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SPRING 2015 I CAN DO THAT Activity Challenge Contest
Associates of Kroger - Official Rules
NO PURCHASE OR PAYMENT IS NECESSARY TO ENTER OR WIN
1.
TIMING. The Kroger Co Family of Stores Associate Spring 2015 I Can Do That Walking
Challenge Promotion (the “Promotion”) is being sponsored exclusively for associates of The Kroger Co
family of stores (collectively “Kroger”). Pre-registration for the Promotion will take place from 9:00am
Eastern Standard Time (“EST”) on December 29, 2014 through 8:59 am EST on January 18, 2015
(“Pre-Registration Period”). The activities for the Challenge shall start at 9:00am EST on January 19,
2015 and ends at 8:00 pm EST on March 27, 2015 ("Promotion Period").
2.
SPONSORS. Kroger Co. Family of Stores, 1014 Vine Street, Cincinnati, OH 45202.
3.
ADMINISTRATOR. General Mills Inc., Number One General Mills Blvd., Minneapolis, MN 55426
4.
ELIGIBILITY. Challenge is open to active associates of the Kroger Co. Family of Stores who
are legal residents of the 50 United States and District of Columbia who are the age of majority in their
state of residence (18, except in AL and NE: 19, and MS: 21). Employees of General Mills Sales, Inc.,
Administrator, and their respective parents, subsidiaries, affiliates, promotion and advertising agencies,
and members of their immediate family (defined as spouse and parent, children and siblings and their
respective spouses, regardless of where they reside) and persons living in the same household,
whether or not related, of such employees, are not eligible to enter or win. Void outside the eligible
states and where prohibited by law. The Challenge is subject to all applicable federal, state and local
laws.
5.
HOW TO PARTICIPATE.
During Pre-Registration Period you can register online at
www.ICanDoThatWalkingChallenge.com
(the
“Site”)
or
via
the
Kroger
toolbox
link
www.GreatPeople.me (the “ToolBox”) and follow the directions provided to complete the registration.
The Site and ToolBox will allow you to chart your progress as you proceed through the Challenge until
8:00 pm EST on March 27, 2015 when the Challenge ends. The Site and ToolBox will stay active until
8:00 pm EST on April 3, 2015 (“grace period”) when all logging and entries must be submitted (“Entry”)
to be considered for a prize and the Site and the Promotion portion of Toolbox will be taken down. Any
activities that you engage in after 8:00 pm EST on March 27, 2015 will not be eligible for inclusion as
part of your Entry.
6.
HOW TO ENTER. During the Challenge Period, create an original essay of 300 words or less
[in English] that tells how a healthy change improved your life in some manner (the “Essay”). . Survey
may take up to approx. 10 minutes to complete and must be completed personally in full, in good faith,
to be eligible for entry. Essay should include one or more of the following topics:
a.) Why a trip to the University of Colorado Wellness Resort will help you reach your personal
health goals and who you would take as your guest and why.
b.) How this specific “minutes of activity” challenge motivated you to start or continue to make
better lifestyle choices and how will you continue to serve as a champion of wellness for future
challenges.
c.) Who, why, or what motivates you to continue a healthy lifestyle. What is your reason/driving
force to stay on a healthy path that may help inspire others?
d.) What Kroger resources (pharmacy coaching, dietitians, Weight Watchers, Anthem Coaching,
Simple Truth products, etc.) did you use to achieve your goals?
Post your Essay on ICanDoThatWalkingChallenge.com (the “Contest Site”) and follow the directions
provided to complete the entry form and to submit your Essay (collectively, with entry form, “Entry”). All
Entries must be received by 8:00pmEST on April 3, 2015 (“grace period”) to be considered. Entries
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generated by script, macro or other automated means will be grounds for Sponsor to disqualify the
Entrant and render all his/her Entries void. Entries submitted in person, email, or mail will not be
accepted. Limit one (1) Entry per person, per email address. Entries received from any person or email
address in excess of the limitation will be void. All Entries become the sole property of the Sponsor
division and will not be returned.
