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Federal Department of Foreign Affairs FDFA
Swiss Agency for Development and Cooperation SDC
Regional Cooperation
Division Latin America and the Caribbean
e+i
employment and
income network
Invitation
SDC’s Employment and Income Network, Ashoka and Hystra invite you to a thematic event on:
NUTRITION, VITALITY AND SOCIAL BUSINESS
18th of March 2015
Best Western HotelBern, Zeughausgasse 9, Bern (Switzerland), +41 31 329 22 22
Introduction
Two billion people suffer from the “hidden hunger” in the world. So why don’t more people care
about nutrition? Why do many development programs, particularly in health and education, still not
include nourishment?
Perhaps it is because people care about the results of vitality and wellness, not its components.
They care about baby development and growth, educational and physical performance, or personal
and employee productivity. To generate consumer demand for nourishing food, the connections
between nourishment and those broader results must be made.
Providing fully nourishing diets is already a huge challenge, yet nourishment alone is not enough to
produce vitality and wellness. Indeed, health and other factors reduce nourishment absorption and
often offset any benefits of “nutrition only” programs.
Fortunately, many social entrepreneurs and social businesses around the world are innovating on
how to deliver better nutrition and health outcomes.
Objectives and audience
This one-day event will be an opportunity to share the innovative approaches developed by social
entrepreneurs and others and think through the questions these bring. It aims at:
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Creating awareness about the importance of a holistic approach to human nourishment
and wellbeing, with personally measureable outcomes
Learning about new opportunities for business and government to partner with social entrepreneurs in these areas, create more demand and markets at the Base of the Pyramid,
and invest into new hybrid business models
Presenting and improving together two specific, integrated, scalable approaches to increasing nourishment but also human wellness more broadly, among two groups of populations at risk (namely mothers and their babies, and youth in school)
Introducing ideas and approaches emerging from social entrepreneurs in the broader Nutrient Value Chain, e.g. in natural eco-systems, agriculture and soil, and their relationship
with nutrition
More broadly, exploring opportunities for partnerships and collaborations between participants
This event will bring around the table both practitioners already active in the field of nutrition, be
they social entrepreneurs, corporations, impact investors, NGOs or aid agencies, and people and
organizations working on related topics such as health, food security and education, not yet familiar
with these topics, but interested in taking action.
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Agenda
8:00-8.30
8:30-8:45
8:45-8:55
8:55-9:50
9:50-10:45
10:45-11:00
Session
Registration
Welcome and introduction by SDC
Introduction: Making
Nutrition Matter
Measuring outcomes,
creating partnerships
Why nutrition alone
fails: the importance of
holistic approaches
Break
11:00-12:00
Marketing nutrition for
the BoP
12:00-13:45
13:45-16:15
Networking lunch
Innovative approaches
in nutrition and wellness for the BoP (participative sessions in
parallel)
Speakers
Marlene Heeb, Global Programme Food Security
Paul Murphy, CEO of Valid Nutrition
Paul Murphy, CEO of Valid Nutrition
Anthony Hehir, Director, Nutrition Improvement Program,
Royal DSM
David Aylward, Health and Nutrition, Ashoka Global
Nicolas Metro, Founder of Kinome, Ashoka Fellow
Olivier Kayser, Founder and Managing Director of Hystra
Lucie Klarsfeld, Project Manager of Hystra
Marti Van Liere, Director, Nutritious Foods for Children
and Mothers of GAIN
Session 1: Concrete proposals for Successful Babies and
Youth Wellness
Moderator: David Aylward, Health and Nutrition, Ashoka
Global
Panel:
 Paul Murphy, CEO of Valid Nutrition
 Dr. Zeena Johar, SughaVazhvu Healthcare, Ashoka
Fellow
 Olivier Kayser, Founder and Managing Director of
Hystra
 Archana Sinha, Nourishing Schools Initiative, Ashoka
India
With contributions from the World Food Program*, DSM,
SwissRe Foundation (Angela Marti), and the Children’s
Investment Fund Foundation*
Session 2: Social Entrepreneurs’ models in the Nutrient
Value Chain
Moderator: Stephanie Schmidt, Changemaker Alliances
Ashoka Europe
Panel:
 Curt Bowen, Co-founder of Semilla Nueva, Ashoka
Fellow
 Nicolas Metro, Founder of Kinome, Ashoka Fellow
 Liisa Petrykowska, Managing Director of Ignitia,
Ashoka Fellow
16:15-17:00 Wrap- up
17:00-18:00 Networking cocktails
* Speakers to be confirmed
Registration
Please register at your earliest convenience and latest by February 27th, 2015 by using the following link: https://fr.surveymonkey.com/s/EventNutrition. Registered participants will receive a confirmation as well as a “how-to-get-there” guide.
In case of questions regarding registration and logistics, please contact Jeannine Caspar at [email protected].
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