Global Life Science
Multichannel
Campaign
Management
Market
Share, Global Trends,
Analysis, Research, Report,
Opportunities,
Segmentation and Forecast,
2016
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Report
Description
Report Description
Life science multichannel campaign management system helps companies to orchestrate,
define and communicate their product offers to customers through social, mobile, call
centres, direct mails and websites. Digital marketing is an integral part of multichannel
campaign management that includes addressable advertising/branding, transactional
marketing and contextual marketing. In short multichannel campaign management is a
marketing process that extends through channels like video, web, mobile, kiosks,
terminals of point of sales, digital signage and social applications. Global companies have
urged for advanced version multichannel campaign management solutions to get the
valuable information from the customers and plan for new ways for customer retention
and acquisition of new customers. The traditional marketing practices have reformed due
to the implementation of such kind of multichannel campaign management solutions
implementations. The global life science multichannel campaign management market is
expected to expand at a modest CAGR in the forecast period.
Global Life Science Multichannel Campaign Management Market: Drivers and Restrains
The major drivers for global multichannel campaign management market are trending
digital marketing, technological advancements, advanced mobility solutions such as
tablets, smartphones, and other kind of hand held devices. Also the ease of marketing
through these multichannel campaign management solution and better service to the
customer through these solutions are propelling the growth of this market.
Report
Description
Report Description
However, the restrains for this market can be the factors like rapid technological
advancements, due to which the companies needs to keep pace with the upcoming
technology and their costly implementation can hamper the global life science
multichannel campaign management market. Also most of the customers are still not
accessible to the technologies needed to avail the benefits of these kind of multichannel
campaign management solutions, this can again act as a barrier in the growth of global
life science multichannel campaign management market.
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Global Life Science Multichannel Campaign Management Market: Segmentation
On the basis of Services, the global life science multichannel campaign management
market can be segmented as follows:
System implementation
System integration
Training & support
Consulting
Report
Description
Report Description
On the basis of applications, the global life science multichannel campaign management
market can be segmented as follows:
Advertising
Branding
Promotion
Selling
On the basis of end-use industry, the global life science multichannel campaign
management market can be segmented as follows:
Pharmaceuticals
Retail
Healthcare
Transportation
Telecommunications
Information technology
Tourism
Report
Description
Report Description
Global Life Science Multichannel Campaign Management Market: Region Wise Outlook
The global life science multichannel campaign management market can be divided into
seven regions, namely North America, Latin America, Western Europe, Eastern Europe,
Asia Pacific, Japan and Middle East and Africa. Asia Pacific is the leader in the global life
science multichannel campaign management market due to the upcoming retail,
transportation and tourism industry in this region. China and India are the major
contributors in this region for the growth of the market. North America is following Asia
Pacific in term of the market share in global life science multichannel campaign
management market owing to its ever increasing pharmaceuticals industry and the
existing information technology sector. Europe is the next major contributor in the
market due to its significant automobile sector and the other retail industry flourishing in
this region due to the automobile sector. Latin America and Middle East and Africa are at
a nascent stage in global life science multichannel campaign management market but are
expected to expand at a significant growth in the forecast period.
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Global Life Science Multichannel Campaign Management Market: Key Players
Some of the key players in the global life science multichannel campaign management
market are:
Teradata
Adobe Systems Incorporated
Report
Description
Report Description
Marketo, Inc.
IBM Corporation
SAP AG
Infor
Salesforce.com
SAS Institute Inc.
The research report presents a comprehensive assessment of the market and contains
thoughtful insights, facts, historical data, and statistically supported and industryvalidated market data. It also contains projections using a suitable set of assumptions and
methodologies. The research report provides analysis and information according to
market segments such as geography, technology and applications.
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