Director of Marketing & Admissions Brisbane & Gold Coast Campus, Queensland Ongoing Full Time Position Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, English language training and settlement services, creative media education, workforce education and student recruitment. QIBT is a higher education provider located on Griffith University campuses in Brisbane and on the Gold Coast. The College has been offering pathway programs to domestic and international students for fifteen years across a broad range of disciplines. Eligible graduates progress to the University to complete undergraduate and postgraduate degrees. Reporting to the College Director and Principal, the role is responsible for facilitating growth through the development and execution of strategy to strengthen QIBT’s reputation, relationships and domestic and international student market share. Responsibilities include managing key relationships with Griffith University, government agencies, sponsoring bodies and education agents onshore and offshore; development of marketing and sales strategic and operational planning to achieve long terms College objectives; identifying and responding to opportunities for growth; developing and controlling e-marketing tactical activities; executing conversion and retention strategies through a CRM as well as leading and managing the Marketing, Admissions, and Marketing Communications staff. Participation in marketing/recruitment activities on and offshore is also a key responsibility. The position is a member of the College executive team and actively contributes to the strategic direction and management of the College. Essential  The successful candidate will be a highly motivated individual with extensive marketing, sales and management experience and relevant tertiary qualifications.  A legal right to work in Australia is a requirement, as is proven ability to inspire and lead a diverse team, a track record in initiating and leading successful marketing strategies which have contributed to growth, and experience in the development and implementation of e-marketing and on-line activities.  Excellent communication and negotiation skills and the ability to build strong relationships are also key, as is experience in planning and budgeting to achieve successful, cost-effective outcomes. Desirable  Ideally, the successful candidate will have marketing and sales experience within the international and / or domestic education sector. What we offer An attractive remuneration package will be negotiated with the successful candidate. The Navitas Group offers outstanding longterm career opportunities within Australia and abroad, and is values driven and an equal opportunity employer. Enquiries and applications, including a cover letter and resume, statement addressing selection criteria and three referees, should be sent to Leigh Pointon, College Director & Principal, QIBT, [email protected]. Applications close at 9am 25th May, 2015. Successful applicants will be subject to relevant pre-employment checks. Detailed Position Description Title: Director, Marketing & Admissions Division: Reports to: 1. Queensland Institute of Business Technology, University Programs Division, Navitas. College Director and Principal Overview and Objectives of the Position: The Director, Marketing & Admissions is a member of the College executive team, responsible to the QIBT College Director and Principal for facilitating growth through the provision of effective leadership and management of all marketing, sales and admission activities across the College. Responsibilities include the development and execution of strategy to strengthen QIBT’s reputation, relationships and domestic and international student market share. The role has a strong focus on student recruitment and effective leadership of a small recruitment team across two campuses. Management and leadership of admissions teams across the two campuses is also an integral part of the role. 2. Key Internal Relationships: i. ii. iii. iv. v. 3. QIBT College Director and Principal QIBT Executive Group QIBT Marketing & Admissions Teams Navitas General Manager Australia & New Zealand University Programs Division Navitas Executive General Manager - Marketing and Sales, University Programs Division Key Result Areas: 1. Seeking to improve the QIBT / Griffith / Navitas competitive position through marketing and recruitment strategies aimed at business growth and development. 2. Development of strategic and operational marketing and recruitment strategies, and supporting plans and budgets to achieve long term College objectives. 3. Forecasting of annual targets for student recruitment (with corresponding quarterly reviews) and negotiating strategies to achieve targets with Navitas Source Country Offices in offshore markets. 4. Monitoring market demand to ensure products have relevance and identifying new opportunities that deliver a sustainable competitive advantage. 5. Developing and controlling marketing activities including overseeing the implementation of the digital marketing mix, delivering quality traffic to the website, driving social media strategies and managing an inhouse CRM & lead management automation tool. 6. Co-ordinating market research and associated analyses which inform the strategic direction of marketing activities and products. 7. Participating in marketing/sales activities on and offshore with responsibility for particular key markets. 8. Ongoing enhancement of relationships with Griffith University External Relations, Griffith International and Griffith English Language Institute, and the development of jointly coordinated marketing strategies across multiple markets to the benefit of both institutions. 9. Ongoing enhancement of relationships within the Navitas group, especially the University Programs Division and Group Marketing to influence the development of processes and systems that support College objectives. 10. Managing key relationships with government agencies, sponsoring bodies and education agents both on shore and off shore. 11. Leading, motivating and performance managing the marketing, admissions and marketing communications staff and ensuring their ongoing cross functional interaction, and professional development. 12. Clearly communicating objectives and interim and final results with primary and secondary College teams. 13. Providing leadership in the development of marketing collateral and selling aids for recruitment staff. 14. Overseeing the management of admissions, enquiry management, conversion and CRM functions for both international and domestic students. 15. Ensuring systems are in place which support compliance with the regulatory framework in which the teams operate. 16. Actively contributing to the QIBT executive team. 4. Qualifications and Selection Criteria Essential: 1. Tertiary level qualifications, preferably at postgraduate level, in commerce, business, marketing or related discipline, together with extensive sales and marketing managerial experience. 2. Demonstrated leadership and management skills with the ability to motivate and manage a diverse team located across two campuses, stimulate interest, influence thinking, and build strong relationships. 3. Excellent interpersonal, analytical and negotiation skills. 4. Demonstrated experience in the development and management of strategic / operational planning and budgets to achieve successful, cost-effective outcomes. 5. Demonstrated ability to identify opportunities to create value, develop and deliver executive ready compelling recommendations and strategies including high quality presentations and documents. 6. Significant recruitment and/or sales and marketing experience within the international and/or domestic higher education sector; with proven ability to initiate, innovate, lead and implement marketing strategies which contribute significantly to growth. 7. Proven ability to apply commercial rigour and business acumen to decision-making. 8. Solid experience in delivering e-marketing /on-line strategies in a B2C environment. 9. Strong track record in executing conversion and retention strategies through a CRM and lead management automation tool. 10. Sound knowledge of equal opportunity, equity and workplace health and safety principles and ability to implement them at the strategic and/or operational level. Highly Desirable: 1. Marketing experience within the international and/or domestic education sector and an understanding of the industry. 2. Experience in a multicultural education environment. 3. Competency in Salesforce and Marketo. NOTE: The appointee will be required to travel to and work on both campuses of the College (Mount Gravatt & Gold Coast). The appointee of this position will be required to meet the fit and proper person requirements as outlined in Section 9 of the Education Services for Overseas Student Act 2000. Successful applicants will be subject to relevant pre-employment checks, which may include a National Police Check and/or a Working with Children Check.