JANET A. DICKERSON 644 Riverside Drive, Apt. 3A, New York, NY 10031 (646) 770-3276 | [email protected] PROFESSIONAL EXPERIENCE Principal Consultant ▫ Pixel Prose Media, LLC June 2012 -- Present New York, NY Provide strategic PR, branding, and digital marketing solutions for a diverse roster of clients including political candidates, non-profit and community-based organizations, arts and cultural institutions, and small businesses. Key areas of expertise include media relations, message development, editorial writing, online campaign marketing and management, social media optimization, website and blog design, proposal writing, search engine optimization, crisis and reputation management, among others. Press Secretary ▫ PolicyLink Jan. 2010 -- June 2012 New York, NY Coordinated and supervised all national media outreach and response operations around key social, economic, health, environmental and educations issues -- specifically federal policies like the Healthy Food Financing Initiative (HFFI), the Promise Neighborhoods Program, First Lady Michele Obama’s “Let’s Move” campaign, and the federal transportation reauthorization; Managed media opportunities for PolicyLink Founder and CEO Angela Glover Blackwell, President Judith Bell and other organizational leaders; Performed duties as head writer, coordinator, and pitcher of op-eds, letters-to-theeditor and original blog commentaries; Staffed and prepared briefing materials for major conferences, hearings, and speaking engagements, as well as composed organizational email blasts. Dep. Press Secretary ▫ NY for Thompson June 2009 -- Nov. 2009 New York, NY Led successful radio and niche media strategies, the latter of which resulted in highly-coveted endorsements for from major ethnic new outlets the NY Amsterdam News and El Diario; Coordinated the campaign’s successful blogger and letters-to-the-editor operations; Co-coordinated and managed large and important campaign press conferences, such as major campaign endorsements by political heavy hitters such as then-NY Attorney General Andrew Cuomo, Senators Chuck Schumer and Kirsten Gillibrand, and then-NY Governor David Paterson; Acted as a key spokesperson and media strategist for the campaign. Press Information Officer ▫ Mayor Cory Booker November 2007 -- June 2009 Newark, NJ Co-organized the October 2010 red carpet grand opening of the Prudential Area in downtown Newark, which included a highly-successful traffic and public transit safety campaign; Coordinated more than 150 press conferences and ribboncuttings; Co-managed and carried out first response, crisis communications strategy for a number of city-wide incidents and emergencies; Promoted after six months as Assistant Press Information Officer to new title wherein I helped drive the administration’s daily exchange with local and national media, and served as liaison between all municipal departments and members of the press. Assistant Press Information Officer ▫ Mayor Cory Booker June 2007 – November 2007 Newark, NJ Assisted staff with event management, drafted press releases and advisories, followed up on media inquiries; assisted with response to breaking news and events; compiled media kits; performed miscellaneous assignments as required by supervisor(s). Talent Management Intern ▫ The Gersh Agency May – August 2006 New York, NY Assisted with pulling and Submitting talent submissions, conducting client tapings, maintaining email correspondence with Agents and Junior Agents, miscellaneous tasks, errands, or special projects assigned by Agents and/or Junior Agents. Public Relations Intern ▫ NBC Philadelphia January – May 2006 Philadelphia, PA Assisted the news organization’s PR and Community Relations department with duties such as press release writing, monitoring and taking notes on daily news meetings, and assisted PR Manager in organizing major station-sponsored health and fitness expo at the Philadelphia Convention Center. EDUCATION Temple University B.A. Journalism Graduated May 2007 GPA: 3.56 AREAS OF EXPERTISE (Hot and Cold) Media Pitching, Op-Ed Writing, Strategy Development, Press Release Writing, E-Advocacy, Content Development, Proposal Writing, Brand Management, Crisis Communications, Newsletter Writing, Social Media Advocacy, Press Conference Organizing SKILLS Media Atlas, Cisions, PRNewswire, Wordpress, Meltwater Press, Kintera, Tumblr, Microsoft Excel, Microsoft Word, Microsoft Power Point, Pretzi, Mail Chimp, Constant Contact, Transcription, 90 WPM, Photoshop, Facebook (Organizational, Fan and Business Pages), Twitter, Storify, Instagram, IFTTT, Nation Builder, Google+, LinkedIn