BA (Hons) Marketing This modern and practical course has been designed to give you the best possible preparation for a career in marketing. You will develop the practical and theoretical skills and understanding you need to improve your employability, make you attract to some of the globe’s most sought after employers and make an immediate impact in any organisation. Developed by professional marketers, employers and academics, this course benefits from associations with professional bodies such as the Chartered Institute of Marketing to ensure your skills are in line with the demands of the industry. NBS graduates are highly employable and well sought after by employers. Our marketing graduates pursue careers in marketing management, advertising, public relations, brand management, event management, e commerce, advertising, retail management and consultancy, both in the UK and globally. UCAS code: N501 BA/Mar (three years) N502 BA/Mark (four years with placement) Why choose this course? This course is designed to meet the needs of fast-paced marketing careers across all organisational sectors, ensuring your skills are right up to date when you enter the jobs market. The flexible options in the second and final years mean you will be able to tailor your learning to focus on areas in which you would like to pursue a career. You will have the opportunity to study the most up-to-date developments in marketing and will benefit from the option to engage in hands-on work experience. Building on a firm grounding in marketing theory and practice, you will explore the subject from a variety of perspectives, including digital as well as traditional forms of marketing and communications to ensure you stand out in the jobs market. The course has also been designed to support the entry requirements of the Chartered Institute of Marketing and to make it as easy as possible to further your professional qualifications post-University. What will I study? Year One       Fundamentals of Marketing The Marketing Environment Business Information and Quantitative Methods for Marketing Accounting and Finance for Managers Foundations of Managing and Organising Professional Development for Business and Enterprise Year Two First half of year All students will study the following modules in the first half of the second year:    Marketing Planning and Research Buyer Behaviour Managing in Marketing Second half of year During the second half of the year students not on the sandwich course will be able to choose from the following opportunities: overseas study, internship, enterprise project or community project. Alternatively students can carry on with the following taught modules:    Integrated Marketing Communications Delivering Customer Value Digital Entrepreneurship OR Exploring Strategy and Innovation Students on the sandwich course will also complete these modules during the second half of the year. Year Three Placement for those taking this option. Final year      Future Marketing New Media Marketing Strategic Marketing and Brand Management Business Research Project Leadership and Employability One optional module:   Managing Information Strategically (following on from Digital Entrepreneurship) Creativity, Innovation and Design (following on from Exploring Strategy and Innovation) How will I learn? The course incorporates a wide range of teaching methods, including lectures, seminars, workshops, group projects, presentations, student-lead meetings, tutorials, one-to-one tutor support and independent study. Project based learning forms an important element of your learning on this course and the group activities will develop your ability to work in a team and enhance your employability. As well as an individual Business Research Project and the Leadership and Employability module in the final year, this course allows you to study over four years to include a one year industry placement. You will benefit from the latest industry tools and technologies, and will have access to the wide array of resources available at Nottingham Business School. How is my work assessed? As well as attending lectures, seminars and workshops, you will also carry out:         hands-on computing personal research and essay / report writing case studies group work individual projects role play case studies presentations. You will typically be assessed through a combination of coursework, projects and examinations. The course has been designed to help you develop a range of practical skills. You can find further details about these skills in the 'how will I learn?' section above. Formative assessment will be provided by your tutors for many practical elements of the course. How do I find a placement? If you are taking the four-year option, you will spend a year on a placement. This will enhance your commercial awareness and your ability to link theory and practice in the final year of your studies. Our marketing students have enjoyed work experience with such organisations as BMW, Disney, Estee Lauder, Microsoft UK and Boots. You will be encouraged to secure a placement as early as possible in your second year. Our Placements and Employment Service are able to help. The course also includes a two-week industry insight placement at the end of Year One. What are my employability prospects? Marketing graduates from Nottingham Business School have moved on to successful careers with well-known organisations, including Avon, Big Communications, Unilever, Johnson & Johnson, Puma and the Stroke Association. Starting salaries for our marketing graduates range between £17,000 £22,000, covering a wide range of positions such as brand co-ordinator, market researcher, account executive, web assistant, communications co-ordinator and global marketing assistant. Entry requirements   280 UCAS Tariff points minimum achieved from three A-levels or from two A-levels and two ASlevels (excluding A-level General Studies) GCSE Maths and English Language at minimum grade C. You will also need to meet the English language requirements if you are an international and EU student. How can I get more information? For further information on BA (Hon) Marketing please contact the school directly. Tel: +44 (0)115 848 4460 Email: [email protected]