Available online at www.buu.ac.th/BUUConference Burapha University International Conference 2015 “Moving Forward to a Prosperous and Sustainable Community” Invited Speaker (Humanities and Social Sciences) The Core Concepts of Strategic Management: AN Integrated Approach Assoc. Prof. Arifin Angriawan, PhD Purdue University Calumet, USA Abstract Business leaders and entrepreneurs have frequently demanded managers who comprehend strategy and have the capabilities to lead the strategy process for their companies. In this presentation, I propose and discuss an integrated framework of the core concepts of strategic management. Some concepts discussed are such as mission, profit, industry structure, resources and capabilities, competitive advantage, business model, etc. These core concepts are integrated in a systematic framework that reflects a strategy process.