Marketing Manager (MM), China
Hertfordshire International College (HIC)
Salary Range: £25,730 - £31,275 per annum
Permanent - Full Time
Navitas is a diversified global education provider that offers an extensive range of educational services for
students and professionals including university programs, language training, workforce education and student
recruitment.
Hertfordshire International College (HIC) is currently recruiting for a Marketing Manager, based on campus at
University of Hertfordshire.
Marketing Managers drive the marketing process and assist with the admission activities of the College to which
they are attached as part of a cross-functional team. The MM assists the Regional Director of Marketing and
Admission in the development and implementation of the marketing plan and the management of the
promotional, sales and recruitment operations and budget. The MM is expected to be able to develop effective
business relationships and opportunities, both in the UK and offshore and to implement sales and marketing
strategies that will achieve agreed targets.
The successful candidate will be able to demonstrate:
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Possess a Bachelor’s/tertiary degree level qualifications in a services marketing or related discipline,
together with services marketing experience
Have extensive knowledge and experience in using Windows-based software applications
Possess knowledge of Education Services Industry in the UK and overseas education systems
Possess detailed operational knowledge and understanding of the Tier 4 regulations and the QAA’s Code
of Practice
Capability in either Mandarin or Cantonese, both written and spoken
Have administrative experience in a multi-cultural environment
Demonstrate polished interpersonal communication and negotiation skills inclusive of
writing,
communication and presentation skills
Demonstrate a proven ability as a team player
Demonstrate proven ability to organise own workload to cope with simultaneous demands
Demonstrate a flexible attitude to work (e.g., in hours and content), including a willingness to work
weekends and evenings in support of recruitment activities
Demonstrate a proven ability to initiate and implement marketing strategies and sales tactics which
have made a significant contribution to sustainable business growth
Demonstrate innovative thinking and proactive work habits inclusive of an eye for detail and for new
recruitment initiatives
Demonstrate a commitment to self-development to enhance skills and abilities
Have the ability to work to tight deadlines, changing priorities, on their own initiative and to take
responsibility for decisions and outcomes
For more detailed information about this role, please read the attached Information Sheet.
Applicants must be able to demonstrate that they are eligible to work in the UK on an ongoing basis. HIC is a
safeguarding employer and the successful applicant will be required to undergo an enhanced DBS check.
What we offer
The Navitas Group offers outstanding long-term career opportunities and is values driven and an equal
opportunity employer. Navitas reserves the right to fill the position by invitation.
Enquiries and applications, including both a covering letter and Curriculum Vitae (CV), should be sent to
Chris Bustin | Acting College Principal | [email protected]
Applications close at 17:00 on Friday 22nd May 2015.
We regret that due to the volume of the applications, only successful applicants will be contacted.
Information Sheet
Marketing Manager
Position Summary
POSITION TITLE:
POSITION STATUS:
SALARY RANGE:
RESPONSIBLE TO:
BONUS SCHEME:
PENSION SCHEME:
PROBATION PERIOD:
ANNUAL LEAVE:
Division:
Marketing Manager (MM)
Ongoing following successful probation
£25,730 - £31,275 per annum
Senior Marketing Manager
EVA 10% of fixed salary
Available
Six (6) months
36 days inclusive of eight (8) Bank Holidays
University Programmes Division
Reports to: Senior Marketing Manager
About Navitas
Navitas Limited is an Australian owned public listed company. Navitas is an industry leader in providing managed
campus services, pre-university and university pathway programmes for domestic (Australia only) and
international students, as well as High School Year 10-12, English for leisure; migrant English and academic
preparatory programmes, Foundation, Degree, Pre-Masters and Masters programmes in a wide range of
disciplines. Navitas Limited is made up of three operating divisions:
1.
2.
3.
University Programmes Division
SAE
Professional and English Programmes
Navitas conducts a wide range of activities in Asia, North America, Africa, Australia, Continental Europe and the
United Kingdom.
Navitas Colleges are modern and dynamic educational institutions committed to providing quality educational
programmes and excellent student support in an environment that encourages students to achieve the best
possible results in their studies. The UK Colleges offer a range of Degree Programme Elements from
undergraduate Level 0 (Foundation) to Level 1, 1st Year university studies and postgraduate Masters Preliminary
programmes in a wide range of degree pathways. The Colleges are all based on the campus of their Partner
University and as such are Associate or Affiliate Colleges of their Partner University. Navitas students benefit
from the range of facilities open to all University students.