7.
ENTRY/SUBMISSION REQUIREMENTS. All Entries must be in English language and no more
than 300 words. Entry must also meet the following requirements to be eligible:
a. The Entry may not contain any content that is lewd, obscene, sexually explicit,
pornographic, disparaging, defamatory, libelous, obscene, or that otherwise contains
inappropriate content or objectionable material as determined by Sponsors in its sole
and unfettered discretion.
b. The Entry must be your original work, created solely by you, and must not infringe the
copyright, trademark, privacy, publicity, or other intellectual rights of any person or entity.
c. If any persons appear in the Entry, you are responsible for obtaining, prior to sending the
Entry, any and all releases and consents necessary to permit the exhibition and use of
the Entry by Sponsors as set forth in these Official Rules. If any person appearing in any
Entry is under the age of majority in their state, country or province of residence, the
signature of a parent or legal guardian is required on each release.
d. The Entry must not contain any personally identifiable information of any person other
than you. Should you include personally identifiable information about yourself in your
Entry, you acknowledge and agree that such information will be disclosed publicly and
you are solely responsible for any consequences thereof.
e. You may not be, nor may you work with parties in conjunction with your Submission,
who: 1) are represented under contract (e.g., WGA, talent agent or manager) that would
limit or impair Sponsors’ ability to display the Submission in any media form; 2) are
under any other contractual relationship, including but not limited to guild and/or union
memberships, that may prohibit you from participating fully in this Contest, or from
allowing Sponsors to use royalty-free, the Submissions worldwide in all media in
perpetuity.
f.
The Entry must not contain any commercial content or logos.
g. The Entry may not have been previously published and may not have won previous
awards.
h. The Entry may not contain any material or elements that are not owned by you and/or
which are subject to the rights of third parties.
By submitting your Entry, you agree that your Entry conforms to these Official Rules and that Sponsors,
in its sole discretion, may disqualify your Entry for any reason at any time, including if it determines, in
its sole discretion, that your Entry fails to conform to these Official Rules in any way or otherwise
contains unacceptable content as determined by Sponsors, in its sole discretion. In addition, by
submitting an Entry, you hereby grant permission for the Entry to be posted on
ICanDoThatWalkChallenge.com or other websites. You agree that Released Parties (as defined below)
are not responsible for any unauthorized use of Entries by third parties. Released Parties do not
guarantee the posting of any Entry. You agree that you will not use the Entry for any other purpose,
including, without limitation, posting the Entry to any online social networks, without the express
consent of Sponsors in each instance.
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8.
JUDGING. If division prizes are offered, all eligible Entries received by Sponsors will be judged
by a panel of qualified judges by the division on a weighted scale of 1 to 10 (10 being the highest)
based on the following criteria: (i) Why a trip to the University of Colorado Wellness Resort will help you
reach your personal health goals and who you would take as your guest and why. (25%), (ii) How this
specific “minutes of activity” challenge motivated you to start or continue to make better lifestyle choices
and how will you continue to serve as a champion of wellness for future challenges. (25%), (iii) Who,
why, or what motivates you to continue a healthy lifestyle. What is your reason/driving force to stay on
a healthy path that may help inspire others? (25%) and (iv) How Kroger health resources helped you
improve your health (25%). The Entry with the highest score will be deemed the potential winner for
that division. In the event of a tie, the Entry among the tied entrants with the highest score in the “How
Kroger health resources helped you improve your health” category above will be declared the winner.
Prize awards are subject to verification of eligibility and compliance with these Official Rules. Each
division will provide division prizes and contest rules on www.greatpeople.me.
9.
