ROCK ‘N’ ROLL ‘N’ SAVE
2014
Lipari Food Show
Vendor Manual
Where?
Suburban Collec2on Showplace 56100 Grand River Ave Novi, MI 48374 www.suburban collec2on showplace.com Suburban Collection Showplace
46100 Grand River Ave
Novi, MI 48374
www.suburbancollectionshowplace.com
SUBURBAN
COLLECTION
SHOWPLACE
About the Show
The Lipari Food Show continues to present itself as the
premiere sales event for many vendors. “The last of the true
selling shows” is a common statement made by many
participating brokers and vendors. Each year we increase
our booth count and customer attendance and 2014 will be
no exception. Broker and vendor support is the main
ingredient to the success of Lipari Shows. Our customers
depend on your selling expertise to help guide them through
their product selection and purchases of product for the
summer selling period.
We bring together some of the top retailers in the midwest
and a few from across the United States for an action packed
selling day. The Lipari show offers you an opportunity to
see all these customers and make your (our) best sales pitch
in a hectic yet fun filled day of networking and selling. This
manual will introduce you to everything you need to know
to participate in our one of a kind event. Your participation
is the key ingredient to the show’s success.
2
Important Dates:
On Line Sample Requests Open..........................December 2, 2013
On Line Booth Registration Open.......................December 2, 2013
All NEW VENDOR New Item Info Entered...........January 3, 2014
All EXISTING VENDOR New Item Info Entered....January 17, 2014
Booth Registration Complete..............................February 3, 2014
Item Selection Complete.....................................February 7, 2014
“New Item” Showcase Items Finalized ...............February 7, 2014
Booth Payment Deadline....................................February 21, 2014
Deduction’s for unpaid booths will be taken beginning February 24, 2014
Refrigerated Case Rental Deadline......................February 24, 2014
Sample Requests Deadline.................................March 17, 2014
Vendor Name Badge Entry Deadline..................March 31, 2014
Show Set Up........................................................April 8, 2014
Booths MUST be set up April 8th..............................................8:00am to 7:00pm
Celebration Reception.........................................April 8, 2014
7:00pm to 12:00am
Rock ‘N’ Roll ’N’ Save
April 9 2014- 9:00am to 6:00pm
How to Register
Go to:
www.liparifoods.com
Click on the Food Show page
and then Vendor Registration
From here you will be able
to navigate your way through
all of the links you’ll need to
have a successful event.
Don’t Forget!
Your booth registration
must be complete by:
February 3, 2014
Items in RED are Category Manager Deadlines.
Please allow time for the manager to
meet these deadlines.
Show Ship Weeks:
Week 1 --- May 19, 2014
Week 2 --- May 26, 2014
Week 3 --- June 2, 2014
Week 4 --- June 9, 2014
Week 5 --- June 16, 2014
Week 6 --- June 23, 2014
Week 7 --- June 30, 2014
Week 8 --- July 7, 2014
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Booth /
Participation Fee:
$4,000 per Booth
There are no half booth options
Any questions on booth arrangements
must be directed to:
Don Symonds 517-202-7550
Your Fee
Helps
Support:
• Roughly 1,600 Customer Hotel Rooms
• Over 700 Customer Flights
• Charter Flight for nearly 200 Customers
• Charter Busses for Customer
Transportation
• Tuesday Evening Reception
Booth Furnishings:
Each 10’ x 10’ Booth is equipped with:
• 8’ Back Drape
Alternating panels Bright Pink, Aqua & Black
• 3’ Side Curtains – (Required)
• One 8’ Skirted Table
Additional
Furnishings:
• One 7 Gallon waste receptacle
• Booths are FULLY CARPETED in Black
(Chairs are not allowed in Lipari Booths
unless there are special medical
circumstances. We encourage that breaks
be taken in seating areas provided.)
Art Craft Display provides furnishings for the Lipari
Food Show. Their dedicated team of professionals
have established them as a leader in all facets of the
trade show and event industry and have a proven
track record with us.
Colors will alternate by aisle
Colors will alternate by aisle
You can order additional tables, risers, drapery or
other event accessories through Art Craft.
Discounts are available if you order
required services prior to March 31, 2014
Order online at:
www.artcraftdisplay.com
USE EVENT CODE 224883
4
Decorating Your Booth:
Decorating your booth is a critical part of
your participation in the Lipari Show. As
much as this is a selling show it is also an
event that has grown in popularity for the
excitement we create with decorations.
Many customers bring their cameras to
make sure that they capture the
excitement of the theme. This year’s Happy
Days theme offers many opportunities for
you to WOW our customers with some
unique decorations. Think about Rock &
Roll, Fonzie, Poodle Skirts and Diners!
