Audacious
Story Telling
Nicola McConnell
Brand Amp
April 2015
Brand Amp draws on the experience of Nicola
McConnell, a marketing communications professional
whose experience has been gained on both sides of
the Tasman. After 15 years in drinks, food and lifestyle
comms in Australia, Nicola has returned to New
Zealand and established Brand Amp.
Brands Nicola has worked on
include
THE MARKET
What’s the competition?
STORY
TELLING
Is the art of
sharing a
story
STORY TELLING
Why do businesses
need a story?
You must
inspire
users
A unique
story sets
you apart
from the
competition
Claiming
you are
better than
the rest isn’t
enough
You must
build real
connections
with loyal
customers
You must
build a
strong
company
culture with
shared
goals
You want to
build brand
equity that
will reward
you and
your
investors
Story
telling
builds love,
trust,
loyalty and
ultimately
profit
Impressing
the judges
isn’t an
option…
its
mandatory
STORY TELLING TIPS
BRAND STORY
Identifies the
problem
Solves the
problem
Authentic
Makes a
Promise
BRAND STORY
Walk in the
users shoes
WITFM
Friend Test
Time
BRAND STORY
No longer
than one
page
Elevator
test
50 and 100
word
versions
The basis for
every brief
Nicola McConnell
Director, Brand Amp
[email protected] +64 (0) 27 218 8120
NicolaMcConnellBrandAmp
@NicolaBrandAmp
www.linkedin.com/pub/Nicola-mcconnell/13/843/15a
www.brandamp.co.nz