Healthy Plates Healthy Planet
B BLOGS L TR CIA SO EDIA ENDS M PRO COMM WE UNITY Healthy Plates Healthy Planet MOT IONS Supermarket DietitianSymposium 5.0 March 22-24, 2015 • St. Petersburg, Florida Oldways gratefully acknowledges the generous support of this Symposium. Healthy Plates Healthy Planet Supermarket Dietitian Symposium 5.0 March 22-24, 2015 St. Petersburg, Florida at the Renaissance Vinoy Resort Program and Schedule of Activities Sunday, March 22 5:15-7:30 Cocktail Reception and Speed Networking Event Vinoy Grand Ballroom Foyer 7:30–9:30 Welcome Mediterranean Buffet Dinner Vinoy Grand Ballroom Monday, March 23 7–8:10 Breakfast Buffet Mezzanine/ Terrace All presentations will be in the Vinoy Grand Ballroom 8:15–8:20Welcome Sara Baer-Sinnott, President, Oldways 8:20–8:30 Setting the Stage Barbara Ruhs, MS, RDN, LDN 8:30–9:00 Finding Truth in the Failed Theories of Heart Disease Jim Painter, PhD, RD, on behalf of National Pasteurized Eggs 9:00–9:30 The Information Hungry Shopper of Tomorrow: Using Education to Build Customer Loyalty Paddy Spence, CEO/Chairman, Zevia Zero Calorie Soda 9:30–10:00 Store Level Impact on Quality of Life Anne Lee, EdD, RD, LD, Director of Educational Services, Dr. Schar USA 10–10:30Break 10:30–10:50 Building Your Brand as an RD Patricia Marie Chuey, MsC, RD, formerly with Overwaitea (Canada) 10:50–11:20 Beverage Trends at Meal Time Carolyn Kallio, MAN, RD, Nutrition and Health Manager, Unilever 2 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 11:20–11:40 California’s Healthy Retail Produce Program Courtney Cagle, Marketing Specialist, Public Health Institute 11:40–12:00 Meeting Consumer Trends and Proving ROI Kara Lydon, RD, LDN, Nutrition Manager, Mushroom Council Noon–1:30 Buffet Lunch Mezzanine/Terrace 1:30–2:00 Menu Calorie Labeling and the New Requirements for Supermarkets Monica Amburn, RD, LDN, Director of Health and Wellness, Vestcom International Patty Packard, MS, RD, Director of Nutrition and Regulatory, Vestcom International 2:00–2:20 How Sustainability is Shaping the Shopping Cart Kate Geagan, MS, RDN, on behalf of the Almond Board of California 2:20–2:45 Supermarket Dietitian Snapshots ▲▲ Buy-Ology of Store ReDesign Cindy Silver, MS, RDN, LDN, Lowes Foods ▲▲ Brand Partnerships to Engage Customers Stephanie Frances Schultz, MSM, RDN, CD, Skogen’s Festival Foods 2:45–3:15Break 3:15–3:35 From Organic Farm to Supermarket: Mobilizing Supermarket RD Ambassadors Cate Hollowitsch, Community Engagement Manager, Organic Valley 3:35–4:00 From Cart to Heart: Potential Resources for Supermarket Dietitians Jessica Lee Levings, MS, RD, LD, Policy Analyst, Centers for Disease Control and Prevention 6:00 Meet in hotel lobby before boarding buses for dinner at Loews Don Cesar (Return to the Vinoy between 9 and 10 p.m.) Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 20153 Tuesday, March 24 7–8:15 Breakfast Buffet Mezzanine/ Terrace 8:20–8:30Remarks Barbara Ruhs, MS, RDN, LDN 8:30-8:50 Inspiring Collaboration with the Supermarket Dietitian Marissa McCormick, MS, RD, Nutrition Scientist, General Mills 8:50–9:10 Engaging Shoppers to Drive Fruit Sales: Social Media Best Practices for Brand Loyalty Brittany Wilmes, Communications Manager, Pear Bureau Northwest Christine Christian, MS, Senior Vice President, California Strawberry Commission 9:10–9:30 Squeezing Fact from Fiction Diane A. Welland, MS, RD, Manager, Nutrition Communications, Juice Products Association 9:30–9:50 Supermarket Dietitian Snapshots 9:50–10:10 ▲▲ Medical Sneak Peak Marda Heuman, RD, LDN, Wegmans ▲▲ An International Viewpoint Nathalie Winn, MS, Waitrose (UK) Reaching the Hispanic Shopper Joan Williams, RDN, LDN, formerly with Albertson’s 10:10–10:30Break 10:30 –10:50 4 Supermarket Dietitian Snapshots ▲▲ Managing Communication with Your RD Team Julie McMillin, RD, LD, Assistant Vice President, Retail Dietetics, Hy-Vee ▲▲ Supporting Your RD Team Across a Country Alexis Williams, RD, Senior Director of Health and Wellness, Loblaw Companies Ltd. Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 10:50–11:10 Healthy Recipes and Supermarket Nutrition Programs Greg Hoffman, Southwest Regional Business Director, Sun-Maid Growers of California 11:10–11:30 The Kids Cook Monday: How Supermarket Dietitians Can Benefit from Cooking with Kids Diana K. Rice, RD, Public Relations Associate, The Monday Campaigns 11:30–11:50 Setting the Record Straight Anna Rosales, RD, Nutrition Manager, Barilla America, Inc. 11:50 –12:10 Trends and Functional Ingredients and the Consumers Who Drive Them Mary Ellen Lynch, Director of Consumer Insights and Strategic Partnerships, SPINS 12:10–12:40 Supermarket Dietitian Snapshots ▲▲ Tastings on TV Alyson Joy Fendrick, RD, LD, CPT, HAC Inc. ▲▲ Creating an In-Store Sampling Program Meredith Mensinger, RD, LDN, Redner’s Warehouse Markets ▲▲ Lessons Learned from In-Store Demos Patricia K. Farano, DTR, Dierbergs Markets, Inc. 12:40–1:40 Lunch Buffet Mezzanine/ Terrace 2:30–4:30 Supermarket Dietitian Market Place: Taste, Talk and Take Action! Vinoy Grand Ballroom 6:00 Meet in hotel lobby before walking across the street to board the Yacht Starship at the Vinoy dock for our Final Feast Cruise. (Return to the Vinoy at 9 p.m.) Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 20155 6 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 Healthy Plates Healthy Planet Oldways Supermarket Dietitian Symposium 5.0 Bios: Supermarket Dietitians, Health and Wellness Advisors, Guests, and the Oldways Team Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 20157 Supermarket Dietitians • Health and Wellness Advisors Balls Foods Stores / Hen House and Price Chopper Markets Jennifer Egeland, MS, RND, [email protected] B. Green Inc./ Food Depot Grocery Sheryl Cottrell Hoehner, MS, RD, [email protected] Big Y Foods, Inc. Carrie Taylor, RDN, LDN................................................................. [email protected] Choices Markets Nicole Fetterly, RD.....................................................nfetterly@choicesmarkets.com Dierbergs Markets, Inc. Patricia K. Farano, DTR......................................................... [email protected] Fareway Foods Stores, Inc. Caitlyn Lines, RD, LD....................................................... [email protected] Whitney Packebush, RD, LD.................................. [email protected] Fishers Foods/Fishers Better for You Natalie Marquardt, RD, LD.................................................. [email protected] Giant Eagle Samantha Montgomery, MS, RD, LDN......... [email protected] Giant Food Wendy Anderson, RD, LDN................................... [email protected] HAC Inc. Alyson Joy Fendrick, RD, LD, CPT...................................... [email protected] Hannaford Supermarkets Joanne Heidkamp, MS, RD.................................................... [email protected] Harmons Laura Holtrop-Kohl, RD................................ [email protected] H-E-B Grocery Stacy Bates, MS, RD, LD, CDE..................................................bates.stacy@heb.com Lorena Kaplen, RDN, LDN.................................................. [email protected] Hy-Vee Julie McMillin, RD, LD.......................................................... [email protected] IGA/ Fresh Street Market/HY Louie Diana Michelle Steele, RD............................................. [email protected] 8 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 Jewel Osco Melissa E. O’Brien, MS, RD, LDN........................... melissa.o'[email protected] King Soopers/City Market Mara McGuin, RDN................................................ [email protected] The Kroger Company Allison Kuhn, RD, LD.........................................................allison.kuhn@kroger.com Loblaw Companies, Ltd. Alexis Mary Williams, RD................................................ [email protected] Lowes Foods Cindy Silver, MS, RDN, LDN................................ [email protected] Marsh Supermarkets Mary Snell, MS, RD............................................................. [email protected] Martin’s Super Market Kristen M. Humes, RD, CD............................... [email protected] Meijer Christina M. Miller, MS, RD.........................................christina.miller2@meijer.com Metro Cara Rosenbloom, RD............................................................ [email protected] Niemann Foods/County Market Hope Danielson Weittenhiller................................. [email protected] Outpost Natural Foods Cooperative Judy Mayer, DTR.................................................................... [email protected] Overwaitea Food Group Raman Khatar, MPH, RD................................................... [email protected] Price Chopper Ellie Wilson, MS, RD, CDN....................................... [email protected] Raley’s Patty M. Mastracco......................................................................patty@idofood.com Reasor’s Lindsey Ince, MS, RD, LD.....................................................dietitian7@reasors.com Heather Steele, RD, LD.......................................................dietitian14@reasors.com Redner’s Warehouse Markets Meredith Mensinger, RD, [email protected] Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 20159 Roundys Supermarkets, Inc. / Mariano’s Peggy Balboa, RD, LDN................................................... [email protected] Safeway, Inc. Lisa Bellini, MS, RD, CDE.................................................. [email protected] Schnuck Markets, Inc. Joanie Taylor........................................................................... [email protected] 7-Eleven Patricia Ross, MS, RD............................................................... [email protected] Skogen’s Festival Foods Stephanie Frances Schultz, MSM, RDN, CD......................... [email protected] Sobeys Cheryl Turnbull-Bruce, RD............................................ [email protected] Target Lisa Boyd, CSR.........................................................................lisa.boyd@target.com Thrifty Foods Jessalyn O’Donnell, RD.................................................. [email protected] The United Family of Stores Jennifer Gorman, MS, RD, LD..........................................jgorman@unitedtexas.com Waitrose Nathalie Winn, MS..................................................... [email protected] Wakefern Food Corporation/ShopRite Natalie Menza, MS, RD.............................................. [email protected] Allison Shields............................................................ [email protected] Wegmans Marda Heuman, RD, LDN........................................ [email protected] Weis Markets Elizabeth Stark, RDN, LDN................................................ [email protected] 10 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 .Guests Courtney Cagle Marketing Specialist, Public Health Institute.............. [email protected] Patricia Marie Chuey, MS, RD Nutrition Consultant/Writer......................................................patriciachuey@shaw.ca Kate Geagan, MS, RDN Nutrition Consultant/Writer....................................................... [email protected] Hadas Hardoon, RD Clalit Health Services, Haifa, [email protected] Jessica Lee Levings, MS, RD, LD Policy Analyist, Centers for Disease Control and Prevention (CDC)........................................................................ [email protected] Mary Ellen Lynch Director of Consumer Insights and Strategic Partnerships, SPINS..........................................................mlynch@spins.com Jim Painter, PhD, RD Professor Emeritus, Eastern Illinois [email protected] Sharon Palmer, RD Food and Nutrtion Writer/Editor............................................. [email protected] Diana K. Rice, RD Public Relations Associate, The Kids Cook Monday........ [email protected] Joan Williams, RDN, LDN Food and Nutrition Translations.............................................. [email protected] Oldways Team Sara Baer-Sinnott President....................................................................................... [email protected] Georgia Orcutt Program Manager......................................................................gorcutt@oldwayspt.org Rachel Greenstein Communications Manager..........................................................rachel@oldwayspt.org Barbara Ruhs, MS, RD, LDN Consultant............................................................... [email protected] Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201511 NEIGHBORHOOD NUTRITION LLC Barbara Ruhs, MS, RDN, LDN Barb is a Registered Dietitian Nutritionist and the founder of Neighborhood Nutrition LLC, a nutrition communications and retail health marketing business. She’s a former supermarket dietitian, has run a successful nutrition private-practice for over a decade, and is regarded as leader in the field of nutrition. Her mission is simple: To help people live healthier lives through better nutrition and a more active lifestyle. She believes that supermarkets and the food industry have the potential to have the greatest influence on improving public health. Barb launched the annual Supermarket Dietitian Symposium in 2010 in partnership with Oldways. In addition, she is a writer and retail health & wellness expert for Progressive Grocer magazine and a regular contributor to Environmental Nutrition, a highly acclaimed syndicated publication. Her writing has appeared in the Chicago Tribune, Reader’s Digest, and several other publications. She is regularly consulted by the media to share her views on nutrition trends, hot products, and what’s happening in the aisles of supermarkets across America. A native New Yorker, Barb spent the majority of her career on the East Coast prior to moving to Arizona in 2008. She started her career in public health as the Nutrition Education & Training Coordinator for USDA’s Child Nutrition Programs in Massachusetts. Following, she was a Sports Nutritionist at Harvard University and provided counseling services at both Harvard Business School and Harvard Medical School. Barb graduated from Cornell University with a BS in nutrition and dietetics and an MS in nutrition from Boston University. A former collegiate tennis player, she enjoys an active lifestyle. She competed in the 2013 US Tennis Association Nationals. She’s an avid cyclist, enjoys hiking with her dog, and loves to travel the world in search of her next foodie fascination. 12 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 BALLS FOOD STORES / HEN HOUSE AND PRICE CHOPPER MARKETS Jennifer Egeland, MS, RND, LD/ Natural Food Buyer Jennifer has been a supermarket dietitian for over 13 years with Balls Food Stores (Hen House and Price Chopper Markets). She promotes health and wellness to customers, teammates, and the community. She is also involved in creating a teammate wellness program and manages the CSA (Community Supported Agriculture), a local food program. Jennifer also oversees two RND’s who work with Balls Foods to provide private consultations, classes, and store tours. As the Natural Food Buyer, Jennifer is involved in every aspect of overseeing the 20 Health and Naturals departments for the company. Jennifer earned her BS in dietetics with a minor in public health from Iowa State University and has a master’s degree in nutrition from Kansas State University. She is a member of the Academy of Nutrition and Dietetics, Kansas City Dietetic Association, Missouri Dietetic Association, Kappa Omicron Nu, NAPWU, and PBHF Consumer Affairs Advisory Group. B. GREEN INC. / FOOD DEPOT GROCERY Sheryl Cottrell Hoehner, MS, RD, LD, Nutrition Coordinator Sheryl has an extensive and varied background. Currently, she is consulting for B.Green, Inc., a privately-owned chain of three stores in Baltimore (Food Depot and Green Valley) as the corporate and in-store dietitian. The chain was recently awarded the best of merchandising at the National Grocers meeting in Las Vegas for their program, Eat Right Live Well. Sheryl has also worked in nutrition research with the USDA’s Human Nutrition Research Center in Beltsville MD, clinical dietetics at the Johns Hopkins Children’s Hospital, as well as teaching numerous nutrition classes and workshops throughout Maryland, Virginia, and Maine, including the University of Virginia and Anne Arundel Community College. Additionally she is a retired US Army reserves lieutenant colonel who served for 23 years, including work as an instructor in the dietetics internship program at Walter Reed Army Medical Center. Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201513 BIG Y FOODS, INC. Carrie Taylor, RDN, LDN, Lead Registered Dietitian Nutritionist A lover of food and of cooking delicious, nutritious recipes, Carrie studied both nutrition and exercise science at Virginia Tech in the foothills of the Blue Ridge Mountains. Upon graduating, she had the opportunity to work on a weight management intervention where she learned first-hand the impact behavior modification therapy has on lifestyle behaviors. After completing her dietetic internship at Virginia Tech, Carrie joined UMass Extension to create and lead nutrition education programs for low-income students and families living in the South Coast region of Massachusetts. In 2005, she joined Big Y Foods, Inc., a family-owned-and-operated food retailer based in Springfield, MA. She serves as their Lead Registered Dietitian Nutritionist for the Living Well Eating Smart program. Carrie now calls the Pioneer Valley region of Western Massachusetts home and enjoys all it is has to offer with her husband, infant son, and their dogs Milo and Bigelow. CHOICES MARKETS Nicole Fetterly, RD, Nutrition Operations Manager Nicole graduated from the integrated dietetic program at UBC in 2007 after completing her internship with Vancouver Coastal Health. She spent two years working in clinical dietetics while also developing her private practice. In 2010, she joined Choices Markets, an independent, family-owned chain of seven natural and organic food stores in British Columbia. She spent a year as Deli Operations Manager and continues to work in other areas, such as private label. Nicole is passionate about helping people make the best food choices they can for themselves and for a sustainable food system. DIERBERGS MARKETS, INC. Patricia K. Farano, DTR, School of Cooking, Test Kitchen Manager Located in metropolitan St. Louis, Missouri, Dierbergs operates cooking schools and a Culinary Event Center in six of their twenty-four stores. The company has the distinct honor of opening the first in-store cooking school in the country, thirty-five years ago. As Test Kitchen Manager, Trish final tests recipes for publication in Dierbergs cookbooks and their quarterly magazine, Everybody Cooks. She provides nutrition analysis for a variety of recipes, develops recipes for publication and for healthy-cooking classes. Trish serves as prop stylist for cooking school publications/TV and works with Dierbergs category managers on the company’s annual Kid’s BEE (Better Eating and Exercise) Healthy campaign. 14 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 FAREWAY FOODS STORES, INC. Caitlyn Lines, RD, LD Caitlyn’s goal is to help families develop and maintain healthy lifestyles by sharing creative and practical ways to incorporate nutritious foods into their day—without breaking the bank! She has always been passionate about food and living a healthy lifestyle, which inspired her to obtain a bachelor’s of science in dietetics at Iowa State University. Prior to joining Fareway, she worked in infant, child, and maternal nutrition at Mid-Iowa Community Action and as a clinical dietitian for the Iowa Veterans Home and Marshalltown Medical and Surgical Center. She is also a member of the Academy of Nutrition and Dietetics and the Iowa Dietetic Association. FAREWAY FOODS STORES, INC. Whitney Packebush, RD, LD, Corporate Dietitian Before joining Fareway, Whitney received a bachelor’s degree in dietetics from Iowa State University (ISU) in 2010 and interned with ISU immediately following graduation. She developed a strong passion for community and public nutrition and joined the American Academy of Nutrition and Dietetics (formerly the American Dietetic Association) and the Iowa Dietetic Association. She offers a wide range of nutrition-related services, with a focus on overall health and wellness, along with information and counseling for individualized needs. She believes that Fareway is the ideal place for customers to start improving their health and wellness—with a wide selection of healthy options at affordable prices, to help individuals and families live healthier lives today. FISHERS FOODS/FISHERS BETTER FOR YOU Natalie Marquardt, RD, LD In 2013 Natalie received her BS in nutrition and dietetics from the University of Akron's Coordinated Program, which also included a supervised internship at Summa Health Center, Cleveland Clinic Wellness Institute, Akron Public Schools, and the Cuyahoga County Board of Health. Through these handson experiences, she had the opportunity to provide clients and patients with nutrition education and information. After graduation, she worked with Akron Public schools on a number of grants and small projects and obtained a job with Enforcer eCoaching, an online weight loss program based on the book, You on a Diet, by Dr. Roizen and Dr. Oz. In the spring of 2014 she was offered the position as Fishers Foods first retail dietitian. Since then she has been working to develop and put into action classes, events, and programming for her customers. She is constantly looking for new and improved ways to reach out to customers and help them make improved nutritional choices. Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201515 GIANT EAGLE Samantha Montgomery, MS, RD, LDN, Corporate Dietitian A Registered Dietitian and Pennsylvania Licensed Dietitian/ Nutritionist, Samantha serves as the Corporate Dietitian/ Wellness Coach at the Donaldson’s Crossroads Giant Eagle store and offers advice on healthy eating, food nutrition and safety, and meal ideas. She promotes healthy lifestyles to customers of all ages through interactive, individualized sessions, group classes and store tours. Samantha is a graduate of University of Pittsburgh with a BS in clinical dietetics and nutrition. Throughout her graduate studies, she worked extensively with Giant Eagle on the development and implementation of several nutrition programs. Her professional interests include adult weight management, family meal planning, and childhood nutrition and wellness. She is a member of the American Dietetic Association and a member of the weight management practice group. GIANT FOOD Wendy Anderson, RD, LDN Wendy is an in-store nutritionist for Giant Food in the Severna Park location. Her educational background includes a BS in Cardiorespiratory Sciences from SUNY at Stony Brook, the completion of the dietetics program at the University of Maryland, College Park, and a 10-month dietetic internship with Sodexo Mid Atlantic at Johns Hopkins Hospital in Baltimore, MD. She has experience as a personal chef and a passion for and special interest in diabetes self-management and heart health. HAC INC. Alyson Joy Fendrick, RD, LD, CPT, Corporate Dietitian Alyson received a bachelor’s of science degree from Iowa State University in dietetics and completed the Iowa State University Dietetic Internship at Great River Medical Center in Burlington, Iowa. She is a member of the Academy of Nutrition and Dietetics and the Oklahoma Dietetic Association. Her goal is to help Homeland customers, community members, and employees develop and/or maintain healthy lifestyles. You can see Alyson weekly on Oklahoma City’s KOKH FOX 25 morning news. 16 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 HANNAFORD SUPERMARKETS Joanne Heidkamp, MS, RD For the past three years, Joanne has been a supermarket dietitian at Hannaford where she enjoys the variety of interactions with customers, associates, and the community. She spent the previous 15 years as program director of a Vermont non-profit focused on food policy, especially in relation to school and child care nutrition for low-income kids. After graduating from the University of Pittsburgh she spent several years as a clinical dietitian before completing graduate work at the University of Cincinnati and Saint Michael’s College in Colchester, VT. She lives in South Burlington, VT, where she enjoys outdoor activities year-round. HARMONS Laura Holtrop-Kohl, RD As a graduate of the University of Utah’s Coordinated Master’s Program in Nutrition, Laura completed an AmeriCorp VISTA year of service with Utahns Against Hunger as their Nutrition and Farmers Market Coordinator. She has been the dietitian at Harmons City Creek since February 2012. She loves sharing new recipes in the cooking school, giving store tours, and organizing wellness activities for Harmon’s associates. Laura has a passion for growing and eating healthy food, as well as for trail running in the Wasatch Mountains. H-E-B GROCERY Stacy Bates, MS, RD, LD, CDE, Nutrition Services RD Programs Manager Stacy is a Registered Dietitian and certified diabetes educator with over seven years of experience in nutrition communications and education. As previous owner of Gruene Nutrition LLC, Stacy developed experience in medical nutrition therapy implementation and direct-to-patient education. She has served as a food & fitness blogger, healthy cooking coach, and spokesperson, offering ways to quickly and confidently help individuals and families improve their healthy lifestyles. Stacy has also worked with food companies as an ambassador, spokesperson, and leader in health innovations. Prior to her work as a consultant, she worked as the Nutrition Manager for the Texas Beef Council. Stacy is a member of the Academy of Nutrition and Dietetics and the Texas Academy of Nutrition and Dietetics. She is an active member of the Academy’s Practice Groups on Healthy Aging, Pediatric Nutrition, Diabetes Care and Education, and Women’s Health. She received her bachelor’s degree in nutrition science from Texas A&M University and completed her master’s degree in human sciences from Texas A&M University in Kingsville. She currently resides in New Braunfels, TX, with her husband, Colin, and two sons, Luke and Clay. Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201517 H-E-B GROCERY Lorena Kaplen, RDN, LDN Lorena is a Registered Dietitian, culinary enthusiast, and self-taught chef whose passion for food and nutrition stems from her childhood. At the age of eight, she began cooking for her family. Her mother worked long hours as a registered nurse, so she spent a lot of time with her grandmother. Since her grandmother had lost most of her eyesight due to diabetes, Lorena was her helper in the kitchen. She credits her Hispanic heritage as being a strong influence on her everyday cooking. As a child, Lorena began to struggle with her weight and weighed in the 90th percentile for her height. Her mother enrolled her in a weight-loss management program, which helped her combine her love of cooking with proper nutrition. Having personally experienced the challenges that come with being overweight and trying to lose weight, she focused her discipline in nutrition. She wants to teach people that healthy eating doesn't have to be boring or tasteless! In 2005, Lorena received her degree in nutrition science and immediately after her dietetic internship, she started a small business called Lorena's Lean Lessons, teaching the community how to cook and eat for their health. Becoming a supermarket dietitian for H-E-B has allowed her to combine her knowledge in food science with love for nutrition and turn it into practical solutions for Texans. Lorena's husband and three young children inspire her to develop healthy, nutritious meal ideas. HY-VEE Julie McMillin, RD, LD, Assistant Vice President, Retail Dietetics Julie is responsible for overseeing more than 185 in-store dietitians and the numerous programs and services they provide to all Hy-Vee customers, employees and the communities. She graduated from Illinois State University in 2001 with a bachelor’s of science in food, nutrition and dietetics and a minor in chemistry. After graduation, she moved to Huntsville, Alabama and completed her dietetic internship with a focus on food science and community nutrition. Immediately following her internship Julie started working at Ottumwa Regional Hospital in Ottumwa, IA. Working within the clinical setting for five years, she then started with Hy-Vee in March 2005. Julie was a pioneer for the Hy-Vee dietitians program and started as one of Hy-Vee’s first in-store dietitians. Her current focus is on how the retail setting can help individuals live an easier, healthier, happier life while also showing a positive ROI for Hy-Vee. 18 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 IGA / FRESH STREET MARKET / HY LOUIE Diana Michelle Steele, RD Diana is the “in-house” nutrition expert for MarketPlace IGA and the Fresh Street Market, owned by HY Louie in BC. She writes a regular column for their newsletter, answers consumer questions, runs grocery store tours and films a weekly spot on the news in their stores. She is also the owner of Eating for Energy, a nutrition consulting company with three locations in the Lower Mainland. And she is co-author of the cookbook Eating for Energy without Deprivation—The 80-20 Cookbook. Committed to teaching nutrition in a realistic way, Diana has provided personalized nutrition counselling to over 2000 individuals, couples and families and has designed and delivered nutrition workshops and seminars across the country. She is Global TV’s nutrition expert and can be seen every Tuesday on the Noon News. She is also a media spokesperson for the Dietitians of Canada. JEWEL OSCO Melissa E. O’Brien, MS, RD, LDN During the past year as a Registered Dietitian with Jewel Osco, Melissa has enjoyed applying her knowledge and experience to provide customers with practical and hands-on nutrition counseling. She completed her BS and MS in food, nutrition, and dietetics at Illinois State University where she also completed her dietetic internship. During her twelve years as a Registered Dietitian, she has worked in the hospital setting as a clinical dietitian, clinical nutrition manager, and assistant director of patient services, and in the community setting as the nutrition director at the Senior Services Center of Will County. She also served as adjunct faculty at Benedictine University and Joliet Junior College and as a dietetic internship preceptor. In her free time, she loves being active with her daughters and spending time with her family. KING SOOPERS/CITY MARKET Mara McGuin, RDN Mara is a Registered Dietitian Nutritionist at King Soopers/City Market in Colorado and has been with the company since April 2014. She works as the Community Partnerships RDN. In her role, she focuses on building programs and promoting partnerships with community organizations across the state. Mara received her MS in human nutrition from Colorado State University and completed her dietetic internship at the University of Houston. She loves promoting a healthy, active lifestyle for kids and adults through gardening, cooking, and nutrition education. She also enjoys building community with neighbors, friends and family by preparing and sharing meals and fostering good conversation. Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201519 THE KROGER COMPANY Allison Kuhn, RD, LD, Corporate Dietitian Allison is a corporate dietitian for The Kroger Company, working daily to educate customers and the community about Kroger products and how they can fit into a variety of special diets and healthy lifestyles. In addition, she supports several internal business units and brand teams within Kroger by providing nutrition insight and content. Allison attended culinary school at The Midwest Culinary Institute before graduating from the University of Cincinnati and becoming a Registered Dietitian in 2013. During her dietetic internship tenure, she was selected by the Ohio Academy of Nutrition and Dietetics as “2013 Outstanding Dietetics Student of the Year.” Allison is a Certified Food Safety Manager by the National Restaurant Association and is currently working towards her master’s in nutrition science at the University of Cincinnati, planning to finish this spring. Her past experience has included working in chemistry education, nutrition research as a WISE scholar, and clinical dietetics. Outside of her career activities, Allison’s interests include cooking for and entertaining friends and family, traveling, and enjoying the many unique restaurants and food venues Cincinnati has to offer. LOBLAW COMPANIES, LTD Alexis Mary Williams, RD, Senior Director of Health and Wellness At Loblaw, Alexis is responsible for developing and implementing new health and wellness services and programs, most notably their in-store dietitian program and the Guiding Stars program. A lifelong health and wellness advocate, she began her career as a personal trainer and fitness instructor thirteen years ago. In her dietetics career, she has managed a consumer nutrition program for Primacy Medical, owned a private practice, taught at both the university and college levels, and done clinical counseling in the hospital and family health team setting. Alexis holds an undergraduate degree in applied human nutrition and a master’s degree in applied nutrition, both from the University of Guelph. She also holds a diploma in sport nutrition, granted by the International Olympic Committee, and has worked with athletes of all levels. Outside of work, she enjoys running, hiking, swimming, and cycling. She has competed in running and triathlon events of all distances including an ironman triathlon. She has recently become a new parent and is enjoying the fun of parenthood. 20 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 LOWES FOODS Cindy Silver, MS, RDN, LDN For the past 16 years, Cindy has been the solo corporate nutritionist for Lowes Foods, a 108-store chain based in Winston-Salem, North Carolina. Her responsibilities are heavily focused on nutrition education for customers of all ages. She accomplishes her goals within the mission, vision, and values of Lowes Foods via store programs, public speaking, a presence on the company website, traditional and social media. Cindy’s passion lies in helping everyday people solve their food and nutrition struggles and the “supermarket classroom” offers a perfect venue for her hands-on, unforgettable education. Cindy worked full-time with Lowes Foods for 13½ years until May, 2010, when she opened her own business, Market Basket Nutrition (www.marketbasketnutrition.com). Lowes Foods is now Cindy’s major business client along with a private counseling clientele, writing, speaking and consulting. MARSH SUPERMARKETS Mary Snell, MS, RD, Director of Nutrition and Wellness Marketing As Director of Nutrition and Wellness Marketing for Marsh Supermarkets, a regional grocery store chain of 78 stores, Mary’s responsibilities include consumer education, employee wellness and strategic planning for Marsh’s growing health and wellness initiatives. As a trusted nutrition expert, she provides practical and credible food and nutrition information via television, newsprint, electronic media, and speaking engagements, and serves as editor of Marsh’s Eating Healthy weekly newsletter. Join her weekly for health and nutrition tips on the Ask the Dietitian segment of the Indianapolis NBC-affiliated television station WTHR-TV13. MARTIN’S SUPER MARKET Kristen M. Humes, RD, CD, Health and Wellness Advisor Kristin is passionate about living a healthy lifestyle and sharing her knowledge with others. She started her career in the clinical long-term care setting, making the transition to the grocery store, retail market in January, 2015. Her mission in her new role as Health and Wellness Advisor for Martin’s Super Market is to help the community be a healthier place by sharing her passion and knowledge with others. Kristin received her bachelor’s of science degree in dietetics from Central Michigan University and completed her dietetic internship at Michigan State University. She enjoys cooking, trying new foods, and fitness. Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201521 MEIJER Christina M. Miller, MS, RD, Healthy Living Advisor Tina is the Meijer Dietitian and Healthy Living Advisor for East and Mid-Michigan. She has over twenty-five years of experience as a Registered Dietitian and reaches thousands of consumers weekly through community events, media appearances, and educational presentations. As part of the Meijer Healthy Living team, Tina helps shoppers create easy meals that are affordable and healthy. She is a frequent guest on local TV news programs including WDIV TV4 Detroit and clickondetroit.com, FOX2 News Detroit, and is a weekly contributor to the Lucy Ann Lance radio show heard on 1290AM with her accompanying Healthy Living blog found at Lucy Ann Lance.com. Tina completed her undergraduate degree in dietetics at Madonna University and subsequently interned at the Detroit Medical Center. She received her master’s of human nutrition from Eastern Michigan University (EMU). She also serves as adjunct lecturer in the Department of Dietetics and Human Nutrition at EMU. METRO Cara Rosenbloom, RD Cara is the president of Words to Eat By, a nutrition communications company based in Toronto. Currently, she is the contract dietitian at Metro grocery stores, which have 365 locations throughout Ontario and Quebec. With a literature degree from the University of Western Ontario and a Food & Nutrition degree from Ryerson University, Cara has married her two passions: media and nutrition. Communicating to the public through lectures, magazine articles, blogs, tweets, recipes and personal appearances, she translates complex nutrition information into helpful advice. She completed a dietetic internship at North York General Hospital to become a Registered Dietitian, and is a member of Dietitians of Canada and the College of Dietitians of Ontario. As a volunteer, Cara is the chair of Dietitians of Canada’s Business and Industry Network, and is the past-chair of the Technical Advisory Committee for the Heart and Stroke Foundation’s Health Check Program. An avid home cook, Cara is currently working on her first cookbook. You can read Cara’s blog, try recipes and peruse articles at www.wordstoeatby.ca. 22 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 NIEMANN FOODS/COUNTY MARKET Hope Danielson Weittenhiller, Health and Wellness Advisor Hope is a community health graduate from Northern Illinois University with an emphasis in nutrition. She interned as a wellness coordinator with Catholic Charities, where she was responsible for designing and implementing wellness seminars for senior citizens. She has also worked one-on-one with individuals as a fitness and nutrition consultant and has developed youth exercise programs with the YMCA. She has spent the last seven years employed as a Health and Wellness Advisor for Niemann Foods/County Market, where she is responsible for educating shoppers on healthy eating, quick and healthy meal ideas, cooking tips, and overall wellbeing. She helps shoppers identify healthier options throughout the grocery store aisles; is responsible for developing healthy in-store brochures; creates healthy recipes and tips for ads and a healthy living blog; and conducts health and wellness related store tours. In the past few years Hope has been working with the gen H coalition in Springfield, Illinois, to help develop community programs that teach and support healthy behaviors for children. She has appeared on local news stations, radio, and in newspapers and other publications throughout Illinois. She is very involved in local communities working with major employers, schools, and government bodies. Hope resides near Springfield, IL with her husband and two daughters. Her passion is health and wellness and she believes in an “all foods fit” philosophy. She is also very passionate about children’s’ health and creating a healthy future generation. OUTPOST NATURAL FOODS COOPERATIVE Judy Mayer, DTR, Consumer Nutrition Educator Judy is a graduate of the Milwaukee Area Technical College Dietetic Technician program and holds the position of Consumer Nutrition Educator for Outpost Natural Foods Cooperative in Milwaukee, Wisconsin. She has worked in the retail grocery business in many different capacities and has been employed by Outpost for the past 20 years. She is passionate about food and health and knows firsthand the importance that eating wholesome food has in maintaining well being. She has the luxury of working with all age groups but the senior population has always been close to her heart. Judy lectures, teaches, and conducts cooking classes on many different health topics, including Healthy Start Grocery Store Tours, Healthy Outlook employee wellness program, and a series called Seniors Can Cook. She is very involved with community health organizations and community outreach. In 2002, she received the Dietetic Technician of the Year award for Wisconsin and is a current member of the Academy of Nutrition and Dietetics and Wisconsin Academy of Nutrition and Dietetics. Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201523 OVERWAITEA FOOD GROUP Raman Khatar, MPH, RD, Marketing Supervisor Raman is a Registered Dietitian from Vancouver, Canada. She received her dietetics degree from the University of Manitoba and went on to earn a MPH from the University of British Columbia. She has worked as an acute-care dietitian, has supervised international nutrition projects with the United Nations, and worked as a nutrition educator with the BC Dairy Association. Her diverse skillset has led her to her current role with the Overwaitea Food Group as a marketing supervisor. This role allows Raman to share her passion and dedication for educating consumers through a variety of platforms including in-store, TV, and print media. Key areas of Raman’s work include educating on meal solutions, food and nutrition trends, coordinating the nutrition tours program, and planning, implementing and evaluating shopper marketing programs. For fun, Raman enjoys cooking, hiking, globetrotting, and spending time with her nephews. PRICE CHOPPER Ellie Wilson, MS, RD, CDN, Senior Nutritionist Ellie is a Registered Dietitian-Nutritionist and Senior Nutritionist for Price Chopper/Golub Corporation, located in Schenectady, NY. She develops nutrition and health resources for the entire chain of 134 stores. She is active professionally with the Hudson Valley Dietetic and New York State Dietetic Associations. Ellie is honored to be one of 21 appointees to the New York State Governor’s Council on Food Policy, Co-Chair of the DASH-NY Obesity Prevention and Coalition Steering Committee, and Co-Chair of the DASH-NY Food Policy Workgroup. She leads the New York State Dietetic Association alliance work group, and is also a preceptor for the Troy, NY-based Sage Colleges Dietetic Internship. She holds a MS in Community Health Education, and advanced certification in weight management for pediatrics, adolescents, and adults, and worksite wellness planning. Ellie lives in Schenectady with her husband, Walter and their son, Don. RALEY’S Patty M. Mastracco, Food Stylist and Recipe Developer Patty loves food! It is her life’s passion. Her college degree, her internships, her 25 years of corporate and freelance work—all food! Being a freelancer allows her to develop recipes and style food photos for companies big and small, farmers, commodity boards, branded food products, and everything in between. She has toured farms, factories, wineries, and artisan dairies. Her favorite vacations are to far-away destinations and are centered around food! In 2005, she took on the role of food editor for Something Extra magazine for the Northern California-based Raley’s/Bel Air supermarket chain. Something 24 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 Extra evolved into something special for consumers and she has since created a sizable catalog of recipes and styled photos for the company and various vendors. Patty will admit to a bias toward healthy, easy-to-prepare recipes, but her assignments have her handling all kinds of foods from coast to coast. She takes pride in creating reliable recipes that work so that even novice cooks can feel at ease in the kitchen. She offers behind-the-scenes prep for satellite media tours and often gets in front of the television cameras on behalf of clients. REASOR’S Lindsey Ince, MS, RD, LD Lindsey was born and raised in Tulsa, OK. She attended the University of Central Oklahoma, where she earned both her bachelor’s and master’s degrees in nutrition, dietetics, and food management. She completed her dietetic internship in the Oklahoma City area, where she gained experience in clinical and community settings. She returned to Tulsa in 2012 to work in Indian Health Care, with a focus on diabetes prevention and weight management. Lindsey was extremely excited to begin the new year by joining the Reasor's team in January, 2015. She looks forward to helping fellow Tulsans navigate their way through the grocery store and become more educated in their food choices. Lindsey enjoys spending time with her husband and their Brittany Spaniel, Annie. She also loves all things food, including cooking at home and watching Food Network. REASOR’S Heather Steele, RD, LD Heather was raised in Tulsa and attended the University of Oklahoma, where she earned her bachelor’s degree in nutritional sciences in 2012. She has worked with several companies to implement successful corporate wellness screenings and events. In addition, she has experience with pediatrics in providing nutritious meals, wellness promotion, and counseling for food allergies and medical nutritional needs. Heather joined the Reasor's team in 2014 with a goal of improving the public's knowledge on health and wellness and looks forward to helping those who are seeking to improve their well-being. She is an avid cyclist and enjoys cooking and spending time with family. Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201525 REDNER’S WAREHOUSE MARKETS Meredith Mensinger, RD, LDN, Corporate Dietitian Meredith is the Corporate Dietitian at Redner’s Warehouse Markets, a 44-store chain based in Pennsylvania. There she coordinates the HealthCents program, a vendor funded health and wellness initiative that supports healthy eating among customers and employees. This multifaceted program combines print, in-store merchandising, media and community appearances, all tying in to a health and wellness message. Meredith works closely with the vendor community and Redner’s buyers to assist in new product selection and promotional events. In addition to HealthCents, in 2013, Meredith developed, launched, and currently manages TasteStation, an in-house product sampling program. This program was developed to increase sales and provide an added value to customer’s shopping experience. Within the first three months of operation, TasteStation became a profit center for the company. Prior to working in the supermarket industry, Meredith spent her career in clinical dietetics. She worked as a clinical dietitian, dialysis dietitian, and clinical nutrition manager. She has taught college nutrition courses at both Alvernia University and Pennsylvania State Berks Campus and works as a pediatric dietitian at an adolescent treatment facility in Reading. She is a member of the American Dietetic Association and is involved in dietetic practice groups that support her area of practice: Food & Culinary Professionals (FCP) and Dietitians in Business and Communications (DBC). Meredith has also served as the nominating chair for the Lehigh Valley Dietetic Association. She has a bachelor’s in nutrition from the University of Pittsburgh. ROUNDY’S SUPERMARKETS, INC. / MARIANO’S Peggy Balboa, RD, LDN Peggy is a supermarket dietitian with Mariano’s, a Chicago banner under Roundy’s Supermarkets, Inc., where she combines her passion for food and nutrition. Her professional education in nutrition, cooking, and baking uniquely positions her with customers interested in learning more about preparing and eating healthy meals. Peggy develops and delivers cooking seminars with nutrition education, and works individually with Mariano’s customers. She received her bachelor’s degree in nutrition science from the University of Illinois at Chicago, graduating in 2010. During her time at UIC, Peggy was awarded the prestigious “Jefferson Award” for community service, a nationally recognized honor for her active involvement within the community. This was in recognition of her volunteering efforts providing nutrition education for Bonaventure House, part of Alexian Brothers AIDS Ministry, and practical grocery shopping guides for incoming refugee populations through Heartland Alliance. Both are Chicago non-profit organizations. Peggy’s culinary experience included supervising and preparing meals for an active senior citizen community, where culinary creativity gave way to healthier recipes for this community. She believes it is crucial to be current in the ever advancing healthcare trends and continues to maintain her clinical relationship as a part-time dietitian at Weiss Memorial Hospital in Chicago. 26 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 SAFEWAY, INC. Lisa Bellini, MS, RD, CDE, Manager of Nutrition and Wellness Programs Lisa is a Registered Dietitian with a BS in clinical dietetics from the University of Connecticut and a MS in nutrition communications from Boston University. She has written numerous articles on health and nutrition, which have been published in magazines such as American Health, Brides, Cooking Light, Family Circle, Gentleman’s Quarterly, Harper’s Bazaar, Health, Mademoiselle, New Body, Self, and Weight Watchers. She also co-authored two books, Quick and Easy Recipes To Lower Your Cholesterol and Cooking with Catfish Hunter and contributed to Eat Lean and Green. Lisa has appeared on network television on both national and local news programs in over 50 cities to discuss her nutrition and exercise philosophy. Currently she is the Manager of Nutrition and Wellness Programs at Safeway. SCHNUCK MARKETS, INC. Joanie Taylor, Director, Consumer Affairs & Community Relations Joanie is a dedicated advocate for the customers of Schnucks, a family-owned regional supermarket chain. Founded in north St. Louis in 1939, Schnucks currently operates 101 stores and 95 in-store pharmacies in five states: Missouri, Illinois, Indiana, Wisconsin and Iowa. Joanie’s role blends her original career as an elementary school teacher with her supermarket store experience. Assuming leadership of the consumer affairs department in 1986, she has served as the voice of the customer in matters related to service, selection, food safety, health and wellness needs, sustainability, hospitality, policy, transparency, and trust. She leads the customer relations team, oversees corporate contributions and community partnerships, and is a member of the social media advisory team. Joanie is a long-time member of the Food Marketing Institute’s Consumer Affairs Council and Communications Committee. She has served on several advisory boards, working committees and Boards of Directors for various not-for-profit organizations in the St. Louis area, including Operation Food Search and the Better Business Bureau of Eastern Missouri & Southern Illinois. 7-ELEVEN, INC. Patricia Ross, MS, RD, Corporate Dietitian Patsy is currently the Quality Services Manager and Corporate Dietitian for 7-Eleven, Inc. She received a BS in dietetics, magna cum laude, from Indiana State University and an MS in foods and nutrition from Illinois State University. Previous experience has included working as a home economist/food technologist at Ponderosa, Inc; food research manager at Wendy’s International; and manager of technical services and chief home economist for Golden Dipt/DCA. Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201527 SKOGEN’S FESTIVAL FOODS Stephanie Frances Schultz, MSM, RDN, CD Director of Wellness & Corporate Communications Stephanie is a nationally accredited, Wisconsin state-certified Registered Dietitian Nutritionist (RDN) with a master’s degree in management with a Managerial Leadership emphasis. As the Director of Wellness & Corporate Communications at Festival Foods, she leads the development and oversight of all nutrition, associate wellness, and corporate communications. She works closely with company associates, guests and community partners in an effort to educate on nutrition and wellness topics and services. One of Stephanie’s most notable achievements was leading the implementation of the NuVal® Nutritional Scoring System in 2010. She successfully guided the training of all company associates on the program prior to launch, and she and her team continue to educate the community. In addition, Stephanie is responsible for the development of the Eat Well at Festival Foods ad program. She is passionate about finding innovative ways to promote good nutrition and health for a lifetime. Bay Business Journal named Stephanie one of the “20 People You Should Know” in 2011, and she also received the Green Bay Chamber of Commerce’s “Future 15” Award for her achievements in 2013. Most notably, Stephanie holds the distinguished honor of being named the inaugural recipient of RDBA’s 2014 Retail Dietitian of the Year Award. SOBEYS Cheryl Turnbull-Bruce, RD, Manager of Dietitian Services Cheryl is passionate about motivating people to improve their nutritional health. She has been practicing as a dietitian for 24 years and for the past 14 years, has been the lead dietitian for Sobeys, a major grocery chain in Canada. She founded the Sobeys dietitian program and now manages a team of 27 dietitians working from six provinces in Canada as part of Sobeys pharmacy. Her team covers 42 Sobeys stores and offers over a dozen dynamic nutrition programs, the most popular being a 10-week healthy weight program, healthy cooking classes, taste and learn classes and label tours. The dietitian team has recently expanded its focus to reach more shoppers on the floor of the store using tips and recipes highlighting healthy products in every department. Cheryl has helped to develop storewide relationships, connecting dietitians, pharmacy and grocery, to further Sobeys commitment to health and wellness. She is a member of Dietitians of Canada and was the past president of the Consulting Dietitians of Canada. She lives in Prince Edward Island, a beautiful island on the east coast of Canada. Her passions are gardening, photography, enjoying great food, relaxing on the beach and spending time with family and friends. 28 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 TARGET Lisa Boyd, CSR, Senior Group Manager of Food Social Responsibility Lisa is Senior Group Manager of Food Social Responsibility at Target in the Merchandising Division. In this role she is responsible for partnering with buying teams, supply chain managers, vendors, NGOs, academia and other key partners to develop policies, product standards, and lead initiatives that support the responsible growth of Target’s grocery business. Specific areas of focus include social responsibility & wellness, environmental sustainability and ethical sourcing of food. Prior to this role, she held positions in corporate social responsibility with an emphasis on supply chains, public affairs & marketing, community relations and communications. Lisa received her BA in communications from the University of Minnesota. THRIFTY FOODS Jessalyn O’Donnell, RD As a part of the Health and Wellness team, Jessalyn advocates delivering research-based education and resources that will cultivate awareness and empower individuals to make choices for optimum health, well-being, and a balanced lifestyle. As a part of the marketing team, she delivers tours and classes, heads up the gluten-free program, participates in community events and contributes to Thrifty Foods’ flyer, wellness inserts, social media and media opportunities. Jessalyn has a diverse background of experience working with individuals and groups in hospital and community settings. Registered with The College of Dietitians of BC, and Dietitians of Canada, she completed her studies in dietetics and kinesiology at McGill University. Locally operated and proudly Canadian, Thrifty Foods, a banner of Sobeys Inc., has a total of 29 retail grocery stores serving communities across the Lower Mainland and throughout Vancouver Island. Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201529 THE UNITED FAMILY OF STORES Jennifer Gorman, MS, RD, LD, Wellness Manager Jennifer is a Registered and Licensed Dietitian. She obtained bachelor’s and master’s degrees in nutritional sciences from Texas Tech University and completed a dietetic internship at Texas Tech University. She is a member of the Academy of Nutrition. Jennifer has experience in nutrition education for cardiovascular disease, diabetes education, and has received her Certificate of Training in adult weight management. She is also a certified Master Fitness Specialist with a background in exercise science. She specializes in helping people to make lifestyle changes in every realm – fitness, diet, and stress management. As Wellness Manager of The United Family of Stores, she is responsible for educating team members, store guests, and community groups on issues related to nutrition, health, wellness, and disease management. Jennifer is involved in many realms of media representing The United Family of Stores, including live radio and TV appearances and cooking demonstrations. She is also a busy mom of one-year-old twins and enjoys spending time with her family and cheering on her husband as he coaches football and basketball. WAITROSE (UK) Nathalie Winn, MS Nathalie has been working as a nutritionist within the nutrition team for over four years, involved in nutrition policy, eCommerce, and web content, product development and reformulation, and Waitrose in-store and online nutrition advice services. She has a key role in improving nutrition communications across all channels. Nathalie had five years previous experience in health promotion before she joined Waitrose, health writing and educating about healthy eating and weight management at the World Cancer Research Fund (WCRF UK), as well as leading ‘shape-up’ weight management groups for the Primary Care Trust. She has a special interest in customer facing in-store nutrition communications and workplace health, where she has been working with the wider business to inspire healthier eating through nutrition labeling and healthy eating initiatives. 30 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 WAKEFERN FOOD CORPORATION / SHOPRITE Natalie Menza, MS, RD, Manager of Health and Wellness Natalie Menza has been with Wakefern since February, 2005. Prior to joining the company, she worked in clinical settings as well as in private practices providing dietary counseling to help clients achieve their health and wellness goals. Natalie graduated from Rutgers University with a bachelor’s of science in nutritional science and completed her dietetic internship at the University of Medicine and Dentistry of New Jersey (UMDNJ). She went on to receive her master of science in nutrition, also from UMDNJ. After serving as the corporate dietitian for Wakefern for six years, Natalie was named the Manager of Health and Wellness. In that role, she manages ShopRite’s in-store retail dietitian program, the health and wellness marketing and advertising initiatives, as well as the in-store wellness initiatives and nutrition education programs. Natalie also develops consumer education materials including recipes, shopping lists, and brochures – always with the goal of providing customers with healthy and nutritious meal and snack choices. She also shares that information online at ShopRite.com, where customers can contact her via the health and wellness page. WAKEFERN FOOD CORPORATION / SHOPRITE Allison Shields, Health and Wellness Category Manager As the Health and Wellness Category Manager for Wakefern Food Corporation, Allison is the link between the ShopRite retail dietitians, Wakefern procurement divisions, and vendor partners. She works closely with vendor partners to execute marketing programs that showcase ShopRite’s dedication to wellness throughout the aisles. Allison has a passion for healthy living and as a Wakefern health and wellness team member, can continue to spread a wellness message through in-store activation, digital messaging, and in print. Partnering with more than 100 Registered Dietitians who service ShopRite stores in New Jersey, New York, Pennsylvania, Connecticut and Maryland, Allison helps to coordinate store level wellness programs for customers to participate in. Together the health and wellness team offers nutrition advice, meal planning, and community outreach to ShopRite customers. Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201531 WEGMANS Marda Heuman, RD, LDN Marda is the Wegmans nutritionist for the Pennsylvania division. She serves employees with programs such as “Know Your Numbers” and “Meet the Nutritionist.” She has a BS in food science and human nutrition from the University of Florida. She has worked as a clinical dietitian, at a cardiac rehab center, in a private practice, and helped a primary care physician start a weight loss clinic where she worked as the clinic’s program director. For fun, she enjoys hiking in the woods, photography, and cooking. She is a busy mom of two active teenagers and lives outside Philadelphia. WEIS MARKETS Elizabeth Stark, RDN, LDN, Manager of Lifestyle Initiatives In her role as Manager of Lifestyle Initiatives at Weis Markets, Beth leads a growing team of three in-store and corporately-based dietitians and plays an integral role in the development of the company’s retail health and wellness strategies. She has been the key contributing writer and recipe developer for the Weis Healthy Bites™ Magazine for more than six years and now serves as the magazine’s editor-in-chief. This FMI Gold Plate Award winning program delivers timely, relevant, and cutting-edge nutrition information to customers in stores and online. Beth appears regularly in how-to cooking videos, newscasts, and a monthly local radio show. She also contributes content to the Healthy Living section of the Weis Markets’ website, their It’s in the Bag blog, and social media marketing platforms. You can also find her regularly conducting cooking demos, nutrition presentations, and supermarket tours in the community and at store level. Beth received her bachelor’s of science degree from Penn State University and completed the Aramark Metro NY dietetic internship. Her professional background includes inpatient GI and oncology and outpatient medical and surgical weight management counseling. She is involved in various professional organizations including the American Academy of Nutrition and Dietetics, Food Culinary Professionals Dietetic Practice Group, and the Central PA Dietetic Association. 32 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 Guests COURTNEY CAGLE Marketing Specialist, Public Health Institute Courtney is a marketing specialist for the Public Health Institute’s Center for Wellness and Nutrition - Healthy Retail Program, which has earned the Produce Business Magazine’s Marketing Excellence Award, National Public Health Information Coalition award, and American Association of Health Educator award. She has an extensive background in social marketing, promoting fruits, vegetables, and physical activity for large grocery chains to small corner stores, and she has been instrumental in the strategic development, planning, implementation, operations, and evaluation of the Retail Program, which served over 700 California stores. Her previous work includes organizing major events, working with corporate and government partners, conducting presentations, training stakeholders, and designing and implementing programs. Courtney received her BS in Human Ecology from Ohio State University. PATRICIA MARIE CHUEY, MS, RD Nutrition Consultant/Writer For nearly three decades, Patricia has been influential in helping Canadians eat healthier and achieve their well-being goals. Through her consulting company, patriciachuey.com, she has assisted people of all ages with weight loss, diabetes management, eating for sports performance, feeding kids, cooking classes and fitting delicious healthy eating into a busy life. She has delivered hundreds of seminars, keynote addresses and been interviewed and quoted in many TV, newspaper and magazine articles throughout Canada. She creates delicious recipes, has authored six books and contributed to several others. Her recipes appear regularly in the Sunday Province newspaper in Vancouver, BC. She has been the team nutritionist for the Vancouver Grizzlies NBA team, Whitecaps Soccer Club, NHL players and continues assisting athletes at all levels with eating for energy. Having Chaired the Board of Directors, Dietitians of Canada, she remains very active in mentoring nutrition interns and dietitians. In 2014, she was awarded Fellowship in Dietitians of Canada and also received an Alumni of Influence Award from her Alma mater, the University of Saskatchewan. To further understand why people buy and eat what they do, she spent nine years managing the nutrition affairs for supermarket chain the Overwaitea Food Group where she helped create an award-winning well-being initiative. An avid baker who was diagnosed gluten-intolerant in 2009, she created her first food product, a nutritious, bean-based, gluten-free flour that subs beautifully 1:1 for all purpose flour in muffins, loaves, and cookies. She is passionate about healthy living and believes that it can and should be very simple. She is a wife and mother and in her free time enjoys creating recipes, staying fit and taking in the natural beauty of Canada. She grew up in Saskatchewan but now makes her home and big fruit and vegetable garden by the ocean on Vancouver Island, British Columbia. Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201533 KATE GEAGAN, MS, RDN Nutrition Consultant/Writer Kate is an award-winning dietitian who has helped millions fall in love with food that powers a vibrant, high energy life. Called “a global thought leader in her field” by Discovery Health of South Africa, Kate is the author of Go Green, Get Lean: Trim Your Waistline with the Ultimate Low Carbon Footprint Diet (Rodale). She is on the forefront of a national conversation which champions cleaner food choices to support a thriving body and planet. She has shared her unique and inspiring messages about the connections between a healthy diet and a healthy world with consumer, healthcare and business audiences globally. A sought after nutrition expert by some of America’s top television and media outlets, Kate has appeared over two dozen times on the Emmy Award Winning The Dr. Oz Show, and has been a featured expert on numerous national shows including Access Hollywood, Katie, and more. She has shared her insights and expertise in over 1000 print, television, radio and digital media outlets globally. She currently serves as a Medical Advisory Board Member and expert blogger for The Dr. Oz Show, as well as a member of the Advisory Board for Kiwi Magazine. A proud parent to two young children, Kate is passionate about enabling families to discover simple, sound, and sane strategies that make better food within their reach. And she’s on a mission to empower fellow moms to change the food system from the ground up—through choosing delicious, easy foods that feed their families right. For nearly 15 years, Kate has worked with some of America’s leading Fortune 500 companies and global brands including Honeywell International, Amgen Pharmaceuticals, GE Aircraft, Goldman Sachs, Citistreet, The Yankee Candle Company and Reebok International to enable executives to find their highest levels of energy, performance, and health. In 2013, Kate was named “One of the Top 10 RDs Making a Difference in the US” by Today’s Dietitian Magazine, and in 2014, she was awarded the Outstanding Nutrition Entrepreneur of the Year by the Academy of Nutrition and Dietetics. She will speak on behalf of the Almond Board of California at this year’s symposium. HADAS HARDOON, RD Clalit Health Services, Haifa, Israel Hadas has been working for seven years at Clalit Health Services, the largest health service in Israel. She is the head dietitian at the diabetes department and is responsible for counseling and lecturing patients and medical staff about up-to-date nutrition for diabetes. Hadas has established the Israeli PCOS (polycystic ovary syndrome) nutrition center and speaks, blogs, and counsels about PCOS nutrition. Her vision is that every woman with PCOS will change her lifestyle as first line therapy. She recently decided that in order to best improve the health of others it's best to reach out and improve what’s in their shopping carts. She is developing a program for supermarket dietitians working together with retailers in Israel. Hadas has a bachelor’s degree in medicine, a bachelor's degree in nutrition, and is now doing her MA in public health. 34 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 JESSICA LEE LEVINGS, MS, RD, LD Policy Analyst, Centers for Disease Control and Prevention Since joining CDC’s Division for Heart Disease and Stroke Prevention in 2009, Jessica has worked to support the agency’s Sodium Reduction Initiative and coordinates the division’s work with supermarket dietitians. She holds a bachelor’s of science degree in nutrition from the University of Florida and a master of science degree in exercise physiology from Georgia State University. MARY ELLEN LYNCH Director of Consumer Insights and Strategic Partnerships, SPINS In her work for SPINS, the leading provider of retail consumer insights, analytics, and consulting for the Natural and Specialty Products Industry, Mary Ellen brings over 25 years of experience digging deep into each facet on the path to purchase to uncover how consumers think, shop, and buy with an eye towards strategy and growth. To fully support that endeavor for established and emerging natural brands she also works closely with cornerstone natural industry organizations and a variety of strategic consumer research partners including Mintel and IRI. Mary Ellen is a parent and a mentor who lives in the Chicago area. She graduated with a marketing degree from DePaul University and a master’s of marketing research from the University of Georgia. She is an avid follower of fast technology but passionate about humanizing data. JIM PAINTER, PHD, RD Professor Emeritus, Eastern Illinois University Jim earned a bachelor’s degree in nutrition from Southern Illinois University/Carbondale, a master’s degree from Oklahoma State University, and a PhD from the University of Illinois. He has been a Registered Dietitian since 1980 and is a member of the American Dietetic Association. He taught at the University of Illinois during the 1990s and at Eastern Illinois University, where he also chaired the School of Family and Consumer Sciences. He is now a professor emeritus at EIU. He has served on commodity scientific advisory boards, such as Paramount Farms Pistachio Health, National Pasteurized Eggs, and has directed Nutrition Research for the California Raisin Marketing Board as well as Sun-Maid Growers of California. Jim has more than 100 peer reviewed publications and presentations to his credit. He produced the video Portion Size Me and authored Nutrition You Can Use. His current studies focus on mindless eating and stealthy calorie intake control. He will speak on behalf of National Pasteurized Eggs at this year’s symposium. Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201535 SHARON PALMER, RD Food and Nutrition Writer/Editor Sharon is an award-winning food and nutrition expert, journalist, and editor. She is author of The Plant-Powered Diet (The Experiment, 2012) and Plant-Powered for Life (The Experiment, 2014). More than 850 of her articles have been published in national publications, including Prevention, Better Homes and Gardens, and Yoga Journal. Sharon also is editor of Environmental Nutrition, nutrition editor of Today’s Dietitian, blogger for The Plant-Powered Blog, and publisher of her monthly The Plant-Powered Newsletter. Her specific expertise is in plant-based nutrition, including flexitarian, vegetarian, and vegan diets. She serves as the consultant dietitian for the Oldways Vegetarian Network, an editor for the Academy of Nutrition and Dietetic’s website eatright.org, and judge for the prestigious James Beard Foundation Journalism Awards. Sharon is regularly invited to speak on food and nutrition at a number of events across the country. She is passionate about sharing her enthusiasm for sustainable, delicious, healthy food. Living in the chaparral hills overlooking Los Angeles with her husband and two sons, Sharon enjoys visiting her local farmers market, gardening, and cooking for friends and family DIANA K. RICE, RD Public Relations Associate, The Kids Cook Monday Diana is the Registered Dietitian on staff with The Kids Cook Monday, a nonprofit initiative of The Monday Campaigns. In this role she writes and speaks on the many benefits of introducing children to culinary and nutrition education and works to provide parents and educators with high-quality resources to aid in the process. She is also an advocate for the many social and health benefits of regular family dinners. At The Monday Campaigns, Diana also manages the nutrition-related elements of the organization’s largest initiative, Meatless Monday, and works with partners to help them best utilize the nonprofit’s free concepts, resources and materials. Prior to joining The Monday Campaigns, Diana designed and implemented children’s cooking programs for organizations including The YMCA of Greater New York, Manhattan Youth and HealthBarn USA and provided program assistance to Spoons Across America. She studied dietetics at the University of Northern Colorado and completed her dietetic internship through Cedar Crest College. She is active in the Greater New York Dietetic Association and also holds a BA in journalism and mass communications from New York University. She lives in Jersey City, NJ where she spends most of her spare time cooking and gardening. 36 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 JOAN WILLIAMS, RDN, LDN Food and Nutrition Translations Joan is a nutrition expert, self-motivated individual, and passionate professional, with more than 19 years of experience in nutrition and dietetics within corporate, consulting, food service, and clinical settings. Currently, Joan is the owner of Food and Nutrition Translations, a professional translation agency for the food and health industry. Her goal is to translate documents, research, educational materials, Web sites, and recipes for food companies and the health industry to primarily Spanish, but she also offers seven other languages. She also spends her time as an independent trainer and diabetes educator with multiple medical device companies, including Medtronic, Roche, OmniPod®, Valeritas, and Animas®and pharmaceutical companies, including Lilly USA, Merck and Astra Zeneca. Her role is to train patients on intensive diabetes management and insulin pumps, along with educating health care professionals on new diabetes medications. To date, she has trained over 250 patients with their insulin pumps and/or continuous glucose monitors.In addition, she is also the Advertising Manager for www.Nutrition411.com, a website designed for healthcare professionals. Previously, Joan helped to grow a successful nutrition program for Albertsons’ Florida division for nearly seven years – from the ground up. She has participated in more than 200 television and radio interviews. She translated broad nutrition recommendations into specific meal planning and shopping strategies. Joan also spearheaded the quarterly newsletter Healthy Lifestyles, designed for families to learn and adopt valuable nutrition tips, as well as to try new recipes and products. Joan was born in Puerto Rico, but she and her family moved shortly thereafter to the United States. She grew up in Florida and is bilingual in Spanish and English. She is a graduate of Florida International University, Miami, FL, with a bachelor’s of science in dietetics and nutrition. She currently is an active member of the Academy of Nutrition and Dietetics, Florida Academy of Nutrition and Dietetics, LAHIDAN (Latinos and Hispanics in Dietetics and Nutrition), Nutrition Entrepreneurs, and Orlando Dietetic Association. Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201537 Oldways Team OLDWAYS Sara Baer-Sinnott, President Sara has been an instrumental figure at Oldways since its early days, joining the staff in 1992. After serving for many years as Executive Vice President, she assumed the presidency of Oldways in May 2010, on the death of founder K. Dun Gifford. She now develops company strategy, oversees all Oldways projects and programs, and works closely with all members of the Oldways staff. In her years at Oldways, Sara has been an integral part of Oldways’ growth and success. She has helped develop ground-breaking programs including its Traditional Diet Pyramids; the Whole Grains Council; Healthy Pasta Meals; African Heritage and Health; High Five Children’s Cooking Curriculum; Oldways Nutrition Exchange; Oldways Vegetarian Network; Oldways Culinarias; and many others. Sara is also co-author of the The Oldways Table with Oldways’ founder Dun Gifford. Before joining Oldways, Sara was the Special Projects Editor at Inc. Magazine, and she has also worked for state and federal government agencies. She has a BA in Economics from Hobart and William Smith Colleges, and an MA in Regional Planning from the University of Massachusetts at Amherst. OLDWAYS Georgia Orcutt, Program Manager Georgia joined Oldways early in 2010 to add her voice to our media outreach team. She is currently the program manager for the Oldways Vegetarian Network (OVN). She collaborated with Barbara Ruhs, MS, RD, LDN, to plan and coordinate this year’s symposium, as well as Oldways Supermarket Dietitian Symposiums in 2011 (Santa Rosa), 2012 (Savannah), 2013 (Dallas), and 2014 (Scottsdale). Georgia received a BA in English from Boston University and spent several decades as a writer and editor for Yankee Magazine, most recently as the food editor. She was also the editor of Changing Homes in New York, the managing editor of The Walking Magazine, and the editor of special projects for The Old Farmer’s Almanac. She has written four books on American cooking, including Cooking USA and The All-American Christmas Cookbook. When her two sons hit the ravenous teenage years, Georgia tackled the challenges of keeping good, nourishing food ever at the ready by writing How to Feed a Teenage Boy, an odyssey that led her to understand the hidden costs of unhealthy diets. 38 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 OLDWAYS Rachel Greenstein, Communications Manager Rachel joined Oldways in April of 2011 to raise the organization’s communications efforts to new heights. She is responsible for all day-to-day communications for Oldways and its programs including the Whole Grains Council, the Mediterranean Foods Alliance, and African Heritage & Health. Rachel came to Oldways with a strong background in public relations having spent 13 years in Boston area agencies working with a diverse portfolio of clients. Her sweet spot has always been food-related clients, so joining the Oldways team was a dream come true. Today, she is channeling her public relations know-how to educate all who will listen about Oldways and its mission to change the way people eat. Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201539 40 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 Healthy Plates Healthy Planet Oldways Supermarket Dietitian Symposium 5.0 Bios: Sponsors Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201541 Sponsors Almond Board of California Jenny Heap, MS, RD, Corporate Nutritionist.................................................... [email protected] Lauren Shelar, MBA, RD, Account [email protected] Arla Foods Liberty Sveke, Brand Manager....................................... [email protected] Barilla America, Inc. Anna Rosales, RD, Nutrition [email protected] California Strawberry Commission Christine Christian, MS, Senior Vice President............... [email protected] Canned Food Alliance Katie M. Calligaro, Communications [email protected] Daisy Brand Laura Hershey, MBA, RD, Health and Nutrition Manager.......................................lhershey@daisybrand.com Dr. Schar USA Don Braun, Director of Sales...............................................don.braun@drschar.com Anne Roland Lee, EdD, RD, LD, Director of Nutritional Services........................................... [email protected] General Mills Ali Dorazio, MS, RD, Senior Nutrition Scientist................. [email protected] Marissa McCormick, MS, RD, Nutrition Scientist.............................................marissa.mccormick@genmills.com Juice Products Association Stephanie Meyering, Account Supervisor................ [email protected] Diane A.Welland, MS, RD, Manager, Nutrition Communications....................................dwelland@kellencompany.com Kellogg Company Kristen Germana, MBA, RD, Senior Nutrition Marketing Business [email protected] KIND Snacks Stephanie Perruzza, MS, RD, Communications Coordinator......................................sperruzza@kindsnacks.com 42 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 Mushroom Council Kara Lydon, RD, LDN, Nutrition [email protected] Steven Muro, MBA, President..............................................steven@fusion-mktg.com National Pasteurized Eggs Katie Clay, RD, LDN, Corporate [email protected] Deborah Rayhab, MBA, Director of Healthcare Marketing.... [email protected] National Turkey Federation Lori Gerstley, Partner, Outloud.................................................lorig@outloudllc.com Organic Valley Cate Hollowitsch, Community Engagement Manager................ [email protected] Sara Tedeschi, Nutrition Consultant........................................ [email protected] The Peanut Institute Ashley Hammond, Program [email protected] Pear Bureau Northwest Brittany Wilmes, Communications Manager........................ [email protected] Sun-Maid Growers of California Rich Paumen, Senior Vice President Retail Sales and [email protected] Greg Hoffman, Regional Business Manager.............................................ghoffman@sunmaid.com Unilever Maria Gustafsson, RDN, Nutrition [email protected] Carolyn Kallio, MAN, RD, Nutrition and Health Manager................................... [email protected] Nadean Peskun, RD, Nutrition and Health [email protected] Vestcom International Monica Amburn, RD, LDN, Senior Director of Health & [email protected] Patty Packard, MS, RD, Director of Nutrition and Regulatory................................ [email protected] Zevia Zero Calorie Soda Natalie Gershon, Vice President, Marketing................................. [email protected] Paddy Spence, CEO/Chairman......................................................paddy@zevia.com Natalie Wallach, Marketing Manager.................................................nw@zevia.com Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201543 Sponsors ALMOND BOARD OF CALIFORNIA Jenny Heap, MS, RD, Corporate Nutritionist Jenny joined the Almond Board of California in June 2010. As corporate nutritionist, she facilitates the translation of nutrition research to actionable messages and is responsible for ensuring regulatory compliance of almond nutrition messaging with marketing and advertising regulations around the world. A self-proclaimed agricultural enthusiast, she began her career in DC as an intern with the International Food Information Council, after which she spent seven years supporting US egg farmers as Director of Scientific Communications with the American Egg Board. For the past two years, she has continued to pursue her passion for promoting nutrient-rich and flavorful foods with the Almond Board of California. Jenny is originally from Bountiful, UT. She completed her undergraduate degree at Weber State University and her master’s degree in nutrition at the University of Utah. ALMOND BOARD OF CALIFORNIA Lauren Shelar, MBA, RD, Account Executive, Porter Novelli Lauren is an account executive in the Washington, DC office of Porter Novelli, where she provides strategic nutrition communications counsel as a member of the Food, Beverage and Nutrition team. With a foundation in science, she helps her clients translate the latest research into meaningful campaigns for influencer and consumer groups. Over the past two years, she has worked to assess the business implications of food regulations, dietary recommendations, and public nutrition policy, and aided in influencer outreach and relationship management programs. She has experience working with commodity boards and corporate clients including the Almond Board of California, SOYJOY, the Hass Avocado Board and McDonald’s. Prior to joining Porter Novelli, Lauren completed her dietetic internship at Dominican University in the Greater Chicago area. While there, she aided in community outreach programs for at-risk populations including focus group studies and nutrition counseling in bilingual health clinics. Lauren also piloted a research study to assess the changing landscape of the dietetic profession and developed a strategic plan to elevate supervised practice programs to meet emerging areas of expertise and employment. She currently serves as the communications coordinator and co-chair of the Academy of Nutrition and Dietetics’ Thirty and Under group. She is also an active member of Dietitians in Business and Communications, Food and Culinary Professionals, and Hunger and Environmental Nutrition practice groups and the DC Metro-Area Dietetic Association. She received her BS in kinesiology and health from Miami University (OH) and her master’s degree in business administration from Dominican University. 44 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 ARLA FOODS Liberty Sveke, Brand Manager Liberty has been managing the marketing efforts for the Arla Dofino brand of cheese for nearly one year. She is based in Basking Ridge, NJ. Prior to holding this position, she worked for Arla Foods in Denmark as part of its post-graduate leadership program, holding several positions over two years. BARILLA AMERICA, INC. Anna Rosales, RD, Nutrition Manager From guiding and instructing clients on clinical nutrition to directly working for food companies and restaurants, Anna’s career has blended a love of cooking with her passion for healthy living. For the past four years, Anna has been the Nutrition Manager of Barilla America. Her focus is to bring Barilla’s Good for you, Good for the planet way of doing business to life through nutrition. At Barilla, she helps instill the benefits of the Mediterranean diet through both employee and consumer education programs. Anna was previously the corporate dietitian for Yakult, an international probiotic company, where she educated health professionals and consumers on the benefits of probiotics. The California Health & Longevity Institute at the Four Seasons Hotel & Resort in Westlake Village, CA retained her as a chef instructor and consulting dietitian for several years. Anna developed her clinical nutrition expertise as a dietitian at St. John’s Health Center in Santa Monica, CA. She is a graduate of the Illinois Institute of Art with a degree in culinary arts and New York University with a degree in nutrition, food studies, and public health. Anna holds a certificate in International Food Law from Michigan State University where she is currently pursuing a master’s degree. She is a Registered Dietitian and a Board Certified Specialist in Oncology Nutrition by the Commission on Dietetic Registration. Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201545 CALIFORNIA STRAWBERRY COMMISSION Christine Christian, MS, Senior Vice President A produce industry professional with over twenty-five years of experience, Chris serves as senior vice president at the California Strawberry Commission, where she oversees financial operations and leads marketing and nutrition research programs. Prior to her twelve years at the Commission, Chris worked in management positions in the food and agriculture industries, including ten years at Fresh Express Inc., where she held key roles in business management. Throughout her career, Chris has gained credibility and established relationships with produce professionals in the retail and food service industries, world-class researchers, and food safety professionals. Chris holds an MS in food science and a BS in microbiology from Pennsylvania State University. She serves on several produce trade association leadership councils and is a member of the Institute of Food Technologists (past Chair of Fruit & Vegetable Products Division), and the Academy of Nutrition and Dietetics. CANNED FOOD ALLIANCE Katie M. Calligaro, Communications Manager With nearly 11 years of public relations experience at a top-five global public relations agency, Katie is known for her energy, creative thinking, and organized approach to program execution. Her strategic insights and passion for the canned food industry led her to join her client, the Canned Food Alliance (CFA), in 2011. At the CFA she now helps lead the charge for promoting the many benefits of canned foods, including nutrition, convenience, affordability, and sustainability. Providing a voice for the industry and the organization, Katie’s enthusiasm is contagious and generates fruitful alliances on behalf of the CFA. Katie holds a bachelor’s of arts in public relations from the College of Communications at Pennsylvania State University, with minors in women’s studies and business. Specializing in media relations and brand account management during her time at Ketchum, her experiences come from food marketing for various brands and public relations and media relations campaign execution. DAISY BRAND Laura Hershey, MBA, RD, Health and Nutrition Manager With an extensive background in nutrition and marketing, Laura is responsible for Daisy Brand’s influencer outreach to health professionals and specifically Registered Dietitians. As Daisy’s first Registered Dietitian, Laura leads the development and execution of the nutrition program strategy and provides health and nutrition thought leadership for media and consumer communications on behalf of Daisy Brand Cottage Cheese. Prior to her role at Daisy Brand, Laura was the nutrition account manager at LifeCare Solutions in Los Angeles, CA, where she was responsible for marketing efforts 46 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 of the enteral and parenteral nutrition program. She trained sales managers and developed marketing materials, including newsletters with contributing articles. Laura previously was a Nutrition Communication Consultant for Yakult USA in Los Angeles, CA, where she presented lectures and conducted webinars on various health topics related to probiotics, as well as represented the company at health conferences. She earned both her bachelor’s of science in nutritional science and master of business administration in marketing at Pepperdine University. Laura is now a Board Member of Pepperdine University’s Alumni Organization-Dallas Chapter. She is also a member of the Dallas Dietetic Association. DR. SCHAR USA Don Braun, Director of Sales Don has been with Dr. Schar for over six years and has overseen the introduction and launch of the Schar brand in the US market as well as in Canada and Mexico. He manages a growing sales team that is responsible for all trade classes (food / drug / mass) as well as natural and specialty for both the ambient (shelf stable) and frozen portfolios now available from Schar. In addition he manages the Schar Food Service business in the US market. Don and his team of regional managers deal with all major specialty food distributors as well as a wide array of regional and local food distributors. Utilizing SPINs sales and market research data, Don and his team provide fact-based solutions to assist retailers and distributors in being the best “destination” for consumers’ gluten-free needs. Previously Don managed for a consumer products company specializing in private label/store brands. DR. SCHAR USA Anne Roland Lee, EdD, RD, LD, Director of Nutritional Services Anne is the Director of Nutritional Services for Schar USA. Previously she was the nutritionist at the Celiac Disease Center at Columbia University, where she was involved in patient care and research. Her research has resulted in published articles on the effect of a gluten-free diet on the quality of life, the nutritional adequacy of the gluten-free diet, the economic impact of a gluten- free diet, and on the cross contamination of inherently gluten-free grains. She has authored chapters on celiac disease in nutrition textbooks as well as co-authored a chapter in a gastroenterology text. Anne has developed numerous educational materials on the gluten-free diet for patients and both clinical and food service professionals. She has been an ADA member for many years and has reviewed the chapters on celiac disease for the ADA on-line nutrition care manual. She is also a member of the ADA Gluten Intolerance Work Group who developed the Gluten Intolerance tool kit and the Certificate of Training for Gluten Related Disorders. She completed her doctorate in nutrition education at Teachers College of Columbia University. Her dissertation topic was the impact of social support networks on quality of life in individuals with celiac disease. Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201547 GENERAL MILLS Ali Dorazio, MS, RD, Senior Nutrition Scientist Ali is part of the Global Health and Wellness Communications team within the General Mills Bell Institute of Health and Nutrition. In her current role, she creates and executes health and wellness strategies for health influencers and General Mills’ businesses. In previous roles within the Bell Institute she has provided nutrition and regulatory guidance for the K-12 channel, Global Meals business, and Global Cereal business. Ali received a bachelor’s degree in nutrition management and a master’s degree in health systems administration from the Rochester Institute of Technology in Rochester, NY. Prior to joining General Mills in 2007, she was the dietitian and chief spokesperson on health and wellness for a large supermarket chain. Ali also was a nutritionist with the Women, Infants, and Children program (WIC). Outside of work, Ali likes to cook, travel, try new restaurants in the Twin Cities, and go for walks around the lake near her house with her husband and 12-month old daughter. GENERAL MILLS Marissa McCormick, MS, RD, Nutrition Scientist Marissa completed her BS at the University of WisconsinMadison in dietetics and went on to obtain her RD credential in Phoenix, AZ. She worked part-time with the product labeling department of General Mills while completing her MS in nutrition science from the University of Minnesota. Currently, Marissa’s role in the Bell Institute of Health and Nutrition is to implement and advance nutrition communication strategies and coordinate health professional outreach. As an RD, Marissa is passionate about nutritious food and sound science, and personally enjoys cooking, being outdoors, and spending time with friends and family. JUICE PRODUCTS ASSOCIATION Stephanie Meyering, Account Supervisor Stephanie oversees communications and media relations for the Juice Products Association and its consumer education program, Juice Central. In this role, she works with members of the Juice Products Association to provide meaningful and strategic information to consumers and health professionals via owned, earned, and paid media. When not communicating the benefits of 100% juice in the diet, Stephanie enjoys cooking, creating new healthy recipes, and playing with her dog, Kirra. 48 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 JUICE PRODUCTS ASSOCIATION Diane A.Welland, MS, RD, Manager of Nutrition Communications Diane is a Registered Dietitian and Manager of Nutrition Communications for the Juice Products Association (JPA). In this role she uses her expertise to translate scientific nutrition information into layman’s terms, manage nutrition policy and regulatory issues, and evaluate nutrition science. In addition to working directly with the scientific community, Diane also communicates nutrition information to the media and the general public and often presents on nutrition issues. Before joining JPA she was a freelance food and nutrition writer, speaker, consultant, and award-winning recipe developer, who wrote for a variety of consumer and trade publications, websites, and blogs. She specialized in stories on food and food trends, nutrition, health and fitness, and is the author of several diet and health books in the Complete Idiot’s Guide series. Diane holds a master of science degree from New York University and dual bachelor’s degrees in communication and human nutrition from Rutgers University. She is an active member of the American Dietetic Association, Food and Culinary practice group, and former chair of the Nutrition and Food Science Section of the International Association of Culinary Professionals. In her spare time Diane loves to cook, visit farmers’ markets, and travel. KELLOGG COMPANY Kristen Germana, MBA, RD, Senior Nutrition Marketing Business Partner As a member of Kellogg’s Nutrition Team, Kristen plays an integral role in bridging nutrition science, consumer insights, and marketing to help develop foods that delight consumers and nourish families. She works with retail stakeholders to drive point of purchase sales with relevant nutrition and wellness activations, partners with brand teams to create differentiating nutrition opportunities, and acts as the nutrition expert for the cross-functional team. Kristen holds an MBA from Rowan University in New Jersey, a BS in Nutrition & Public Health from West Chester University of Pennsylvania, and a BA in Mass Communication from York College of Pennsylvania. She lives in Battle Creek, MI with her husband, three-year-old twin boys, and two crazy dogs. Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201549 KIND SNACKS Stephanie Perruzza, MS, RD, Communications Coordinator Stephanie is a New York-based dietitian working for KIND Snacks, where she focuses on influencer communications relations and outreach, specifically in the health and wellness space. Prior to KIND, she worked as a clinical dietitian at Northern Westchester Hospital developing wellness programs and a monthly feature on the hospital’s From the Expert’s blog and held internships with Ketchum PR’s Food & Nutrition team and Every Day with Rachael Ray magazine in New York. She’s an active member of the Academy of Nutrition and Dietetics (AND), the Greater New York Dietetic Association, and various Dietetic Practice Groups of the AND, including Dietitians in Business & Communications, Nutrition Entrepreneurs, and Food and Culinary Professionals. MUSHROOM COUNCIL Kara Lydon, RD, LDN, Nutrition Manager Kara is a nationally recognized food and nutrition expert and yoga teacher based in Boston, MA. She offers nutrition and culinary coaching, consults with corporate wellness clients, and partners with like-minded food brands and organizations on recipe development and nutrition communications and marketing. Often sought after for her passion and expertise for various media and speaking opportunities, Kara has most recently been featured in Fitness, Shape, Today’s Dietitian, Environmental Nutrition, Food & Nutrition Magazine, Dot Complicated, and Tennis View Magazine. Her food and healthy living blog, The Foodie Dietitian, features delicious seasonal vegetarian recipes and simple strategies to bring more yoga and mindfulness into readers’ lives, and has been featured on The Kitchn and FeedFeed. Prior to starting her own private practice and consulting business, Kara led health communication strategy for Chobani, Inc., where she pioneered an integrated program targeting health professionals, and served as the key nutrition spokesperson. She began her career in clinical nutrition at The Weight and Wellness Center at Tufts Medical Center. Kara graduated with honors from Boston University with a bachelor’s of science in nutritional sciences and completed her dietetic internship at Mount Auburn Hospital, a teaching hospital of Harvard Medical School 50 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 MUSHROOM COUNCIL Steven Muro, MBA, President Founder and president of Fusion Marketing, Steven is a dynamic and creative leader with deep roots and expertise in the fresh produce and consumer packaged goods industries. He brings a winning combination of executive-level perspective and executional know-how in brand building, strategic marketing and communications, sales leadership, and shopper and retail insights and analytics. Prior to establishing Fusion Marketing, Steven held the position of vice president of marketing worldwide for a division of Wella Corporation (a Proctor and Gamble Company), responsible for all domestic and global marketing. Prior to that, he was the director of sales and marketing for a brand of cosmetic giant L’Oreal. NATIONAL PASTEURIZED EGGS Katie Clay, RD, LDN, Corporate Dietitian Katie has worked with many industry leaders and has foodservice and nutrition experience both domestically and internationally. She is a member of many industry associations; presents numerous webinars and seminars; and develops consumer and RD educational materials with her primary focus on the retail segment. For dietitians, consumers, educators and foodies, the love of food and all that goes with it is ever-changing and creating an exciting field for all of us who enjoy eating! Promoting knowledge through nutrition, wellness, and healthy eating inspires and motivates Katie. Her enthusiasm for wellness-focused nutrition education provides a fresh and unique perspective she shares with the Safest Choice consumer. NATIONAL PASTEURIZED EGGS Deborah Rayhab, MBA, Director of Healthcare Marketing After attaining her master’s degree at Loyola University of Chicago, Debbie has worked in varying capacities within the healthcare industry. Prior to joining National Pasteurized Eggs, she worked for Baxter International, Kraft Foodservice, Dietary Products, and the Emerson Group. Debbie’s passion for education and working with food has allowed her to focus on food education, food safety education, and marketing strategies. In her current role, she is a member of several industry associations and works closely with healthcare professionals in both acute and long term care, focusing on consumer education and health & wellness promotion. Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201551 NATIONAL TURKEY FEDERATION Lori Gerstley, Partner, Outloud A seasoned public relations professional, Lori is a partner of Outloud, a marketing communications consulting firm that specializes in working with food and beverage associations and companies. One of Lori’s key roles at Outloud is leading the communications program for the National Turkey Federation, specifically its outreach to Registered Dietitians. Lori has worked on both the client and agency side during her career in the communications field. She has successfully partnered with CEOs and key executives to balance creative thinking with strategic oversight to drive marketing communications strategies and revenue growth. Lori has been an integral member of Outloud’s leadership team since 2012 and was responsible for building and leading the retail channel communications component for the got milk?/ Milk Mustache program. Before joining Outloud, she was a member of the senior management team at Levin Group, the country’s largest dental business consulting firm. She built and ran the public relations department with a focus on corporate communications. Previously, she was the president of her own PR firm, PR works, for eleven years, providing B2B public relations services for a diverse group of companies and organizations. Earlier in her career, she worked for several PR/ad agencies on local, regional, and national accounts including Hechinger and Home Quarters Warehouse. In addition, she was a PR Brand Manager for Heublein, where she was responsible for national PR for three brands of spirits. Lori also served as marketing communications manager for two brands of footwear at Nashville, TN-based Genesco Inc. ORGANIC VALLEY Cate Hollowitsch, Community Engagement Manager Cate has been the Community Engagement Manager at Organic Valley since 2011. In this role, she oversees all trade shows, consumer events, and brand partnerships and sponsorships. With more than fifteen years’ experience in tradeshow and consumer marketing, she is always looking for smart, engaging ways to connect consumers and influential audiences to the Organic Valley brand. 