WINNER NOTIFICATION. If division prizes are offered, Judges’ and Sponsors’ decisions are
final and binding on all matters relating to this Contest. Potential winners will be notified by telephone,
mail and/or email and may be required to complete an Affidavit of Eligibility, Liability and Publicity
Release (unless prohibited by law) and any other documents required by Sponsors, which must be
returned within five (5) days of date appearing on prize notification. Return of prize or prize notification
as undeliverable, failure to sign and return requested documentation within the specified time period,
the inability of Sponsors to contact a potential winner within a reasonable time period or noncompliance
with these Official Rules by any potential winner will result in disqualification and, at Sponsors’ sole
discretion, the prize may be awarded to a runner-up. If any potential winner is an eligible minor in
his/her jurisdiction of residence, Sponsors reserves the right to award the prize in the name of his/her
parent or legal guardian who will be responsible for fulfilling all requirements imposed on winners set
forth herein.
10.
GRAND PRIZE: a 2 night/3 day trip for winner and one (1) adult guest (must be 18 or older) to
the University of Colorado, Denver Anschutz Health & Wellness Center (anticipated June 25-28, 2015).
Trip consists of: round-trip, coach air transportation for winner and one (1) adult guest from a major
U.S. commercial airport near winner’s residence to a commercial airport near Denver, CO; two (2)
nights lodging (Deluxe accommodations, double occupancy, room and tax only); ground transportation
to/from hotel in Denver; Welcome Reception; breakfast; lunch; dinner; choice of one resort activity for
winner and their guest (i.e. spa treatment). Approximate Retail Value (ARV): $5,000. ARV of Grand
Prize may vary, depending on the point of departure. Any difference in stated ARV and actual value will
not be awarded as cash, or otherwise. Total ARV of all Grand Prizes: $50,000.
Grand Prize trip must be taken on dates and times specified by Sponsor which are subject to
availability as determined by Sponsor, anticipated to be June 25-28, 2015. If the Grand Prize winners
and guests cannot travel together on the same itinerary and on the dates specified by Sponsor, the
prize will be forfeited in its entirety. All travel arrangements must be made through a travel agent or
entity selected by Sponsor. The Grand Prize winners will be responsible for all meals, ground
transportation (if not expressly included herein), excursions, gratuities, beverages, telephone calls and
any other incidental costs and expenses not specifically identified as being included herein. Specific air
carrier(s) and other trip specifics detailed above are at the sole discretion of Sponsor (or its
designee(s)). All travel is subject to availability. Blackout dates and other restrictions may apply. Travel
must originate and end at the same major U.S. gateway airport. Grand Prize winners and guests will
be required to provide valid US or state government issued photo ID as required by travel authorities
at time of travel, and to obtain and maintain all insurance (including health, liability and any other
insurance). Winners acknowledge and agree that neither the Sponsor nor Challenge entities are
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providers/carriers of transportation, or insurance providers. No changes will be made to travel details
once any element(s) of the travel arrangements have been booked. Prize conditions may be added or
modified by Sponsor. Challenge entities are not responsible for any changes of any element of any
Grand Prize trip including but not limited to any expenses incurred as a consequence of missed flights,
flight charges, cancellation or delays. Sponsor will not replace any lost or stolen tickets, travel
vouchers or certificates. Travel is subject to capacity controls, availability, and certain other
restrictions, which may include a Saturday night stay, all of which are subject to change. Any
unclaimed and/or unused element of any Grand Prize Trip will remain the property of Sponsor. The
Prize restrictions/conditions stated herein are not all-inclusive and the Trip may be subject to additional
restrictions/conditions, which may be stated in the Affidavit and/or other documents. Limit one (1)
Grand Prize per Participant.
a. 10 – 2nd place runner ups will win $300 toward for bike or fitness equipment purchase
($300 value). Approximate Retail Value (“ARV”): US$300 Total approximate retail value
(“ARV”) of all 2nd place prizes: $3000.
b. 100 – 3rd place runner ups will win a $100 Wellness 365 by Spafinder Gift Card – local
fitness/wellness provider network. Total approximate retail value (“ARV”) of all 3rd place
prizes: $10,000.
11.
