NuVal NuVal: How : How to Bag Better Nutrition to Bag Better Nutrition
™ NuVal:: How to Bag Better Nutrition NuVal: How NuVal : How to Bag Better Nutrition to Bag Better Nutrition Shari Steinbach, MS RD Meijer Healthy Living Manager It’s It s About Health A healthy diet can: y yp y % ¾ Reduce your risk of Type 2 diabetes by 90% ¾ Reduce your risk of heart disease by 80% ¾ Reduce your risk of cancer by 60% Reduce your risk of cancer by 60% *A recent Harvard University study showed that the higher the NuVal scores were in an individual’s diet, the lower the risk of Cardiovascular disease and diabetes. *Study will be released in early 2010 What you eat can determine your risk for many chronic diseases 1 Agency for Healthcare Research and Quality (2007) The Five Most Costly Conditions, 2000 and 2004: Estimates for the U.S. Civilian Noninstitutionalized Population, March 2007 2 Muse, D. (2007) Obesity in the Workforce: Health Effects and Healthcare Costs. Thomson Healthcare 3 Gerard Anderson, Anderson Robert Herbert, Herbert Timothy Zeffiro, Zeffiro and Nikia JohnsonChronic Conditions: Making the Case for Ongoing Care (2004). Partnership for Solutions (Johns Hopkins and Robert Wood Johnson Foundation). 4Sidorov, J. et al. (2002). “Does Diabetes Disease Management Save Money and Improve Outcomes?,” Diabetes Care, 25(4): 684-689. NuVal™ at a Glance NuVal Helps consumers see at a glance the nutritional t iti l value l off food f d they th buy. b Scores food on a scale of 1 to 100. S Sophisticated algorithm takes into account a broad range of nutrients and their health implications. Scores displayed directly on shelf price tags, supported by in-store signage and collateral, and ongoing educational outreach. NuVal Scientific Expert p Panel Chair: Dr. David Katz, Yale University School of Medicine Dr. Keith Ayoob, Albert Einstein College of Medicine Dr. Leonard Epstein, University of Buffalo; inventor, Traffic Light Diet Dr. David Jenkins, University of Toronto; inventor, Glycemic Index Dr. Francine Kaufman, UCLA; Former President, American Diabetes Association Dr Robert Kushner Northwestern University Dr. Robert Kushner, Northwestern University Dr. Ronald Prior, Arkansas Children’s Nutrition Center, USDA HNRC Dr. Rebecca Reeves, President, American Dietetic Association Dr. Barbara Rolls, Pennsylvania State University Dr. Sachiko St. Jeor, University of Nevada Dr. John Seffrin, President & CEO, American Cancer Society Dr. Walter Willett, Harvard University 9 Consultants: Dr. David Heber; Michael Jacobson, PhD; Marion Nestle PhD, et al. Consultants: Dr. David Heber; Michael Jacobson, PhD; Marion Nestle PhD, et al. Among the Leading Minds in Nutrition Science Today Development Process Two year development period Extensive E t i review i off literature; lit t prior i initiatives/formulas i iti ti /f l Basic formula circulated in early 2006 Based on DRIs, FDA Nutrition Facts, USD Pyramid, Dietary Guidelines for Americans Americans, International standards Iterative revisions based on expert panel consensus Trust, but validate Face validity F lidit Content validity testing (e.g. R=0.92) Criterion validity testing Algorithm "finalized" finalized - July 2007 Two Years of Extensive Review and Validation The ONQI Algorithm g Numerator ÷ Denominator = Score of 1 to 100 Fiber Folate Vitamin A Vitamin C Vit i D Vitamin Vitamin E Vitamin B12 Vitamin B6 Potassium Calcium Zinc O ega 3 fatty atty ac ds Omega-3 acids Total bioflavanoids Total carotenoids Magnesium Iron Saturated fat Trans fat Sodium