About AAF Columbus The Columbus chapter of the American Advertising Federation represents over 100 member companies. AAF Columbus works to enhance the professional development of its members, while increasing recognition for the advertising industry and giving back to the local community. Why ADDYs Make Mommas Proud The ADDYs are the advertising industry’s largest, most representative competition. Every year, the event attracts more than 50,000 entries nationwide through local ADDY competitions. Leading work is rewarded with Gold and Silver awards, and the top honors given are Judge’s Choice and Best of Show. Gold winners are automatically entered into the AAF Fifth District ADDY competition, in which entries from Ohio, Kentucky and West Virginia compete to advance to the national judging. ADDY Committee Chairs Michelle O’Brien David Henthorne Winners celebrate! losers droWn your sorroWs. Your first drink’s on us. gatehousemediapartners.com 614.444.1515 Bruce Knox Debbie Miller A dd Y S C ol u mb u s 2 0 1 2 OF Advertising for the Arts & Sciences, TV Ron Foth Advertising Title: A Touching Experience Advertiser: Columbus Zoo and Aquarium Ron Foth Jr., Creative Director/Copywriter David Henthorne, Creative Director/Copywriter Marty Nowak, Executive Producer Susie Shire, Producer Lisa Bauer, Associate Producer Doug Edwards, Audio Engineer Gene Roy, Senior Art Director Integrated Campaign, Consumer, Regional / National Engauge Title: Danica’s Turn Advertiser: Nationwide Insurance You expect to see art at the museum. But to be able to buy the pieces? That’s pretty rare. To promote the Columbus Museum of Art’s 20th Century Design Market, we built an identity that reimagines midcentury design elements in a Art Director Adam Emery, fun way and incorporated a call to action that informed potential patrons that Jason Thomas, Assoc. Creative Dir. they could not only see rare pieces, but also purchase them. Adam Albrecht, Chief Creative Officer Erin Lovett, Account Lead Joe Kayse, Art Director Matt Poness, Account Manager Advertising Industry Self-Promotion, Integrated Campaign GSW Worldwide Molded Plywood Lounge Chair 1968 Plywood, rubber Title: Holidemic Advertiser: GSW Worldwide Sean Cowan, VP Creative Director Andy Ault, Digital Art Director Andrew Ricard, Director Motion Graphics Josh Studebaker, Digital Artist Adam Putinski, Rob LaSota, Interface Engineer Tom Leach, VP Creative Director Eric Davis, Director Wave Creative Dave Sonderman, EVP Exec. Creative Dir Cocktail Party and Marketplace 27–30 September 6:00–10:00pm — Columbus Museum of Art 480 East Broad Street — columbusmuseum.org 3 Elements of Advertising, Logo Charles and Ray Eames American, 1907–1978, 1912–1988 All for art. Art for all. Ologieday pass $10 Admit One All for art. Art for all. Cocktail Party and Marketplace 27–30 September 6:00–10:00pm — Columbus Museum of Art 480 East Broad Street — columbusmuseum.org September 28–30, 2012 Title: 20th Century Design Market Identity Advertiser: Columbus Museum of Art Bev Bethge, Chief Creative Officer Matt Yuskewich, Creative Director Neil Wengerd, Senior Designer Wendi Malick, Project Manager ColumbusMuseum.org/20cdm Columbus Museum of Art 480 East Broad Street Columbus, Ohio 43215 614.221.6801 A dd Y S C ol u mb u s 2 0 1 2 Audio/Visual Sales Presentation Non-Traditional Advertising Mills James CivitasNow Title: Proto Tools Advertiser: Stanley Black & Decker John Jackson, Producer John Hewitt, Producer Ben Brown, Graphic Artist GOLD Title: Tweet and Go Seek Advertiser: Time Warner Cable Mike Jackson, Audio Engineer Chip Houze, Audio Engineer Jacob Taylor Websites, B-to-B Annual Report Ibel Agency Bonfire Red Title: M id-Ohio Foodbank 2012 Annual Report Advertiser: Mid-Ohio Foodbank Title: Spacejunk Website Advertiser: Spacejunk Media Sebastian Ibel, Creative Director Jenny Alberti, Lead Design, Illustrator Chris Rinehart, CD / Designer Joey Zornes, CD / Designer Wan Cen, Mobile Designer Greg Maddox, Flash Developer Brochure, Four-Color Micro Sites Ologie Ologie Title: CCAD Viewbook Advertiser: Columbus College of Art & Design Bev Bethge, Chief Creative Officer Andy Hayes, Assoc Creative Director Lindsey Flenner, Designer Erika Lhotsky, Designer Mike Rehfus, Senior Designer Carolyn Emmons, Project Manager Gust Smith, Assoc Production Director Title: experience.albion.edu Advertiser: Albion College Kelly Ruoff, Creative Director Nathan Thornton, Assoc Creative Director Courtney Jones, Assoc Crea Dir, Digital Mark Love, Video Director Colin Faust, Video Editor Mike Sawicki, Developer Brochure, Campaign Apps, Mobile Ologie Mills James Title: CCAD Admissions Collateral Advertiser: Columbus College of Art & Design Bev Bethge, Chief Creative Officer Andy Hayes, Assoc Creative Director Lindsey Flenner, Designer Erika Lhotsky, Designer Mike Rehfus, Senior Writer Gust Smith, Assoc Production Designer Carolyn Emmons, Project Manager Steve Zeidner, Applications Developer Noell Wolfgram-Evans, Project Manager Radio, Regional/National, :30 Engauge Fahlgren Mortine Joe Kayse, Art Director Russ Keska, Creative Director Adam Albrecht, Chief Creative Officer Jason Thomas, Associate Creative Director Brian Vaeth, Lead Technologist Kate Addison, Director, Multimedia Nate Feeney, Producer Shayne Ballinger, Project Manager Katie Dickens, Senior Account Manager Dan Wurm, Sen Production Designer Title: Storyboarder Advertiser: Mills James Poster Title: Champion Spark Plug Poster Advertiser: Champion Spark Plugs Paul Bonneville, Ruby Developer Rob LaSota, HTML Developer Title: McDonald’s Nocturnivore, “Lights - General” Advertiser: McDonald’s John Kirk, Exec. Creative Director Mike Sanford, Director Bill Fioritto, Art Director Michelle Spalding, Broadcast Producer Sam Williams, Account Director Circa Music A dd Y S C ol u mb u s 2 0 1 2 GOLD Integrated Campaign, Consumer, Regional / National Public Service, Audio / Visual Engauge Title: Ronald McDonald House 1 Car = 1 Week Advertiser: Ronald McDonald House Charities of Central Ohio Title: Danica’s Turn Advertiser: Nationwide Insurance Adam Emery, Art Director Jason Thomas, Assoc. Creative Director Adam Albrecht, Chief Creative Officer Erin Lovett, Account Lead Joe Kayse, Art Director Matt Poness, Account Manager Longstride Greg Beck, Creative Director/ Design Anthony Trimpe, Creative Director/ Copy Alex Trimpe, Editor/ Motion Graphics Circa Music, Composers Advertising for The Arts & Sciences, TV Public Service, Integrated Campaign Ron Foth Advertising Ologie Title: A Touching Experience Advertiser: Columbus Zoo and Aquarium Ron Foth Jr., Creative Director/ Copywriter David Henthorne, Creative Director/ Copywriter Marty Nowak, Executive Producer Susie Shire, Producer Lisa Bauer, Associate Producer Doug Edwards, Audio Engineer Gene Roy, Senior Art Director Public Service, Brochure / Sales Kit Ologie Title: DTFA Development Kit Advertiser: Dav e Thomas Foundation for Adoption Kelly Ruoff, Writer/ Creative Director Paul Davis, Associate Creative Dir Dan McMahon, Photographer Shayne Ballinger, Project Manager Lindsey Flenner, Designer Gust Smith, Assoc Production Director Joel Showalter, Assoc Copy Director Kim Swihart, Copy Editor Lee Moore, Writer Lynn Howell, Account Manager Title: Greenspot for Kids Campaign Advertiser: City of Columbus Kelly Ruoff, Creative Director Andrew Clark, Designer Sean Tucker, Senior Designer Lee Moore, Writer Annette Drapac, Web Designer Brian Vaeth, Lead Technologist Mike Sawicki, Developer Ben Trickett, Producer Kate Addison, Director, Multimedia Wendi Malick, Project Manager Gust Smith, Assoc Production Director Joel Showalter, Associate Copy Director Advertising Industry Self-Promotion, Single Meduim Campaign GSW Worldwide Title: Libby’s Poster Campaign Advertiser: GSW Worldwide Mike