Weekly Prizes: Participants may participate in the Challenge and may be eligible for a Weekly
Prize by completing Registration and entering total minutes of activity (meaning heart rate was
increased to break a sweat) for the week. Participants who abuse any aspect of the Contest or
website, or act in an unsportsmanlike manner or report inflated or unrealistic activity levels or who are
in violation of these Official Rules, as solely determined by Sponsors, will be disqualified and all
associated Entries will be void. Although encouraged, Participants are not required to submit an Essay
in connection with eligibility to compete for a Weekly Prize. Entering minutes of activity for the week will
automatically enter you into the applicable Weekly Prize drawing. Limit one (1) weekly entry per
Participant per week.
Weekly Prizes
a.) Each week 100 individual associates will be selected in a random drawing of all minutes of
activity entered for the week to win a 1 hour massage gift card from Massage Envy (value of
massage depends on massage location but is estimated to be $80). Total approximate retail
value (“ARV”) of all Weekly Individual Prizes: $80,000.
b.) Each week 20 teams or up to 100 individual associates who are part of a team of 5 will win a
$25 Kroger gift card by random drawing of all minutes of activity entered for the week. In total
1000 winners for a total ARV of all Weekly Team Prizes: $25,000.
c.) Mini Challenge prizes of one iPad mini™ 16 GB per week or a total of 9 iPad minis will be
awarded from random mini challenge submissions from the link on the challenge website.
Approximate Retail Value (“ARV”): US$399 Total approximate retail value (“ARV”) of all mini
challenge prizes: $3591.
A random drawing from among all eligible entries received during a Weekly Entry Period will be
conducted by Sponsor on or within five (5) working days of the end of the applicable Weekly Entry
Period to select potential Weekly Prize winners per Week.
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Limit one (1) Weekly prize per Participant during the entire Challenge. Odds of winning a
Weekly Prize depend on the number of eligible entries received for the applicable Weekly Entry
Period. Total ARV of all Prizes: $105,000. PRIZE LIMITATIONS/RESTRICTIONS. Any difference
between stated value and actual value will not be awarded.
12.
GENERAL CONDITIONS. By participating, each entrant agrees: (a) to abide by these Official
Rules and decisions of Sponsors and judges, which shall be final and binding in all respects relating to
this Contest; (b) to release, discharge and hold harmless Sponsors, and their respective parents,
affiliates, subsidiaries, and advertising and promotion agencies, and the respective officers, directors,
shareholders, employees, agents and representatives of the forgoing (collectively, “Released Parties”)
from any and all injuries, liability, losses and damages of any kind to persons, including death, or
property resulting, in whole or in part, directly or indirectly, from entrant’s participation in the Contest or
any Contest-related activity or the acceptance, possession, use or misuse of any awarded prize
including any travel/activity related thereto; and (c) to the use of his/her name, voice, performance,
photograph/video, image and/or likeness for programming, advertising, publicity and promotional
purposes in any and all media, now or hereafter known, worldwide and on the Internet, and in
perpetuity by Sponsors and its designees, without compensation (unless prohibited by law) or
additional consents from entrant or any third party and without prior notice, approval or inspection, and
to execute specific consent to such use if asked to do so. Entrant agrees not to release any publicity or
other materials on their own or through someone else regarding their participation in the Contest
without the prior consent of the Sponsors, which it may withhold in its sole discretion.
13.
OWNERSHIP/USE OF ALL ENTRIES. By submitting an Entry, each entrant hereby grants to
Sponsors, and to its licensees, successors and assigns, and any person or entity acting on its behalf,
the irrevocable right and license to use, publish, exploit, modify, edit, transmit and distribute the Entry,
including, without limitation, the names and likenesses of any persons or locations embodied therein, in
any and all media now known or hereafter devised, worldwide, in perpetuity for purposes without
compensation, permission or notification to entrant or any third party.
14.