Sugar Ch l t l Cholesterol Generally Favorable Nutrients Generally Less Favorable Nutrients = NuVal Score How We Do What We Do For many products, the Nutrition Facts and Ingredient Statement provides the necessary data to score products using the algorithm. RECIPE Recipe Development INGREDIENTS: ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), SOYBEAN OIL, SUGAR, PARTIALLY HYDROGENATED COTTONSEED OIL, SALT, LEAVENING (BAKING SODA AND/OR CALCIUM PHOSPHATE), HIGH FRUCTOSE CORN SYRUP, SOY LECITHIN (EMULSIFIER), NATURAL FLAVOR, CORNSTARCH. 10 g 1 mg 2 mg 1 mg .5 mg 24 mg 1g .75 g .5 g 135 mg 120 mg 100 mg 70 mg 40 mg 10 mg WHEAT FLOUR NIACIN REDUCED IRON THIAMINE RIBOFLAVIN FOLIC ACID SOYBEAN OIL SUGAR COTTONSEED OIL SALT BAKING SODA HF CORN SYRUP SOY LECITHIN NATURAL FLAVOR CORNSTARCH Nutrient Profile A Sampling of Scores B f&P Beef Poultry lt Turkey Breast (skinless) Chicken Breast (skinless) Pork Tenderloin Bottom Round Ro nd Roast (Beef) Flank Steak (Beef) Chicken Breast Veal Chop Veal Leg Cutlet Beef Tenderloin Chicken Drumstick Ground Sirloin (Beef 90/10) Pork Chop (boneless center) Chicken Wings Ground Round (Beef 85/15) Lamb Chops (loin) Leg of Lamb Ham (whole) Ground Chuck (Beef 80/20) Pork Ribs, Country Style Beef Spareribs Pork Baby Back Ribs 48 39 35 34 34 31 31 31 30 30 30 28 28 28 28 28 27 26 25 24 24 Seafood S f d Atlantic Salmon Fillet Atlantic Halibut Fillet Catfish Fillet Cod C d Fillet Fill t Tilapia Fillet Oysters Swordfish Steak Prawns Shrimp Clams Monkfish Fillet Bay Scallops Turbot Fillet Lobster 87 82 82 82 82 81 81 75 75 71 64 51 51 36 Canned Vegetables P d Produce Apricots Asparagus Beans Blueberries Broccoli Cabbage Cauliflower Kiwi Lettuce Mustard Greens Okra Orange Spinach Strawberries Turnip Carrots Grapefruit Pineapple Plums Mango Potatoes Red onions Tangerines Bananas Corn Grapes Honeydew Melon Rhubarb Iceberg Lettuce Bok Choy Passion Fruit Coconut 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 99 99 99 99 93 93 93 93 91 91 91 91 91 82 81 78 24 Del Monte Fresh Cut French Style Green Beans No Salt Del Monte Fresh Cut Whole Leaf Spinach Del Monte Fresh Cut Sweet Corn Cream Style No Salt Added Del Monte Fresh Cut Whole Green Beans Green Giant Extra Long Tender Green Asparagus Spears Green Giant Cut Green Beans Del Monte Organic Whole Kernel Corn Green Giant Sweet Peas 50% Less Sodium Le Very Young Small L Sueur S V Y S ll Sweet S t Peas P Green Giant Super Sweet Yellow & White Whole Kernel Corn Del Monte Organic Sweet Peas Veg-All Homestyle Large Cut Vegetables Del Monte Fresh Cut Sweet Corn Cream Style Green Giant Niblets Whole Sweet Corn Progresso Artichoke Hearts Aunt Nellie's Whole Ruby Red Pickled Beets Frozen Vegetables 100 76 67 59 56 52 50 48 43 42 39 35 32 27 18 3 Birds Eye Frozen Cauliflower Floret plastic bag Birds Eye Frozen Chopped Spinach box Green Giant Frozen Broccoli Cuts steamable bag Green Giant Frozen Cut Green Beans steamable bag Birds Eye Frozen Peas polybag La Choy Frozen Snow Pea Pods box Birds Eye Steamfresh Frozen Brussels Sprouts steamable bag Birds Eye Frozen Cooked Winter Squash box Green Giant Frozen Mixed Vegetables steamable bag Birds Eye Frozen Asparagus Stir Fry plastic bag Birds Eye Frozen Green Beans & Lightly Toasted Almonds box Green Giant Frozen Cauliflower & 3 Cheese Sauce plastic bag Green Giant Frozen Creamed Spinach in Low-Fat Low Fat Sauce box Birds Eye Steamfresh Specially Seasoned Southwestern Corn Green Giant Frozen Sweet Baby Peas and Low-Fat Butter Sauce Green Giant Frozen Honey