52 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 ORGANIC VALLEY Sara Tedeschi, Nutrition Consultant Sara has been working in the fields of nutrition, organic and sustainable agriculture, and food systems all of her professional life. She has worked on local food initiatives for over twelve years, most currently serving as a Farm to School Outreach Specialist through the University of Wisconsin-Madison. She also serves the non-profit world by providing garden-based, nutrition education to inner city Milwaukee youths. Sara is passionate about organic foods and farming and spent her ten years prior as a Community Supported Agriculture (CSA) farmer and educator, and as an organic certification specialist with the Midwest Organic Certification Association. She lives on her family farm in Western Wisconsin and is an over-enthusiastic home gardener and food preservationist. THE PEANUT INSTITUTE Ashley Hammond, Program Manager Ashley is the Program Manager at PMK Associates, Inc. where she uses her prior event management experience and background in the biological sciences to coordinate programs on health and wellness. She works with team members to manage logistics and implement client programs, projects, and events. She also monitors current nutrition trends in the news and media. Ashley received her BS in biological science from Virginia Tech. PEAR BUREAU NORTHWEST Brittany Wilmes, Communications Manager Brittany is responsible for the communications component of the integrated marketing and foodservice programs for USA Pears, including social media, public relations, development of usapears.org, and The Pear Dish blog, newsletter editorial, and outreach to educators, school foodservice professionals, and Registered Dietitians. She has a background in marketing communications, writing, and event planning for companies including People to People Ambassador Programs and Discovery Student Adventures. She holds a bachelor’s degree in journalism and Spanish from Gonzaga University. She lives in Portland, OR. Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201553 SUN-MAID GROWERS OF CALIFORNIA Greg Hoffman, Southwest Regional Business Director Greg graduated from Florida State University with a BA and has been in the grocery industry for forty-one years, working with such recognizable national grocery companies as Mueller Pasta, M&M/Mars, and Florida food brokerages Bonacker&Leigh and Budd Mayer. He has spent the last seventeen years working for Sun-Maid Growers of California. He and his wife currently reside in Valrico, Florida with their four rescued dachshunds. SUN-MAID GROWERS OF CALIFORNIA Rich Paumen, Senior Vice President Retail Sales and Marketing Rich brings years of diverse experience and hands on knowledge to his current position at Sun-Maid Growers of California. During his high school and college years he worked in a grocery store, which kick started what has turned into a successful career that has spanned over 40 years. For the last 25 years, Rich has worked for Sun-Maid Growers holding various sales and management positions covering all channels of trade. He has traveled throughout the United States and Canada while helping grow the business. Rich’s position of senior leadership within Sun-Maid has helped increase the Sun-Maid business over 35% in many channels over the last five years. While employed by Sun-Maid, Rich and his family have enjoyed living in the Philadelphia area and Northwest Arkansas. They currently reside in Fresno, CA so Rich can be more involved in the day-to-day operations of Sun-Maid and be able to oversee both the sales and marketing aspects of the business. Rich currently holds the position of Senior Vice President of Retail Sales and Marketing. He is in constant contact with the regional business directors and has his hands full with product development. His emphasis with Sun-Maid is to further promote the health and wellness benefits of raisins and dried fruits. 54 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 UNILEVER Maria Gustafsson, RDN, Nutrition Manager Maria is the Nutrition Manager for Refreshment Unilever in North America. She manages the brands Lipton Tea and the ice cream brands Breyers, Ben & Jerrys, Klondike, Good Humor, Talenti, and Popsicle. Maria is from Sweden, where she worked as a clinical dietitian in cardiology at one of Stockholm’s largest hospitals before she joined Unilever. She worked for Unilever in Sweden, the Netherlands, and Canada before she moved to the United States. She has a bachelor’s of science degree in Dietetics from the University of North Carolina at Greensboro. Maria is the Academy of Nutrition and Dietetics Country Representative for Sweden and is involved with the American Overseas Dietetic Association. UNILEVER Carolyn Kallio, MAN, RD, Nutrition and Health Manager As a Registered Dietitian at Unilever, Carolyn is actively working to make products throughout the grocery store healthier to help consumers eat and drink healthier versions of what they know and love. She is a cross between a marketer, scientist, and chef. She takes what she learns from science and brings it to life by helping to ensure more good than bad goes into a food or beverage and that the final product tastes delicious! UNILEVER Nadean Peskun, RD, Nutrition & Health Manager, Unilever Canada Nadean is responsible for the long-standing health care professional outreach program through the Becel Centre for Heart Health. In addition, she leads the consumer nutrition communications activities for Becel and Hellmann’s businesses and works closely with doctors, dietitians, marketers, and agency partners on a daily basis. She loves anything related to the overall food experience. Passion, positivity and a desire for high quality performance are her inner drivers. She firmly believes that you must love what you do. And, luckily she does! Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201555 VESTCOM INTERNATIONAL Monica Amburn, RD, LDN, Senior Director of Health & Wellness Monica is a Registered Dietitian/Nutritionist with a passion for creative wellness education and communications. Her experience in clinical nutrition, weight loss counseling, and as a corporate supermarket dietitian has allowed her the privilege of leading thousands of people towards healthier lifestyles and personal goal achievements. Monica is the Senior Director of Health & Wellness with Vestcom International, the leading provider of shelf-edge nutrition communication solutions to thousands of supermarkets nationwide. VESTCOM INTERNATIONAL Patty Packard, MS, RD, Director of Nutrition & Regulatory Patty Packard, MS, RD is the Director of Nutrition & Regulatory for healthyAisles® and vitaAisles® at Vestcom International, the largest provider of FDA/USDA-based shelf-edge nutrition claims to the supermarket industry. Patty is a Registered Dietitian with over 15 years of extensive regulatory nutrition experience in the food industry. In her prior role as Director of Nutrition at ConAgra Foods as well as in her current position, Patty has been a frequent speaker and contributor to regulatory issues at national meetings, presented oral comments to FDA, co-chaired the National Nutrient Database meeting in 2011, and has co-authored over 10 publications. 56 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 ZEVIA ZERO CALORIE SODA Natalie Gershon, Vice President, Marketing Natalie is a marketing executive with multi-functional experience in the natural/organic consumer packaged goods industry. She currently serves as the Vice President of Marketing at Zevia, a brand of naturally sweetened, zerocalorie sodas. Prior to joining Zevia, she was the Director of Marketing at Dogswell, a natural, functional pet food line. In her tenure at Dogswell, Natalie managed consumer and customer marketing, product development, creative and customer service teams under Marketing. While always having her voice in the creative direction of the company, she originally joined the Dogswell team as the Sr. Manager of Finance & Operations, managing both teams, in addition to Human Resource, before transitioning to marketing full time. Prior to discovering her passion for the natural CPG industry, Natalie lent her creative vision to the Comedy Development team at Fox Broadcasting Network. She previously served on the Junior League of Los Angeles Finance Board in addition to holding the Director of Philanthropy and Vice President of Marketing positions in Alpha Phi at California State University Long Beach where she gained her BA in communication studies, with a minor in ballet. She resides in Burbank, CA and is an avid hostess, decorator and event planner. It’s been said she can find just about any reason to throw a party. When not planning a soiree, Natalie can often be found in the kitchen whipping up her own version of the 15-minute meal, building forts with her son, playing with her new daughter, or organizing a drawer. ZEVIA ZERO CALORIE SODA Paddy Spence, CEO/Chairman Paddy is a recognized authority on health and wellness with over 20 years of experience in the natural/organic consumer packaged goods industry. He currently serves as Chairman and CEO of Zevia, a line of naturally sweetened, zero-calorie sodas. From 2005 to 2009, he was President of Levlad, a personal care manufacturer known for its natural personal care brand Nature’s Gate. Before joining Levlad, Paddy served as Chairman of SPINS, a leading provider of syndicated market research that he sold to private investors in 2004. In 1995, he founded SPINS to introduce sophisticated marketing information services to the rapidly growing health and wellness industry, and served as the company’s Chief Executive Officer for eight years. Prior to founding SPINS, Paddy served from 1992 to 1995 as Vice President, Sales & Marketing for the Kashi Company, a manufacturer of natural cereals based in La Jolla, CA. He has also held positions at Harvard Business School’s Division of Research, the Center for Leadership and Career Studies at Emory University and United Parcel Service’s International Marketing department. He holds an AB magna cum laude from Harvard College and an MBA from Harvard Business School. He resides in Los Angeles with his wife and two daughters, and is an avid athlete, having completed over forty triathlons and trained in martial arts such as Brazilian Jiu-Jitsu, wrestling, Shotokan Karate and boxing. Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201557 ZEVIA ZERO CALORIE SODA Natalie Wallach, Marketing Manager Natalie started her career in the natural/organic consumer packaged goods industry at Levlad, a personal care manufacturer, in the marketing department for Nature’s Gate, a natural personal care brand. There, she managed the digital and social platforms, executed online promotions and provided support to the sales team. Currently in her position as Marketing Manager for Zevia, a brand of zero calorie, naturally sweetened soda, she manages trade and consumer events, market level programs, and their wellness professionals program which includes both in-store and out of store dietitians. Natalie graduated cum laude from Cal State University Northridge with a BA in business management. On the weekends, you will find her hiking in the beautiful Santa Monica Mountains of the San Fernando Valley where she resides, or getting crafty. As the resident baker at Zevia, she has been known to whip up some pretty awesome soda cakes, but cheesecake is her specialty. 58 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 Healthy Plates Healthy Planet Oldways Supermarket Dietitian Symposium 5.0 Resources Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201559 About Oldways “If you’ve ever wondered how some of the world’s healthiest and best-tasting foods seem to wind up in your favorite home recipes and restaurants these days, you’ll be glad to know it’s not by accident. You have friends in the business.” Cooking Light Magazine, about Oldways Let the old ways be your guide to good health and well-being. Oldways is a nonprofit food and nutrition education organization with a mission to guide people to good health through cultural food traditions and lifestyles, using practical and positive programs grounded in science and tradition. Simply, we advocate for the healthful pleasures of real food. At Oldways, we are more determined than ever to help everyone, everywhere, live longer and healthier lives. We will do this by continuing to encourage people to seek out the joys of good foods and drinks, well prepared and consumed with pleasure, in the company of family and friends. That is the profound and worthy mission that drives us and our partners every day. Healthy eating and healthy foods have the power to improve the health and wellbeing of all of us. Science and common sense tell us that good health and good food go hand in hand. The healthy old ways have a special importance and impact because they bring together: (1) good nutrition with delicious foods, (2) culture and heritage, and (3) eating, shopping and cooking. As Michael Pollan wrote in The New York Times on Sunday, October 2, 2011, “I have yet to hear of a traditional diet – from any culture, anywhere in the world – that is not substantially healthier than the ‘standard American diet.’ The more we honor cultural differences in eating, the healthier we will be.” Oldways was founded in 1990 to address health issues (increasing rates of obesity, heart disease, cancer, diabetes, and other diseases of excess) and to preserve culinary traditions, helping people make healthy connections to their food (cooking and eating real foods) and their heritage. We learned early on that change happens by motivating individuals and influencers to move in a common direction. Working throughout the world – from Australia to Brazil and from Italy to the US – Oldways has collaborated with hundreds of international experts including dietitians, scientists, doctors, chefs, historians, food producers, retailers, and food writers to create “mini-movements” that have inspired millions of people to change the way they eat. To fulfill our mission, we have developed a number of innovative programs promoting cooking, traditional ingredients and diets, and healthy lifestyles. Learn more at www.oldwayspt.org. 60 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 Mediterranean Diet Resources From Oldways and the Mediterranean Foods Alliance The 2015 Dietary Guidelines Advisory Committee highlights the Mediterranean Diet as one of the best eating patterns for proven good health. Oldways’ Mediterranean Foods Alliance (MFA) has all of the resources you need to teach shoppers about this healthy way of eating, including: ▲▲ Med Diet Pyramid. Since 1993, when we created the Mediterranean Diet Pyramid, we’ve been the leading communicators on the power of the Mediterranean Diet and the science behind it. Download our updated pyramid to give your shoppers a clear picture of healthy eating at a glance. The pyramid is also available from our online store as a 24” x 36” printed poster, as a refrigerator magnet, or as a 100-sheet tear pad. ▲▲ The Oldways 4-Week Mediterranean Diet Menu Plan. Order copies of this publication, which offers 80 pages of user-friendly recipes and tips for adopting the Mediterranean Diet, co-branded with your store’s logo. ▲▲ Med 101 Brochure. For a quick overview of the Med Diet, download a copy of our Welcome to the Mediterranean Diet brochure (http://www.oldwayspt.org/resources/heritage-pyramids/get-started-gomed). You’ll find 8 simple steps to follow for good health, plus a simple guide to the Mediterranean Diet pyramid. You can purchase printed copies of the brochure from our online store or work with us to create a customized PDF of the brochure featuring your store’s logo. ▲▲ Celebrate National Mediterranean Diet Month. Every May is Med Month, and Oldways offers resources to help you celebrate, like our “Make Each Day Mediterranean” calendar with 31 tasty tips for enjoying the flavors of the Mediterranean. ▲▲ Fresh Fridays. Discover easy techniques, affordable ingredients, and delicious flavors of Med Diet recipes on our website and sign up for our free bi-weekly e-newsletter, Fresh Fridays. ▲▲ Med Tool Kit. Our newly updated Toolkit is a comprehensive tool for communicating the remarkable health benefits, fresh flavors, and affordability of the Mediterranean Diet. Find it in the Oldways Nutrition Exchange Toolkits on our website. ▲▲ Seasonal Med Menus and Healthy Holidays. Download the MFA’s 7-day seasonal menus or May All Your Holidays Be Mediterranean for great ways to cook up healthy, mouthwatering recipes using foods that are easy to find in American supermarkets. ▲▲ Mediterranean Diet Shopping List. Proper nutrition starts at the store. Help your shoppers make smart, healthy choices they can feel good about. Download our list designed to help shoppers stock up on healthy foods. You can also purchase a Med Diet Grocery List pad with 52 weekly double-sided sheets. Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201561 More Resources for Healthy Eating From Oldways While Oldways is perhaps best known for creating the Mediterranean Diet Pyramid and the Whole Grain Stamp, these are just two of the scores of resources available to RDs and other supermarket professionals. You may also enjoy the following resources: ▲▲ Traditional Healthy Eating Pyramids. Our Mediterranean, African Heritage, Latin American, Asian and Vegetarian & Vegan pyramids make it easy for you to show shoppers a healthy total diet at a glance. Available as a free download (all 5) or from our store in poster size (Med, African Heritage, Vegetarian & Vegan, and Latino). ▲▲ The Latino Nutrition Collection. Oldways offers free bilingual meal plans, nutrition basics, label reading, our Camino Mágico shopping guide, and more—all great resources, in English and Spanish, for communicating with Latino shoppers. ▲▲ Healthy Pasta Meals are an easy, affordable way to increase consumption of vegetables, legumes, and other healthy foods. Our Pasta Meal resources include a consumer nutrition brochure, a children’s cooking and nutrition program, and a free one-hour webinar offering CPE credits. ▲▲ The Oldways Table—our book—features essays and recipes that weave a story of delicious health, and our blog of the same name continues the tradition of the pleasures of the table! ▲▲ Conferences with Continuing Education Credits. Oldways’ conferences are legendary, featuring top speakers and media from around the globe—and CPE credits for dietitians. ▲▲ Healthy Delicious Online Recipes. You can count on Oldways to translate the science of nutrition into scores of appetizing recipes guaranteed to appeal to everyone. Bonus: they’re already analyzed for nutrients, calories, etc. ▲▲ Culinary Tours. Learn about healthy eating traditions worldwide through culinary travels with Oldways and our favorite top chefs and cookbook authors. Previous trips have included Istanbul, Normandy, Morocco, many regions of Italy and Greece, and China. May we put you on our list for information about our next trip? ▲▲ Scientific Consensus Statements. Oldways has developed a number of Scientific Consensus Statements and Reports with leading scientists from around the world. Topics include Healthy Fats, Healthy Pasta Meals, Glycemic Response, and Report on Latin American Diets. ▲▲ Health Studies Database. Search through scores of health studies documenting the benefits of traditional diets. 