Empowering Talent and Developing Strong Leadership Founded in 1982, E*TRADE is a financial services company that provides online brokerage and related products and services primarily to individual retail investors. The company has nearly $2 billion in annual revenue and is on the S&P 500 list of companies as of January 2013. To set the company apart in the increasingly competitive financial industry, E*TRADE worked to develop a more people-centric focus. In support of this goal, E*TRADE sought to better empower employees. “Empowerment is a key element in building a strong, committed workforce,” said David Lipsky, E*TRADE’s Global Director of Talent and Organizational Development. “Helping our employees create clear career paths in sync with organizational goals is critical to our longevity and profitability.” Empowering a global workforce of three thousand employees posed difficulty as E*TRADE wanted to develop a single, integrated resource to effectively manage and train staff. Furthermore, E*TRADE wanted this system to efficiently implement robust learning tools, develop thorough succession plans, and provide employees with tools to facilitate internal career paths. Why Cornerstone Cornerstone Learning Cloud Cornerstone Performance Cloud Vertical/Industry Financial Services Region United States Live Since 2012 # of Employees 2,871 Business Impact Enablement, Leadership pipeline, Time Savings In 2011, E*TRADE reviewed several major talent management systems. “We selected Cornerstone for three reasons,” said Dr. Lipsky. “First, it’s an organic integrated solution. Other systems were just a hodgepodge of different systems. Second, Cornerstone has a very intuitive look and feel. Finally, the people are wonderful. We’ve found that even after you’re a client, Cornerstone teams are still engaged. They do a great job of creating a network of support.” csod.com/cs/etrade With Cornerstone, we’ve been able to create a powerful talent development and management process that engages, motivates, and empowers our employees. This is invaluable to E*TRADE as a market leader, especially in the face of the coming talent shortage changes in the workforce landscape.” - David Lipsky, Global Director of Talent and Organizational Development, E*TRADE The Results Using the Cornerstone Learning and Performance Clouds, E*TRADE launched the E*MPOWER network, an integrated, branded talent management system designed to help develop, train, and promote their entire workforce. Cornerstone’s solutions ensure 24/7 access to powerful tools and data on the web, giving human resources more time to cultivate talent management and development conversations. Increased Employee Enablement: New employees have access to company information, training modules, and assessments for employees to get up to speed on the company’s values and operating procedures, as well as business unit goals and strategies. Future E*TRADE brokers are able to easily train for the Series 7 exam through online learning modules. E*TRADE also developed a companywide program that is role specific, self-paced, and designed around active self-motivated learning. Employees can engage in development opportunities, skill building workshops, and talent management webinar series. According to Dr. Lipsky, “With Cornerstone, E*TRADE has been able to move talent development to greater heights.” Improved leadership pipeline: The E*MPOWER network facilitates executive succession planning. Cornerstone helped develop and support the E*TRADE Leadership Program, an education program based on multiple leadership competencies featuring face-to-face and virtual learning sessions. “We’re consciously building and retaining a team of leaders,” said Dr. Lipsky. “The Leadership Program helps us deliver on our ability to create flexible talent pools to ensure readiness; energize, engage, and retain top talent; and increase business acumen.” E*TRADE also provides employees input and insight into internal career paths, as employees complete frequent self-assessments. Managers can develop model employee profiles and create, store, and integrate benchmarks for each position. E*TRADE is able to document criteria for success such as confidence, an ability to exceed key objectives, and a history of outperforming peers. Cornerstone provided E*TRADE with a tangible return on investment, including: ▪▪85% reduction in IT support tickets ▪▪90% reduction in course searches ▪▪10% increase in demand to create and host content and curriculum across business units ▪▪5% increase in self-registered courses for employees csod.com/cs/etrade Cornerstone OnDemand is a leader in cloud-based applications for talent management. Our solutions help organizations recruit, train, manage and connect their employees, empowering their people and increasing workforce productivity. For more information about Cornerstone, visit csod.com. © 2013 Cornerstone OnDemand, Inc. All Rights Reserved. csod-cs-9/2013