Need Decoration Help?
Lipari is proud to partner with Bishop Design and
Display as our preferred decorator and creative mind
for the show. Contact Bishop for any assistance you
may need with your decorations. From small to large
Bishop Design and Display can help make sure that your
booth stands out to the crowd and is remembered by
all.
PO Box 851199,
Westland, MI 48185
734-525-0600
[email protected]
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Marketing Opportunities
We want to help you promote your products. We have many opportunities
that offer you the ability to get the attention of customers and direct them
to your booth. Contact Don Symonds to discuss any of our sponsorship
opportunites: [email protected] or 517-202-7550.
Reception Sponsorships:
Sponsor a Beverage Station $2,000 each (4 available)
Have your company name, logo and booth number posted on signage
around one of the four beverage stations at the reception.
Sponsor the Reception $1,000 each (10 available)
Have a one page PowerPoint presentation of your company logo,
booth number, product pictures and information scroll repeatedly
throughout the Tuesday evening reception that is attended by
roughly 3,000 traveling guests.
Other
Sponsorships:
Bus & Charter Plane Sponsorships - $3,000
GET THEIR ATTENTION ON THE RIDE
Roughly 500+ guests ride charter busses and 200+
will fly on a charter plane from Milwaukee. There
is not a better time to capture their attention than
while they have some down time traveling to the
show. If your company can provide a short 4 to 5
minute DVD that describes the benefits of your
company we would be pleased to play it several
times on every vehicle transporting our guests.
For an additional fee we would be happy to put
you in contact with a production company to
assist with the preparation of a DVD for you.
Bonus Offer – These DVDs will also be played on
the nine shuttle busses taking customers to hotels
and the casino on Tuesday evening.
Parking Sponsorship - $5,000
MAKE CONTACT BEFORE THEY GET TO THE DOOR.
If you’ve ever attended the Lipari show you know
how the parking lot fills to the brim. Your sponsorship
will include printing and distribution of 10,000 4.25
x 5.5 -2 sided flyers that will be passed out to every
vehicle entering the parking lot the day of the show.
Also they will be passed out on all charter busses and
planes bringing customers to the show.
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New Item
Displays:
This is the hottest opportunity available.
These displays will be featured for
customer review during the Tuesday
Evening Reception,Reception
one hour
before the
Parking Sponsorships
Sponsorships
Charter
Sponsorship
Sponsorships
show
opens and atBus
the
entrance during
Any other wild idea you may have
the show. Contact your category
manager for more information.
We want to help you promote your products.
We have many opportunities that offer you the ability
to get the attention of customers and direct them to
your booth. Contact Don Symonds to discuss:
SPACE IS LIMITED
This is the Hottest opportunity available.
These displays will be featured for customer review
during the Tuesday Evening Reception, one hour before
the show opens and at the entrance during the show.
Contact your category manager for more information.
SPACE IS LIMITED
$150 per item
Limit 9 items per unit
(1 item may have multiple flavors)
$150 per item
$1,000 for the entire Unit
Limit 9 items per unit (1 item may have multiple varieties)
$1,000 for the entire Unit
Variety
9 items
/ varieties
Variety limited
limited to 9to
items
/ varieties
Staffing Your Booth:
What makes a Lipari Show so unique is the requirement
that customers attend the show to get the deals. THERE
ARE NO PREORDERS of show products. Our expectations
are that there will be in excess of 5,000 customers pass
in front of your booth. The opportunity to sell to those
customers is often determined by the quantity and quality
of the staff in the booth.
Please be sure:
1.There is adequate help in your booth. Eight hours
is not a lot of time for customers to purchase eight
week of product for the entire store. THEY DON’T
HAVE TIME TO WAIT!
2.Your staff has product knowledge on the products
you represent.
3.Your staff is knowledgeable of product pricing,
suggested retails, promotions, deals and bonus
buck promotions if available.
A good sales strategy begins with your staff and
their ability to service and sell the customers.
Electrical / Water
BoCo Enterprises, Inc.
BoCo Enterprises, Inc. is the exclusive contractor
for a variety of event services at Suburban
Collection Showplace including: Electrical
Services; Phone & Internet Connections; Gas, Air,
Water & Drain hookups; and Cleaning
Services.
You can order online or print order forms by going
to the Suburban Collection Showplace website :
http://suburbancollectionshowplace.com/
online_ordering.php?section=exhibitor
Discounts are available if you order required
services prior to April 1, 2014
Because booth assignments are made at a later
date YOU DO NOT NEED A BOOTH NUMBER ON
THE FORMS WHEN YOU FILL THEM OUT.
Lipari will provide booth numbers to BoCo prior
to installation of utilities.
