, during, or immediately after the activity. • Company representatives must refrain from holding any commercial discussions in the educational ballroom. All promotional activities including interviews, demonstrations, and the distribution of literature or samples must be made within the exhibitor’s space. Canvassing or distributing promotional materials outside the exhibitor’s rented exhibit space is not permitted. • Commercial interest representatives may attend CME activities at the discretion of Scripps for the direct purpose of the representatives’ own education. However, they may not engage in sales or marketing activities while in the space or place of the educational activity. Liability • • Neither Scripps, nor the Facility, the AIHM, the employees thereof, nor their representatives, nor any member of the Conference Committee shall be responsible for any injury, loss, or damage that may occur to the Exhibitor or his property from any cause whatsoever, prior to, during, or subsequent to the period of the Exhibit except for any injury, loss, or damage to the extent arising from the negligence or willful misconduct of Scripps, the Facility, their employees, their representatives or any member of the Conference Committee. The Exhibitor agrees to indemnify Scripps, the Facility and their employees, volunteers, and committees from any and all claims for loss, damage, or injury except for any claims for loss, damage or injury to the extent arising from the negligence or willful misconduct of Scripps, the Facility, their employees, volunteers, and committees. Exhibitors are encouraged to insure themselves against property loss or damage, and against both general and personal liability. Exhibitor understands and agrees that, for the safety of conference attendees, Exhibitor shall not perform any procedures on or provide any services to conference attendees that are either invasive or are customarily performed in a practitioner's office. Page 10 of 13 People, Planet, Purpose Sunday, October 25 - Thursday, October 29, 2015 Exhibitor & Sponsor Prospectus | San Diego, CA | 2015 Guests Under no circumstances may children/spouses/guests of representatives be in the exhibit area or conference areas unless they are registered attendees. Conference Modification or Cancellation Scripps/AIHM reserves the right to modify the course’s schedule or program as necessary. Scripps/AIHM also reserves the right to cancel this conference, in which case a full refund of the registration/exhibit fees will be provided. We are unable to refund any travel costs (flight, hotel, etc.) in the case of Scripps/AIHM cancellation. Recording and Photography Clause Scripps/AIHM reserves exclusive rights to record (audio and video) and/or photograph all conference proceedings for use in marketing materials, presentations and course content sales. Next Steps Please send your completed application (next page) and full payment to: Ms. Kristin Martinez Coordinator, Education Programs Scripps Conference Services & CME 11025 North Torrey Pines Rd, Suite 200 La Jolla, CA 92037 Email: [email protected] Web: www.scripps.org/conferenceservices Phone: 858-652-5483 Page 11 of 13 People, Planet, Purpose Sunday, October 25 - Thursday, October 29, 2015 Exhibitor & Sponsor Prospectus | San Diego, CA | 2015 Company Information Company Main Representative Name: Company Name: (As it should appear on marketing materials) Company Street Address: City: State: Phone: E-mail: Postal Code: EXHIBIT OPPORTUNITIES Regular space $4,000 Premier space $5,000 Please indicate your desired booth number(s): Option 1: Option 2: : Option 3: Name of Company Representatives Working at Booth: (2 complimentary representatives, 4 maximum) 1 2 3 Additional cost of $600 4 Additional cost of $600 Sponsorship OPPORTUNITIES Diamond | $50,000 Platinum | $20,000 Gold | $15,000 Silver | $10,000 Gala, Awards, Dinner | $6,000 Self-Care Event | $6,500 Research Competition/Poster Presentations | $5,000 Breakfast | $2,500 each Beverage Station | $1,000 each Lunch | $4,000 each Tote Bag Sponsor (Exclusive) | $8,000 Charging Stations (Exclusive) | $12,000 Charging Stations | $4,000 each AGREEMENT This application will not be processed unless signed and accompanied by full payment of exhibit/support fees. This application shall serve as both a contractual agreement and invoice for exhibitors. (Print name of company/organization) agrees to abide by the rules and regulations of People, Planet, Purpose conference set forth in the Exhibitor & Sponsor Prospectus. Signature: Title: Date: METHOD OF PAYMENT Please select payment method: Check à Make checks payable to Scripps. The Scripps Tax ID number is: 95-1684089. Visa MasterCard AMEX Discover à If paying by credit card, please complete the information below. Credit Card Number Expiration Date Security Code on Card (Required) Name on Card Signature Billing Address if Different From Above Page 12 of 13 People, Planet, Purpose Sunday, October 25 - Thursday, October 29, 2015 Exhibitor & Sponsor Prospectus | San Diego, CA | 2015 Academy of Integrative Health & Medicine (AIHM): Values Optimal Health is the primary goal of the practice of holistic health and medicine. It is the conscious pursuit of the highest level of functioning and balance of the physical, environmental, mental, emotional, social and spiritual aspects of human experience, resulting in a dynamic state of being fully alive. This creates a condition of well-being regardless of the presence or absence of disease. This is the pursuit of health creation. The Healing Power of Love. Holistic healthcare practitioners strive to meet the patient with grace, kindness, acceptance, and spirit without condition, as love is life’s most powerful healer. Wholeness. Holistic healthcare practitioners view people as the unity of body, mind, spirit and the systems in which they live. Prevention and Treatment. Holistic healthcare practitioners promote health, prevent illness and help raise awareness of dis-ease in our lives rather than merely managing symptoms. A holistic approach relieves symptoms, modifies contributing factors, and enhances the patient’s life system to optimize future well-being. Innate Healing Power. All people have innate powers of healing in their bodies, minds and spirits. Holistic healthcare practitioners evoke and help patients utilize these powers to affect the healing process. Integration of Healing Systems. Integrative practitioners embrace the use of all appropriate global healing traditions and integrative healthcare strategies, disciplines, systems and healthcare professionals for the diagnosis, prevention and treatment of disease. We embrace collaborative care among providers and between disciplines. Relationship-centered care. The ideal practitioner-patient relationship is a partnership, which encourages patient autonomy, and values the needs and insights of both parties. The quality of this relationship is an essential contributor to the healing process. Individuality. Holistic healthcare practitioners focus patient care on the unique needs and nature of the person who has an illness rather than the illness that has the person. Teaching by Example. Holistic healthcare practitioners continually work toward the personal incorporation of the principles of holistic health, which then profoundly influence the quality of the healing relationship. Learning Opportunities. All life experiences including birth, joy, suffering and the dying process are profound learning opportunities for both patients and healthcare practitioners. Page 13 of 13
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