62 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 Oldways Nutrition Exchange (ONE) Online Resources for Dietitians Designed to Help You Do Your Job More Easily ONE, an online resource created specifically for supermarket RDs, puts comprehensive information about healthy eating and healthy products at your fingertips. Whether you’re searching for the latest health study, inspiration for your blog or store tour, or nutrition information about a product, ONE supports your work with these tools: Themed Toolkits Each month we post a new toolkit, filled with free, downloadable resources written in consumer-friendly language. You can use the content “as is” or cut and paste it to fit your needs. Hot trends such as gluten-free, plant-based diets, and eating healthy on a budget are addressed, and health issues such as diabetes, weight loss, and heart health are explored. Kits are published several months prior to major health awareness months and holidays, so you’ll have time to incorporate these resources into your plans. Additionally, throughout the year we host toolkits produced by commodity boards and food companies so you’ll have the latest resources developed by these organizations, too. All resources are dietitian reviewed and approved so you can rest assured that the information we provide is accurate and relevant. The ONE-Stop Resource Directory ONE-Stop was created to help RDs make connections with food companies, commodity boards and nutrition nonprofits. With the searchable database, not only are the health and wellness information and resources of these companies just a click away, you also have access to contacts within their organizations (many of them are RDs themselves) who can answer your questions about product nutrition or procuring samples for your next food demo (or anything in between!) With ONE-Stop, you can spend less time surfing multiple websites and more time doing what you love best – inspiring shoppers to choose healthier foods. It’s Easy to Access the Toolkits and the ONE-Stop Resource Directory. Just log onto our website and signup for your free account and begin downloading or searching—or scan the QR code (at the right) to access the ONE portal. We Value Your Feedback After you’ve used the Toolkits and the ONE-Stop Resource Directory, please tell us how you use the resources and the connections you’ve made; we’d love to hear your ideas for topics or ways to improve the program, too. Please email [email protected], or take our online survey at www.oldwayspt. org. Everyone who emails us or takes the survey is in the running for our “$50 for Feedback” award. Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201563 Whole Grains Resources From Oldways and the Whole Grains Council You’re already promoting whole grain products to shoppers, and we want to make your job easier! In addition to our well-known packaging symbol, the Whole Grain Stamp, the Whole Grains Council offers many other resources to supermarket dietitians: ▲▲ Get Free Goodies. Are you planning a nutrition education initiative or in-store wellness promotion? Order whole grain posters, buttons, and stickers from us to pass out to your customers! ▲▲ Recipes and handouts. If you’d like to demo how to use different whole grains and grain flours, we have a large database of recipes on our website to meet your needs. Also, we offer an assortment of printable educational materials, including handouts and a colorful tri-fold brochure. ▲▲ Shopping Tour Kit & Trivia Game. Guiding shoppers to whole grain choices is easy with our Whole Grain Grocery Store Tour Kit, available for free download on our website. Also check out our Whole Grain Trivia Contest Kit, a great way to interact with customers and test their whole grain knowledge. ▲▲ Health Studies and Research. The Whole Grains Council is a hub of whole grains education and research. Check out our frequently updated health studies page to learn the latest whole grain science. Also, if you missed our conference this November, the video presentations are up online and available for CPE credit. ▲▲ E-newsletter & Blog. For the latest whole grains news, trends, research, and recipes, subscribe to our monthly email newsletter, or recommend it to your customers! Also, be sure to check out our whole grains blog, with new posts appearing weekly. ▲▲ Call our Hotline. Do you have questions about the health benefits of specific whole grains? Are your customers looking for a whole grain version of one of their favorite foods? Are you or your customers unsure if a product is a whole grain? Contact Kelly Toups, RD at ([email protected], or 617-896-4884). Also, for any questions about how to access the materials referenced above, don’t hesitate to reach out to Kelly as well. 64 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 African Heritage Diet Resources From Oldways Did you know that there are over 150 types of edible greens in West Africa alone? Or that early African American cooks actually had a name for their greens water— Potlikker—that they reserved after cooking for its nutritional power? Oldways’ African Heritage Diet Pyramid celebrates the culinary, agricultural, and nutritional wisdom of African descendants across the world. The African Heritage Diet is based on the traditional foods and healthy, plant-based eating patterns of African American ancestors from Africa, South America, the Caribbean, and the American south. Like the Traditional Mediterranean Diet, the African Heritage Diet is based on an abundance of vegetables, whole grains, legumes, nuts, herbs, spices, and healthy oils prepared with incredible flavor. Supermarket dietitians can benefit from Oldways’ African Heritage Diet in three important ways: 1) A Taste of African Heritage: Health Through Heritage Cooking Classes and Demos To bring the African Heritage Diet Pyramid to life for people everywhere, Oldways has developed A Taste of African Heritage, a national cooking program that combines cultural history, nutrition, and cooking lessons on healthy, heritage-inspired meals to dramatically improve health and wellbeing. “African-American food ways have, for many years, been perceived negatively because less-healthy ‘special occasion’ dishes are now marketed more as everyday foods,” says Vivien Morris, RD, “But we are celebrating the real traditional AfricanAmerican culinary heritage, which is wonderfully health-promoting.” This empowering six-week program is a roadmap to living and eating well, written by history, to dramatically improve health and wellbeing today. Contact Sarah McMackin ([email protected]) to learn how you can host a class. 2) Free African Heritage & Health Online CPE Course (2 Credit Hours) Earn your Continual Professional Education credits with this in-depth overview of the African Heritage Diet. This self-directed course offers an evidence-based, culturally competent, nutrition intervention guide that provides information and tools to help clients of African heritage prevent and manage many of today’s diet-related conditions. 3) Access other African Heritage Diet resources on the Oldways website Visit oldwayspt.org/programs/african-heritage-health for resources like Oldways’: ▲▲ African Heritage Diet 101 Brochure: This colorful trifold, available as a downloadable PDF or in hard copy, introduces the rich cultural and nutritional background of the African Heritage Diet, its health benefits, and ten simple steps to enjoy this traditional way of eating today. ▲▲ Setting Up Your African Heritage Kitchen: A list of delicious African Heritage staples to have on hand to make quick and healthy meals (includes proper storage tips). ▲▲ African Heritage Diet Grocery List: A handy grocery list of common African Heritage foods to fill your cart. Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201565 Vegetarian/Vegan Diet Resources From Oldways and the Oldways Vegetarian Network The Oldways Vegetarian Network (OVN) is a new endeavor to team up with the world’s leading plant-based nutrition researchers, nutrition experts, and culinary professionals in order to promote the health benefits of a vegetarian or vegan diet that celebrates traditional, whole plant foods. In 2013, the Oldways Vegetarian Diet Pyramid, created in 1997, was reviewed and updated by a scientific committee that included Dr. Joan Sabate of Loma Linda University, and Drs. Walter Willett and Frank Sacks of the Harvard School of Public Health, Registered Dietitian Sharon Palmer, and others. To extend and expand the reach of the updated Pyramid, and with an overall goal of increasing consumption of plant foods, the OVN is creating a number of new resources for dietitians including: ▲▲ Oldways Vegetarian & Vegan Diet Pyramid. Our newly revised pyramid depicts all the colorful foods that form a well-planned plant-based diet and the enhanced lifestyle panel at the bottom focuses on cooking meals at home and enjoying them with family and friends. The pyramid is available from our Oldways online store as a 24” x 36” printed poster. ▲▲ The Oldways 4-week Vegetarian and Vegan Diet Menu Plan, by plant-based dietitian, Sharon Palmer. This useful book features easy and affordable recipes and sound advice for planning healthy, delicious meals. ▲▲ Welcome to the Vegetarian/Vegan Diet brochure. A trifold brochure, available either as a downloadable PDF or in hard copy, provides 10 simple steps to healthier plant-based meals. ▲▲ The Basics of Plant-Food Nutrition. Helpful tables show how a well-planned vegetarian or vegan diet can provide important sources of protein, calcium, Vitamin D and Vitamin B-12. ▲▲ What Can You Do With? resources currently offer helpful tips on making good use of beans, bulgur, cottage cheese, peanuts and peanut butter, raisins, and tofu. We will soon be adding many more pages to this popular collection. ▲▲ Recipes. Tour the world of plant-based recipes to find new ways to prepare and enjoy familiar foods. Visit our webpage for these and other helpful free resources: www.oldwayspt.org/programs/oldways-vegetarian-network 66 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 The Latest News in Nutrition March is National Nutrition Month: “Bite Into a Healthy Lifestyle” is the 2015 Campaign Theme http://www.nationalnutritionmonth.org/nnm/ ▲▲ Scientific Report of the 2015 Dietary Guidelines Advisory Committee Released http://www.health.gov/dietaryguidelines/2015-scientific-report/ ▲▲ “Eggs are no longer bad guys. Coffee with those eggs? Go ahead, have a cup, maybe even three.” -WebMD “We likely still have a long way to go reorienting our culture to a renunciation of quick-fix diets, and an embrace of the tried-and-true fundamentals of healthful eating. In an age of polarized opinions, magnified in the echo chambers of cyberspace, there are a lot of competing dogmas to overcome. Getting past that, and coming together, is an important mission – but perhaps a topic for another day. For today, we at least now have recommendations, and the promise of official guidelines, that emphasize wholesome foods in sensible combinations, rather than isolated nutrients – which for far too long have unbalanced our diets, like a tail that wags the dog.” —Dr. David Katz FDA Finalizes Menu and Vending Machine Calorie Labeling Rules http://www.fda.gov/Food/IngredientsPackagingLabeling/LabelingNutrition/ ucm248732.htm ▲▲ Finalized ruling requires calorie information be listed on menus and menu boards by November 2015 in chain restaurants, similar retail food establishments and vending machines with 20 or more locations to provide consumers with nutritional information about the foods they eat outside the home. ▲▲ The Rise of Supermarket RDs — Today’s Dietitian, October 2014 http://www.todaysdietitian.com/newarchives/100614p12.shtml Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 201567 Acknowledgements Oldways is grateful to the many individuals and organizations who have contributed their support, time, and efforts to make this Symposium a success. We extend a very special thank you and our gratitude to all our sponsors. We have been energized by your excitement and interest, and we thank you and those who have worked on your behalf for your generous support: Don Braun and Anne Lee, Dr. Schar USA; Stephanie Scott, Monica Amburn, and Patty Packard, Vestcom International; Maria Gustafsson, Carolyn Kallio, and Nadean Peskun, Unilever; Natalie Gershon, Paddy Spence, and Natalie Wallach, Zevia Zero Caloria Soda; Jenny Heap, Lauren Shelar, and Kate Geagan, Almond Board of California; Anna Rosales, Barilla America, Inc.; Stephanie Meyering and Diane Welland, Juice Products Association; Ali Dorazio and Marissa McCormick, Bridget Montag, General Mills; Kara Lydon, Steven Muro, Katie Preis, Mushroom Council; Katie Clay, Jim Painter, and Deborah Rayhab, National Pasteurized Eggs; Cate Hollowitsch, Stephanie Knutson, and Sara Tedeschi, Organic Valley; Greg Hoffman, Rick O’Fallon, and Rich Paumen, Sun-Maid Growers of California; Tracey Altman and Rusty Pullam, Wholly Guacamole; Liberty Sveke and Samantha Liebhard, Arla Foods; Christine Christian, California Strawberry Commission; Katie Calligaro and Dasha Shor, Canned Food Alliance; Laura Hershey and Kate Wilson, Daisy Brand; Kristen Germana and Sarah Ludmer, Kellogg Company; Stephanie Perruzza, KIND Snacks; Lori Gerstley, National Turkey Federation; Ashley Hammond and Pat Kearney, The Peanut Institute; Brittany Wilmes, Pear Bureau Northwest. Thank you also to the participants—the supermarket dietitians, health and wellness advisors, and other experts—who have come to share their time and their ideas. We look forward to learning from you. Many thanks to the staff at the Vinoy Renaissance St. Petersburg Resort & Golf Club who have listened to our vision for the Symposium, and who have helped make this event a reality. We particularly acknowledge Carolina Nodsle, Senior Sales Manager; Carol McKenna, Senior Events Manager; and Mark Heimann, Executive Chef/Director of Restaurants; and Jose Laboy, Sales and Production Manager, American AV. We would also like to extend our thanks to the team at Loews Don Cesar including Ashley Succow, Conference Manager, and Executive Chef Kenny Hunsberger; and to the crew at the Yacht Starship including Laura Lothridge, Sales Manager; Eric Abrel, Services Manager; Executive Chef Bob Barfield; and Sous Chef Alphonso Poole. Finally, we wish to extend our gratitude to Barbara Ruhs for her vision, ideas, and creativity. She continues to inspire us with her passion. And special thanks to the Oldways team members who have been instrumental in planning this program: Georgia Orcutt, Program Manager, who is always interested in exploring new ways to boost our collective learning experience; Rachel Greenstein, Communications Manager, who kept us moving at the Sunday night reception; Joan Kelley, Manager of Graphics and Website, for creating all the program materials; and Abby Sloane, Financial Manager, for keeping track of so many important details. Sara Baer-Sinnott President, Oldways 68 Healthy Plates Healthy Planet: Oldways Supermarket Dietitian Symposium 2015 The Important Role of Supermarkets One of the most frequent questions callers have is how Hy-Vee calculates its financial return on its investment in dietitians. “We have store directors in eight states who have looked at it and say they can’t afford not to have a dietitian in their stores,” Andy McCann, Senior Vice President for Retail Health at Hy-Vee said. “It’s very difficult to calculate a return on investment, but when you look at day to day what the dietitians do, it’s easy to see how they’re valuable.” – The New York Times, August 24, 2012 “Employing Dietitians Pays Off for Supermarkets” How important is health marketing to supermarkets? “Today we’re a supermarket company… selling wellness services and wellness products. I think in 10 years’ time we’ll be thought of more as a wellness company selling food.” – Steven Burd, Former CEO of Safeway As Americans become more interested in maintaining health and preventing chronic disease, grocery store chains are relying on dietitians to provide nutrition education to shoppers, and stay abreast of nutrition trends and research to help them remain competitive. Conventional, natural, big box retailers as well as convenience and discount stores are all fighting for a slice of the healthy shopper’s dollar. It makes sense when you consider the average person visits their doctor less than twice per year and steps into a grocery store nearly twice per week! – Barbara Ruhs, MS, RDN, Oldways Supermarket Dietitian Ambassador Celebrating Traditional Diets for 25 Years www.oldwayspt.org
© Copyright 2024