We are pleased to have a relationship with
Lowe Refrigeration to provide refrigerated
cases for the Lipari Show. We attempt to
combine all orders for the show to save on
the transportation costs.
To order cases:
•Go to www.loweusa.com
•Review cases available
•E-mail your selection case information
to: [email protected]
by February 24, 2014
•Don will confirm pricing with you
•Freight charges will be calculated when
all orders are in and you will be notified
ofare
final
price to
prior
We
pleased
havetoa delivery
relationship with Lowe
provide
refrigerated
•Refrigeration
Deductionstowill
taken
to pay forcases
casesfor the
Lipari Show. We attempt to combine all orders for the
show to save on the transportation costs.
To order cases:
•  Go to www.loweusa.com
•  Review cases available
•  E-mail your selection case information to
[email protected]
•  Don will confirm pricing with you
•  Freight charges will be calculated when all
orders are in and you will be notified of final
price prior to delivery
•  Deductions will be taken to pay for cases
We are pleased to have a relationship with Lowe
Refrigeration to provide refrigerated cases for the
Lipari Show. We attempt to combine all orders for the
show to save on the transportation costs.
ordertocases:
We are To
pleased
have a relationship with Lowe
7
Safety:
Safety supersedes all rules. Always watch for
and report any dangerous situations that could
harm you or one of our guests. We have a
excellent record of injury free shows and with
your help we can keep it that way.
Fire codes require that anyone cooking with
open flame have a fire extinguisher in their
booth. Codes also restrict the size of propane
canisters allowed into the facility. If you plan
to use this type of equipment contact Don
Symonds or the Suburban Collection
Showplace for the exact rules.
Accidents Happen:
We realize that accidents happen. Should you be
involved in or witness an accident involving any
Suburban Collection, Lipari or another vendor’s
property, please report it to Don Symonds,
security or any Suburban Collection Showplace
staff. Any damage to the facility that is charged to
Lipari will be forwarded to those involved in the
incident.
Sanitation:
Our vendors have always been very
considerate of the facilities where we hold
our events. In fact we have received
substantial discounts for how clean we
leave a facility when we complete a show.
We ask that booths be left vacuum ready
when you leave them at the end of the
show day. A $500.00 clean up fee will be
deducted from any vendor that fails to tear
down a booth or leaves a excess amount of
trash in their booth.
Food Temps:
ICE WILL BE PROVIDED! Ice will be delivered
on Tuesday April 8th and be located on the
Lipari frozen food trailer. Ice will be
available through the day on April 9th.
Make sure your booth is equipped properly
to maintain food temperatures. Also be sure
to check cold and hot food temperatures
throughout the day. One ill customer is one
too many.
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Product Samples:
There are several options to have Product
Samples delivered to the show:
1. O
rder your samples on the booth
registration site by March 17, 2014.
2. H
ave your samples delivered to the
Lipari Foods warehouse NO LATER
THAN MARCH 28, 2014
clearly marked ATTENTION:
JOHN TAMBOURINE
FOOD SHOW SAMPLES.
an email to
[email protected]
would help eliminate any confusion.
3.Bring samples with you to the show.
Refrigerated and frozen storage trailer
will be available
All samples will be delivered to
Suburban Collection Showplace on
Tuesday, April 8, 2014.
Show Sample Policy:
NO BAGS MAY BE PASSED OUT AT ANY BOOTH.
Lipari has a long standing policy regarding the
passing out of samples at our food shows. We strongly
encourage sampling to our customers to allow them
to determine taste and quality of product. Sampling
should consist of small portions of product that the
customer can consume at the booth.
We STRONGLY DISCOURAGE passing out of product for
the customers to take from the show. We ask that you
develop a list in your booth of customers and products
that they want sampled. Arrangements can then be
made to deliver the customer retail units or full cases
after the show. A sample
authorization form will be available
in your booth packet to insure that
samples are delivered to the
customer after the show.
Forgotten Harvest will perform food
recovery for local food banks at the
end of the show.
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How Orders are Taken:
Lipari has created an exclusive wireless order system that will allow
you to place orders with only a scan gun, bar codes and the press of a
few buttons. This system allows for extremely fast order retrieval and
offers the customer an itemized receipt of purchases showing each
item, the allowances that they received, and totals of their savings
while attending the show. It is imperative that every person in the
booth be trained on how to operate these scan guns. Brochures are
available explaining how to operate the equipment and training will
take place during show setup on Tuesday April 8, 2014.
WE CANNOT PUT ENOUGH EMPHASIS ON BEING
PROFICIENT IN THE OPERATION OF THE EQUIPMENT
It could be the difference between a bad show and
an outstanding show experience.