OWNERSHIP OF THE WINNING ENTRY. By accepting a prize, the winner agrees that his/her
Entry will be deemed a Work Made For Hire under the Copyright laws of the United States, but if it
cannot be so deemed, then the winner irrevocably assigns and transfers to Sponsors all of his/her right,
title and interest in and to his/her Entry, including all but not limited to all copyright and trademark rights
which he or she may have, in the United States and worldwide, therein, for consideration, the receipt
and sufficiency of which is hereby acknowledged. Winner hereby waives in favor of Sponsors, all rights
of “Droit Moral” or “Moral Rights of Authors” or any similar rights or principles of law that winner may
now or later have to their Entry. Sponsors reserve the right to alter, change or modify the winning
Entry, in its sole discretion. Upon request of Sponsors, winner shall execute and deliver such additional
instruments of assignment, as may be solely deemed by Sponsors, reasonably necessary to establish
the ownership of record of the right, title and interest in and to the Entry and of the copyrights
transferred and “Moral Rights of Authors” waived under these Official Rules. Should Sponsors fail to
request the said assignment as stated, that shall not be deemed a waiver of Sponsors’ rights and
Sponsors may at a later time request the assignment.
15.
GOVERNING LAW/JURISDICTION. The Contest and these Official Rules are governed by
and shall be construed in accordance with the substantive laws of the State of Minnesota (as
distinguished from the choice of law rules) and the United States of America applicable to contracts
made and performed entirely in Minnesota and where the relevant contacts are with such state. Except
where prohibited, as a condition of participating in this Contest, each Participant agrees that any and all
disputes, claims and causes of action arising out of or connected with this Contest, the Prizes awarded,
or the determination of the Official Winner shall be resolved individually, without resort to any form of
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class action. Participant further agrees that in any cause of action, the Released Parties entire liability
will be limited to the cost of entering and participating in the Contest, and in no event shall the Released
Parties be liable for attorneys' fees and/or experts' fees and costs. Participant waives the right to claim
any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect
damages and Participant further waives all rights to have damages multiplied or increased.
16.
USE OF INFORMATION. By entering the Contest, Participant agrees that Participant’s Entry
and any other personally identifiable information collected or used in connection with the Contest may
be used by Sponsors in accordance with its Privacy Policy.
17.
MISCELLANEOUS. Released Parties are not responsible for lost, late, incomplete, damaged,
inaccurate, stolen, delayed, misdirected, undelivered, or garbled Entries; or for lost, interrupted or
unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability
or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions,
lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer
hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind
whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating
to or in connection with the Contest, including, without limitation, errors or difficulties which may occur
in connection with the administration of the Contest, the processing or judging of Entries, the
announcement of the prize, the incorrect uploading of the Essay in any Contest-related materials.
Released Parties are also not responsible for any incorrect or inaccurate information, whether caused
by site users, tampering, hacking, or by any equipment or programming associated with or utilized in
the Contest. Released Parties are not responsible for injury or damage to any person's computer
related to or resulting from participating in this Contest or downloading materials from or use of the
website. Persons who tamper with or abuse any aspect of the Contest or website, who act in an
unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely
determined by Sponsors, will be disqualified and all associated Entries will be void. Should any portion
of the Contest be, in Sponsors’ sole opinion, compromised by virus, worms, bugs, non-authorized
human intervention or other causes which, in the sole opinion of the Sponsors, corrupt or impair the
administration, security, fairness or proper play, or submission of Entries, Sponsors reserves the right
at its sole discretion to suspend, modify or terminate the Contest and, if terminated, at its discretion,
select the potential winner from all eligible, non-suspect Entries received prior to action taken using the
judging procedure outlined above. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE
WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE IN
VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE,
SPONSORS RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING
ATTORNEYS’ FEES) FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW,
INCLUDING CRIMINAL PROSECUTION.
18.
REQUEST FOR WINNERS’ LIST. A list of winners will be available after 5/25/15. Send a selfaddressed, stamped, envelope by 12/31/15 to: RealHealth Story Spring 2015 Challenge Contest
Winner – Associate Communications Department, 1014 Vine Street, Cincinnati, OH 45202.
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