Pierce, Senior Brand Designer Tom Leach, VP Creative Director Dave Sonderman, EVP Exec. Creative Dir. Public Service, Audio / Visual Advertising Industry Self-Promotion, Integrated Campaign Ologie GSW Worldwide Title: Heather Whaling Tribute Advertiser: T he Women’s Fund of Central Ohio Bev Bethge, Chief Creative Officer Mark Love, Video Director Lindsay Baker, Producer Andrew Clark, Designer Colin Faust, Video Editor Emily Holt, Video Editor Joshuah Montgomery, Animator Joe Cygan, Motion Graphics Title: Holidemic Advertiser: GSW Worldwide Sean Cowan, VP Creative Director Andy Ault, Digital Art Director Andrew Ricard, Director Motion Graphics Josh Studebaker, Digital Artist Adam Putinski, Rob LaSota, Interface Engineer Public Service, Audio / Visual Elements of Advertising, Logo MurphyEpson Ron Foth Advertising Title: Donate Life Advertiser: Oh io Department of Health and Second Chance Trust Fund Title: Crossroads Rock Lounge Logo Advertiser: Gold Strike Casino Resort Ron Foth Jr., Creative Director/ Copywriter David Henthorne, Creative Director/ Copywriter Todd King, Art Director Tom Leach, VP Creative Director Eric Davis, Director Wave Creative Dave Sonderman, EVP Exec. Creative Dir AddYS Columbus 2012 GOLD Elements of Advertising, Logo Ologie Title: 20th Century Design Market Identity Advertiser: Columbus Museum of Art Bev Bethge, Chief Creative Officer Matt Yuskewich, Creative Director Neil Wengerd, Senior Designer Wendi Malick, Project Manager Elements of Advertising, Animation or Special Effects Ron Foth Advertising Title: A Touching Experience Advertiser: Columbus Zoo and Aquarium Ron Foth Jr., Creative Director/ Copywriter David Henthorne, Creative Director/ Copywriter Marty Nowak, Executive Producer Susie Shire, Producer Lisa Bauer, Associate Producer Doug Edwards, Audio Engineer Gene Roy, Senior Art Director Elements of Advertising, Sound - Music Ron Foth Advertising Title: A Touching Experience Advertiser: Columbus Zoo and Aquarium Ron Foth Jr., Creative Director/ Copywriter David Henthorne, Creative Director/ Copywriter Marty Nowak, Executive Producer Susie Shire, Producer Lisa Bauer, Associate Producer Doug Edwards, Audio Engineer Gene Roy, Senior Art Director 24/7 optical fiber connectivity for distribution Columbus College of Knowing the Difference Between Good and Great production professionals HD Congratulations to all the winners— especially the CCAD alums! 60 Cleveland Ave. Columbus OH 43215 // www.ccad.edu/admissions HD audio » Know a gifted high school junior? 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A dd Y S C ol u mb u s 2 0 1 2 S IL V E R Audio/Visual Sales Presentation Non-Traditional Advertising Apps , Web-Based Public Service, Audio / Visual Ologie GSW Worldwide Engauge Ologie Stationery Package Consumer or Trade Publication, Campaign Digital, Branded Content Public Service, Audio / Visual Title: Bonfire Red Business Cards Advertiser: Bonfire Red Engauge Engauge Title: Danica’s Revenge Advertiser: Nationwide Insurance Ologie Brochure, Four-Color Websites, B-to-B Digital, Campaign Public Service, Digital Ologie Mills James Ologie Origo Branding Company Title: Albion in a Day Advertiser: Albion College Bonfire Red Title: H olllins Sense of Place Booklet Advertiser: Hollins University Title: 2Million2Many Advertiser: National Bone Health Alliance Title: Agribusiness Print Advertiser: Nationwide Agribusiness Title: Interactive Portfolio Advertiser: Mills James Title : U niversal Studios Share The Scare Advertiser: Universal Studios Title: OU Capital Campaign Advertiser: Ohio University Title: Women’s Fund of Central Ohio: TGIF Advertiser: The Women’s Fund of Central Ohio Title: Kevin Tyler Tribute Advertiser: The Women’s Fund of Central Ohio Title: Ohio AIDS Coalition Website Advertiser: Ohio AIDS Coalition Websites, B-to-B Digital, Campaign Public Service, Digital Ologie Bonfire Red Ologie