Product Signs:
Signs will be made for each item in the show
showing the price customers will pay. THESE
SIGNS WILL BE PASSED OUT ON THE
MORNING OF THE SHOW. They will need to
be placed next to each items so customers are
aware of the price of the item. These signs
are important because Lipari does not publish
pricing until the day of the show. Make sure
that you have adequate help to put these signs
up on Wednesday morning prior to 9:00am.
Show item stickers will be provided when
requested. These stickers have all of the
product information (minus pricing). These
can be used to create books or posters making
it easier to order with the scan guns. Contact
Don Symonds if you would like a set of these.
White Signs:
Regular Stock
Yellow Signs:
Market Priced items.
• Will have current
prices at show
time, but will be
subject to change
Bonus Bucks:
Bonus Bucks are your opportunity to work the
room and recognize good customers. Bonus
Bucks are most often used for deeper discounts on
volume purchases.
We are currently reviewing the Bonus Buck
process and will have a new program in place
by show time.
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Name Tags:
Name tags are a REQUIREMENT for
anyone attending the show. Because of
issues related to unauthorized people exiting
and entering different areas of the show our
name tag enforcement will be strict. There
are three types of badges that you will see:
1.EXHIBITOR - All vendors,
manufacturers, brokers and booth
staff are REQUIRED to wear badges.
2.BUYER - Customers that will be
writing orders will wear these badges.
3.GUEST - Every show brings the
curious. These people may be owners
or potential customers sizing us up.
At any rate if they are there they are
important.
4. LIPARI EMPLOYEES - All Lipari
employees must be identified.
TO ELIMINATE DELAYS, SUBMIT A NAME
BADGE REQUEST FOR ANYONE
WORKING YOUR BOOTH
AT YOUR ONLINE REGISTRATION SITE BY
March 31, 2014
Attire:
SHOW DAY ATTIRE – Dress the Theme!
Happy Days era attire is approriate: poodle shirts,
jeans, leather coats and varsity letter jackets or
other 1950’s attire.
Business Casual – Is an option should you choose
not to dress the theme.
Comfortable shoes are a must no matter how
you dress.
PRESHOW CELEBRATION (April 8th) –
Dress Comfortable
Recognizing that many vendors will come directly
from setting up their booths. Please be
comfortable and enjoy the meal.
Name Badges will be required and they need to
be ordered with your booth registration (limit
two people per booth please).
Celebration Reception
The Lipari Family requests your presence for an evening of
networking and relaxation before the show.
Please join us as we kick back a little after a hard day of show set up.
This is one small way for the Lipari Family to show their appreciation
for all you do for our company.
Customers traveling in from out of town will also be attending this
event so this is a great opportunity to begin networking for
Wednesday’s selling show.
Date: Tuesday April 8, 2014
Place: Suburban Collection Showplace
Time: 7:00pm – 12:00am
7:00pm - 9:00pm Buffet Dinner
(Beer / Wine provided by Lipari)
(Cash bar for mixed drinks)
7:00pm - 12:00am DJ/ Dancing
9:00pm - shuttle busses to Casino
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Travel/Lodging
Assistance:
Capital Area Travel Leaders
820 Charlevoix Dr., Ste. 240
Grand Ledge, MI 48837
Need help with your travel plans?
For any assistance with
transportation or lodging contact:
Rebecca Hricovsky
[email protected]
Direct 517-925-1614
Toll Free 800-627-8350
www.Travelleaders.com/capital
Rebecca will work with local hotels
to help you get the best
available room rate in the area.
Let Us Help:
For assistance with Registration,
Show Facility or Layout:
Don Symonds 517-202-7550
For assistance with show item
authorization, pricing, deals or
order form questions:
Director of Deli
Deli Category Manager
Deli Category Manager
Director of Bakery
Bakery Category Manager
Director of Dairy
Dairy Category Manager
Director of Confections
Confections Category Manager
Director of Grocery / FS
Grocery / FS Category Manager
Director of Packaging
Packaging Category Manager
Director of Seafood
Seafood Category Manager
Director of C-Store
C-Store Category Manager
Director of Procurement
586-447-3500 Ext.
Kim Robertson 9242
Jimmy Lipari
9339
Joan May
9252
Bill Slott
9353
John Hunter
9340
Jim Farber
9354
Greg Poma
9243
Avi Brandvain 9270
Ben Benjamin 9636
Lou Borrelli
9275
Mike Murphy 9249
Bob Palmateer 9534
Anthony Foglietta 9343
Joe Van Zandt 9295
Jeremy Procopio 9241
Mike Elsasser 9239
Katie Bala
9273
Julie Nelson
9233
We look forward
to seeing you
at the show!
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Notes:
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