Go Bike Expo 2014 Promote your brand and drive sales to 25,000 + cyclists Held next to the finish line of Australia’s largest one day bike ride - Bupa Around the Bay, the GO Bike Expo 2014 provides a cost-effective space to reach 25,000 passionate consumers. The 2014 Go Bike expo will be staged between Friday 17 – Sunday 19 October in the beautiful Alexandra Gardens, Melbourne. Expo attendees are committed cyclists with the capacity to spend: • 75.2% have a household income over $76k • 79% Male, 21% Female • 55% of participants aged 30-49 • 72% participate in health and fitness activities in addition to cycling Go Bike Expo 2014 A proven event with high exhibitor retention rates Consumer traffic will be drawn to the Go Bike Expo site over all three days as Around the Bay participants pick up their registrations on Friday and Saturday and attend the Expo after finishing the event on Sunday. All-day entertainment, product demonstrations and interactive workshops for all ages will be held across the three days of the expo to help draw and retain participants and family members. There are 2 and 3 day expo packages and a variety of marquee sizes to fit your budget The Go Bike Expo is tried, proven and successful having run annually since 2007 Marketing Support for Exhibitors Ride On Leaflet Insert – October Edition • An insert will be placed in the Oct/Nov 2014 issue of Ride On magazine, readership of 63,000 via direct mail. E-Newsletters • The GO Bike Expo 2014 will be promoted to the following enewsletter databases in August, September and October 2014: • 2014 Bupa Around the Bay Riders 15,000+ • Bicycle Network Victoria Members 50,000+ • Bicycle Network Victoria Friends 87,000+ • The Opportunity to promote via edm a special expo offer to Bicycle Network members GO Bike Expo Webpage • GO Bike Expo will establish a page on the Bicycle Network website www.gobikeexpo.com dedicated to the 2014 GO Bike Expo which will also include exhibitor details. Twitter and Facebook • Bicycle Network will be using it’s social media mediums to promote and update members, friends and followers of key highlights of the Bupa Around the Bay Festival. Main Stage Support and Public Announcements • All exhibitors will be promoted on the Around the Bay Main presentation stage throughout the event • A pre recorded 30 second message to be played on the PA 5 times per day promoting your expo site Site Layout Exhibitor inclusions 6m x 3m Marquee 3m x 3m Marquee 1 x 6 Ft Trestle table 2 x 6 Ft Trestle tables 2 x White Bistro Chairs 4 x White Bistro Chairs Fascia Sign Fascia Sign Exhibitor Trading Name Exhibitor Trading Name Electricity Electricity Exhibitor inclusions Continued 6m x 6m Marquees 3 x 6 Ft Trestle tables 6 x White Bistro Chairs 2 x Fascia Sign Exhibitor Trading Name Electricity 2014 Price Listing 3 Day Package 2 Day Package Expo site space Price Ex GST 3m x 3m Exhibitor space $2690* 6m x 3m Exhibitor space $3890* 6m x 6m Exhibitor space $6790* (Prime locations) Contact and Further Information To secure your position at the 2014 GO Bike Expo presented by Tresidder Insurance Group or would like more information please contact: Craig Dodson Corporate Sales Manager Bicycle Network P: 03 8376 8814 E: [email protected]