IP resident THE LIFESTYLE MAGAZINE FOR IPSWICH AND SURROUNDING VILLAGES MARKET-LEADING PORTFOLIO Ipswich’s local luxury magazine 2 xxxxxxxxxxxx MARKET-LEADING PORTFOLIO One brand. One resident. The IP Resident is your opportunity to engage with the most affluent and influential audience in our finest neighbourhoods. Unrivalled production standards and quality bespoke editorial written for an elite target market, will set The IP Resident apart from all other local magazines. The magazine has a fine pedigree, with its roots in some of London’s most exclusive magazines , published by Archant, such as Mayfair Resident, Richmond Resident and Fulham Resident. 3 TARGETING A LOCAL AUDIENCE 4 TARGETING A LOCAL AUDIENCE Attracting your customers. We produce relevant local features that attract our readers’ interest directly to your business. These include: Food and drink: Local gastro delights on your doorstep. Travel: Hand-selected and tested holiday destinations and mini-breaks really worth a recommendation. The country: Helping those who love city living enjoy the great outdoors. At home: Focusing on stunning local properties and picturesque gardens. Suffolk life: Keeping up to date with the latest events in our fine neighbourhood. 5 DISTRIBUTION OUR DISTRIBUTION PROMISE Covering Ipswich. Going to £2.4 billion worth of local properties. 6 The resident DISTRIBUTION OUR DISTRIBUTION PROMISE Our distribution promise. Hand delivered to selected addresses by our own in house team. Mayfair Resident Our distribution systems and processes adhere to the highest industry standards, ensuring a a local market-leading approach. In addition we have used state-of-the-art technology to ensure accurate distribution through personal and profiling techniques. To target and reach the right types of households for your communications we used Mosaic targeting software from Experian, census data and the Royal Mail Postal Address File. All sense checked this provides us with the most accurate and up-to-date information about Ipswich’s and village households. We uniquely provide an in-house dedicated distribution specialist and ground-force team that personally selects distribution points and carries out full reality checking. This ensures your message and all distributions are carried out and executed as set out by our strict criteria. www.thelocalresident.co.uk 7 LUXURY LOCAL EDITORIAL 8 LUXURY LOCAL EDITORIAL Quality local editorial. More local editorial that connects with readers like no other Ipswich lifestyle magazine. Quality and desirable content that engages with our readers and your customers. Relevant sections create the perfect environment for lifestyle advertising that engages our discerning audience. 9 LUXURY LOCAL EDITORIAL A relevant and consistent environment. We have more than 140 years’ experience creating exceptional local-focused content that attracts an optimum audience for accompanying advertising. Regular sections and in-depth features on homes, fashion and beauty – with the latest tips and trends on your doorstep – create an attractive environment for advertising. Homes and interiors: No other local magazines cover homes in the depth we do. Fashion: Reflecting the latest looks and trends, we concentrate on luxurious local buys on your doorstep. Health and beauty: We go beyond just the latest lipstick trends and focus on what's hot in your neighbourhood. 10 11