Glazed Carrots box Green Giant Frozen Green Bean Casserole box 100 100 100 100 96 96 94 91 87 82 68 42 34 33 30 26 23 Cereal Hodgson Mill Unprocessed Wheat Bran Post Shredded Wheat Original Kashi 7 Whole Grain Puffs Kellogg's All-Bran Kellogg's Special K Protein Plus Quaker Shredded Wheat General Mills Fiber One Kashi Golean High Protein & High Fiber General Mills Cinnamon Toast Crunch Quaker Instant Oatmeal Original General Mills Cheerios Post Shredded Wheat Frosted Kellogg's All-Bran P t HealthyClassics Post H lth Cl i Grape-Nuts G N t Post Honey Bunches Of Oats with Almonds Kashi 7 Whole Grain Flakes General Mills Kix General Mills Wheaties General Mills Whole Grain Total Raisin Bran Post Healthy Classics Raisin Bran Kellogg's Frosted Flakes Kellogg's Corn Flakes Post Fruity Pebbles Kellogg's Mueslix General Mills Corn Chex Cream Of Wheat Instant Hot Cereal Quaker Natural Granola Oats, Honey & Raisins Kellogg's Rice Krispies General Mills Basic 4 General Mills Lucky Charms e ogg s Corn Co Pops ops Kellogg's Kellogg's Froot Loops Kashi Strawberry Fields Cap'n Crunch Quaker Instant Grits Butter Flavor Salty Snacks 100 91 91 76 60 56 52 47 40 39 34 31 31 30 29 29 29 28 27 26 26 25 24 24 24 24 23 23 23 23 20 0 17 11 10 6 Garden of Eatin No Salt Blue Tortilla Chips Terra unsalted potato chips barbecue Garden of Eatin Blue Tortilla Chips Terra Gold Original Potato Chips Snyder's Multigrain Pretzel Sticks Lightly Salted Guiltless Gourmet Chili Lime Tortilla Chips Tostitos Light Restaurant Style Utz Baked Potato Crisps Original Good health peanut butter filled pretzels Doritos Baked Nacho Cheese Frito-Lay Sun Chips Harvest Cheddar Lay's Baked Potato Crisps Baked Ruffles Cheddar & Sour Cream N Newman's ' Own O Organic O i Pretzel P t l Rounds R d Unsalted U lt d Ruffles Thick Cut Original Doritos Cool Ranch Lay's Potato Chips Classic Snyder's Pretzels Honey Wheat o Sunshine cheez-it party mix Newman's Own Organic Pretzel Rounds Salted Fritos Corn Chips Original Cheetos Puffs Rold Gold Petzels Rods Chex Mix Traditional Doritos Nacho Cheese Rold Gold Pretzel Sticks Fat Free Pringles Reduced Fat Original Ruffles Cheddar & Sour Cream Cheetos Crunchy Utz Potato Chips Barbecue Combos Pretzel Cheddar Cheese Bugles Original Corn Snack Glutino Pretzel Twists Gluten Free 52 41 40 33 31 30 28 27 26 25 25 25 24 24 24 23 23 23 20 19 16 14 14 13 10 10 9 9 5 4 3 2 1 The Story in the Scores Cinnamon Toast Crunch 27 75% Less Sugar Cinnamon Toast 40 Crunch Special K 20 Special K Plus Protein 60 Even within your favorite flavor of cereal, there are choices that provide better overall nutrition. NuVal™ scores guide consumers to more nutritious choices in complex categories such as yogurt Dannon La Crème Dannon Light & Fit Carb & Sugar Control Yoplait Light Fat Free Stoneyfield Farms Fat Free Fruit on the B tt Bottom Fiber 1 Serving Size 113 113 113 113 113 Calories 140 60 40 80 80 Sat fat 3 2 0 0 0 Trans fat 0 0 0 0 0 Cholesterol 15 10 <5 <5 <5 Sodium 65 25 60 45 65 Potassium 210 85 170 120 180 Fiber 0 0 0 0 5 Sugar 18 2 5 14 10 Protein 5 5 3 5 4 2% A, 15% calcium, 4% D 0% A, 15% calcium, 2% D 6% A, 10% calcium, 10% D 0% A, 15% calcium, 15% D 10% A, 10% calcium, 15% D Vitamins/ Minerals 23 43 60 66 82 NuVal™ Scores provide Guidance in all Store Categories ValuTime Soft Oatmeal Cookie 4 Pepperidge Farm Oatmeal Cookie 20 Kashi TLC Oatmeal Cookie 40 Category-Specific Category Specific Score Details Fruits and Vegetables ¾ Range = 24-100 for fresh, 23-100 for frozen, and 3-100 for canned ¾ Fresh F h • Products at top of range are highly concentrated in vitamins, minerals, and fiber for their calories • Lower scores driven by higher calorie levels (passion fruit) and less nutrients ¾ Frozen & Canned Vegetables g ((fruit not yyet scored)) • Added salt or sauces lower scores in these categories The Story in the Scores Fresh Peas 96 $3.99/8 oz. = $0.50/oz. Frozen Peas 96 $1.99/12 oz. = $0.17/oz. Canned 39 $0.85/15 oz. = $0.06/oz. Canned no salt added Canned, 87 $1 09/15 oz $1.09/15 oz. = $0.07/oz. $0 07/oz Frozen Peas & Butter 30 $2.19/10 oz. = $0.22/oz. Standardized scoring g process p across categories g allows shoppers to maximize nutrition while managing costs. Category-Specific Category Specific Score Details Meat and Poultry ¾ Range = 24-53 ¾ Scores vary y based on content of saturated fat and sodium Seafood ¾ Range = 36-87 ¾ Seafood tends to be low in saturated fat and often is a source of omega omega-3s 3s ¾ Lower scores in seafood are driven by sodium and limited omega-3s The Story in the Scores Beef Pork Top round steak 34 Top loin chop Poultry Seafood 31 Skinless turkey Atlantic Salmon 87 breast 48 95% lean ground Center loin chop 28 Skinless chicken Albacore tuna beef 32 breast 39 81 Filet mignon g 28 Chicken breast 31 Shrimp p 75 27 93% lean ground Scallops turkey 33 51 30 Sirloin roast 70% lean ground Ground pork beef 24 Category-Specific Category Specific Score Details Salty Snacks ¾ Range = 1-81 ¾ Median = 18 ¾ Use of unsaturated oils, less sodium, whole grains impact scores as does a lower calorie contribution Cookies & Crackers ¾ Range = 1-40 for cookies, 2-87 for crackers ¾ Scores S are impacted i t db by sugar, salt, lt ttype off fat, f t fiber and vitamins and minerals from fruits and nuts Category-Specific Category Specific Score Details Pasta ¾ Range = 11-91 ¾ Whole g grain p pastas score higher. g Fiber and protein contribute to higher scores. ¾ Lower scores driven by refined flour usage, ingredients that drive up calories and salt salt. Scoringg Big. g All Protein All Produce NuVal has scored 40 000 products 40,000 across 105 05 catego categories. es All products at Meijer will be scored by the end of 2010 Grocery COOKIES CRACKERS COLD CEREAL PASTA SALTY SNACKS BOTTLED JUICES ASEPTIC JUICES VEGETABLES FRESH BREAD & ROLLS SHORTENING & OIL ALL OTHER BREAKFAST FOOD ENGLISH MUFFINS PASTRY/DOUGHNUTS SNACK BARS/GRANOLA BARS SNACK NUTS/SEEDS TOASTER PASTRIES/TARTS TOMATO PRODUCTS SPAGHETTI SAUCE RICE/POPCORN CAKES MAYONNAISE JELLIES/JAMS/HONEY BARBEQUE SAUCE MEXICAN SAUCE Dairy MILK RFG FRESH EGGS RFG JUICES/DRINKS BUTTER COTTAGE CHEESE COFFEE CREAMER CREAM CHEESE/CR CHS SPREAD CREAMS/CREAMERS DOUGH/BISCUIT DOUGH RFG MARGARINE/SPREADS NATURAL CHEESE PROCESSED CHEESE REFRIGERATED DIPS RFG MEAT/POULTRY PRODUCTS SOUR CREAM YOGURT PASTA - RFG Frozen PLAIN VEGETABLES PREPARED VEG FROZEN CORN ON COB POTATOES/ONION ACPM Endorsement The American College of Preventive Medicine (ACPM) has officially endorsed the NuVal (ACPM) has officially endorsed the NuVal system. Since the 1950s, the ACPM has been committed to p preventing disease and promoting wellness through g p g g preventive measures. They are a national, independent organization dedicated to improving public health. Public announcement in January 2010 Competitive Landscape NuVal LLC is the most comprehensive consumer tool in the marketplace today. Ingredients for a Healthy Lifestyle MealBox Coupons and Specials MealBox Meal Planner and Shopping List
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