March 20, 2015 Office of Senator Jerry Hill Attn

March 20, 2015
Office of Senator Jerry Hill
Attn: Patrick Welch
California State Capital, Room 5035
Sacramento, CA 95814
RE: SB 34 Automatic License Plate Readers Privacy and Usage Standards
Dear Senator Hill,
Media Alliance is writing today to offer our organizational endorsement of SB 34, a bill about the treatment of
data pulled from automatic license plate readers.
As a 38 year old democratic communications advocate, we count among our membership many independent
journalists, investigative reporters, bloggers and community activists who are deeply concerned about their
personal privacy. Blanket data sweeps, such as those from automated license plate reader systems pull and store
a huge amount of personally identifying information, often without a clear policy for the security and retention
of that data.
SB 34, without preventing law enforcement from using tools when necessary to do their job, subjects data pulled
from automatic license plate readers to the same well-understood standards that apply to other collections of
stored data by placing it under the jurisdiction of the California Data Breach Law, consistent with other data
banks of personally identifying information collected by other means.
Protecting the confidentiality and security of stored data and preventing unauthorized release and disclosure is
essential to protecting Californians from identity theft and freeing them from unwarranted surveillance for the
simple act of driving their vehicle from one place to another while neither suspected of nor guilty of any
violation of law.
As with any other transparency legislation for new technology, a clear policy that receives public input from the
impacted members of the community, SB 34 protects the rights of residents suspected of no crime, supports the
vulnerable including those too often unfairly targeted by law enforcement and those exercising investigative or
whistle-blowing activities or exercising their First Amendment rights, and protects municipal employees and
politicians from perceptions or actual incidents of inappropriate usage or disclosure that can occur when policies
are unclear or absent.
For all of these reasons, Media Alliance supports the passage of SB 34 as much-needed transparency legislation.
Sincerely,
Tracy Rosenberg, Executive Director
1904 Franklin Street #818 Oakland CA 94612 (510) 832-9000 www.media-alliance.org