Currently there are ten (10) Navitas Colleges in the United Kingdom:
1. Hertfordshire International College (HIC) is located on the University of Hertfordshire’s College Lane
Campus in Hatfield
2. London Brunel International College (LBIC) is located on the Uxbridge campus of Brunel University London
3. Cambridge Ruskin International College (CRIC) is located on Anglia Ruskin University’s Cambridge campus
4. The International College Wales Swansea, (ICWS) is located on Swansea University’s Singleton Park
campus
5. The International College Portsmouth (ICP) is located on the University of Portsmouth’s campus in central
Portsmouth
6. The Plymouth University International College (PUIC) is located on Plymouth University’s campus in
central Plymouth
7. The International College Robert Gordon University (ICRGU) is located on Robert Gordon University’s
Garthdee campus in Aberdeen
8. The Edinburgh International College (EIC) is located near Edinburgh Napier University’s Merchiston
campus in central Edinburgh
9. The Birmingham City University International College (BCUIC) is located on Birmingham City University’s
Bournville campus
10. University of Northampton International College (UNIC) is located on University of Northampton’s
campus.
Purpose of Position
Marketing Managers drive the marketing process and assist with the admission activities of the College to which
they are attached as part of a cross-functional team. The MM assists the Regional Director of Marketing and
Admission in the development and implementation of the marketing plan and the management of the
promotional, sales and recruitment operations and budget. The MM is expected to be able to develop effective
business relationships and opportunities, both in the UK and offshore and to implement sales and marketing
strategies that will achieve agreed targets. Furthermore, they are expected to work as part of the Admission and
Marketing team as well as collaborate closely with the Student Services Team and the University’s admissions and
recruitment staff. The MM will have Virtual Private Network (VPN) access to the students’ records management
system in their respective College and will be expected to process applications using this pathway whilst on the
road. The Marketing Managers are expected to work within the diktats of the Tier 4 regulations and the QAA’s
Code of Practice.
Personal Traits
The Marketing Manager (MM) – needs to:
Be self-driven, results-oriented with a positive outlook, and a clear focus on high quality and business profit. A
natural forward planner who critically assesses own performance. Mature, credible, and comfortable in dealing
with a wide variety of people including senior company executives. The MM will be reliable, tolerant, and
determined; an empathic communicator, able to see things from the other person's point of view; well-presented
and businesslike; sufficiently mobile and flexible to travel up to two/three weeks at a time within the UK and
overseas; keen for new experience, responsibility and accountability and importantly be able to get on with
others and be a team-player.
Personal Situation
Must be able to spend extended time away from home travelling within the UK and overseas, be able to
commute reliably to office base and work extended hours on occasions when required.
Specific Job Skills
Able to communicate and motivate via written media; understands the principles of marketing and advertising
cost-effectiveness, including market sector targeting, product offer development, features-benefits-solutions
selling, cost per response, cost per conversion, etc. Appreciates need for consistency within company's branding
and marketing mix, especially PR and the Internet.
Computer skills
Must be adept in use of MS Office 2007 or later, particularly Excel and Word, and ideally Access or similar
database to basic level, Internet and email.
Business and Selling Skills
Must be an excellent face-to-face and telephone communicator who is able to demonstrate success and
experience managing major accounts customers, large contracts or even a business, particularly achieving
genuine sales development. Ideal background would be in services industry.
Management Ability
Superior people-management skills, experience and natural ability will be critical.
Skills and Experience Required
Essential:
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





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Possess a Bachelor’s/tertiary degree level qualifications in a services marketing or related discipline,
together with services marketing experience
Have extensive knowledge and experience in using Windows-based software applications
Possess knowledge of Education Services Industry in the UK and overseas education systems
Possess detailed operational knowledge and understanding of the Tier 4 regulations and the QAA’s Code of
Practice
Capability in either Mandarin or Cantonese, both written and spoken
Have administrative experience in a multi-cultural environment
Demonstrate polished interpersonal communication and negotiation skills inclusive of
writing,
communication and presentation skills
Demonstrate a proven ability as a team player
Demonstrate proven ability to organise own workload to cope with simultaneous demands
Demonstrate a flexible attitude to work (e.g., in hours and content), including a willingness to work
weekends and evenings in support of recruitment activities
Demonstrate a proven ability to initiate and implement marketing strategies and sales tactics which have
made a significant contribution to sustainable business growth
Demonstrate innovative thinking and proactive work habits inclusive of an eye for detail and for new
recruitment initiatives
Demonstrate a commitment to self-development to enhance skills and abilities
Have the ability to work to tight deadlines, changing priorities, on their own initiative and to take
responsibility for decisions and outcomes
Be a self-motivated and good organiser
Have experience of University admissions and/or recruitment activities,
Have experience of web design and maintenance
Desirable:
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A language in addition to English