THE CTICC CAPE TOWN 24th & 25th November HEARTFELT ARENA - PRETORIA 28th & 29th November DURBAN EXHIBITION CENTRE 6th & 7th December The biggest gathering of students and parents in South Africa! WHAT IS THE STUDENT EXPO? The Student Expo is the biggest gathering of Parents, students and industry players. It is South Africa’s only exhibition for current and prospective students to explore every element of further education and student life. The exhibition was initially conceptualised to overcome a shortage in student accommodation, but has now evolved into a 360 degree student life experience. Prospective students will be able to seek career advice, meet tertiary representatives and gather information on courses that are of interest to them. School leavers will have the opportunity to gain a better understanding of what university life entails and the facilities that will be available to them when they start studying including gaining insight into social and sporting clubs. School leavers will also be able to secure student loans, transport and accommodation as well as learn how to manage f nances when living away from home. VISITOR ATTRACTIONS: • Property seminar theatres • “Motivational & educational Speaker” Forums • Large Student market including a variety of Food Stalls • Meet the estate agents & f nd out where to stay • Interact with tertiary institutions and f nd more about the courses • Find out more about the student loans & accounts • Network with future employment companies • Test drive your ideal student car or scooter • Cooking school demonstrations • Demonstrations by sporting academies Graduates can explore careers opportunities both locally and internationally, learn to develop their CV’s, interview skills, meet potential employers and f nd out more about graduate recruitment placements. • Student bands & live entertainment There will be something for everyone! So come join us at the biggest gathering where students and parents can meet. FACTS AND FIGURES Why exhibit at The Student Expo? The Student Expo attracts an audience of parents, students and visitors actively seeking advice and information about all aspects of student life EXHIBITION STANDS Expo Solutions will be providing the infrastructure for the shows. Reasonable priced stands @ only R1,700/m2. The event is a unique opportunity to meet your target audience face to face – this is the most effective way of marketing. All exhibitors can promote their brands and will have exposure in our extensive online marketing campaign at no additional cost – an opportunity to reach over 535 000 students in South Africa. We are concentrating on 3 main geographical areas and expecting at least 10% attendance at The Student Expo giving an average of 36000 visitors per expo. Cape Town: 112 367 (CPUT, UCT, UWC, USB, CWC, CUT) 10% = 11,236 expected students to attend the show Durban: 73 799 (DUT, UKZN, UZ) 10% = 7,380 expected students to attend the show Pretoria & Johannesburg: 179 974 (TUT, UP, WITS, UJ, NWU) 10% = 17,997 expected students to attend the show Total Student exposure = over 350 000 students Demographics: 16 - 25 Years Old The above estimated attendance figures exclude parents, siblings and those currently attending schools and colleges and is therefore a very conservative estimate. Smallest stand 2x3m = R10,200 (excl VAT): which includes Shell scheme ? 1 x plug point 1 x fuorescent ? Fascia ? Distribution board Carpeting ? Table & chairs from R100 per show Please email: [email protected] Expo Solutions is one of the largest event infrastructure companies in the country with branches in JHB, Cape Town and Durban. www.exposolutions.co.za SPONSORSHIP & MARKETING MARKETING PLAN 2012 • • • • • • • • • National, Regional and city focused print, digital and online media TV: SABC Educational Channel radio Targeted campaign through our Student Expo magazine and website Signif cant PR activity As the only South African Student Expo, we are well placed to deliver a geographically targeted campaign We also work with keyf alifate partners to promote ticket offers. The student expo will give your brand the opportunity to connect with South African students, this will enable you to forge and strengthen mutually benef cial relationships between your organisation and scholars, students and graduates. The exhibition will reach over 1 million scholars, students and parents via the different venues; this provides sponsors with numerous promotional opportunities to reach the vast student market and up and coming industry professionals throughout the world. The Student Expo will provide an opportunity to increase awareness of your organisation amongst your target market. You will also receive exposure in though the marketing and media coverage. MEDIA PLAN 2012 WEB BASED MEDIA SOURCES: • Links with major Universities, Schools and Colleges through the use of social media: Facebook, You Tube, Twitter. CAMPUS & SCHOOL MEDIA: • Institutional media platforms including publications, . We will seek placement opportunities on all future event calendars and internal intranet systems as well as advertise through intranet and radio. PRESS: • Business Press: Business Day • Finance Week • Financial Mail • Rapport • Saturday Star • Sunday Times • The Star RADIO: Commercial radio stations & Campus Radio Stations TV: • SABC Educational Channel • The Student Expo will provide a cost effective tool for estate agents, corporations, educational institutions, career companies, f nancial institutions, government entities, retail businesses, sporting business and other student supporters to establish a direct link with students and their parents. PRESS RELEASES AND CONFERENCES: • Advertising, and a full pre-during and post event public relations campaign, will be executed to include a media launch and exclusive interviews • Your sponsorship grants you access to a prime market, promotes awareness of your products and services, promotes brand identif cations, increases product usage and strengthens your brand identif cation with the general population and the entertainment industries PRINT: • Varsity newsletter to students, parents & Scholars, in addition to f yers, billboards & street-boards. SPONSORSHIP To get the most out of The Student Expo and get countrywide exposure, why not become one of our sponsors? PLATINUM: R 900 000 • Naming rights for the expo ie: COMPANY NAME STUDENT EXPO. • Your company name and/or logo will appear in all advertising: Radio, TV, Newspapers, Magazines. On all electronic advertising there will be a link to your website. • Your logo will appear on communications tragetting educational institutions. • Double page advert in The Student Expo magazine as well as a feature article about your business or product. GOLD: R600 000 • There will be only one Media sponsor. • Your company name and/or logo will appear in all advertising: Radio, TV, Newspapers, Magazines. On all electronic advertising there will be a link to your website. • Your logo will appear on communications through all educational institutions. • Full page advert in The Student Expo magazine as well as a feature article about your business. • 52 entrance tickets and free get access to the VIP LOUNGE. • 75 entrance tickets and free get access to the VIP LOUNGE. • 24m2 stand in a prime position at the expo. • Prime positioning at the expo: 36m2 Welcoming Stand at The Student Expo. • Partner with us for the media launch in September. • Meet with the media at our media launch in September. SILVER: R300 000 or R100 000 per event • Your company will be mentioned in selected radio commercials. • Your company name and/or logo will appear at the bottom of all print media: Magazines and Newspapers. On all electronic advertising there will be a link to your website. • Your logo will appear on communications tragetting educational institutions. • Quarter page advert in The Student Expo magazine as well as a feature article about your business or product. • Access pass to the VIP lounge and 27 complimentary tickets. • 18m2 stand in a prime position at the expo. Contact us for more details: email [email protected] Tel: 032 586 3175 For more information on sponsorship or marketing, please contact Heidi Garbade email: [email protected] cell: 076 581 8118 Tertiary Institutions please contact Debbie Rossmann email: [email protected] cell: 082 525 8364 Estate Agents please contact Jean Marc Dupouy email: [email protected] cell: 0711 597 657 Recruitment & Transport please contact Bev Maclean email: [email protected] cell: 078 455 6882 www.student-expo.com Student Expo Ltd; Tel: 032 586 3175 Fax: 086 771 4281 PO Box 1018, Umhlanga Rocks, Durban Company Reg No: 2012/132747/07