Title: Smith College Prospectus Advertiser: Smith College Title: J obs Ohio Website Advertiser: JObs Ohio Longstride Poster, Campaign Websites, Consumer Regional/National TV, Single Public Service, Non-Traditional Ologie Bonfire Red Ron Foth Advertising Ologie Brochure, Four-Color Title: CCAD posters Advertiser: CCAD Title: Captain Ellsworth House Website Advertiser: Facing West Ventures, LLC Poster, Campaign Websites, Consumer SBC Advertising GSW Worldwide Title: G iviton Brand Foundations Advertiser: G iviton Title: Hi From Ohio Advertiser: Tourism Ohio Title: greenkids.columbus.gov Advertiser: City of Columbus Title: Greenspot for Kids Book Advertiser: City of Columbus Integrated Campaign, Consumer Public Service, Campaign Title: QN2A Advertiser: Stand Up to Cancer/ Cancer Treatment Centers of America Resource Title: NBA To Columbus Advertiser: Promoting for a cause Special Event Material, Campaign Mobile Websites Arts & Sciences, Brochure Engauge CareWorks Tech Title: Ohgo Advertiser: Oh io Department of Transportation Ologie Title: U ltraform Sculpture and Human Poster Campaign Advertiser: Ultraform Gloves Title: Woodford Reserve Manhattan Experience Advertiser: Woodford Reserve Title: Purina Cat Chow: We Are Cat People Campaign Advertiser: Purina Cat Chow Title: CCAD Fashion Show Look Book Advertiser: CCAD Mobilize Cloud Public Service, Integrated Campaign Longstride Out-of-Home, Interior Animated Micro Sites Arts & Sciences, Campaign Title: Ronald McDonald House 1 Car = 1 Week Advertiser: Ronald McDonald House Charities of Central Ohio Self-Promotion, Collateral leftchannel Versatile Words Ologie GSW Worldwide Title: Nationwide Children’s Hospital ‘Magical Forest’ Advertiser: Ralph Applebaum Associates Title: Thrive In Ohio Microsite Advertiser: Jobs ohio Title: 20th Century Design Market Collateral Advertiser: columbus museum of art Title: Ben Folds Poster Advertiser: GSW Worldwide AddYS Columbus 2012 SILVER Self-Promotion, Broadcast Photography / Color Resource Ologie Title: We Shall Be Independent Video Advertiser: Resource Photography / Color treetree Title: H ollins Photography Advertiser: Hollins University Title: Ball Jars - Off the Shelf Christine Lynn Tierney, Team - Designer Alex Laniosz, Team - Designer AddYS Columbus 2012 Photography / Color GSW Worldwide George C. Anderson Photography, Inc. Title: Leaf Man Advertiser: G eorge C. Anderson Photography Self-Promotion, Integrated Campaign Photography / Digitally Enhanced Ologie EclipseCorp Title: 2012 AMA Conference Booth Advertiser: ologie Lillie Templeton CCAD Ologie Self-Promotion, Campaign Title: O utta D’Loop Poster Campaign Advertiser: GSW Worldwide STUDENT Integrated Campaign Title: O’Bleness Health System Photography Advertiser: O’Bleness Health System Self-Promotion, Direct Marketing Title: Special Project Shuffle Advertiser: treetree BEST OF SHOW Title: Alice Advertiser: EclipseCorp Sales Promotion, Packaging Ali Prater CCAD Title: Epson Ink Cartridge Packaging STUDENT GOLD Integrated Campaign Lillie Templeton CCAD Title: Ball Jars - Off the Shelf Christine Lynn Tierney, Team - Designer Alex Laniosz, Team - Designer Collateral Material Ali Prater CCAD Title: Teavana Catalog Copywriting Digital Creative Technology Ologie Bonfire Red Title: St Anselm Admissions Writing Advertiser: Saint Anselm College Title: Spacejunk Website Responsive Advertiser: Spacejunk Media AddYS Columbus 2012 Logo CareWorks Tech Title: A Neon Dream Advertiser: UQ Marketing STUDENT SILVER Sales Promotion, Packaging Television Zayne Parmiter CCAD Alex Laniosz CCAD Title: Flour Child Title: Ball Jars - Off the Shelf Logo Collateral Material Integrated Campaign Ologie Robert Trautman CCAD Jessica Alley CCAD Title: Manchester University Identity Advertiser: Manchester University Title: Lark & Key Branding and StationEry Logo Digital Advertising Bonfire Red Taylor Vogel CCAD Title: Bonfire Red logo Advertiser: Bonfire Red Title: Ikea Mina App Title: USPS THANKS TO OUR Christopher Cole SVP/Creative Director, Leo Burnett, Chicago Chris Cole has worked as an Advertising Art Director since graduating from the Columbus College of Art & Design in 1989. Currently a Creative Director at Leo Burnett in Chicago, he has also worked at BBDO, Lawler Ballard, and Doner. He has created compelling content in traditional and new media for national and global accounts, including AT&T Wireless, Duracell, Mountain Dew, Pepsi, Mitsubishi, Lays Potato Chips, Hyatt Hotels, Sprint and more. Chris’ work can be found in the industry’s most respected award shows, including an Emmy nomination and Gold Effie for his work on AT&T Wireless. Suzanne Darmory Creative Director/Copy, thelab, New York Suzanne Darmory is Creative Director/Copy at thelab, an advertising and media arts company in New York. A veteran of the New York agency scene, she has worked at Arnold, Deutsch, Grey, JWT, mcgarrybowen, McCann, OgilvyOne, R/GA and SS+K. She also worked in London for three years, at Bates UK, Euro RSCG, Imagination and Ogilvy & Mather. Suzanne has nearly 20 years of international, award-winning experience creating integrated solutions for major clients: American Express, Coca-Cola, Diageo, Ford, HSBC, IBM, IKEA, Johnson & Johnson, Kodak, Microsoft, Royal Caribbean, Target, and Verizon Wireless. Additionally, Suzanne is an ongoing judge for the John Caples International Awards. David Shields Chair of the Department of Graphic Design, Virginia Commonwealth University Platinum: Dawson Silver: Ron Foth Advertising, Baesman Printing, Brainstorm Media, CCAD, Doug Lessells/Fan Mug, Gatehouse Media Partners, Hopkins Printing, Horizons Companies, Illumination Studios, Mills James, Orange Barrel Media, NCM Media Networks Bronze: Portfolio Creative, The Creative Group, Best Courier Special Thanks: Marathon Media Our business is up... ...up yours. production • post • audio • events www.brainstormmediainc.com FanMug ® Can and Bottle Cooler, Mug, Desk Caddy - All in One! David Shields is the Chair of the Department of Graphic Design at Virginia Commonwealth University in Richmond, one of the country’s top advertising and design schools. Previously he was an Associate Professor of Design at The University of Texas at Austin. Before joining the UT faculty in 2004, David lived in Brooklyn and taught at a number of prestigious institutions in the New York region. He continues to practice as a designer at the studio he co-founded in Brooklyn, Viewers Like You. Shields holds a BFA from Memphis State University and an MFA from Cranbrook Academy of Art. C ongratulations AdFed Winners Keeps cold drinks cold and hot drinks hot 13.5 oz. removable cup is dishwasher safe and BPA-free A portion of all sales is donated to charity Please our facebook page at www.facebook.com/fanmug 2246 CityGate Drive • Columbus Ohio 43219 614 509 1080 • fax 614 509 1081 www.hopkinsprinting.com ADVERTISE AT THE MOVIES! • Create 360˚ of marketing awareness with our on-screen, on-site, online and mobile networks Download and scan to see just how proud she is. Proud sponsor of Makin’ Mommas Proud • Reach an engaged audience on a BIG SCREEN with no distractions • Align with Hollywood’s biggest blockbusters and hottest stars • Use our in-house production team to easily and affordably create a targeted campaign For more information, contact: Congratulations to all the 2012 Addy winners. MEDIA NETWORKS KATHY DURFEE • 614.297.8933 KAREN MILLER • 614.326.1226 orangebarrelmedia.com we’re also proud of our new office space! Come take a tour to see what all the bragging is about. Debbie Miller Business Development Director, Creative 614.255.1416 [email protected] dawsoncareers.com | I T | C r e a T I v e | a C C o u n T I n g | H e a l T H C a r e | w o r k s | o f f I C e | e n g I n e e r I n g